Ginger

What Ginger does

Ginger is a real estate agency based in Coventry, United Kingdom, specializing in property development, valuation, investment advisory, home buying, and selling services. The firm operates as a small, privately held business with 1-10 employees, founded in 2015. The detailed operational data in the input describes what appears to be related or parallel operations through Clasp Limited, trading as Martin & Co (Solihull) — a franchise branch of the Martin & Co network owned by The Property Franchise Group, serving the Solihull and wider West Midlands property market. This entity offers four core service lines: estate agency (residential sales), lettings and tenant finding, full-service property management for landlords, and mortgage advisory through partner referrals.

The business model is a mix of transactional and recurring revenue. Sales commission on completed property transactions provides episodic income tied to local housing market turnover. Lettings and property management generate more predictable recurring revenue through management fees, tenant-finding charges, and ongoing rent collection services. Mortgage advisory operates on an affiliate referral basis, earning fees for introductions to financing partners. The technology stack is industry-standard: property listings are distributed through Rightmove (the dominant UK property portal), and the firm relies on conventional property management software rather than proprietary platforms. No mobile app, API, or AI-driven features are disclosed.

Customer segments span individual home buyers and sellers, landlords and property investors, and tenants including corporate relocations and students. The franchise benefits from regulatory memberships (ARLA Propertymark, Client Money Protection, DPS deposit protection) that provide baseline credibility required for handling client funds and tenant deposits. Geographic reach is concentrated within a defined sub-region of the West Midlands, with no signals of national or international expansion. The overall profile is that of a local, relationship-driven property services franchise operating in a mature, highly competitive UK residential market.

Name

Ginger

Legal name

Clasp Limited t/a Martin & Co (Solihull)

Website

https://gingerhomes.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ginger is a small UK real estate agency based in Coventry offering property development, valuation, investment advisory, home buying, and selling services to individual consumers and property investors in the West Midlands region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Residential property sales
• Property lettings
• Property management
• Investment advisory
• Property valuation

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Estate Agency - Sales Commission: Commission-based revenue from property sales transactions. Agents facilitate buying and selling of residential properties and earn commission on completed transactions.
2. Lettings and Property Management: Ongoing rental management services including tenant finding, rent collection, property maintenance coordination, and periodic inspections. Revenue generated through letting fees and management charges.
3. Mortgage Advisory Services: Referral fees earned from introducing customers to mortgage advisors for financing their property purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ginger is a real estate agency that provides residential property services including property development, property valuation, investment advisory, home buying assistance, and home selling services. The firm operates through a local physical office supported by major property listing portals such as Rightmove, serving individual home buyers, sellers, landlords, and tenants in the Coventry and West Midlands area.

Product overview

Martin & Co Solihull operates as a unified estate and letting agency offering a comprehensive suite of property services. The core offerings include Estate Agency Services for buying and selling properties, Lettings Services for tenant finding and rental management, Property Management for comprehensive landlord oversight, and Mortgage Advice through trusted advisors. These services work together to provide end-to-end support for property buyers, sellers, landlords, and tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Development Property development services for residential real estate projects, supporting clients through the development lifecycle in the Coventry and West Midlands area.
• Property Valuation
• Investment Advisory
• Home Buying Services
• Home Selling Services
• Lettings and Tenant Finding
• Property Management
• Mortgage Advice

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• RightmovecoreGTM or Marketing PartnerMajor UK property portal partnership providing property listing distribution. Properties are advertised on Rightmove to reach millions of property seekers.
• ARLA PropertymarkcoreImplementation/ SI/ Consulting PartnerProfessional body membership ensuring compliance with industry standards, code of practice, and client money protection requirements.
• The Deposit Protection Service (DPS)coreImplementation/ SI/ Consulting PartnerApproved government-authorised scheme for holding tenant deposits. Required regulatory compliance for tenancy deposits.
• Propertymark (TPO/TSI)coreImplementation/ SI/ Consulting PartnerRegulatory body membership providing client money protection and industry compliance standards.
• The Property Franchise Group (TPFG)coreChannel Partner/ Reseller/ DistributorFranchisor providing the Martin & Co brand, operational systems, training, marketing resources, and client account services. Deposits may be held in TPFG Client Account when using TDS insured scheme.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Yopa: Yopa is a UK hybrid/online estate agent using local agents combined with a technology platform — a direct competitor to traditional high-street franchises on pricing and service model.

Direct peers

• Belvoir Group: Belvoir operates a national UK franchise network for residential sales, lettings and property management — directly comparable business model (franchisee running local sales + lettings + management under a national brand) to the subject company.
• Whitegates: Whitegates is a long-established UK franchise estate and letting agency offering the same residential sales, lettings and management services through regional branches as the subject.
• EweMove (Property Franchise Group sister brand): EweMove is a sister-brand hybrid estate agency franchise under The Property Franchise Group, competing for the same sales and lettings instructions via a fixed-fee model.
• Hunters Property Group: Hunters is a UK-wide franchise estate and letting agency, sharing the franchise structure, sales-plus-lettings service mix, and local-branch operating model of the subject company.

Broad incumbents

• Countrywide (Connells-owned): Countrywide is a large UK residential estate agency and lettings brand group, providing overlapping sales, lettings and mortgage brokerage services to the same buyer/seller/landlord segments as the subject.
• Connells Group: Connells is the largest UK estate agency group with national residential sales, lettings and mortgage services — a much larger incumbent operating in the same core product categories as the subject franchise.
• Foxtons: Foxtons is a major UK estate and lettings agency offering residential sales, lettings and property management across multiple regions — an established incumbent competing for the same local instruction base.
• Knight Frank: Knight Frank is a global residential and commercial real estate advisory offering sales, lettings, valuations and investment advice — comparable to the subject on the valuation and investment-advisory axes.
• Savills: Savills is a global real estate services firm providing residential sales, lettings, valuation and investment advisory — directly relevant to the subject's valuation and investment-advisory elements, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gingerproperty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginger