TRUECLEAN

What TRUECLEAN does

TRUECLEAN is a sole-proprietorship professional cleaning services company operating under the trading name of Nigel Davies t/a TRUECLEAN, founded in 2008 and headquartered in Southwater, near Horsham, West Sussex, United Kingdom. The business delivers on-site specialist cleaning services to both residential and commercial clients throughout Sussex and Surrey, covering carpets, upholstery, oriental rugs, natural stone floors (Limestone, Travertine, Slate, Sandstone, Marble, Terracotta, Quarry, Terrazzo, Victorian), vinyl/LVT floors (Amtico, Karndean), ceramic and porcelain tile and grout, alongside infection control fogging using ULV technology and antimicrobial solutions tested to European Standards EN 1276, EN 13697, EN 14476. All work is personally undertaken by Owner/Operator Nigel Davies, with no disclosed subcontractor or employee labor model, using professional-grade equipment including industrial scrubbing machines, high-powered extraction units, and specialized stone restoration tools.

The commercial model is transactional and quote-based: customers request a free, no-obligation on-site survey, TRUECLEAN provides a custom price based on area measurements, surface condition, and scope, and work is performed on a one-time pay-as-you-go basis with no subscription or recurring contract structure disclosed. Customer acquisition is driven primarily by listings on trust platforms — Checkatrade, Which? Trusted Traders, TrustMark, and Trading Standards Buy with Confidence — supported by an SEO-oriented website with a callback request form and direct phone/email contact channels. The company holds multiple regulatory and industry accreditations, including the distinction of being the first UK carpet, upholstery and hard floor cleaning provider to achieve full TrustMark accreditation, alongside NCCA membership with PAS 86:2008 BSI-aligned methodologies, £5 million Treatment Risks and Public Liability insurance, CRB Enhanced Disclosure, and a 100% money-back guarantee.

The business has no disclosed revenue, no external funding, no parent company, no software or AI product surface, and no international footprint. Its competitive positioning is built almost entirely on individual operator reputation, multi-platform trust endorsements, and 15+ years of continuous regional operation rather than on scale, technology differentiation, or contracted commercial relationships.

Name

TRUECLEAN

Legal name

Nigel Davies t/a TRUECLEAN

Website

https://trueclean.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TRUECLEAN is a sole-proprietorship cleaning services company based in West Sussex, UK, offering specialist carpet, upholstery, stone floor, vinyl/LVT, and tile and grout cleaning to residential and commercial clients across Sussex and Surrey since 2008, with all work personally performed by owner-operator Nigel Davies.

Ownership category

akta.pro rank

Product category

Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740)

akta.pro primary industry

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE)

akta.pro secondary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

Keywords

• Carpet cleaning services
• Upholstery cleaning services
• Stone floor restoration
• Vinyl floor maintenance
• Tile and grout cleaning

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Cleaning Services: One-time cleaning service payments for carpet, upholstery, vinyl, tile and grout, and stone floor cleaning. Services are priced per job based on area measurements and scope of work. No subscription or recurring revenue model disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TRUECLEAN is an on-site professional cleaning services provider offering carpet, upholstery, oriental rug, natural stone, vinyl/LVT, and tile & grout cleaning, along with infection control fogging and stain removal advice. All work is delivered personally by Owner/Operator Nigel Davies across Sussex and Surrey for residential and commercial clients, with each job priced individually after a free, no-obligation survey.

Product overview

TRUECLEAN is a traditional cleaning services company offering a unified set of professional cleaning services rather than a software product. Their core service portfolio consists of eight distinct service offerings: Carpet Cleaning, Upholstery Cleaning, Oriental Rug Cleaning, Stone Floor Cleaning, Vinyl Floor Cleaning (including Amtico and Karndean specialists), Tile & Grout Cleaning, Infection Control (COVID-19 deep cleaning and fogging), and Advice on Stain Removal. All work is undertaken by Owner/Operator Nigel Davies. The company operates from Southwater, near Horsham in West Sussex, serving both residential and commercial clients throughout Sussex and Surrey. TRUECLEAN holds multiple industry accreditations including NCCA membership, TrustMark, Trading Standards Buy with Confidence, and Which? Trusted Trader status. They offer a 100% money back guarantee and maintain £5 million Treatment Risks & Public Liability trade insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Professional deep carpet cleaning service using Hot Water Extraction (Steam Cleaning), Low Moisture Cleaning (Encapsulation/Shampoo), and Very Low Moisture Cleaning (Dry Absorbent Compound) methods. Includes dry-vacuum with S-Class filtration, spot/stain treatment, pre-spray with WoolSafe Certified agents, and mechanical agitation. Service is for residential and commercial clients throughout Sussex and Surrey, with prices quoted per job after a free survey.
• Upholstery Cleaning Low-moisture cleaning process for all fabric types including delicate fibres that require dry-cleaning. Follows NCCA guidelines and uses specialist technology to handle fine fabrics with appropriate respect and delicacy. Service is for residential clients with upholstered furniture such as sofas, chairs, and other fabric furnishings.
• Oriental Rug Cleaning Expert oriental rug cleaning at dedicated premises using Woolsafe Accredited cleaning solutions. Process includes colour/fibre testing, dry vacuuming, spot treatment, solution application and agitation, rinse and extraction, fringe cleaning, and rack drying with turbo air movers. Service is for residential clients with oriental rugs.
• Stone Floor Cleaning Specialist natural stone floor care service for Limestone, Travertine, Slate, Sandstone, Marble, Terracotta, Quarry, Terrazzo and Victorian stone tiled floors. Includes cleaning, polishing, restoration, and sealing with impregnating or topical sealants. Service is for residential and commercial clients with natural stone flooring.
• Vinyl Floor Cleaning Specialist Luxury Vinyl Tile (LVT) cleaning and maintenance for Amtico, Karndean and other vinyl flooring types. Services include deep cleaning, scuff and scratch removal, protective sealants (Matt, Ultra Matt, Satin, Gloss finishes), slip resistance, stain protection, and ongoing maintenance support. Service is for residential and commercial clients with vinyl/LVT floors.
• Tile & Grout Cleaning Professional ceramic and porcelain tile and grout cleaning using industrial scrubbing machines and high-powered extraction equipment. Includes a grout recolouring service with commercial quality grout colour sealant for permanently discoloured grout. Service is for residential and commercial clients with ceramic or porcelain tiled surfaces.
• Infection Control COVID-19 and virus deep cleaning and disinfection service using ULV (Ultra Low Volume) fogging machines with antimicrobial droplets. Treatment tested to European Standards EN 1276, EN 13697, EN 14476 with 24-hour antibacterial performance. Average treatment time of 15 seconds per room. Service is for residential and commercial clients requiring infection control and sanitization.
• Advice on Stain Removal Expert guidance on spot and stain removal from carpets and upholstery, including heat transfer and spot dyeing treatments for difficult stains. Service is for residential and commercial clients.

Quantifiable outcome

• 100% satisfaction guarantee - re-clean or refund promise

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smart Solutions for Healthcare Acquired Infection ControlminorOthersProvider of the antimicrobial solution used by TRUECLEAN for COVID-19 deep cleaning and fogging services. The solution is a recent winner of NHS infection control trials and is tested to European Standards EN 1276, EN 13697, EN 14476.

Scale indicators3 records

Expansion highlights3 records

Direct peers

• Fantastic Cleaners: Fantastic Cleaners is one of the largest London-based on-demand cleaning services platforms, offering carpet cleaning, upholstery cleaning and domestic deep cleaning. Direct competitor in the UK residential deep-clean category with a more digital-first acquisition model than TRUECLEAN.
• Rainbow International: Rainbow International is a UK-wide carpet, upholstery and hard floor cleaning franchise offering residential and commercial cleaning with 24/7 response. Comparable service portfolio (carpet, upholstery, hard floor, stain protection) and the same quote-based, on-site delivery model as TRUECLEAN.
• Carpet Bright UK: Carpet Bright UK is a national carpet, rug and upholstery cleaning brand operating across England using similar hot water extraction equipment with quote-based, on-site survey delivery. Direct service-line competitor to TRUECLEAN's fibre care services.
• ProLux Cleaning Services: ProLux is a UK carpet, upholstery and hard floor cleaning provider using professional hot water extraction and encapsulation methods, serving residential and commercial clients with on-site surveys and quote-based pricing. Matches TRUECLEAN's core offering and pricing model.
• Chem-Dry (UK): Chem-Dry is the largest UK carpet cleaning franchise network, offering residential and commercial carpet, rug and upholstery cleaning using a similar low-moisture/encapsulation and hot water extraction toolkit. Same service mix, same direct-to-consumer go-to-market, and overlapping geography to TRUECLEAN's catchment.
• Harrisons Carpet & Upholstery Cleaning: Harrisons is a long-established UK carpet, upholstery and hard floor cleaning operator covering South East England including Sussex, with a similar NCCA-aligned, sole-operator-style service proposition. Direct geographic and service-line overlap with TRUECLEAN.

Broad incumbents

• Stanley Steemer (UK): Stanley Steemer is a major US-headquartered incumbent in residential and commercial carpet, tile and hard floor cleaning with international operations. A larger broad-based incumbent rather than a UK specialist, but competes directly for the same on-site carpet and floor restoration jobs as TRUECLEAN.
• ServiceMaster Clean (UK): ServiceMaster Clean is a large UK and international commercial cleaning franchise offering contract-based janitorial, carpet and hard floor care. Overlaps with TRUECLEAN's commercial floor care and infection control services but operates at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUECLEAN