Agrophoenix
Agrophoenix is a privately held Greek fruit processor founded in 2018, operating two natural-gas-powered plants in northern Greece that produce industrial purees, concentrates, aseptic dices, canned fruits, private-label fruit cups and smoothies, and the FROOTAKI consumer brand, serving food manufacturers and retailers primarily in Europe and the Americas.
- Company typePrivate
- Founded2018
- HeadquartersNáousa, Greece
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agrophoenix does
Agrophoenix S.A. is a privately held Greek fruit processing company founded in 2018 and headquartered in the Imathia region of northern Greece. It operates two purpose-built facilities: a fruit puree production plant in Agios Georgios using cold extraction technology, and a fruit processing plant established in 2019 in Ano Zervochori featuring natural steam peeling (chemical-free), aseptic processing, and natural-gas-only power. These processes extend shelf life to 24 months for purees and 3 years for canned formats, and reduce pesticide residues to near baby-food MRL levels. Product output spans three commercial lines: (i) industrial B2B ingredients (fruit purees, clear juice concentrates, NFC juices, aseptic fruit dices, canned fruits in 3- and 5-liter tinplate cans); (ii) retail private label manufacturing (fruit cups and stand-up pouch smoothies in standard, paper-based, and mono-material-recyclable formats); and (iii) the proprietary FROOTAKI consumer brand of 100% fruit smoothies in pouches and fruit cups.
Revenue mechanics are diversified across private label/co-packing contracts (including a recognized partnership with Dole Packaged Foods, Co-Packer of the Year 2022 and 2023), industrial ingredient sales quoted on Brix and cut-size basis, and branded retail distribution. Go-to-market relies primarily on international B2B trade exhibitions (PLMA, SIAL, Gulfood, FOODEX, Anuga) and targeted social media. Customer concentration is anchored by enterprise food manufacturers and retailers, with quality credentials (BRC AA+, IFS Higher Level 98.62%) functioning as a competitive filter. In April 2024 the company formed a strategic partnership with Kronos S.A. (Europe's largest canned peach producer) and Lariplast S.A. (barrier packaging) to access European and American export markets.
Agrophoenix firmographics
Firmographics- Name
- Agrophoenix
- Legal name
- Agrophoenix S.A.
- Website
- https://agrophoenix.gr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Agrophoenix is a privately held Greek fruit processor founded in 2018, operating two natural-gas-powered plants in northern Greece that produce industrial purees, concentrates, aseptic dices, canned fruits, private-label fruit cups and smoothies, and the FROOTAKI consumer brand, serving food manufacturers and retailers primarily in Europe and the Americas.
- Ownership category
- akta.pro rank
Agrophoenix industry classification
Industry- Product category
- Fruit Processing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
- akta.pro secondary industries
- Canned Fruits Manufacturing (AFAKACAA), Juice Concentrates & Fruit Bases (AFAFAGAB), Frozen Fruits & Vegetables Manufacturing (AFAKACAF)
Keywords
Where Agrophoenix is headquartered
LocationHeadquarters
- HQ city
- Náousa
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
Agrophoenix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Private Label/Co-Packing Manufacturing: Contract manufacturing and co-packing services for branded food companies including Dole Packaged Foods. Production of fruit purees, aseptic fruit dices, canned fruits, and smoothies under client brands.
- Own Brand Products (Frootaki): Direct sales of proprietary brand Frootaki products including fruit smoothies in stand-up pouches and fruit cups through retail channels.
- Industrial Ingredients: Bulk sale of fruit purees, concentrates, and aseptic fruit dices to food and beverage manufacturers. Products include peach, apricot, pear, plum, and apple purees and concentrates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Industrial ingredients (Puree, Concentrates, NFC) |
| Unit Pricing | Pay-as-you-go | Aseptic Fruit Dices |
| Unit Pricing | Pay-as-you-go | Retail Products (Frootaki Brand) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Agrophoenix product offering
Product offeringCore offering
Agrophoenix develops, produces, and delivers fruit-based products through two manufacturing facilities in northern Greece. The company supplies industrial fruit ingredients (purees, concentrates, NFC juices, aseptic fruit dices, canned fruits) to food and beverage manufacturers, offers private label and co-packing manufacturing for retail brands, and markets its own FROOTAKI consumer brand of fruit smoothies and fruit cups. Production uses natural steam peeling and cold extraction technology without chemicals.
Product overview
Agrophoenix is a Greek fruit processing company operating two facilities - a fruit puree production plant and a fruit processing plant established in 2019. The company offers three main product lines: (1) FROOTAKI consumer brand products including fruit smoothies in pouches and fruit cups; (2) Industrial/B2B products including fruit purees, concentrates, aseptic fruit dices, and canned fruits; (3) Retail private label solutions including fruits in plastic cups and stand-up pouch smoothies. All products are made in Greece using natural steam peeling processes without chemicals, with production capabilities for multiple fruit varieties achieving maximum by-product recovery.
Differentiator
Problem solved
Functional benefit
Brands
- FROOTAKI: Brand of 100% real fruit smoothies and fruit cups made with specially selected fresh fruits from North Greece. Products include FROOTAKI Fruit Smoothie in pouches (100% Real Fruit Smoothies, no sugar or additives) and FROOTAKI Fruit Cups (diced peaches, apples, pears, fruits in jellies).
Products and services
- Fruit Puree (Industrial) Fruit puree, single strength, clear juice concentrates and NFC products including Peach, Apricot, Pear, Plum, Apple. Available in Brix 20-22 and 30-32, packaged in aseptic bags in drums of 235kg. Sold to food and beverage manufacturers as industrial ingredient.
Quantifiable outcome
- Pesticide MRLs reduced to nearby baby food levels through innovative steam peeling process
- +3 more outcomes
Companies that use Agrophoenix
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Agrophoenix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Agrophoenix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Kronos S.A.coreStrategic partnership between two fruit processing companies. Kronos is the leader in Greek canning fruit industry, largest producer in Europe, and among top five globally for canned peach. 100% export oriented company.
- Lariplast S.A.majorStrategic partnership for supply of barrier technology products from Lariplast to Agrophoenix and Kronos for exporting final products to European and American markets. Lariplast founded in 1969, active in plastic and paper food packaging with export activity to 22 countries since 1996.
- Dole Packaged FoodscoreCo-packer partnership with Dole Packaged Foods. Agrophoenix manufactures fruit products under Dole's brand. This partnership has been recognized with Co-Packer of the Year awards in 2022 and 2023.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Agrophoenix competitors and assessment
Company assessmentDirect peers
- Agrana Fruit: Austrian-headquartered global fruit preparations, juice concentrates, and fruit ingredient supplier serving dairy, bakery, beverage, and ice cream manufacturers. Closely comparable B2B fruit-ingredient model with broader international footprint.
- Citrosuco: Brazilian-based global leader in orange juice concentrate and not-from-concentrate supply to beverage manufacturers. Comparable large-scale fruit ingredient / concentrate business model serving multinational beverage customers.
- SVZ (Royal Cosun): European fruit and vegetable ingredient producer owned by Royal Cosun, supplying purees, concentrates, and IQF products to global food and beverage manufacturers. Comparable multi-format fruit-ingredient peer with similar industrial customer base.
- SunOpta: North American fruit and plant-based ingredient processor selling purees, concentrates, and aseptic fruit products to food and beverage manufacturers. Directly comparable on aseptic processing technology, B2B ingredient model, and clean-label positioning.
- Döhler Group: German-headquartered global supplier of fruit juice concentrates, purees, NFC, and ingredient systems. Closest large-scale peer to Agrophoenix's industrial B2B ingredient business, competing for the same multinational food and beverage customers.
- Kronos S.A. Greek fruit canning leader and Europe's largest canned peach producer. Directly comparable to Agrophoenix in Greek fruit processing and now a strategic alliance partner; both serve industrial and private-label customers with similar canned and processed fruit formats.
- Tree Top: U.S. grower-owned fruit ingredient cooperative producing purees, concentrates, and aseptic fruit products for food manufacturers. Comparable aseptic fruit-ingredient supplier serving industrial B2B customers with similar clean-label value proposition.
Broad incumbents
- HIPP: Leading European organic baby-food brand with significant demand for fruit purees and processed fruits meeting baby-food-grade pesticide standards. Relevant peer because it represents the premium end-customer category that Agrophoenix's chemical-free processing specifically targets.
- Symrise Diana Foods (Symrise): Global flavors and food ingredients major with a substantial fruit-based ingredient portfolio serving food and beverage manufacturers. Comparable in the industrial ingredient customer segment, though broader in product scope.
Emerging players
- Prodalim Group: Specialized global supplier of fruit purees, concentrates, and IQF products to food and beverage manufacturers, with a Mediterranean and Latin American footprint. Comparable mid-scale fruit-ingredient peer operating in similar B2B ingredient categories.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agrophoenix social profiles
Digital presenceAgrophoenix compliance and trust
Trust signalCompliance2 records
Agrophoenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrophoenix leadership team
Management profileNumber of profiles
Agrophoenix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrophoenix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrophoenix
What does Agrophoenix do?
Agrophoenix develops, produces, and delivers fruit-based products through two manufacturing facilities in northern Greece. The company supplies industrial fruit ingredients (purees, concentrates, NFC juices, aseptic fruit dices, canned fruits) to food and beverage manufacturers, offers private label and co-packing manufacturing for retail brands, and markets its own FROOTAKI consumer brand of fruit smoothies and fruit cups. Production uses natural steam peeling and cold extraction technology without chemicals.
Is Agrophoenix a public or private company?
Agrophoenix is a private company. It is classified as unknown and is currently operating.
When was Agrophoenix founded?
Agrophoenix was founded in 2018. It employs 51 to 100 people.
Where is Agrophoenix based?
Agrophoenix is headquartered in Náousa, Greece, in the Europe region.
How does Agrophoenix make money?
Three revenue lines are on record. Private Label/Co-Packing Manufacturing is the primary driver. The others are own Brand Products (Frootaki) and industrial Ingredients.
Who are Agrophoenix's main competitors?
Direct peers on record are Agrana Fruit, Citrosuco, SVZ (Royal Cosun), SunOpta, Döhler Group, Kronos S.A. and Tree Top. Broad incumbents are HIPP and Symrise Diana Foods (Symrise). Prodalim Group is listed as an emerging player.
Does Agrophoenix have an API?
No public API is recorded for Agrophoenix.
What industry is Agrophoenix in?
Agrophoenix's product category is Fruit Processing. Its primary akta.pro industry code is AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged), with a secondary code of AFAKACAA, Canned Fruits Manufacturing. Its NAICS code is 3114 and its SIC code is 2030.