King Koil
- Company typePrivate
- Founded1898
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What King Koil does
King Koil is a global mattress brand founded in 1898 in the United States, operating in India through its licensed entity Real Innerspring Technologies Pvt. Ltd. (Delhi-headquartered, Noida-area presence). The company manufactures and sells premium mattresses across seven core consumer categories - Memory Foam, Back Support, Stay Energized, Luxury, Ultra Luxury, Latex Foam, and Orthopedic - plus accessories (pillows, mattress protectors) priced ₹699-₹4,999. Its proprietary SleepID Body Match Technology, developed with the International Chiropractors Association through 300,000+ permutation tests, recommends mattresses based on body composition, posture, weight, and comfort preferences with claimed 94% accuracy, available via showroom kiosks and an online assessment tool.
The business operates through two distinct go-to-market motions. Retail sales run exclusively through 600+ authorized showrooms and dealers across 30+ Indian cities (no online transactional channel, though Amazon and Flipkart listings exist for visibility). The hospitality B2B segment supplies customized mattress solutions to nine major global hotel chains - Marriott, Starwood, Hilton, Hyatt, Radisson, IHG, Taj, ITC, and Wyndham - with King Koil holding the exclusive India license to manufacture the Westin Heavenly Bed for Marriott. Customer acquisition leverages content marketing (sleep education blog), organic social, seasonal promotions tied to Indian festivals, and the SleepID showroom experience.
Revenue mechanics are one-time hardware sales with manufacturer warranties; there is no subscription, SaaS, or recurring revenue component. The company is privately held under King Koil Licensing Company, Inc. (USA) with no disclosed funding, M&A activity, or revenue figures. Recent strategic activity is centered on product portfolio expansion (Gel Mattress Collection, February 2026) and reinforcement of the hospitality preferred-vendor moat rather than capital-intensive moves.
King Koil firmographics
Firmographics- Name
- King Koil
- Legal name
- Real Innerspring Technologies Pvt. Ltd.
- Website
- https://kingkoil.in
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
King Koil industry classification
Industry- Product category
- Mattresses
- NAICS
- Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Pillows & Pillow Systems Retail (CRAIABAC), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)
Keywords
Where King Koil is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
King Koil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Mattress Sales: Direct sales of mattresses through authorized showrooms across India. Customers visit showrooms to purchase after using SleepID assessment. One-time purchase model with manufacturer warranty included. Wide range from budget to ultra-luxury segments.
- Hospitality/B2B Mattress Contracts: Customized bedding solutions sold to hotels, resorts, and institutional partners. King Koil is approved to manufacture Westin Heavenly Bed. Supplies major hospitality chains including Marriott, Hilton, Hyatt, Radisson, IHG, Taj. Custom mattress specifications per hotel brand requirements.
- Accessories: Pillows (CloudPillo, Comfy Pillow, Gravity Memory Foam Pillow, Down & Feather Pillow), mattress protectors (Mattpro Ultra), and other sleep accessories sold through showrooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mattpro Ultra Waterproof Mattress Protector |
| One time/ perpetual license | Pay-as-you-go | Gravity Memory Foam Pillow |
| One time/ perpetual license | Pay-as-you-go | Ecstasy Down and Feather Pillow |
| One time/ perpetual license | Pay-as-you-go | CloudPillo PU Foam Pillow |
| One time/ perpetual license | Pay-as-you-go | Comfy Pillow |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
King Koil product offering
Product offeringCore offering
King Koil manufactures and sells premium mattresses across consumer and hospitality segments through authorized showrooms and a 600+ dealer network in India, with no online sales. Consumer offerings span Memory Foam, Back Support, Stay Energized, Luxury, Ultra Luxury, Latex Foam, Orthopedic, and Gel mattress categories, complemented by SleepID Body-Match Technology that matches consumers to suitable mattresses. The hospitality division supplies customized bedding solutions and holds an exclusive license to manufacture the Westin Heavenly Bed in India.
Product overview
King Koil is a premium global mattress brand founded in 1898 (USA), present in 100+ countries, operated in India by Real Innerspring Technologies Pvt. Ltd. The company offers an extensive portfolio of mattresses across seven core consumer categories: Memory Foam Mattresses with body contouring technology, Back Support Mattresses for pain relief, Stay Energized Mattresses with Body Sink Foam, Luxury Mattresses featuring Damask Fabric, Ultra Luxury Mattresses with proprietary technologies (FirmTech, UltraFusion Foam, BodyFloat, PressureSense Foam), Latex Foam Mattresses with 100% natural foam, and Orthopedic Mattresses for joint pain relief. The SleepID Body-Match Technology is a key differentiator—a research-based system developed with the International Chiropractors Association that analyzes body composition, type, and posture to recommend suitable mattresses with claimed 94% accuracy. The hospitality division supplies premium mattresses to top hotel chains globally, including being the only brand in India approved to manufacture the Westin Heavenly Bed, with products like RestAzure, EuroSoft Pro, Roman Luxury, and Maharaja Grand. The accessories portfolio includes pillows (CloudPillo, Gravity Memory Foam, Down & Feather, Comfy) and the Mattpro Ultra waterproof mattress protector.
Differentiator
Problem solved
Functional benefit
Products and services
- Memory Foam Mattresses Premium memory foam mattresses with body contouring and pressure-relieving technology for home consumers seeking comfortable sleep.
- Back Support Mattresses Mattresses engineered to provide pain relief and complete back support through years of research, development, and innovation. For home consumers with back concerns.
- Stay Energized Mattresses Mattresses made with Body Sink Foam to help users maintain a healthy lifestyle through a good night's sleep. For home consumers.
- Luxury Mattresses Premium mattresses from the ultra-luxury line featuring Damask Fabric, designed to elevate the grandeur of home bedrooms.
- Ultra Luxury Mattresses High-end mattresses featuring FirmTech, UltraFusion Foam, BodyFloat Technology, and PressureSense Foam for a royal sleeping experience. For premium home consumers.
- Latex Foam Mattresses 100% Natural Foam mattresses offering buoyant support and mild cushioning for highly supportive and medically beneficial comfort for the spine. For health-conscious home consumers.
- Orthopedic Mattresses Mattresses designed to help sleepers relieve shoulder or back pain by reducing pressure on joints. For consumers with orthopedic needs.
- Gel Mattress Collection A new gel mattress line introduced by King Koil, applying gel mattress technology for sleep innovation. For home consumers.
- RestAzure Hospitality Mattress Affordable premium hospitality mattress with high GSM fire retardant Jacquard fabric, dual-layer soft PU foam comfort, high-density pocket springs with do-not-disturb technology, and BodyFloat Technology. Both-side usable flippable mattress for hotels.
- EuroSoft Pro Hospitality Mattress Luxury Euro soft pocket spring mattress designed for premium and business category hospitality clientele, featuring ultra-plush comfort with dual-layer super soft foam, convoluted high-density foam support, zero partner disturbance technology, butterfly m-springs for edge support, and 3D air mesh ventilation.
- Roman Luxury Hospitality Mattress Luxurious boxtop hospitality mattress with high density 1-inch cellular memory foam quilted with high GSM knitted fire retardant fabric, high resilient foam, and HD Pocket Springs with do-not-disturb technology for enhanced body contouring and edge protection. Comes with 10-year warranty.
- Maharaja Grand Hospitality Mattress Handcrafted luxury hotel mattress featuring Euro pillow top with high density memory foam over bouncy HD pocketed spring for best support and comfortable sleep. Designed for hotel suites.
- Non-Foldable Rollaway Bed High-quality unfoldable roll-away bed for hotels with uniform sleeping surface, one single piece mattress without folding joints, superior welded tubular steel construction for durability and stability, and easy setup on wheels.
- Foldable Rollaway Bed Convenient folding roll-away bed that can be pulled on wheels from storage and set up in hotel rooms when space is a constraint.
- SleepID Body-Match Technology Service Research-based body match technology developed with the International Chiropractors Association that analyzes body composition, body type, and sleep posture to recommend the perfect mattress fit. Uses over 300,000 permutation tests for 94% accuracy matching, including solutions for couples with different body profiles. Offered in showrooms and online.
- CloudPillo PU Foam Pillow Premium PU foam pillow with soft cozy molded foam that adapts to the unique shape of head and neck, featuring a breathable fabric cover for perfect airflow. MRP ₹2,799.
- Gravity Memory Foam Pillow Memory foam pillow equipped with ViscoPro memory form that adapts to sleeping position for relaxed and individual neck and head support. Lightweight, hypoallergenic, and highly resilient. MRP ₹3,899.
- Ecstasy Down and Feather Pillow All-natural down and feather pillow range offering premium comfort. MRP ₹3,999.
- Comfy Pillow Firm pillow woven from high-grade peel-resistant fabric with poly fiber filling for high resilience that maintains original shape. Hypoallergenic composition. MRP ₹699.
- Mattpro Ultra Waterproof Mattress Protector Advanced waterproof fitted mattress protector with 100% waterproof fabric, ultra-soft knitted fabric on top, waterproof coating at bottom, and hypoallergenic filler preventing allergens, dust mites, and bacteria. Available in Single, Double, Queen, and King sizes. MRP ₹4,999.
Quantifiable outcome
- 94% accuracy in matching consumers to suitable mattresses
- +3 more outcomes
Companies that use King Koil
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
King Koil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
King Koil partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- International Chiropractors Association (ICA)coreSleepID technology developed in association with ICA. The body-match system is based on ICA's expertise in spinal health and chiropractic care. Over 300,000 permutation tests conducted at R&D labs with ICA guidance.
- Westin Hotels (Marriott International)flagshipKing Koil is the Only Brand in entire hospitality industry in India approved to manufacture the world-famous WESTIN HEAVENLY Bed. The mattress style demands three separate layers providing different firmness levels for each body zone.
- Marriott HotelscorePreferred vendor to Marriott hospitality chains worldwide. Supplies customized bedding solutions.
- Hilton HotelscorePreferred vendor to Hilton hospitality chains worldwide. Supplies customized bedding solutions.
- Hyatt HotelscorePreferred vendor to Hyatt hospitality chains worldwide. Supplies customized bedding solutions.
- Radisson HotelscorePreferred vendor to Radisson hospitality chains worldwide. Supplies customized bedding solutions.
- IHG (InterContinental Hotels Group)corePreferred vendor to IHG hospitality chains worldwide. Supplies customized bedding solutions.
- Taj Hotels (IHCL)corePreferred vendor to Taj Hotels (Indian Hotels Company). Supplies customized bedding solutions matching global standards.
- ITC HotelscorePreferred vendor to ITC Hotels. Supplies customized bedding solutions.
- Wyndham HotelscorePreferred vendor to Wyndham Hotels. Supplies customized bedding solutions.
- Starwoods HotelscorePreferred vendor to Starwoods hospitality chains worldwide. Supplies customized bedding solutions.
- King Koil USA (Licensing Company, Inc.)flagshipLicensed operations from King Koil USA. Brand founded in 1898 in USA. India operations run by Real Innerspring Technologies Pvt. Ltd. under license.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
King Koil competitors and assessment
Company assessmentDirect peers
- Wakefit: India's leading direct-to-consumer mattress and sleep products brand. Competitor in the Indian mattress market, but with a fundamentally different online-first GTM motion that contrasts with King Koil's showroom-only model.
- Sleepwell (Sheela Foam): One of India's largest mattress brands by volume, owned by Sheela Foam. Comparable as a multi-channel Indian mattress manufacturer with broad product portfolio and significant dealer network.
- Centuary Mattresses: Established Indian mattress manufacturer with nationwide dealer presence and a portfolio spanning foam, spring and orthopedic mattresses. Direct competitor in the mid-to-premium Indian mattress retail segment.
- Peps Mattresses: Indian premium mattress brand (Peps Industries) with spring and memory foam portfolio and a dealer network across India. Comparable as an India-focused premium mattress manufacturer with similar channel model.
- Springfit Mattresses: Indian spring and foam mattress manufacturer with strong hospitality segment presence, including hotel chain supply. Direct competitor in both B2B hospitality and retail mattress categories.
Broad incumbents
- Sealy Corporation: Global premium mattress brand with broad portfolio including innerspring, foam and hybrid mattresses. Comparable as a global legacy mattress manufacturer in the same premium retail category as King Koil.
- Serta Simmons Bedding: One of the largest US mattress manufacturers with broad retail and hospitality presence. Comparable as a global legacy mattress incumbent with multi-channel distribution and hotel segment supply.
- Tempur Sealy International: Global leader in premium mattresses, owner of Tempur-Pedic and Sealy. Comparable as a large incumbent with premium positioning, sleep technology branding, and global hospitality and retail presence.
Emerging players
- Emma Mattress: European-origin D2C mattress brand expanding into India and other markets. Comparable as a premium mattress brand using body-type recommendation tools, similar in concept to King Koil's SleepID.
- Flo Mattress: India-based D2C mattress brand selling premium memory foam and hybrid mattresses online. Emerging competitor targeting urban consumers with direct-to-home delivery, contrasting with King Koil's showroom model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
King Koil social profiles
Digital presenceKing Koil financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Koil leadership team
Management profileNumber of profiles
King Koil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Koil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Koil
What does King Koil do?
King Koil manufactures and sells premium mattresses across consumer and hospitality segments through authorized showrooms and a 600+ dealer network in India, with no online sales. Consumer offerings span Memory Foam, Back Support, Stay Energized, Luxury, Ultra Luxury, Latex Foam, Orthopedic, and Gel mattress categories, complemented by SleepID Body-Match Technology that matches consumers to suitable mattresses. The hospitality division supplies customized bedding solutions and holds an exclusive license to manufacture the Westin Heavenly Bed in India.
Is King Koil a public or private company?
King Koil is a private company. It is classified as corporate owned and is currently operating.
When was King Koil founded?
King Koil was founded in 1898. It employs 11 to 50 people.
Where is King Koil based?
King Koil is headquartered in Noida, India, in the Asia region.
How does King Koil make money?
Three revenue lines are on record. Retail Mattress Sales are the primary driver. The others are hospitality/B2B Mattress Contracts and accessories.
Who are King Koil's main competitors?
Direct peers on record are Wakefit, Sleepwell (Sheela Foam), Centuary Mattresses, Peps Mattresses and Springfit Mattresses. Broad incumbents are Sealy Corporation, Serta Simmons Bedding and Tempur Sealy International. Emerging players are Emma Mattress and Flo Mattress.
Does King Koil have an API?
No public API is recorded for King Koil.
What industry is King Koil in?
King Koil's product category is Mattresses. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 33791 and its SIC code is 2510.