CentDegres
Paris-headquartered global creative agency (founded 1988) that delivers brand strategy, visual identity, packaging, and retail design for luxury and premium clients across beauty, fragrance, jewellery, and fashion sectors, operating from offices in Paris, Shanghai, Dubai, and New Delhi.
- Company typePrivate
- Founded1988
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CentDegres does
CentDegres is a Paris-headquartered global creative agency founded in 1988 and structured as a French SAS (Société par Actions Simplifiée) with €930,000 in share capital. The firm delivers integrated design services spanning brand strategy, visual identity, product design, packaging, retail design, and art direction for premium and luxury clients across beauty, fragrance, jewellery, fashion, food & beverage, and corporate sectors. Operations extend across four international offices in Paris, Shanghai, Dubai, and New Delhi, supporting clients in EMEA, APAC, the Middle East, and South Asia.
The agency's service offering centers on end-to-end brand transformation, from strategic positioning through physical and digital execution. Notable technical or craft capabilities include co-development of the In'Pressive glassmaking technique with Pochet Group for Cartier's La Panthère fragrance bottle, the Bubbles Cloche glassmaking process with Estal for L'essence du Deux, and Kurz Luxor foils with micro-embossing for premium labels. The portfolio includes luxury houses such as Cartier, Givenchy, Maybach, Mercedes-Benz, Lacoste, and Korloff, alongside emerging regional brands across fragrances, wellness, and Ayurvedic skincare.
Revenue is generated through project-based professional services engagements, with pricing quote-driven and not publicly disclosed. Distribution runs through direct enterprise engagement with dedicated account teams in each region; marketing is primarily organic and digital (Instagram, YouTube, LinkedIn, and an email newsletter) used to showcase work. The agency earned the 2024 Fragrance Cap Award at the Formes de Luxe Awards for Lacoste Original cap design, signaling industry recognition in luxury packaging innovation.
CentDegres firmographics
Firmographics- Name
- CentDegres
- Legal name
- CENT DEGRÉS
- Website
- https://centdegres.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Paris-headquartered global creative agency (founded 1988) that delivers brand strategy, visual identity, packaging, and retail design for luxury and premium clients across beauty, fragrance, jewellery, and fashion sectors, operating from offices in Paris, Shanghai, Dubai, and New Delhi.
- Ownership category
- akta.pro rank
CentDegres industry classification
Industry- Product category
- Brand Design and Creative Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where CentDegres is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
CentDegres business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Creative Agency Services: Professional services revenue generated through brand strategy, identity design, product design, packaging design, retail design, and artistic direction engagements with enterprise clients across beauty, fragrance, jewellery, fashion, food & beverage, and corporate sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CentDegres product offering
Product offeringCore offering
CentDegres is a global creative agency providing end-to-end brand design and product development services including brand strategy, visual identity design, product design, packaging design, retail design, and art direction for enterprise clients. The agency specializes in the luxury and prestige sectors spanning beauty, fragrance, jewellery, fashion, food & beverage, and corporate identity. Services are delivered through four international offices and encompass proprietary glassmaking and packaging innovations developed in partnership with manufacturers.
Product overview
Centdegres is a global creative agency that crafts brands across multiple sectors including Beauty & Fragrances, Jewellery, Fashion & Design, Corporate & Culture, and Food & Beverages. The agency provides a comprehensive suite of creative services including brand strategy, visual identity design, product design, packaging design, retail design, and campaign design. Their portfolio includes work with luxury brands such as Cartier, Givenchy, Mercedes-Benz, Maybach, and Diptyque; niche fragrance houses including L'entropiste, Bon Parfumeur, Ojar, and Omanluxury; beauty brands like Kiko Milano, Forest Essentials, and Arcelia; jewellery houses such as Korloff; and consumer product brands including Peugeot Saveurs, Béaba, and Tempera. The agency operates across four offices in Paris, Shanghai, Dubai, and New Delhi.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
Quantifiable outcome
- Fragrance Cap Award at Formes de Luxe Awards 2024 for Lacoste Original cap design recognizing technical and sustainable innovation
Companies that use CentDegres
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
CentDegres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CentDegres partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Pochet GroupcoreStrategic collaboration with Pochet Group to develop the revolutionary In'Pressive glassmaking technique for Cartier La Panthère fragrance bottle. This innovation sculpted the bottle interior to match its exterior - an unprecedented glassmaking achievement combining precision craftsmanship with artistic flair.
- Neeta Life SciencescoreCollaboration with Neeta Life Sciences to develop Shrumei wellness brand from concept through execution, including brand positioning, naming, visual identity, and packaging design for mushroom and fungi-based wellness products.
- Mercedes-Benz AGflagshipEnd-to-end partnership with Mercedes-Benz AG for Land, Sea, Air fragrance trilogy including art direction, campaign production, product design, and packaging design. Connected collection to automotive heritage using sustainable materials including recycled glass and upcycled S-Class interior leather.
- Shoppers StopcorePartnership with Shoppers Stop to reimagine their private label beauty brand Arcelia into a celebration of modern femininity and timeless elegance, developing packaging design, graphic design, and brand refresh for color cosmetic line.
- Bon ParfumeurcoreStrategic partnership with Paris-based perfumer studio (founded 2017 by Ludovic Bonneton) for retail design of first China flagship store in Xintiandi Shanghai, recreating the Paris perfumer workshop experience around brand's iconic digital codes.
- TemperaminorBrand identity redesign partnership for Tempera, a non-alcoholic luxury gastronomy brand. Created refined visual identity and packaging concept for 'mindful elixirs' bridging luxury hospitality and non-alcoholic beverage categories.
- OJAR (Sheikha Hind Bahwan)coreFull brand identity development for OJAR fragrance house founded by Sheikha Hind Bahwan, including conceptual research, naming (derived from Hojari frankincense), visual identity, product design, and immersive retail experience.
- OmanluxurycorePartnership with Omanluxury for brand optimization including signature bottle design, packaging, and retail experience creation that merges Omani natural heritage with modern aesthetics for international expansion.
- Noha NabilcoreBrand creation partnership with fashion and beauty icon Noha Nabil from Middle East, developing visual identity, product design, and retail design reflecting her creative personality and elegant personal style for regional beauty brand with global aspirations.
- Meishang Group (Leenlong)corePackaging design collaboration for Leenlong high-end anti-aging serum, designing double-layered jade-inspired structure connecting product essence with crystal-clear exterior and carved cap design reflecting Chinese anti-aging principles.
- Estal (Glasscrafters)minorCollaboration with Estal for L'essence du Deux project using Bubbles Cloche glassmaking process for sculptural fragrance bottles. Innovation reduces material use while adding sculptural singularity.
- Kurz and MCCminorMaterials partnership for L'essence du Deux labels using Kurz Luxor foils with micro-embossing technique, adding relief and refined dimension to premium packaging.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
CentDegres competitors and assessment
Company assessmentDirect peers
- Dragon Rouge: French-founded independent brand and design agency with strong beauty, fragrance, food and luxury credentials. Direct competitor in the European luxury brand-design space with overlapping client categories.
- Pearlfisher: Independent London-based brand design agency with deep specialism in beauty, fragrance and FMCG packaging. Closest comparable in terms of luxury beauty/fragrance packaging focus and similar mid-sized boutique profile.
- Design Bridge and Partners: Publicis-owned brand design and packaging agency with strong luxury, beauty and fragrance credentials. Direct scaled competitor serving the same tier-1 brand owner clients as CentDegres.
- Bulletproof: Independent brand design and packaging agency with deep specialism in premium spirits, beauty and food brands. Comparable boutique profile competing for the same tier of luxury and premium packaging mandates as CentDegres.
- Pentagram: Independent, partner-led design firm delivering brand identity, packaging and environmental design across luxury, fashion and consumer sectors. Comparable to CentDegres as a founder/partner-driven creative studio serving marquee global brands.
- MetaDesign: Brand and design consultancy with offices in Europe, China and the US, working across brand identity, packaging and digital. Comparable in geographic footprint and multi-sector luxury/consumer brand design offering.
- Superunion: WPP-owned brand consultancy built from the merger of Brand Union, FITCH, and others, delivering brand strategy, identity and experience design globally. Larger-scale competitor overlapping CentDegres' multi-disciplinary luxury and corporate brand work.
- Landor & Fitch: WPP-owned global brand consultancy offering brand strategy, identity and packaging design for luxury and consumer clients including many of the same categories CentDegres serves (fragrance, beauty, automotive). Most direct scaled peer to CentDegres' multi-disciplinary luxury brand work.
Emerging players
- Saffron Brand Consultants: Independent brand strategy consultancy with growing packaging and identity capabilities, particularly in luxury, tech and B2B. Comparable positioning as a boutique challenger competing for premium brand mandates.
- Atelier Bingo: Paris-based creative studio with strong fragrance packaging and beauty branding portfolio. Emerging regional peer competing in the same French/European luxury fragrance packaging niche as CentDegres.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CentDegres social profiles
Digital presenceCentDegres financial estimates
Financial estimateRevenue estimate
Valuation estimate
CentDegres leadership team
Management profileNumber of profiles
Profiles6 records
CentDegres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CentDegres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CentDegres
What does CentDegres do?
CentDegres is a global creative agency providing end-to-end brand design and product development services including brand strategy, visual identity design, product design, packaging design, retail design, and art direction for enterprise clients. The agency specializes in the luxury and prestige sectors spanning beauty, fragrance, jewellery, fashion, food & beverage, and corporate identity. Services are delivered through four international offices and encompass proprietary glassmaking and packaging innovations developed in partnership with manufacturers.
Is CentDegres a public or private company?
CentDegres is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CentDegres founded?
CentDegres was founded in 1988. It employs 101 to 250 people.
Where is CentDegres based?
CentDegres is headquartered in Paris, France, in the Europe region.
How does CentDegres make money?
One revenue line is on record: creative Agency Services.
Who are CentDegres's main competitors?
Direct peers on record are Dragon Rouge, Pearlfisher, Design Bridge and Partners, Bulletproof, Pentagram, MetaDesign, Superunion and Landor & Fitch. Emerging players are Saffron Brand Consultants and Atelier Bingo.
Does CentDegres have an API?
No public API is recorded for CentDegres.
What industry is CentDegres in?
CentDegres's product category is Brand Design and Creative Agency Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430 and its SIC code is 7330.