Preferred Chrysler Dodge Jeep Ram

What Preferred Chrysler Dodge Jeep Ram does

Preferred Chrysler Dodge Jeep Ram (legal entity: Preferred Chrysler Dodge Jeep of Muskegon) is a privately held, third-generation family-owned automotive dealership operating from a single rooftop at 3146 Henry St, Muskegon, Michigan. The company is an authorized franchise dealer for Stellantis' Chrysler, Dodge, Jeep, Ram, and Fiat brands (FCA dealer code 65477) and sells new vehicles, certified pre-owned and pre-owned vehicles, genuine Mopar parts and accessories, and operates a service department, body/collision shop, detail center, and financing office. Its product portfolio spans the full CDJR catalog — from Chrysler Pacifica and Voyager minivans to Dodge Charger, Durango, and Hornet, the Jeep SUV and truck lineup (Compass, Recon, Wrangler, Cherokee, Grand Cherokee, Gladiator, Wagoneer, Grand Wagoneer, Wagoneer S), and Ram light-, medium-, and heavy-duty trucks plus ProMaster commercial vans.

The dealership serves two primary customer segments: individual consumers and families in Western Michigan (Muskegon, Grand Rapids, Holland, Coopersville, Whitehall) seeking personal-use vehicles, and commercial/business customers purchasing work trucks, ProMaster vans, and fleet vehicles through a dedicated commercial division. The company generates revenue through new and used vehicle sales (one-time transactions with manufacturer incentives, dealer markups, and a disclosed $280 dealer fee), F&I income from financing arrangements and extended warranties/CPO coverage, and recurring service-and-parts revenue including collision repair. Pricing for new vehicles is model-, trim-, and option-driven with no public list prices; used vehicles are priced using a live market pricing model.

Go-to-market is a hybrid sales-led motion: an in-person showroom sales floor augmented by the DealerOn-powered website for inventory browsing, online credit applications, ePrice requests, and service scheduling. Marketing channels include the DealerOn site, Facebook, Twitter, YouTube, Google Maps, OEM incentive pages, and a Community Support program. Partnerships anchor the operation — FCA/Mopar for franchise and parts supply, Kelly Blue Book and Carfax for trade-in and vehicle history, DealerOn for the digital storefront, and the FCA DrivePlus Mastercard for customer retention. Service credentials include J.D. Power Customer 1st Award recognition, ASE Blue Seal of Excellence, and iCar Gold Certification for the collision center. Headcount is reported at 11-50 employees and inventory is listed at 548+ vehicles.

Name

Preferred Chrysler Dodge Jeep Ram

Legal name

Preferred Chrysler Dodge Jeep of Muskegon

Website

https://preferredchryslerdodgejeep.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Preferred Chrysler Dodge Jeep Ram is a third-generation, family-owned authorized FCA franchise dealership in Muskegon, Michigan, selling new and pre-owned Chrysler, Dodge, Jeep, Ram, and Fiat vehicles, plus service, parts, collision repair, and commercial vehicles to consumers and businesses across Western Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New: Revenue from selling new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles. Income derived from manufacturer incentives, dealer markups, and transaction fees ($280 dealer fee disclosed).
2. Vehicle Sales - Used: Revenue from selling pre-owned vehicles including non-FCA brands. Includes certified pre-owned (CPO) vehicles with factory-backed warranties.
3. Financing & Extended Warranties: Revenue from arranging vehicle financing through lenders, and selling extended warranties and protection plans including CPO warranties and CPO Go Warranty options.
4. Service & Parts: Revenue from vehicle maintenance, repairs, collision services, and selling genuine Mopar parts and accessories. Includes express auto service and body shop services.
5. Commercial Vehicle Sales: Revenue from selling new and pre-owned work trucks and commercial vehicles including Ram ProMaster vans to business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Preferred Chrysler Dodge Jeep Ram is a third-generation family-owned automotive dealership in Muskegon, Michigan, selling new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles. The dealership provides manufacturer-certified vehicle service and maintenance, a parts department, a body shop and collision center, in-house vehicle financing, and a dedicated commercial fleet sales channel for work trucks and vans.

Product overview

Preferred Chrysler Dodge Jeep Ram is a 3rd-generation, family-owned automotive dealership in Muskegon, Michigan. The company operates as a full-service dealership offering new and pre-owned vehicle sales across the Chrysler, Dodge, Jeep, and Ram brand portfolios. The product lineup includes minivans (Chrysler Pacifica, Voyager), muscle cars and SUVs (Dodge Charger, Durango, Hornet), and Jeep vehicles spanning compact to full-size SUVs (Compass, Recon, Wrangler, Cherokee, Grand Cherokee, Gladiator, Grand Wagoneer, Wagoneer, Wagoneer S). RAM trucks include the 1500, 1500 RHO, 2500, 3500, Chassis Cab, and ProMaster commercial vans. Beyond vehicle sales, the dealership provides complementary services including vehicle maintenance and repair, genuine Mopar parts and accessories, collision/body shop services, and financing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Pacifica

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• FCA (Fiat Chrysler Automobiles)coreChannel Partner/ Reseller/ DistributorAuthorized FCA dealer for Chrysler, Dodge, Jeep, Ram, and Fiat brands. Receives new vehicle inventory, manufacturer incentives, OEM parts supply, factory training support, and co-marketing programs. Operates under FCA dealer code 65477.
• MoparcoreTechnology or IntegrationParts and accessories supplier for genuine Mopar components. Provides parts lookup tools, recall look-up systems, and exclusive parts inventory for vehicle service and customization.
• Kelly Blue Book (KBB)supportingTechnology or IntegrationIntegration for trade-in valuation and 'We Buy Cars' service. Provides vehicle valuation tools for customers looking to sell or trade their vehicles.
• CarfaxsupportingTechnology or IntegrationVehicle history report provider for used car inventory. CPO and used vehicle listings prominently feature Carfax 1-Owner badges and history links.
• DealerOnsupportingTechnology or IntegrationWebsite platform provider powering the dealership's online presence, inventory management, and digital marketing capabilities.
• DrivePlus MastercardsupportingGTM or Marketing PartnerFCA-branded credit card program with deferred financing offers and customer rewards, driving customer loyalty and repeat business.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• CarMax: National used-vehicle retailer with a no-haggle, fixed-price model and strong digital channel; competes for pre-owned CDJR buyers and is reshaping customer expectations for the used-car purchase experience.
• Carvana: Online-first used-car retailer offering home delivery and 7-day returns; an emerging competitive threat to traditional dealers' showrooms and a benchmark for fully digital car-buying journeys.

Broad incumbents

• Lithia Motors: Public dealer group with a nationwide network of new- and used-vehicle franchises including CDJR; relevant comparable for omnichannel retailing, store-level economics, and M&A-driven growth strategies.
• AutoNation: Largest US auto dealer group operating hundreds of franchises across many brands; provides a benchmark for consolidated dealership operations, used-vehicle retailing (AutoNation USA), and F&I monetization, though it does not specialize in the CDJR niche.

Others

• Mopar: Stellantis-owned parts and accessories brand that supplies Preferred CDJR with genuine components and recall tooling; an ecosystem partner rather than a competitor, but central to the dealership's service economics.

Direct peers

• Berger Chrysler Dodge Jeep Ram: Michigan-based CDJR dealer with new and pre-owned sales, service, and parts operations; closely comparable footprint, brand mix, and franchise business model.
• Fox Motors Chrysler Dodge Jeep Ram: Grand Rapids-area CDJR franchise group offering the same Chrysler, Dodge, Jeep, and Ram lineup with parts and service; competes directly for buyers in the broader Western Michigan region.
• LaFontaine Chrysler Dodge Jeep Ram: Michigan dealer group operating CDJR franchises alongside other brands; directly comparable as a franchised new-vehicle dealer with F&I, service, and parts in the same regional market.
• Betten Baker Chrysler Dodge Jeep Ram: Multi-store FCA franchisee operating across Michigan; directly comparable as a CDJR new- and used-vehicle dealer with parts and service, competing in overlapping Western Michigan catchment areas.
• Suburban Chrysler Dodge Jeep Ram: Large Michigan dealer group with CDJR franchise locations; competes for the same FCA customers with similar sales, service, and parts offerings across the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CdjrMuskegon
• YouTubeyoutube.com/channel/UCJ8Ielb5mmHQ1224kn_VEPw
• Facebookfacebook.com/Preferred.Chrysler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Chrysler Dodge Jeep Ram