What Fantastic Cleaners does

Fantastic Cleaners is a London-headquartered domestic and commercial cleaning services marketplace, founded in 2009 by Rune Sovndahl and Anton Skarlatov and operated as part of the broader Fantastic Services brand family under the legal entity 1st Online Solutions Limited (registered in England and Wales, company number 07082485). The platform connects customers with a network of 558 background-checked, insured cleaning teams across London and other major English cities, as well as international franchise operations in Ireland, Hungary, Bulgaria, Australia, and the United States. Service delivery is coordinated through a proprietary technology stack that includes the fantasticcleaners.com website, the GoFantastic mobile application (iOS, Android, and Huawei), a 24/7 real-time online booking system with live slot visibility, a travel optimisation software for fleet routing, and a real-time cleaner-arrival tracker for customers; the BFantastic app supports service-provider-side job management and GPS tracking.

The company monetises primarily as an introductory agent earning commission on bookings, supplemented by a £89-per-year Fantastic Club subscription (with 30,931+ members) that delivers £300 in credits and preferential hourly rates starting at £18/h, plus ancillary revenue from carbon-offset add-ons and cross-sell into sister brands covering gardening, removals, handyman, pest control, and plumbing. The portfolio spans 20+ service lines including domestic cleaning, end-of-tenancy, carpet and upholstery, oven, window, gutter, hard floor (using Orbot Vibe orbital equipment), laundry and dry-cleaning pick-up/delivery, antiviral sanitisation, after-builders, office, and holiday rental cleaning. Go-to-market is direct-to-consumer via the website, app, and phone (020 3404 0145), supported by SEO, paid search, content marketing (the blog at blog.fantasticcleaners.com), PR in major UK media (BBC, Guardian, Telegraph, Times), and a referral programme. The customer base is fragmented across domestic households (primary), commercial clients, Airbnb/short-let property managers, and Fantastic Club loyalists, and the business holds ISO, SafeContractor, CHAS, and ICO/GDPR certifications.

Name

Fantastic Cleaners

Legal name

1st Online Solutions Limited

Website

https://fantasticcleaners.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fantastic Cleaners is a London-based domestic and commercial cleaning services marketplace operating within the multi-brand Fantastic Services family, connecting customers via its website and GoFantastic app with 558+ insured cleaning teams across London, the UK, and five additional international franchise markets.

Ownership category

akta.pro rank

Product category

Domestic Cleaning Services

NAICS

Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174), Drycleaning and Laundry Services (except Coin-Operated) (81232)

SIC

Services-Personal Services (7200)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Oven Cleaning (HSAEAKAA), Residential Interior Window Cleaning (HSAEAJAA), Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

Keywords

• Domestic cleaning services
• End of tenancy cleaning
• Carpet upholstery cleaning
• Commercial office cleaning
• Home services marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Cleaning Services: Fantastic Cleaners charges on a per-hour basis for domestic and office cleaning services, with hourly rates starting from £18/h for domestic cleaning. Additional services include end of tenancy cleaning (from £99 to £472 depending on property size), carpet cleaning (from £21 per room), oven cleaning (from £45), and many specialty cleaning services. The company acts as an introductory agent for third-party cleaning providers and charges a commission on bookings. Services are priced at standard rates or discounted rates for Fantastic Club members.
2. Fantastic Club Membership: Annual subscription membership at £89 per year providing £300 in credits, preferential member rates (domestic cleaning from £18/h vs standard £23/h), priority booking slots, real-time arrival tracker, exclusive seasonal deals, and plant-a-tree sustainability benefit. Credits can be applied to 30 bookings (£30 OFF per booking).
3. Dry Cleaning Pick-Up and Delivery: Dry cleaning services priced per item (e.g., shirt on hanger from £2.60, 2-piece suit from £12.50) with free collection and delivery within M25 London zone, turnaround within 24 hours.
4. Laundry Pick-Up and Delivery: Laundry services with 6kg wash and fold starting from £14.95, with free door-to-door collection and delivery. Minimum charge of £20 per order.
5. Carbon Offset Services: Customers can optionally offset the CO2 footprint of their services: partial offset starting from £3.00, full offset from £6.00, or carbon positive from £7.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Fantastic Cleaners is a London-based cleaning and home services marketplace that connects customers with background-checked and insured cleaning professionals for domestic and commercial cleaning. Customers book hourly domestic cleaning, end-of-tenancy deep cleans, carpet/upholstery/oven/window/gutter and hard-floor cleaning, plus laundry and dry-cleaning pick-up and delivery, through a 24/7 real-time online booking platform and the GoFantastic mobile app. The Fantastic Club annual membership adds subscription pricing, priority booking, and credits that drive recurring use, and the company operates an introductory-agent model earning commission on third-party cleaning professional bookings.

Product overview

Fantastic Cleaners operates as a comprehensive cleaning and home services marketplace under the Fantastic Services brand umbrella, managed by 1st Online Solutions Limited. The core platform consists of a website (fantasticcleaners.com) and GoFantastic mobile app (iOS, Android, Huawei) that connects customers with over 558 cleaning teams across London and expanding areas of England. The service portfolio includes core offerings like Domestic Cleaning, Carpet Cleaning, Hard Floor Cleaning (using Orbot Vibe equipment), End of Tenancy Cleaning, Holiday Rental Cleaning, and Antiviral Sanitisation, supplemented by specialized services including Oven Cleaning, Window Cleaning, Gutter Cleaning, Upholstery Cleaning, After Builders Cleaning, Office Cleaning, Laundry Pick Up and Delivery, and Dry Cleaning Pick Up and Delivery. The company operates a tiered pricing model with a premium Fantastic Club membership program (£89/year) offering £300 in credits, priority booking, and preferential rates starting at £18/hour. Services are delivered by background-checked, fully insured professionals using eco-friendly products, with coverage expanding across England including London, Brighton, Bristol, Manchester, Liverpool, Oxford, and other areas.

Differentiator

Problem solved

Functional benefit

Brands

• Fantastic Signature Cleaning: A higher-quality cleaning service with experienced, skilled professionals, expert ironing, and flexible scheduling.
• Fantastic Club
• GoFantastic
• Fantastic Family

Products and services

• Domestic Cleaning Regular home cleaning service provided by background-checked and insured cleaners on weekly, fortnightly, or monthly schedules. Includes dusting, vacuuming, sweeping, mopping, and kitchen and bathroom care. Priced from £18/h for Fantastic Club members and £23/h standard.
• End of Tenancy Cleaning Professional move-out/in cleaning for rental properties, with deep carpet cleaning option using Hot Water Extraction. Prices range from £99 (bedroom in flatshare) to £472 (4-bed property) standard, with member discounts available.
• One-off Cleaning One-off deep or spring cleaning session booked on a non-recurring basis, covering full home cleaning tasks for households that do not require a regular schedule.
• Carpet Cleaning Professional carpet cleaning using Hot Water Extraction for bedrooms, lounges, hallways, staircases, and rugs within the M25 zone. Prices from £21/room for Fantastic Club members, from £51/room standard.
• Upholstery Cleaning Professional upholstery cleaning using Hot Water Extraction or Dry Cleaning methods, covering armchairs from £15 (member), sofas, L-shaped sectionals, and car upholstery.
• Mattress Cleaning Professional mattress deep cleaning service removing dust, allergens, and stains from household mattresses.
• Leather Cleaning Specialist cleaning of leather upholstery using products and techniques appropriate for leather furniture.
• Oven Cleaning Professional cleaning of single ovens, double ovens, range cookers (90-110cm), and Aga ovens, including package deals for Oven + Hob + Extractor. Single oven from £45 (member) / £75 standard.
• Range Cooker Cleaning Specialist cleaning of 90-110cm range cookers, priced from £93 (member) / £123 standard.
• Aga Cooker Cleaning Specialist Aga oven cleaning service, priced from £73 (member) / £103 standard.
• BBQ Cleaning Professional cleaning of small round, medium (up to 3 burners), and large (4-6 burners) BBQs, priced from £45 (small, member) up to £115 (large, standard).
• Window Cleaning Interior and exterior window cleaning for flats, maisonettes, houses, and conservatories, with both single-side and both-sides options. Prices from £33 (member) / £63 standard.
• Gutter Cleaning Gutter cleaning using wet-vacuum machines with telescopic poles up to 4th floor, with gutter camera inspection, before-and-after photos, and a one-month no-blockage guarantee. Prices from £24 (ground floor terraced, member).
• Hard Floor Cleaning Hard floor cleaning and polishing using the Orbot Vibe dual-action orbital machine with UltraLIFT melamine pads, including deep scrubbing, clean and shine, and strip-and-repolish treatments. Priced from £3.50/m² (cleaning/scrubbing only).
• Office Cleaning Commercial office cleaning provided on daily, weekly, or fortnightly basis by experienced cleaning staff. Priced from £18/hour.
• After Builders Cleaning Post-construction and renovation cleaning including all detergents and equipment, priced from £25/h (member) / £29/h standard.
• Antiviral Sanitisation Surface sanitising using safe detergents that kill 99.99% of germs, bacteria, and viruses, with options for Hot Water Extraction or Dry Cleaning on rugs and upholstery. Prices from £15.
• Holiday Rental Cleaning Specialised Airbnb and short-term rental cleaning between guest stays, including linen hire, toiletry restocking, optional surface sanitising, and a personal account manager. Available within M25 London.
• Mould and Mildew Cleaning Specialist mould and mildew removal per room, priced from £350/room (with £30 credits-off for members), plus a separate mould inspection at £50.
• Laundry Pick Up and Delivery Door-to-door laundry collection, washing, drying, and ironing service with 24-hour turnaround, using certified environmentally friendly products. 6kg wash-and-fold bag from £14.95; minimum order £20.
• Dry Cleaning Pick Up and Delivery Professional dry cleaning with free collection and delivery within M25 and 24-hour turnaround, using environmentally friendly products. Prices from £2.60/item (shirt on hanger) to £17.50 (3-piece suit); minimum order £20.
• Fantastic Club Membership Annual subscription membership at £89/year providing £300 in account credits (usable as £30 OFF for 10 service bookings), preferential rates (e.g. £18/h domestic cleaning vs £23/h standard), priority booking slots, real-time arrival tracker, exclusive seasonal deals, and a plant-a-tree sustainability benefit. Includes a referral programme offering 10 credits each to referrer and referee.
• GoFantastic Mobile App Mobile application available on iOS (App Store), Android (Google Play), and Huawei (AppGallery) enabling 24/7 booking of all cleaning and home services, account and credit management, real-time cleaner arrival tracking (cleaner location shown 30 minutes before the appointment), and access to the Fantastic Club membership.
• Fantastic Signature Cleaning Premium home cleaning service featuring experienced and skilled professionals, expert ironing, flexible scheduling, no extra charges for same-day or early/late appointments, eco-friendly detergent bundles delivered every 4-8 weeks, and a replacement guarantee if the assigned cleaner cannot attend.

Quantifiable outcome

• 95% of Australian carpet owners at risk of voiding warranties by not booking regular professional cleaning (every 12-18 months)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Fantastic Services Family (Cross-branded entities)coreOthersFantastic Cleaners is part of the broader Fantastic Services brand family, which includes Fantastic Gardeners (garden maintenance and landscape design), Fantastic Removals (moving, packing, storage, furniture assembly), Fantastic Handyman (electrical work, refurbishment, carpentry, decorating, odd jobs), Fantastic Pest Control (bed bugs, rodents, cockroaches, moths, spiders), My Plumber (plumbing, Gas Safe engineers, boiler installation), Fantastic Waste Removal, Fantastic Builders, Fantastic Electricians, and Fantastic Plumbers. All operate under the 1st Online Solutions Limited umbrella and share the same booking platform (GoFantastic app) and customer base.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Angi (formerly Handy): Angi is a US-listed home-services marketplace covering cleaning, handyman, plumbing, and more across North America. While broader in category and geography, it competes head-to-head with Fantastic Cleaners in digital booking of vetted cleaners and professional home services, with comparable pro-onboarding and pricing-by-job dynamics.
• Urban Company (formerly UrbanClap): Urban Company is an India-headquartered, now-internationally-expanding home-services marketplace covering cleaning, plumbing, electrical, beauty, and more, with operations in the UK, UAE, US, Singapore, and Australia. It is a direct cross-market analog to Fantastic Services' multi-vertical, app-based, vetted-pro model.
• Thumbtack: Thumbtack is a US-listed local-services marketplace where customers request quotes from pros for cleaning, lawn care, moving, and many other categories. It overlaps with Fantastic Cleaners on cleaning pros and home-services demand but operates a request-a-quote flow vs. Fantastic's instant-booking model.
• TaskRabbit: TaskRabbit is an IKEA-owned generalist local-services marketplace (cleaning, moving, handyman, furniture assembly) with strong UK and US presence. It overlaps with Fantastic Cleaners on cleaning bookings and competes for the same on-demand household-services customer, though with a wider service catalogue.

Direct peers

• Helpling: Helpling is a Berlin-headquartered online marketplace for booking vetted domestic cleaners across Europe (UK, Germany, France, Netherlands, UAE, others). Like Fantastic Cleaners, it sells hourly domestic cleaning, one-off cleans, and specialty services via web/app, positions on background-checked staff, and competes in the same UK consumer segment.
• Molly Maid: Molly Maid is a Neighborly-owned residential cleaning franchise operating across the US, UK, and Canada with recurring, one-off, and end-of-tenancy cleans. Like Fantastic Cleaners, it sells background-checked cleaners, recurring schedules, and move-out cleans to households — its franchise model closely mirrors Fantastic's vetted-network approach.
• Maid2Clean: Maid2Clean is a UK-based domestic cleaning agency providing regular and one-off cleans via a network of insured self-employed cleaners. Like Fantastic Cleaners, it targets UK households with weekly/fortnightly cleans and one-off deep cleans, often cited as a comparison point by London-area domestic cleaning customers.

Emerging players

• Domestina: Domestina is a UK-based online platform for booking vetted, insured domestic cleaners and end-of-tenancy cleaning with transparent fixed pricing. It overlaps with Fantastic Cleaners on instant online booking and recurring-clean subscription mechanics, and targets London/south-east households specifically.

Regional players

• Zero2Five Cleaning: Zero2Five Cleaning is a UK cleaning services provider focused on office, commercial, and end-of-tenancy cleaning. It is comparable to Fantastic Cleaners' commercial/office cleaning arm — same target buyer (property managers, tenants) and overlapping specialty services, but operates as a B2B-led regional rather than consumer-platform brand.
• Bright & Shine Home Cleaning Services: Bright & Shine is a London-based domestic and commercial cleaning agency offering regular, end-of-tenancy, carpet, and office cleaning. It competes directly with Fantastic Cleaners in the same London postcode set but with a more regionally concentrated, agency-style (vs. tech-platform) brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fantasticcleanl
• YouTubeyoutube.com/channel/UCPr-OYIcHpv0Xr6q5PUSzPQ
• Facebookfacebook.com/FantasticCleanersLondon
• Instagraminstagram.com/fantasticservices
• Pinterestpinterest.com/FantasticServices/fantastic-cleaners
• LinkedInlinkedin.com/company/fantastic-cleaner

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantastic Cleaners