What Nomen does

Nomen International is a Paris-headquartered professional services firm specializing in brand naming, corporate renaming, and brand architecture. Founded in the early 1980s (formally incorporated 1989 in Paris under RCS 333 344 687), it describes itself as the European leader in naming and operates from offices in Paris, Milan, and Düsseldorf. Its core technology is a linguistic and semantic methodology for brand-name creation, operationalized through the proprietary Passeport Linguistique et Culturel (Linguistic and Cultural Passport) tool and a curated network of over 1,000 native linguists who validate each candidate name across target markets. The firm complements creative naming with integrated legal services through its Legimark subsidiary, which handles pre-verification, trademark availability, and IP protection, allowing Nomen to bundle creative and legal deliverables in a single engagement.

Nomen's service suite spans core brand naming, startup naming, product naming, corporate renaming, and brand architecture consulting, supported by add-on offerings such as collaborative naming workshops, international linguistic and cultural testing, digital performance assessment (domain availability, SEO), and legal compliance. Marquee clients across automotive, banking, energy, construction, telecommunications, media, and e-commerce — including Renault, Stellantis, Vinci, Natixis, Banque des Territoires, Arkea, Enedis, Safran, Iliad (Free), Vivendi, Vélib', ManoMano, Selency, Cheerz, Vestiaire Collective, and Happyvore — are publicly marketed as case studies. The firm does not publish pricing; engagements are scoped per project or retainer, with billing tied to creative scope, linguistic validation effort, and legal protection requirements.

Go-to-market is predominantly inbound and content-led: a French blog covering fintech, greentech, hydrogen, luxury, and naming methodology, a multilingual web footprint across eight markets (France, UK, Germany, Italy, Spain, Brazil, Greater China, Korea), an active LinkedIn and YouTube presence, a newsletter, and participation in industry events such as MIPIM. Ownership is private and independent (no PE/VC backing disclosed), with Nina Derai identified as Director of Publication under the legal entity Nomen International. The firm competes principally on four decades of brand-name portfolio, the in-house linguist network, and the integrated Legimark IP capability rather than on technology depth.

Name

Nomen

Legal name

Nomen International

Website

https://nomen.fr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Nomen International is a Paris-headquartered European naming agency that creates, renames, and architecturally structures brand names for large enterprises (Renault, Stellantis, Vinci, Natixis) and growth-stage startups, supported by a 1,000+ linguist network and integrated Legimark IP services.

Ownership category

akta.pro rank

Product category

Brand Naming & Strategy Consulting

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand naming services
• Brand strategy consulting
• Linguistic brand testing
• Brand architecture design
• Trademark legal services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Naming and Brand Strategy Consulting Services: Nomen generates revenue through professional services fees charged for brand naming projects, brand architecture consulting, linguistic testing, and legal brand protection services. Projects are scoped per engagement, typically serving enterprise clients and startups on a per-project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nomen is a professional naming agency that creates brand names, company names, product names, startup names, and app names for enterprises and startups. Its offering combines creative naming strategy, brand architecture design, international linguistic and cultural testing via a 1,000+ linguist network, and integrated legal trademark protection through its affiliated Legimark legal cabinet. Services are delivered on a per-project or retainer basis through offices in Paris, Milan, and Düsseldorf.

Product overview

Nomen is a European leader in naming and brand creation services, offering a comprehensive suite of naming solutions including brand naming, startup naming, product naming, renaming, and brand architecture design. The agency's core offering centers on strategic naming services that combine linguistic expertise, cultural analysis, and creative development. Additional services include legal compliance verification through their affiliated Legimark legal firm, international linguistic testing using their network of over 1,000 native linguists, and the proprietary Passeport Linguistique et Culturel tool for cross-cultural name validation. The agency operates offices in Paris, Milan, and Düsseldorf, serving international clients across multiple languages and markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Naming Services Creation of brand names, company names, product names, startup names, app names, and service names through strategic consultation, creative development, and selection of distinctive names. For enterprises and startups seeking a primary brand name.
• Startup Naming Services Specialized naming services for startups covering brand strategy, domain availability assessment, SEO optimization, linguistic testing across international markets, and legal compliance verification. For early-stage and growth-stage startup founders.
• Renaming Services Corporate renaming and rebranding services that help companies change their name while preserving brand equity and managing the transition effectively. For corporations executing strategic rebrands.
• Brand Architecture Services Strategic brand architecture design that structures the relationships between multiple brands within a company's portfolio, clarifying roles, hierarchy, and synergies across single-brand, endorsement, and differentiated brand strategies.
• Legal Naming Compliance Services Legal verification and trademark availability checking, including pre-verification of name availability across jurisdictions and intellectual property protection through the integrated Legimark legal cabinet. For clients requiring trademark-clean brand names.
• Linguistic and Cultural Testing International linguistic and cultural testing service that verifies name connotations, phonetic symbolism, and cultural appropriateness across target markets using Nomen's network of over 1,000 specialized linguists.
• Co-creation Naming Workshops Collaborative naming workshops that involve client teams in the creative naming process, including brainstorming sessions, immersive workshops, and internal surveys for validation.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy offering naming as part of a wider brand strategy, valuation and design portfolio — overlaps with Nomen on enterprise naming engagements at a larger scale.
• Landor & Fitch: Global brand consulting firm (WPP) providing naming, brand architecture and brand experience design, comparable as a broader incumbent offering overlapping naming services.
• Siegel+Gale: Global brand strategy and design consultancy (Omnicom) with a dedicated naming practice, comparable to Nomen at the high end of corporate naming engagements.

Direct peers

• Eat Your Words: US boutique naming agency creating brand names, taglines and brand stories — a directly comparable pure-play naming specialist for SMEs and enterprises.
• Igor: French-based naming and brand strategy agency operating in the same naming/verbal identity niche as Nomen, with a comparable boutique model focused on brand name creation and linguistic validation.
• Ruckus Branding: Full-service branding agency with a strong naming practice, comparable to Nomen in offering integrated naming, verbal identity and brand architecture services.
• Catchword: US naming and brand strategy agency offering brand name development, trademark screening and naming research — a directly comparable boutique naming specialist.
• Lexicon Branding: US-based naming agency specializing in brand name creation and trademark clearance, directly comparable to Nomen as a pure-play naming firm serving global enterprise clients.

Emerging players

• Saffron Brand Consultants: Independent brand strategy consultancy with naming and verbal identity capabilities, comparable to Nomen as a boutique alternative to the major global brand consultancies.

Regional players

• Tanj: German naming agency with similar linguistic and cultural testing expertise, competing with Nomen's Düsseldorf office in the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agence-de-naming
• LinkedInlinkedin.com/company/nomen
• Xx.com/nomentwitts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomen