FlexPlus
FlexPlus is a privately held floorplan financing company that provides inventory credit lines to independent used car dealers at auto auctions nationwide, operating from a southeastern US branch network and offering tiered long-term, short-term, and customized financing programs plus ancillary F&I products.
- Company typePrivate
- Founded2015
- HeadquartersLongwood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FlexPlus does
FlexPlus is a privately held floorplan financing company that provides inventory credit lines to independent used car dealers purchasing vehicles at auto auctions and from other dealerships. Headquartered in Longwood, Florida, the company operates four branch offices across the southeastern United States (Orlando/Sanford, Ft. Lauderdale/Lauderdale Lakes, Charlotte/Concord, and Nashville/Spring Hill) and holds approval status at nationwide auction networks including ADESA and Manheim, allowing it to service floorplan lines of credit nationally from a southeastern operational base.
The company's core product is a three-tiered floorplan financing platform: Long Term Plans (up to 120 days with standard or tiered fee structures), Short Term Plans (30-day flat-rate programs starting at $65 with no interest, designed for fast-turn dealers), and Customized Programs tailored to specific dealership models such as Buy Here/Pay Here, direct wholesalers, and warehouse/internet-focused dealers. A complementary ancillary portfolio, distributed through a partnership with First Mile Warranty, adds Vehicle Service Contracts, GAP, Limited Warranty, Road Hazard & Tire Protection, Prepaid Maintenance, Theft Protection, and Collateral Protection to existing floorplan customers. The platform integrates with auction systems to provide real-time credit availability checks at the point of sale.
Revenue is generated through transaction-based floorplan fees (tiered by vehicle price, with no hidden fees) and the resale of ancillary F&I products. Go-to-market is sales-led and branch-centric: dealers are encouraged to bring their business to FlexPlus offices rather than receive outbound representative visits, with an online application process and a relationship-based servicing model staffed by automotive industry veterans. The company is privately held with no disclosed funding history, executive leadership team, or audited financial data.
FlexPlus firmographics
Firmographics- Name
- FlexPlus
- Legal name
- FlexPlus
- Website
- https://flxplus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlexPlus is a privately held floorplan financing company that provides inventory credit lines to independent used car dealers at auto auctions nationwide, operating from a southeastern US branch network and offering tiered long-term, short-term, and customized financing programs plus ancillary F&I products.
- Ownership category
- akta.pro rank
FlexPlus industry classification
Industry- Product category
- Floorplan Financing for Used Vehicles
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
- akta.pro secondary industries
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)
Keywords
Where FlexPlus is headquartered
LocationHeadquarters
- HQ city
- Longwood
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
FlexPlus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Floorplan Financing Fees: FlexPlus generates revenue through floorplan financing fees charged to independent used car dealers. The company offers both long-term plans (up to 120 days with standard or tiered fee structures) and short-term plans (30-day flat rate programs starting at $65 with no interest). Fees are tiered based on vehicle price, with lower-priced cars having lower fees.
- Ancillary and F&I Products: FlexPlus offers ancillary products including Vehicle Service Contracts, Guaranteed Asset Protection (GAP), Limited Warranty, Road Hazard & Tire Protection, Prepaid Maintenance, Theft Protection, and Collateral Protection. These products are provided as additional revenue streams to existing floorplan customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Long Term Plans - Up to 120 days with standard or tiered fee structure |
| Transaction based/ take rate | Pay-as-you-go | Short Term Plans - 30 day flat rate with no interest |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
FlexPlus product offering
Product offeringCore offering
FlexPlus provides floorplan financing to independent used car dealers, funding inventory purchases at auto auctions through long-term plans (up to 120 days), short-term 30-day flat-rate plans, and customized programs tailored to dealer types such as Buy Here/Pay Here, wholesale, and internet-focused operators. The company also distributes ancillary protection products (Vehicle Service Contracts, GAP, Limited Warranty, Road Hazard & Tire Protection, Prepaid Maintenance, Theft Protection, and Collateral Protection) in partnership with First Mile Warranty.
Product overview
FlexPlus is a floorplan financing platform offering a unified core product with three financing program tiers: Long Term Plans (up to 120 days), Short Term Plans (30-day flat fee), and Customized Programs for specialized dealer needs. The platform is complemented by an ancillary products portfolio including Vehicle Service Contracts, Guaranteed Asset Protection (GAP), Limited Warranty, Road Hazard & Tire Protection, Prepaid Maintenance, Theft Protection, and Collateral Protection—all provided through a network of southeastern branch offices with nationwide coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Long Term Floorplan Plan Floorplan financing for independent used car dealers with repayment terms of up to 120 days, suitable for dealers needing longer holding periods to retail inventory.
- Short Term Floorplan Plan Floorplan financing for independent used car dealers on a 30-day flat rate with no interest, designed for fast-turnover inventory at auction.
- Customized Floorplan Programs Tailored floorplan financing programs built around the operating model of individual dealer segments, including Buy Here/Pay Here, wholesale, and internet/warehouse dealers.
- Vehicle Service Contracts Extended vehicle service contracts resold to dealers through FlexPlus's partnership with First Mile Warranty, providing aftermarket mechanical coverage to end customers.
- Guaranteed Asset Protection (GAP) GAP coverage resold through the First Mile Warranty partnership to protect dealers and end customers against financial loss in the event of a total loss.
- Limited Warranty Limited warranty coverage resold to dealers through the First Mile Warranty partnership as a supplemental protection offering.
- Road Hazard & Tire Protection Road hazard and tire protection coverage resold to dealers through the First Mile Warranty partnership to supplement vehicle purchases.
- Prepaid Maintenance Prepaid maintenance plans resold to dealers through the First Mile Warranty partnership, allowing end customers to pre-purchase scheduled maintenance.
- Theft Protection Theft protection coverage resold to dealers through the First Mile Warranty partnership to mitigate risk of vehicle theft loss.
- Collateral Protection Collateral protection coverage resold to dealers through the First Mile Warranty partnership to protect financed inventory against covered losses.
Companies that use FlexPlus
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
FlexPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FlexPlus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Auto AuctionscoreFlexPlus has offices co-located alongside partner auctions in Ft. Lauderdale, Orlando, Charlotte and Nashville. The company is accepted at major auto auctions nationwide, with approved auction locations including ADESA, Manheim, and numerous independent auction houses across the United States.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
FlexPlus competitors and assessment
Company assessmentBroad incumbents
- GM Financial: Captive auto finance arm of General Motors providing floorplan lines to franchised dealers plus consumer finance products. Represents a broad incumbent that competes with FlexPlus in inventory financing where dealer relationships overlap.
- Ally Financial: Major U.S. auto lender with commercial/inventory finance exposure to dealers alongside its broader consumer auto and digital bank franchise. Comparable to FlexPlus only at the dealer floorplan layer, but a much broader incumbent.
- Bank of America Dealer Floorplan: Commercial bank with a dealer floorplan finance practice serving auto dealers nationwide. Indirect overlap with FlexPlus where dealers seek bank credit lines as an alternative to specialist floorplan providers.
- JPMorgan Chase Commercial Banking (Auto Dealer Floorplan): Large commercial bank offering floorplan lines to auto dealers as part of its commercial banking book. Competes for larger independent and franchise dealer floorplan business that overlaps with FlexPlus's segment.
- Dealertrack / Cox Automotive (Dealer Floorplan Solutions): Cox Automotive's dealer technology and finance platform integrating credit, inventory, and auction workflows; competes with FlexPlus at the dealer-credit and auction-integrated financing layer through captive offerings.
Direct peers
- NextGear Capital: One of the largest floorplan financing providers for independent used vehicle dealers in the U.S., operating inside Cox Automotive alongside ADESA and Manheim auctions. Direct head-to-head competitor to FlexPlus in the same product category and dealer segment.
- MUSA Auto Finance: Specialty floorplan and inventory financing provider focused on independent used car dealers. Closely comparable to FlexPlus in customer segment, product structure, and target dealer profile.
- Westlake Portfolio Management: Indirect and dealer-floorplan lender with exposure to independent and franchise dealers; competes in the used-car dealer finance niche with structured programs aimed at SMB dealer customers.
- Automotive Finance Corporation (AFC): Floorplan financing provider serving franchised and independent used car dealers nationwide, also part of the Cox Automotive ecosystem. Direct competitor offering similar credit lines and auction-integrated services to the same SMB dealer customer base.
Emerging players
- BlueSky Auto Finance: Emerging specialty floorplan and inventory finance provider targeting independent dealers with more digital onboarding. Comparable niche focus to FlexPlus, but with a more modern technology-led acquisition model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FlexPlus social profiles
Digital presenceFlexPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexPlus leadership team
Management profileNumber of profiles
Profiles4 records
FlexPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexPlus
What does FlexPlus do?
FlexPlus provides floorplan financing to independent used car dealers, funding inventory purchases at auto auctions through long-term plans (up to 120 days), short-term 30-day flat-rate plans, and customized programs tailored to dealer types such as Buy Here/Pay Here, wholesale, and internet-focused operators. The company also distributes ancillary protection products (Vehicle Service Contracts, GAP, Limited Warranty, Road Hazard & Tire Protection, Prepaid Maintenance, Theft Protection, and Collateral Protection) in partnership with First Mile Warranty.
Is FlexPlus a public or private company?
FlexPlus is a private company. It is classified as unknown and is currently operating.
When was FlexPlus founded?
FlexPlus was founded in 2015. It employs 11 to 50 people.
Where is FlexPlus based?
FlexPlus is headquartered in Longwood, United States, in the North America region.
How does FlexPlus make money?
Two revenue lines are on record. Floorplan Financing Fees are the primary driver. The others are ancillary and F&I Products.
Who are FlexPlus's main competitors?
Broad incumbents on record are GM Financial, Ally Financial, Bank of America Dealer Floorplan, JPMorgan Chase Commercial Banking (Auto Dealer Floorplan) and Dealertrack / Cox Automotive (Dealer Floorplan Solutions). Direct peers are NextGear Capital, MUSA Auto Finance, Westlake Portfolio Management and Automotive Finance Corporation (AFC). BlueSky Auto Finance is listed as an emerging player.
Does FlexPlus have an API?
No public API is recorded for FlexPlus.
What industry is FlexPlus in?
FlexPlus's product category is Floorplan Financing for Used Vehicles. Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 5321 and its SIC code is 6172.