PT Talisman Insurance Brokers

What PT Talisman Insurance Brokers does

PT Talisman Insurance Brokers is an Indonesian insurance brokerage founded in 2003 and headquartered in Jakarta. The firm operates as an intermediary between corporate clients and insurance carriers, placing policies across general insurance, life and health, and Sharia-compliant lines. It positions itself among the top ten insurance brokers in Indonesia and reports a client base exceeding 10,000 corporate and commercial customers.

The company offers a broad product portfolio organized into a General Program (Property, Marine, Liability, and Motor Vehicle insurance) and a Specialty Program (Employee Benefits, Financial Lines, Claim Advocacy, and Other Specialty coverages such as cyber risk, kidnap & ransom, fidelity, jewellery block, aviation, and oil well/rig insurance). Distribution is conducted through direct, senior-management-led B2B sales targeting 13 industry verticals including mining, metals, and minerals; petrochemical, oil and gas; manufacturing; banks and financial institutions; infrastructure; and power and utilities. The firm maintains partnerships with more than 80 insurance carriers — 50+ general insurance providers, 20+ health/life insurers, and 10+ Sharia-compliant providers — to source coverage across all product lines.

Talisman generates revenue through commissions paid by insurance carriers on placed policies, with fees negotiated on a per-engagement basis. The firm employs over 100 professional staff and markets primarily through its corporate website and direct enterprise sales channels. No proprietary technology platform, no AI or machine-learning capabilities, and no disclosed financial metrics (revenue, funding, valuation) were identified in the source material. The firm is privately held with no parent company or subsidiary structure disclosed, and it operates exclusively within Indonesia with no public geographic expansion announcements.

Name

PT Talisman Insurance Brokers

Legal name

PT Talisman Insurance Brokers

Website

https://talisman.co.id

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Talisman Insurance Brokers is an Indonesian insurance brokerage founded in 2003 that intermediates between corporate clients and 80+ insurance carriers. It serves 10,000+ clients across 13 industry verticals, earning commissions on placed general, life/health, and Sharia-compliant policies.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: The company generates revenue through commissions from insurance carriers for placing insurance policies on behalf of clients. As an insurance broker, Talisman acts as an intermediary between clients and insurance companies, earning commissions typically calculated as a percentage of the premium.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PT Talisman Insurance Brokers is an insurance brokerage that places coverage for corporate and enterprise clients across 13 industry verticals by intermediating between clients and a network of 80+ insurance carrier partners. Its offering spans a General Program (Property, Marine, Liability, Motor Vehicle) and a Speciality Program (Employee Benefit, Financial Lines, Claim Advocacy, Other Specialty Insurance), with dedicated claims advocacy support throughout the policy lifecycle.

Product overview

PT Talisman Insurance Brokers is an insurance brokerage firm established in 2003, offering specialized insurance brokering services and personalized risk management solutions. The company provides a comprehensive portfolio of insurance products organized into two main programs: General Program (Property, Marine, Liability, and Motor Vehicle insurance) and Speciality Program (Employee Benefit, Financial Lines, Claim Advocacy, and Other Specialty Insurance). With over 100 professional staff and more than 20 years of experience, Talisman serves diverse industry sectors including mining, metals, commodities, power, infrastructure, oil & gas, banking, automotive, and manufacturing, positioning itself among the Top Ten insurance brokers in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Insurance Brokerage placement of property coverage including Industrial/Property All Risks, Earthquake, Volcanic Eruption and Tsunami, Machinery Breakdown, Electronic Equipment, Movable All Risk, CPM (Heavy Equipment), and Terrorism & Sabotage coverage for corporate clients.
• Marine Insurance
• Liability Insurance Brokerage placement of marine-related coverage including Marine Cargo, Hull & Machinery, Protection & Indemnity, and Freight Forwarder Liability for shippers, cargo owners, vessel operators, and freight forwarders.
• Motor Vehicle Insurance Brokerage placement of motor vehicle coverage including Comprehensive All Risks, Total Loss Only, and Third Party Liability for corporate fleets.
• Employee Benefit Services Brokerage placement of employee benefit coverage including Group Medical, Group Term Life, Personal Accident, Individual Medical, Individual Life, and Travel Insurance for corporate workforces.
• Financial Lines Brokerage placement of financial lines coverage including Director & Officer Liability, Trade Credit Insurance, Bankers Blanket Bond, Surety Bond, Cash in Transit/Cash in Safe, Cyber Risk, and Contra Bank Guarantee for financial institutions and corporate buyers.
• Claim Advocacy Pre-event preparation and claim event support services to assist corporate clients through the insurance claims process with their carrier partners.
• Other Specialty Insurance Brokerage placement of specialty coverage including Jewellery Block Insurance (JBI), Hole In One, Fidelity Insurance, Money, Kidnap & Ransom, Event Cancellation, Aviation, Specie (Painting & Arts), Erection All Risk/Construction All Risk, CECR, Rig/Platform, Oil Well, and Loss in Hole.

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• 50+ General Insurance CarrierscoreOthersPartnership network of over 50 general insurance companies providing property, marine, liability, motor vehicle and specialty insurance products.
• 20+ Health/Life Insurance CarrierscoreOthersPartnership network of over 20 health and life insurance providers for employee benefits and group medical coverage.
• 10+ Sharia Insurance CarrierscoreOthersPartnership network of over 10 Sharia-compliant insurance providers for clients requiring Islamic insurance solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Acrisure: Acrisure is a rapidly growing global insurance brokerage built largely through M&A, with expanding Asia-Pacific ambitions. It competes for commercial P&C and specialty risk placements against mid-tier independent brokers like Talisman, particularly as it scales its international footprint.
• Howden: Howden is a fast-growing global insurance broker aggressively expanding across Asia-Pacific, including Indonesia. It targets specialty commercial lines and emerging-market corporate clients — a directly comparable go-to-market to Talisman's mid-market Indonesian broker positioning.

Direct peers

• Lockton: Lockton is the world's largest privately held insurance broker with a growing Asia-Pacific footprint, including Indonesian operations. It competes with Talisman in specialty commercial lines, large-account placement, and complex risk advisory for mid-to-large enterprises.
• PT Asco Raya Indonesia: PT Asco Raya is a local Indonesian insurance brokerage serving corporate clients across multiple industry verticals. It is one of Talisman's closest local competitors, operating in the same geography, with comparable product breadth and similar target customer segments.
• Aon plc: Aon is a global insurance and reinsurance brokerage leader with full-service Indonesian operations, competing directly with Talisman across commercial P&C, employee benefits, financial lines, and risk consulting. Both serve enterprise and mid-market clients across similar industry verticals in Indonesia.
• Marsh McLennan (Marsh): Marsh McLennan is the world's largest insurance broker and risk advisor with established operations in Indonesia, offering the same multi-line commercial P&C, marine, liability, and employee benefits brokerage services to enterprise clients. It directly competes with Talisman for Indonesian corporate accounts.
• PT Equity Insurance Brokers: PT Equity Insurance Brokers is an established Indonesian insurance broker providing multi-line commercial insurance placement and risk advisory to corporate clients. It directly overlaps with Talisman in target market, product portfolio, and Indonesia-only geographic footprint.
• Willis Towers Watson (WTW): WTW is a major global insurance broker with Indonesian operations providing commercial insurance broking, risk management, and employee benefits advisory — overlapping directly with Talisman's service portfolio for corporate clients in Indonesia.

Others

• Sedgwick: Sedgwick is a global leader in claims management and loss adjusting with operations across Asia-Pacific, including Indonesia. While not a direct insurance broker, it is an adjacent service provider that often partners with — or competes for share of wallet against — brokers like Talisman on enterprise claims advocacy engagements.

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with expanding Asia-Pacific operations. While broader in geographic and product scope than Talisman, it offers overlapping commercial P&C brokerage services to corporate clients and competes in similar mid-market and enterprise segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pt-talisman-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Talisman Insurance Brokers