Kiezebrink

What Kiezebrink does

Kiezebrink International B.V., founded in 1990 by Hanno Kiezebrink in the Netherlands, is a privately held manufacturer and supplier of specialized animal feeds targeting three primary customer segments: zoos and wildlife parks, wholesale pet food distributors, and direct-to-consumer pet owners. Its product portfolio spans frozen whole prey animals (day-old chicks, mice, rats, rabbits, quails, fish), frozen raw food for dogs and cats (BARF diets), and dry food formulations for exotic animals including primates, grazers, and browsers. The company operates under multiple own brands — KB RAW, DK Zoological, Blijkie, Alaska Natural Petfood, Zoo Line, and Barfburger — while simultaneously distributing third-party brands including Mazuri, Versele-Laga, Wisbroek, Garvo, Boskos, and Kasper Faunafood, positioning it as a multi-brand aggregation platform for European zoo and exotic animal nutrition procurement.

The company's core technology combines species-specific nutrition formulation (developed with veterinarians and nutritionists), an open-source Zoo Nutrition Database, and a temperature-controlled cold chain logistics infrastructure spanning own fleets in the Netherlands, UK, and Nordics. Production capacity includes 40 tons per week of raw food (post-2020 HEO31 renovation) plus dedicated facilities for rodent sorting, insect breeding, and dry food mixing. The group operates through seven legal entities across the Netherlands, UK, Denmark, Belgium, France, and Germany, with wholly owned subsidiaries including Animal Food Express (consumer webshop) and regional entities (Kiezebrink UK Ltd, Kiezebrink Nordic APS, Kiezebrink Belgium BvbA).

Revenue is generated through B2B sales of specialized zoo nutrition (with custom feed development and expert advisory services), wholesale bulk distribution to pet shops and resellers across Europe, private label and own-brand manufacturing, and direct-to-consumer frozen pet food delivery via the Animal Food Express webshop. Pricing follows transactional volume tiers (e.g., €500 minimum in Netherlands, 1250 kr in Nordics, £750 in UK) with free delivery above thresholds. The company has no external funding, is family-led, and reinvests organically into facility expansion, fleet growth, and product development.

Name

Kiezebrink

Legal name

Kiezebrink International B.V.

Website

https://kiezebrink.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Kiezebrink is a Netherlands-based manufacturer and supplier of specialized animal feeds — frozen whole prey, raw pet food, and dry food for exotic animals — serving European zoos, wildlife parks, wholesalers, and pet owners via multiple own brands and third-party distribution.

Ownership category

akta.pro rank

Product category

Specialty Animal Nutrition Manufacturing

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991), Fur-Bearing Animal and Rabbit Production (11293)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)

akta.pro secondary industries

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM), Pet Food & Treats Distribution (CRAOAKAA), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Exotic animal nutrition
• Zoo animal feeds
• Raw pet food
• Frozen animal feed
• BARF diet products

Headquarters

HQ city

Putten

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Zoo and Wildlife Park Nutrition: Sale of specialized feeds for exotic animals, birds of prey, and reptiles to zoos, wildlife parks, and private collections. Includes both frozen and dry food products with custom formulation services.
2. Wholesale Pet Food Distribution: Bulk sales of raw pet food, prey animals, and animal feeds to wholesalers and pet shops across Europe.
3. Private Label Manufacturing: Production and sale of products under own brands (KB RAW, DK Zoological, Alaska, Blijkie) and private label arrangements for customers.
4. Consumer Direct Sales: Consumer webshop (Animal Food Express) delivering frozen raw food for dogs and cats directly to pet owners' homes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Kiezebrink manufactures and supplies frozen whole-prey feed (day-old chicks, mice, rats, rabbits, quails), raw BARF diets for dogs and cats, and specialized dry foods for exotic zoo animals such as primates, grazers, and browsers. The company sells these feeds under its own brands (KB RAW, DK Zoological, Alaska Natural Petfood, Blijkie, Zoo Line) and distributes third-party brands (Mazuri, Versele-Laga, Wisbroek, Garvo, Boskos) primarily to zoos, wildlife parks, wholesalers, and pet shops across Europe, with a smaller direct-to-consumer webshop (Animal Food Express) delivering frozen raw food to households.

Product overview

Kiezebrink is a manufacturer and supplier of animal feeds operating as a platform business with multiple brands and product categories. The core offering includes frozen animal feed (day-old chicks, mice, rats, rabbits, quails), raw food for dogs and cats, and dry food for exotic animals. Own brands include KB RAW (raw food for pets), DK Zoological (specialized zoo nutrition), Blijkie (rodents for pet stores), Alaska Natural Petfood (premium pet food), and Zoo Line (turtle and herb products). The company also distributes third-party brands including Versele-Laga, Mazuri, Wisbroek, Garvo, Boskos, and others. A consumer-facing subsidiary, Animal Food Express, provides direct-to-consumer frozen delivery. Supporting services include a Zoo Database with nutritional information for zoo animals.

Differentiator

Problem solved

Functional benefit

Brands

• KB RAW: Own raw food brand for dogs and cats with dedicated website and BARF-formulated products
• DK Zoological
• Blijkie
• Alaska Natural Petfood
• Animal Food Express
• KB Complete
• Zoo Line

Products and services

• KB RAW
• DK Zoological
• Alaska Natural Petfood
• Blijkie
• Zoo Line
• Frozen Animal Feed
• Frozen Fish
• Dry Food for Exotics
• Browse Products
• Barfburger
• Animal Food Express
• Zoo Database
• DK Large Mammal (Pachyderm) Bar

Quantifiable outcome

• 40 tons per week raw food production capacity
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Spanish HatcheryminorStrategic or Co-development Partner · 1 January 2022Partnership established due to uncertainty around potential ban on culling day-old chicks in the Netherlands, ensuring continued supply of day-old chicks for customers.
• Save the RhinocoreStrategic or Co-development Partner · 1 January 2021International organization dedicated to protecting all five rhino species severely threatened by poaching. Kiezebrink became a partner supporting wildlife conservation.
• Peys Doggyfood (Alaska Natural Petfood)minorStrategic or Co-development Partner · 1 January 2009Collaboration to develop the Alaska Natural Petfood brand - premium products for dogs and cats.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerActive member supporting initiatives like Feed Raw Right which promotes responsible raw feeding practices for pets and exotic animals. Industry leadership role in zoo nutrition standards.
• Feed Raw RightcoreStrategic or Co-development PartnerInitiative promoting responsible raw feeding practices for pets and exotic animals. Kiezebrink actively supports this initiative.
• Barba Azul Nature ReserveminorStrategic or Co-development PartnerNature conservation project supported by Kiezebrink as part of their CSR commitment to giving back to the natural world.

Scale indicators6 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• Wisbroek: German specialized zoo feed brand for exotic animals, distributed by Kiezebrink in Europe. Competes with DK Zoological in primate, grazer, and browser nutrition categories for the same zoo customer base.
• WES Enterprises (Boskos): South African/Netherlands-based developer of African herbivore nutrition brands Boskos Browser and Boskos Grazer. Direct competitor in zoo feed for browsing/grazing species and partner brand in Kiezebrink's multi-brand portfolio.
• Mazuri (PMI Nutrition): Premium global zoo and exotic animal nutrition brand, owned by PMI Nutrition International. Mazuri competes directly with Kiezebrink's DK Zoological line in the zoo feed category and is distributed by Kiezebrink itself in Europe, making it both a customer channel and competing supplier.
• Versele-Laga: Belgian manufacturer of complete animal feeds for birds, pigeons, and small animals. Overlaps with Kiezebrink's bird of prey, rodent, and small animal feed categories and is distributed alongside Kiezebrink's own brands through wholesale channels.
• Garvo: Dutch animal feed manufacturer offering broad assortments of bird, small animal, and specialty feeds. Comparable to Kiezebrink's wholesale pet shop product range and distributed alongside Kiezebrink's own brands.
• Kasper Faunafood: Dutch specialized feed manufacturer for zoo animals, also distributed through Kiezebrink's portfolio. Direct competitor in zoo specialty feeds and comparable in target customer (EAZA-member zoos).

Emerging players

• Tropical Supplies: Dutch supplier of live and frozen feeder insects, rodents, and reptile supplies. Overlaps with Kiezebrink's frozen prey animal and live insect segments (rodent department, Kiezebrink Nordics insect operations).
• BARFmenu: Dutch raw pet food (BARF) brand and a long-standing Kiezebrink raw materials customer. Competes with KB RAW in the consumer-facing raw dog/cat food segment while relying on Kiezebrink as an upstream supplier.

Broad incumbents

• Nature's Variety (Nestlé Purina): Mass-market raw and natural pet food brand owned by Nestlé Purina. Competes with KB RAW and Alaska Natural Petfood in the consumer raw pet food category but with vastly greater scale, marketing, and retail distribution.
• Zoo Med Laboratories: US-based manufacturer of specialty foods and supplies for reptiles, amphibians, fish, and exotic pets. Operates broadly across the exotic pet category that overlaps with Kiezebrink's reptile and amphibian feed segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiezebrink
• Xx.com/kiezebrinkukltd
• Facebookfacebook.com/kiezebrinkbv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiezebrink