What LaFontaine Chrysler Jeep Dodge does

LaFontaine Chrysler Jeep Dodge is a Michigan-based automotive retail franchise operating as part of LaFontaine Automotive Group, a family-owned dealership network founded by siblings Ryan and Kelley LaFontaine. The entity is headquartered at 4000 Highland Road, Highland Charter Township, MI 48357, and operates within a broader group footprint of multiple physical dealership locations across Michigan representing more than 25 brands, including Chrysler, Jeep, Dodge, Ram, Chevrolet, Ford, GMC, Cadillac, and additional domestic and import makes. Customer-facing operations are unified under the "Family Deal" brand, accessible via familydeal.com, with the group promoting a no-haggle pricing philosophy and community-oriented positioning.

The business operates an integrated vehicle retail model that spans new vehicles, pre-owned inventory (with a dedicated certified pre-owned program), classic and collector cars, and a separate commercial-truck platform (lafontainecommercialtrucks.com) serving fleet and work-truck buyers including BrightDrop electric vans. Revenue is generated across four primary streams: vehicle sales (new and used), finance and trade-in (F&I), fixed-ops service and maintenance (including mobile service and Alignments for Life), and collision repair through the Collision Care+ certified body shop program. OEM parts and tire sales add a secondary aftermarket revenue layer. Distribution is hybrid: physical showrooms across Michigan plus an e-commerce platform offering inventory search, finance applications, specials, and service scheduling.

The company serves three principal customer segments: retail vehicle buyers (primary), commercial fleet buyers (work trucks, vans, fleet procurement), and certified pre-owned value-conscious buyers. Marketing is digital-first through the company website, specials pages, blog content, and organic social channels. No proprietary technology, AI/ML capabilities, patents, public-market listing, or external institutional investment are disclosed; the company appears to be family-controlled with concentrated ownership. The group also operates the U CAN-CER VIVE cancer research foundation as a community-engagement and brand-differentiation initiative.

Name

LaFontaine Chrysler Jeep Dodge

Legal name

LaFontaine Automotive Group

Website

https://lafontainechrysler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LaFontaine Chrysler Jeep Dodge is a Michigan-based Chrysler, Jeep, and Dodge franchise operating as part of the family-owned LaFontaine Automotive Group, selling new, certified pre-owned, and used vehicles alongside a dedicated commercial truck platform to retail buyers, commercial fleet customers, and value-conscious pre-owned shoppers across Michigan under the Family Deal brand.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• New car dealership
• Used vehicle sales
• Auto financing
• Vehicle service repair
• Commercial truck sales

Headquarters

HQ city

Highland Charter Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

LaFontaine Chrysler Jeep Dodge is a retail automotive dealership selling new Chrysler, Jeep, and Dodge vehicles alongside a broader multi-brand inventory of new and pre-owned cars, trucks, SUVs, and commercial work vehicles from over 25 manufacturers. The dealership also provides in-house auto financing and lease services, trade-in valuation, certified pre-owned vehicles, full-service maintenance and repair, collision repair through Collision Care+ certified centers, and an OEM parts and tire center.

Product overview

LaFontaine Automotive Group operates as a multi-brand automotive dealership network offering a unified sales and service platform across Michigan. The product portfolio includes new and pre-owned vehicle sales spanning over 25+ brands (Chevrolet, Ram, Ford, Jeep, Chrysler, Dodge, Cadillac, GMC, Toyota, Honda, and luxury brands), certified pre-owned programs, commercial/work truck sales, classic car sales, and integrated finance services. Supporting the vehicle sales are core service modules: maintenance and repair services, collision repair (Collision Care+), and parts/tire center operations. The group also offers special programs including U CAN-CER VIVE cancer research foundation and community partnership initiatives. Vehicles offered include sedans, SUVs, trucks, and performance models, with financing options and trade-in programs available through the finance module.

Differentiator

Problem solved

Functional benefit

Brands

• U CAN-CER VIVE: Cancer research foundation founded by Ryan and Kelley LaFontaine. Operated by volunteers, donating 100% of profits to local cancer research grants.
• Family Deal

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Certified Pre-Owned Vehicle Sales
• Commercial Work Truck Sales

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: The largest automotive dealership group in the United States, operating over 300 locations across multiple brands. Comparable to LaFontaine as a multi-brand franchised dealer network, but at significantly greater scale and geographic breadth.
• CarMax: The largest used-vehicle retailer in the U.S. with integrated financing and a no-haggle pricing model. Comparable to LaFontaine's pre-owned and certified pre-owned operations, but competing on a national scale with a digital-first customer experience.
• Lithia Motors: One of the largest U.S. dealership groups with a Driveway omnichannel platform for online car buying. Directly comparable as a franchised multi-brand retailer with both new and used vehicle operations, plus service and parts.
• Penske Automotive Group: International automotive retailer with a heavy premium and luxury brand mix. Comparable to LaFontaine's multi-brand franchised dealership model, with a larger footprint and significant commercial truck operations through Premier Truck Group.

Regional players

• Suburban Collection: Michigan-based dealership group operating multiple franchise locations across the Detroit metro area. The most direct regional competitor to LaFontaine, with a similar multi-brand franchised model in overlapping Michigan geography.

Direct peers

• Group 1 Automotive: A multi-brand franchised dealership group with operations across the U.S. and U.K. Highly comparable to LaFontaine in operating model, segment mix, and integrated service/parts operations, though at substantially larger scale.
• Sonic Automotive: Franchised dealership group with EchoPark used-car stores and a strong digital retail platform. Closely comparable to LaFontaine's blend of new + used + service operations, with comparable scale of mid-sized multi-brand regional groups.
• Asbury Automotive Group: U.S. franchised dealership group with operations across the Sun Belt and Southeast. Directly comparable as a multi-brand retail and service organization, with similar Clicklane digital retailing platform targeting the same omnichannel customer experience.
• Hendrick Automotive Group: Largest privately held dealership group in the U.S., operating franchised dealerships across multiple states. Comparable to LaFontaine as a family-influenced multi-brand dealership organization with strong service and collision operations.

Emerging players

• Carvana: Online used-car retailer offering vehicle vending machines and home delivery. Represents the disruptive threat to traditional franchised dealers like LaFontaine, particularly relevant for the pre-owned and certified pre-owned segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lafontaine-chrysler-jeep-dodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaFontaine Chrysler Jeep Dodge