Elos Me

What Elos Me does

Elos Me is a private, San Francisco-based e-commerce company that manufactures and distributes at-home hair removal devices under its own brand and the iluminage Touch sub-brand. The company operates a direct-to-consumer model exclusively through elos-me.com, shipping worldwide with free expedited delivery on orders over $300 USD, supported by a US-based customer hotline and a 2-year manufacturer warranty plus 60-day money-back guarantee. Devices range from the entry-level me classic at 100,000 built-in pulses to the premium iluminage Touch Advance Combo Kit at 600,000 flashes priced at $589, with aftermarket accessories (shaver cartridges, epilator cartridges, precision adapters, and 120,000-pulse replacement quartz lamps) creating a recurring consumables stream.

The company's core technology is Elōs (Electro-Optical Synergy), a patented combination of Intense Pulsed Light and Radio Frequency energy developed by Syneron and credited to Dr. Shimon Eckhouse. Elōs pre-heats hair shafts with IPL energy while RF energy is attracted to the pre-heated follicle, supporting permanent hair reduction across all Fitzpatrick skin types (1-6) and all hair colors, including blonde, red, and grey/white hair that are typically inaccessible to IPL-only devices. The technology is FDA cleared and CE registered, and the company highlights clinical outcomes of up to 94% hair reduction after seven treatments and 46% reduction after two treatments.

Elos Me generates revenue through two streams: one-time device hardware sales at price points between roughly $399 and $589, and recurring aftermarket revenue from replacement quartz lamps at $128-$149 and cartridges at $50. The target customer is individual adult men and women seeking an alternative to painful waxing, temporary shaving, or expensive professional laser courses, with secondary appeal to consumers whose skin tone or hair color excludes them from IPL-only competitors. Marketing is conducted primarily through on-site content (educational material, before/after imagery, customer reviews, video demonstrations) and email capture, with all sales transacted on the company's owned e-commerce storefront.

Name

Elos Me

Legal name

Elos Me

Website

https://elos-me.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Elos Me is a San Francisco-based direct-to-consumer e-commerce retailer selling FDA-cleared at-home IPL and radio frequency hair removal devices under the Elos Me and iluminage Touch brands, serving individual adult consumers worldwide.

Ownership category

akta.pro rank

Product category

At-Home Personal Care Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Small Electrical Appliance Manufacturing (335210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mobile & At-Home Hair Removal Services (HSALAGAJ)

Keywords

• At-home hair removal
• IPL hair removal devices
• RF hair removal
• Permanent hair reduction
• Beauty devices

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Device Hardware Sales: One-time purchase of IPL+RF hair removal devices. Devices are sold with varying built-in lamp capacities (100K to 600K pulses) and bundled accessories. Entry-level me classic at 100K pulses; premium iluminage Touch Advance with 600K flashes. No subscription required for device operation.
2. Replacement Cartridges and Lamps: Recurring revenue from replacement accessories: quartz lamp cartridges (120,000 pulses), shaver cartridges, epilator cartridges, and precision adaptors. Consumables are replaced as bulbs deplete or attachments wear out, creating repeat purchase opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Elos Me manufactures and sells at-home permanent hair removal devices powered by Elōs technology, which combines Intense Pulsed Light (IPL) and Radio Frequency (RF) energy. The company offers devices under two sub-brands — the mē series and the iluminage Touch premium line — with built-in pulse capacities ranging from 100,000 to 600,000, sold direct-to-consumer via elos-me.com with worldwide shipping. The company also sells replacement quartz lamp cartridges, dual-action shaver and epilator cartridges, and precision adapter accessories as recurring consumables.

Product overview

Elos Me is a professional at-home hair removal company offering IPL (Intense Pulsed Light) and RF (Radio Frequency) combined technology devices. The product portfolio consists of two main sub-brands: the mē series devices (me Sleek, ELOS Touch Advance, Super Touch, Touch Light, and mē classic) and the premium iluminage Touch sub-brand. The core elōs technology combines IPL and RF energies to deliver safe, painless, and permanent hair reduction on all skin tones and hair colors. Devices range from 100,000 to 600,000 pulses with various accessory bundles including Precision Adapters, Shaver Cartridges, and Epilator Cartridges. Accessories include replacement quartz lamps (120,000 pulses), precision adaptors, shavers, and epilator cartridges. The technology was invented by Dr. Shimon Eckhouse and developed by Syneron, with all devices manufactured by Syneron as a leading company which developed the technology for both professional and private markets.

Differentiator

Problem solved

Functional benefit

Brands

• iluminage Touch: Professional laser hair removal device product line sold on the website. Features IPL and RF technology for permanent hair reduction at home.

Products and services

• me Sleek At-home IPL+RF hair removal device with unlimited treatment capacity, FDA-cleared for permanent hair reduction on all skin tones (Fitzpatrick 1-6) and all hair colors including blonde and red hair. Sold to individual consumers worldwide via elos-me.com.
• ELOS Touch Advance 500,000 Pulses Professional home-use IPL+RF hair removal device with 500,000 built-in quartz lamp flashes, suitable for all skin types and hair colors. Sold to individual consumers.
• mē my elōs Super Touch 300,000 Pulses 2018 version home IPL+RF hair removal device with 300,000 pulses for years of full-body treatments, manufactured by Syneron. Sold to individual consumers.
• mē my elōs Touch Light 200,000 Pulses Professional home-use IPL+RF laser device with 200,000 built-in quartz lamp pulses, bundled with a free Precision Adapter. Sold to individual consumers.
• mē my elōs Touch Light 150,000 pulses + Precision Unit IPL+RF hair removal device with 150,000 built-in pulses providing approximately 30 full body treatments, bundled with a free Precision Adapter. Sold to individual consumers.
• mē my elōs Touch 150,000 pulses + Shaver + Epilator + Face Adapter Complete IPL+RF hair removal kit with 150,000 pulses and bundled accessories including Shaver, Epilator, and Face Adapter for comprehensive body and facial hair removal. Sold to individual consumers.
• mē my elōs Super Touch 200,000 Pulses + Precision Adapter + Shaver + Epilator Complete IPL+RF hair removal kit with 200,000 pulses bundled with Precision Adapter, Shaver, and Epilator accessories for full body treatment. Sold to individual consumers.
• mē classic 100,000 Pulses First-generation IPL+RF hair removal device for home use by Syneron with 100,000 built-in pulses providing approximately 20 full body treatments. Sold to individual consumers as the entry-level product.
• iluminage Touch Advance Combo Kit - 600,000 flashes Premium iluminage-brand IPL+RF hair removal device with 600,000 flashes bundled with Precision Adapter, Epilator Cartridge, and Shaver Cartridge. Only FDA-cleared technology effective on all skin tones. Priced at $589. Sold to individual consumers.
• iluminage Super Touch Plus with 300,000 flashes Premium iluminage-brand IPL+RF device with 300,000 quartz lamp flashes bundled with Precision Adapter, Epilator Cartridge, and Shaver Cartridge for permanent hair reduction. Priced at $489. Sold to individual consumers.
• iluminage Touch Kit with 300,000 flashes iluminage brand permanent hair reduction system with 300,000 built-in quartz lamp flashes, bundled with Precision Adapter and Epilator Cartridge. Sold to individual consumers.
• iluminage 120,000 pulses quartz lamp replacement Replacement quartz lamp cartridge with 120,000 pulses for iluminage devices, equivalent to about 20 regular cartridges of 6,000 pulses, lasting approximately 9 years. Priced at $128-$149. Sold to individual consumers as a recurring consumable.
• iluminage Shaver cartridge Dual-action shaver cartridge attachment that immediately removes hair while Elōs technology reduces future hair growth permanently. Compatible with me smooth/soft and touch/pro ultra devices. Priced at $50.
• iluminage Precision Adaptor cartridge Precision targeting adapter cartridge for delivering controlled Elōs energy pulses to small or hard-to-treat areas such as face, around tattoos or moles. Compatible with touch/pro ultra/super touch devices. Priced at $50.
• iluminage Epilator cartridge Dual-action epilator cartridge attachment that immediately removes hair while Elōs technology permanently reduces future hair growth. Compatible with Elos Smooth/soft and Touch/pro ultra/super touch devices.
• mē my elōs 120,000 pulses quartz lamp replacement Replacement IPL quartz lamp cartridge providing 120,000 pulses for the mē my elōs touch device, lasting approximately 9 years of treatments. Sold to individual consumers as a recurring consumable.

Quantifiable outcome

• Up to 94% hair reduction after 7 weekly treatments
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SyneroncoreTechnology or IntegrationSyneron is the technology originators for elōs devices. All devices are manufactured by Syneron, which developed the technology for both professional and private markets. Dr. Shimon Eckhouse is credited as the inventor of elōs technology. This partnership provides the foundational technology platform that powers all Elos Me products.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CurrentBody: UK-based beauty tech retailer selling at-home IPL and RF beauty devices including hair removal. Competes with Elos Me via a curated multi-brand marketplace and content-led DTC approach.

Direct peers

• Tria Beauty: Pioneer in at-home laser hair removal and skincare devices. Direct competitor in the same premium DTC consumer beauty-device category as Elos Me.
• Ulike: China-founded direct-to-consumer brand specializing in at-home IPL hair removal devices. Competes head-to-head with Elos Me on the same consumer use case, premium positioning, and e-commerce GTM.
• SmoothSkin: Cyden's at-home IPL hair removal brand. Sells IPL-only consumer devices through similar e-commerce and retail channels, competing for the same target buyer as Elos Me.
• Silk'n (Home Skinovations): Israel-based at-home beauty device maker with IPL and RF-based hair removal products. Closely comparable technology profile and DTC distribution model to Elos Me.

Broad incumbents

• Braun Silk-expert: Procter & Gamble's at-home IPL device brand under Braun. Direct competitor in consumer hair removal with broad retail distribution and large marketing budgets that pressure Elos Me's premium DTC positioning.
• Remington iLight: Spectrum Brands' at-home IPL hair removal device line. Competes with Elos Me across entry-level and mid-tier price points with broad mass-market retail distribution.
• Syneron-Candela: Original developer and patent holder of elōs technology and manufacturer of all Elos Me devices. Operates broadly in professional aesthetic devices; Elos Me is effectively its consumer-channel vehicle.
• Philips Lumea: Philips' flagship at-home IPL hair removal line. Uses IPL-only technology versus Elos Me's IPL+RF, but competes directly on price, retail distribution, and brand trust in the same consumer category.

Regional players

• Beurer: German consumer health and beauty device maker offering IPL hair removal products primarily across European retail. Comparable product category but largely non-overlapping geographic focus with Elos Me's US-anchored DTC base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elosme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elos Me