M2 Automation
M2 Automation is a Boise, Idaho-based security technology integrator (founded 1996/1997, 1-10 employees) that designs, installs, and maintains integrated security systems—including access control, cameras, alarms, panic buttons, and its proprietary Peregrine jail control platform—for cities, counties, educational institutions, and select commercial clients across Idaho.
- Company typePrivate
- Founded1997
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What M2 Automation does
M2 Automation (legal entity M2 Automation & Control Services, Inc.) is a security technology integrator headquartered in Boise, Idaho, founded in 1996/1997 (sources vary between the two dates). The company designs, installs, and maintains integrated security systems—including access control, surveillance cameras, burglar alarms, intercoms, emergency alert/communication systems, panic buttons, and jail controls—for cities, counties, educational institutions (K-12 and universities), and select commercial clients across the state of Idaho. Its technology stack combines hardware from manufacturer partners (Avigilon, Bosch, Motorola Solutions, Allegion, Assa Abloy, Altronix, Wahsega, OSSI, Harding, Aveva) with a proprietary in-house developed platform called Peregrine, which unifies PLCs, intercoms, cameras, door controls, lighting, and exhausts into a single touch-screen jail control interface. Camera systems leverage Avigilon's analytics for threat detection and automated camera-pop triggers.
M2 Automation operates a relationship-based, direct sales motion targeting government and education buyers, supplemented by a LinkedIn presence and website lead forms. Revenue is generated through three streams: one-time security system installations, hardware/equipment sales, and recurring Professional Service Agreements (PSAs) that bundle lifetime labor warranties, equipment coverage, tiered response times, and ongoing training on an annual billing cadence. A complementary Master Planning service produces phased, multi-year security infrastructure roadmaps that deepen account engagement and lock in future project work. The company is privately held with no disclosed outside investment, leadership consists of Owner & CEO Neal Timmerman, President Ashley Johnson, Operations Manager Michael Fifer, and Accounts Manager Nick Andreason, and total headcount is reported as 1-10 employees.
M2 Automation firmographics
Firmographics- Name
- M2 Automation
- Legal name
- M2 Automation & Control Services, Inc.
- Website
- https://m2automation.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M2 Automation is a Boise, Idaho-based security technology integrator (founded 1996/1997, 1-10 employees) that designs, installs, and maintains integrated security systems—including access control, cameras, alarms, panic buttons, and its proprietary Peregrine jail control platform—for cities, counties, educational institutions, and select commercial clients across Idaho.
- Ownership category
- akta.pro rank
M2 Automation industry classification
Industry- Product category
- Security System Integration
- NAICS
- Security Systems Services (56162)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)
- akta.pro secondary industry
- Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)
Keywords
Where M2 Automation is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M2 Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Security System Installation: Installation of new security systems including surveillance cameras, access control, burglar alarms, intercoms, and emergency alert systems for government and commercial clients.
- Professional Service Agreements (PSAs): Tiered annual support packages featuring lifetime labor warranties, equipment coverage, tiered response times, and continuous training. These agreements ensure ongoing revenue and client retention.
- Hardware and Equipment Sales: Sales of security hardware including access control components, cameras, alarm systems, and related equipment from manufacturer partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered support packages with varying response times and equipment coverage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
M2 Automation product offering
Product offeringCore offering
M2 Automation is a security technology integrator that designs, installs, and supports integrated security systems — including access control, surveillance cameras, burglar alarms, intercoms, emergency alert systems, panic buttons, and the proprietary Peregrine jail control platform — for cities, counties, educational institutions, and select commercial enterprises across Idaho. The company also delivers master planning services and tiered Professional Service Agreements (PSAs) for ongoing system maintenance and support.
Product overview
M2 Automation offers a unified portfolio of security technology integration services rather than a single software product. The core offerings consist of six integrated security systems: Access Control Systems (with on-premise and cloud hosting options), Burglar Alarm Systems (with IP/cellular monitoring), Security Cameras (powered by Avigilon analytics), Emergency Alerts & Communications (including paging and intercoms), Peregrine Jail Controls (an in-house developed platform), and Panic Button Systems. These products are designed to work together as an integrated security infrastructure. The company also provides complementary services including Master Planning (strategic security roadmaps), Security Integrations (professional installation), and Professional Service Agreements (tiered support and maintenance packages). The Peregrine jail control platform is notably developed in-house and can be installed independently, while the camera systems leverage Avigilon's analytics platform for threat detection.
Differentiator
Problem solved
Functional benefit
Brands
- Peregrine: An in-house programmed jail control platform that integrates PLCs, intercoms, cameras, door controls, lighting, exhausts, and touch screen features into one user-friendly interface.
Products and services
- Access Control Systems Enterprise-level access control technology with programmable door schedules, movement tracking with audit logs, instant credential deactivation, and mobile device management. Available as on-premise or cloud-hosted subscription deployments for facilities requiring detailed access oversight.
- Burglar Alarm Systems Burglar alarm systems with key card access integration for disarming, using IP and cellular communications for continuous connectivity. Systems can be monitored locally or through a central station for round-the-clock protection.
- Security Cameras Camera solutions built on the Avigilon analytics platform to identify potential threats, customizable for cloud or on-premises hosting with adjustable video storage intervals, remote access capabilities, and instant real-time alerts.
- Emergency Alerts & Communications Communication and alerting systems including automated overhead emergency paging, bell systems, two-way intercoms, paging systems, evacuation messaging, and scheduled announcements customized for facility requirements.
- Peregrine Jail Controls In-house programmed jail control platform integrating PLCs, intercoms, cameras, door controls, lighting, exhausts, and touch screen features into one user-friendly interface with camera pops on controlled doors and consolidated interface design.
- Panic Button Systems Integrated panic button systems that trigger immediate camera pops to designated staff, with multiple communication paths, quarterly testing, training, and precise device location mapping for emergency readiness.
- Master Planning Comprehensive security master planning service that captures long-term infrastructure vision, documents issues and concerns, and formulates actionable project lists with clear phases, scopes, and approximate budgets for phased security build-out.
- Security Integrations Professional installation of security equipment from select manufacturer partners, ensuring seamless integration with existing applications and maximizing technology investments for government and commercial clients.
- Professional Service Agreements (PSAs) Tiered annual support packages with lifetime labor guarantees, selective equipment warranties, tiered response times, equipment availability guarantees, and continuous training throughout the agreement lifetime.
Companies that use M2 Automation
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
M2 Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
M2 Automation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AvigiloncoreAvigilon provides sophisticated analytics platform for M2 Automation's camera technology, enabling threat identification capabilities. M2 utilizes Avigilon's analytics in their cloud and on-premises security camera solutions.
- BoschcoreBosch provides security and safety equipment that M2 Automation integrates into their comprehensive security solutions for government and commercial clients.
- Motorola SolutionscoreMotorola Solutions provides communications and security technology that M2 Automation incorporates into their integrated security systems.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
M2 Automation competitors and assessment
Company assessmentOthers
- Genetec: Genetec is a unified security software provider (video, access control, ALPR) widely integrated by integrators including regional players like M2 Automation; relevant as enabling software that powers integrated PSIM-style solutions.
- Avigilon (Motorola Solutions): Avigilon, a Motorola Solutions business, supplies the analytics-driven video platform that M2 Automation explicitly integrates; as a key upstream supplier and category leader, it shapes the threat-detection capability offered by integrators like M2.
- Axis Communications: Axis is a major IP video surveillance and physical access technology manufacturer whose products are integrated by M2-comparable regional security integrators in education and government accounts.
Direct peers
- Convergint Technologies: Convergint is the largest independently owned security systems integrator in North America, providing design, integration, and services for access control, video surveillance, and intercoms to government, healthcare, and education clients - an identical offering profile to M2 Automation, just at much larger scale.
- Red Hawk Fire & Security: Red Hawk designs, installs, and services electronic security, fire alarm, and communications systems with a strong presence in the western U.S., competing head-to-head with M2 in the same regional commercial and government accounts.
- Paladin Technologies: Paladin is a full-service security and network infrastructure integrator serving commercial and government clients across the U.S. and Canada, offering integrated access control, video, and intrusion solutions - directly comparable to M2 Automation's integrated security model.
- Netronix Integration: Netronix is a regional systems integrator focused on security, surveillance, and access control for schools, municipalities, and commercial facilities - closely matching M2's vertical mix and integration-led approach.
- VTI Security (Pivot Solutions): VTI/Pivot is a commercial security integrator offering access control, video surveillance, intercom, and intrusion solutions along with managed services to enterprise and government clients - a direct analog to M2's portfolio and recurring service model.
Broad incumbents
- Siemens Smart Infrastructure: Siemens provides enterprise building security and automation solutions as part of its broader Smart Infrastructure portfolio, often competing on large-scale municipal and campus security integrat
- Johnson Controls (Security Products): Johnson Controls is a global building technology giant offering integrated security, access control, and video management within a broad BMS portfolio, and competes with regional integrators like M2 on large municipal and education deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
M2 Automation social profiles
Digital presenceM2 Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2 Automation leadership team
Management profileNumber of profiles
Profiles4 records
M2 Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2 Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2 Automation
What does M2 Automation do?
M2 Automation is a security technology integrator that designs, installs, and supports integrated security systems — including access control, surveillance cameras, burglar alarms, intercoms, emergency alert systems, panic buttons, and the proprietary Peregrine jail control platform — for cities, counties, educational institutions, and select commercial enterprises across Idaho. The company also delivers master planning services and tiered Professional Service Agreements (PSAs) for ongoing system maintenance and support.
Is M2 Automation a public or private company?
M2 Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M2 Automation founded?
M2 Automation was founded in 1997. It employs 1 to 10 people.
Where is M2 Automation based?
M2 Automation is headquartered in Boise, United States, in the North America region.
How does M2 Automation make money?
Three revenue lines are on record. Security System Installation is the primary driver. The others are professional Service Agreements (PSAs) and hardware and Equipment Sales.
Who are M2 Automation's main competitors?
Others on record are Genetec, Avigilon (Motorola Solutions) and Axis Communications. Direct peers are Convergint Technologies, Red Hawk Fire & Security, Paladin Technologies, Netronix Integration and VTI Security (Pivot Solutions). Broad incumbents are Siemens Smart Infrastructure and Johnson Controls (Security Products).
Does M2 Automation have an API?
No public API is recorded for M2 Automation.
What industry is M2 Automation in?
M2 Automation's product category is Security System Integration. Its primary akta.pro industry code is IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits), with a secondary code of BPABAGAA, Building Automation Systems (BAS/BMS) Integration & Controls. Its NAICS code is 56162 and its SIC code is 3822.