What Electro George does

Electro George is an Egypt-based manufacturer of low and medium voltage electrical switchgear panels, founded in 1985 and headquartered at the Abou Rawash Industrial Zone in Giza. The company produces type-tested air-insulated switchgear (AIS) and gas-insulated switchgear (GIS) systems covering current ranges from 630A to 7000A and short-circuit withstand ratings up to 150kA, distributed under both Siemens-licensed brands (SIMOPRIME up to 17.5kV and 24kV, 8DJH, Sivacon S8) and proprietary brands (EGBOX-Plus, MOD-EG). All products comply with international IEC standards (IEC 62271-200, IEC 61439), making them specification-eligible for major industrial, infrastructure, and utility projects in Egypt and the wider region.

The company is a Siemens Technology Partner and was acquired by BICC Cables in 2023, with the expanded Siemens partnership publicly unveiled at Hannover Fair 2024. Electro George sells to enterprise and infrastructure customers through a direct field sales model, with a named client base that includes international EPC firm Bechtel, construction and infrastructure operators (ECG, ENNPI), and Egyptian real estate developers (EMMAR, Madkour, Marakez). Revenue is generated almost entirely through project-based hardware sales priced per quote, with no public pricing, subscription, or recurring software model disclosed. The 251-500 employee organization operates a single manufacturing and HQ site in Egypt, with stated intent to expand regional presence through global partnerships.

Name

Electro George

Legal name

Electro George

Website

https://electrogeorge.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Electro George is an Egypt-based manufacturer of low and medium voltage switchgear panels, producing Siemens-licensed and proprietary type-tested products for industrial, infrastructure, and real estate clients. A Siemens Technology Partner owned by BICC Cables, it serves major Egyptian enterprises and developers.

Ownership category

akta.pro rank

Product category

Electrical Switchgear and Power Distribution Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (3353)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

Circuit Breakers, Disconnectors, Earthing Switches & Switchgear Components (EUADACAH), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Gas-Insulated Switchgear (GIS) & Hybrid Switchgear (EUADACAC), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

Keywords

• Low voltage switchgear
• Medium voltage switchgear
• Power distribution panels
• Electrical infrastructure equipment
• Switchgear manufacturing

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Switchgear and Panel Sales: Electro George generates revenue primarily through the manufacture and sale of low and medium voltage electrical switchgear panels, including Siemens-licensed products (SIMOPRIME, 8DJH, SIVACON) and proprietary brands (EGBOX-Plus, MOD-EG) to industrial, infrastructure, and construction clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Electro George manufactures and supplies low and medium voltage electrical switchgear panels for power distribution, including air-insulated switchgear (SIMOPRIME up to 17.5kV and 24kV), gas-insulated ring main units (8DJH), and low-voltage switchgear (Sivacon S8). The company also offers its own proprietary branded panels (EGBOX-Plus and MOD-EG) and, as a Siemens Technology Partner, distributes Siemens-licensed switchgear products. Its customers are enterprise industrial, infrastructure, and real estate developers in Egypt and the region.

Product overview

Electro George offers a comprehensive portfolio of low and medium voltage switchgear panels and electrical distribution products. Their core offerings include the SIMOPRIME series (AIS switchgear in 17.5KV and 24KV variants), the 8DJH GIS secondary distribution ring main units, and the Sivacon S8 switchgear panel. Additionally, they provide EGBOX-Plus and MOD-EG modules. As a Siemens Technology Partner, Electro George also distributes licensed Siemens products including SIMOPRIME, 8DJH, SI Board, and SIVACON solutions for industrial power distribution applications.

Differentiator

Problem solved

Functional benefit

Brands

• EGBOX-Plus: Product introduced by Electro George
• MOD-EG

Products and services

• SIMOPRIME A4 up to 24KV Type-tested air-insulated switchgear (AIS) panel rated up to 24kV, manufactured to IEC 62271-200. Normal current up to 4000A, short-circuit withstand up to 40kA/3s, IAC tested up to 40kA/1s, and loss of service continuity LSC2B. Designed for medium-voltage power distribution in industrial, infrastructure, and commercial applications.
• SIMOPRIME up to 17.5KV Type-tested air-insulated switchgear (AIS) panel rated up to 17.5kV, manufactured to IEC 62271-200. Normal current up to 2500A, short-circuit withstand up to 25kA/3s, IAC tested up to 25kA/1s, and loss of service continuity LSC2B. Targeted at medium-voltage secondary distribution applications.
• 8DJH GIS Secondary Distribution Type-tested gas-insulated switchgear (GIS) ring main unit (RMU) manufactured to IEC 62271-200. Normal current 630A, short-circuit withstand up to 25kA/3s, IAC tested up to 21kA/1s, maintenance-free for life. Designed for secondary MV distribution networks.
• Sivacon S8 Type-tested air-insulated low-voltage switchgear manufactured to IEC 61439. Normal current up to 7000A, short-circuit withstand up to 150kA/1s, available in fixed, plug-in, and withdrawable configurations, with protection up to IP54 and Form 4b. Designed for low-voltage power distribution in industrial and large commercial applications.
• EGBOX-Plus Proprietary low-voltage switchgear panel developed and offered by Electro George, complementing the Siemens-licensed product portfolio. Targeted at customers requiring a locally supported, branded LV distribution solution.
• MOD-EG Proprietary modular electrical solution introduced by Electro George for electrical distribution applications, providing a configurable alternative alongside the Siemens-licensed switchgear range.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SiemenscoreTechnology or Integration · 1 January 2024Electro George is a Siemens Technology Partner, authorized to manufacture and distribute Siemens-licensed switchgear products including SIMOPRIME (17.5kV and 24kV), 8DJH GIS Secondary Distribution, SI Board, and SIVACON switchgear. This partnership was expanded and publicly announced during Hannover Fair 2024. The collaboration is part of Siemens' strategy to offer comprehensive power distribution solutions in the Egyptian and regional markets.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ABB: Major global switchgear and substation equipment manufacturer with active direct presence in Egypt. Competes head-to-head on IEC 62271-200 type-tested AIS/GIS switchgear for industrial and utility customers.
• Elsewedy Electric: Egypt's largest integrated electrical equipment manufacturer (cables, panels, transformers, switchgear). The most direct local competitor for Egyptian real estate and infrastructure projects.
• Schneider Electric: Global leader in LV/MV switchgear and power distribution. Directly competes with Electro George for major industrial, infrastructure, and real estate projects in Egypt and the wider MENA/Africa region, with overlapping product specifications and customer types.
• Lucy Electric: UK-headquartered manufacturer specializing in MV switchgear and ring main units with strong MENA and Africa distribution. Closely comparable 8DJH-style GIS RMU offering and similar utility-focused customer segments.
• Eaton: Global manufacturer of LV/MV switchgear assemblies and power distribution solutions. Competes directly with Electro George on industrial and commercial project specifications in Africa/MENA.

Broad incumbents

• Siemens: Original equipment manufacturer of SIMOPRIME, 8DJH, and SIVACON and Electro George's licensor. Competes broadly across the same switchgear categories both as a licensor and increasingly direct seller in the Egypt/Africa market.
• Hager Group: European manufacturer of LV power distribution solutions, panelboards, and modular switchgear systems. Comparable on the LV distribution panel side of Electro George's portfolio.
• Legrand: Global specialist in electrical and digital building infrastructure, including LV switchboards and panelboards. Competes on the lower-current end of Electro George's EGBOX-Plus and Sivacon S8 product range.

Others

• Rittal: Global enclosure and power distribution system manufacturer serving similar industrial and infrastructure customers. Comparable more on enclosure/integration than primary switchgear but commonly specified alongside switchgear in the same projects.

Emerging players

• CUBIC-Modulsystem: Danish manufacturer of modular and configurable LV switchgear systems. Adjacent to Electro George's MOD-EG modular product philosophy and increasingly relevant in commercial real estate applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electro George