Greenville NC
Greenville NC is the municipal government of the City of Greenville, North Carolina, providing police, fire, utilities, permitting, recreation, and transit services to approximately 250,000 metropolitan residents across Pitt County.
- Company typePrivate
- Founded1875
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Greenville NC does
The City of Greenville, North Carolina is a municipal government entity incorporated in 1875 and headquartered at 200 West Fifth Street in Greenville, NC, serving as the regional center for Pitt County and eastern North Carolina. The city provides the full range of essential public services to its residents and a metropolitan population of more than 250,000, including police, fire/rescue, public works, building permits and inspections, recreation and parks, public transit (via the GREAT Bus System), and economic development. Utility services — power, water, sewer, and natural gas — are delivered through the Greenville Utilities Commission, an integrated city utility authority.
The city's operating model is funded through a hybrid of property and local taxes, recreation program and membership fees, facility and shelter rentals, business license and permit fees, utility revenues, and parking services. Resident pricing for recreation programs (art camps from $100, athletic camps from $45–$60, day camps from $100–$185) is offered at approximately two-thirds the non-resident rate, with monthly Aquatics & Fitness Center memberships sold on a subscription basis. Park and event venue rentals, golf course fees, and online permit and inspection services provide additional transactional revenue.
The digital service delivery layer is built on CivicPlus CivicEngage content management technology for the official greenvillenc.gov portal, GIS-based online mapping for spatial and zoning data, and Vermont Systems' WebTrac platform for recreation registration and facility bookings. The website is designed to comply with WCAG 2.0 A/AA and Section 508 accessibility standards. Resident engagement is supported across Facebook, X (Twitter), Instagram, YouTube, LinkedIn, and Nextdoor, supplemented by email e-newsletters, CivicAlerts for emergency communications, and GTV9 government access television. Strategic partners include East Carolina University (the largest regional employer and educational institution), the Pitt-Greenville Convention & Visitors Authority, the Downtown Greenville Partnership, the Pitt County Arts Council, and Sheppard Memorial Library.
Greenville NC firmographics
Firmographics- Name
- Greenville NC
- Legal name
- City of Greenville, North Carolina
- Website
- https://greenvillenc.gov
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenville NC is the municipal government of the City of Greenville, North Carolina, providing police, fire, utilities, permitting, recreation, and transit services to approximately 250,000 metropolitan residents across Pitt County.
- Ownership category
- akta.pro rank
Greenville NC industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Police Protection (922120), Fire Protection (922160), Administration of Housing Programs, Urban Planning, and Community Development (925), Regulation and Administration of Communications, Electric, Gas, and Other Utilities (92613)
- SIC
- Electric Services (4911), Water Supply (4941)
- akta.pro primary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
- akta.pro secondary industries
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Planning, Zoning, Permitting & Code Enforcement (BPAIACAE), Community Centers & Neighborhood Support Services (BPAGAEAL), City Clerk/Records, Elections & Civic Engagement (BPAIACAB)
Keywords
Where Greenville NC is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Greenville NC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Property and Local Taxes: Core municipal revenue from property taxes and local tax assessments that fund city operations, public safety, and infrastructure
- Recreation Program Fees: Fees collected from recreation programs including camps, sports leagues, aquatic fitness memberships, and activity registrations
- Facility and Shelter Rentals: Rental fees for parks, recreation facilities, shelters, and community venues including shelter reservations at various city parks
- Business Licenses and Permits: Revenue from business licenses, building permits, inspections, and development-related fees
- Utility Services: Power, water, sewer, and natural gas services provided through Greenville Utilities Commission
- Parking Services: Parking citations, on-street and surface lot parking fees, tow services, and transport services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Resident Recreation Programs |
| Unit Pricing | Pay-as-you-go | Non-Resident Recreation Programs |
| Subscription | Monthly | Recreation Facility Memberships |
| Unit Pricing | Pay-as-you-go | Shelter Rentals |
| Unit Pricing | Pay-as-you-go | Golf Course |
Distribution channels5 records
Marketing channels10 records
Greenville NC product offering
Product offeringCore offering
The City of Greenville provides municipal government services including public safety (police, fire/rescue), recreation and parks programming, building permits and inspections, public transit, and utility oversight via the Greenville Utilities Commission. Core digital offerings include the official CivicPlus-powered website for citizen services, the WebTrac recreation registration platform, and GIS online mapping. The city operates physical infrastructure including parks, athletic complexes, an Aquatics & Fitness Center, and a public golf course.
Product overview
Greenville NC operates primarily through its official website (greenvillenc.gov) and the WebTrac Recreation Management System. The city's digital offerings include municipal services (permits, inspections, business development), recreation programs (camps, athletics, aquatics, arts), public transit (GREAT Bus System), and GIS mapping. The WebTrac platform by Vermont Systems enables online registration for camps, leagues, and facility reservations. The portfolio consists of government service delivery rather than commercial products.
Differentiator
Problem solved
Functional benefit
Products and services
- greenvillenc.gov Official City Website
Companies that use Greenville NC
Customer profileSegments5 records
Ideal customer profiles3 records
Greenville NC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Greenville NC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- East Carolina University (ECU)coreECU is a major educational partner located in Greenville. The city collaborates with ECU on athletics, fine arts events, school of music events, and community programs. ECU represents the largest employer and educational institution in the region, driving significant economic and cultural impact.
- Pitt-Greenville Convention & Visitors AuthoritycoreJoint authority promoting tourism and conventions in the Greenville area, working to attract visitors and business events to the region.
- Downtown Greenville PartnershipmajorNonprofit organization dedicated to revitalizing and promoting downtown Greenville as a destination for dining, entertainment, and commerce.
- Pitt County Arts CouncilmajorArts council supporting arts programming, exhibitions, and cultural events in collaboration with city recreation facilities.
- Sheppard Memorial LibrarymajorPublic library system serving Greenville and Pitt County with branches including Carver Library and East Branch Library.
- Greenville Utilities CommissioncoreProvides power, water, sewer, and natural gas services to city residents and businesses, operating as a city utility authority.
- CivicPlusmajorTechnology provider powering the city's official website and CivicEngage platform, enabling online services, citizen engagement, and digital government.
- Vermont SystemsmajorProvider of WebTrac recreation management software used by the city for program registration, facility bookings, and league management.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Greenville NC competitors and assessment
Company assessmentOthers
- CivicPlus: Government technology vendor that provides the CivicEngage CMS powering Greenville's website. Adjacent ecosystem participant shaping the city's digital service delivery and a strategic partner for benchmarking municipal tech investment.
- Vermont Systems: Provider of WebTrac, the recreation management platform Greenville uses for program registration and facility bookings. Adjacent technology peer and a reference point for municipal recreation software comparisons.
Direct peers
- City of Fayetteville, North Carolina: Larger eastern NC municipal government (~200k) with a comparable public-safety, parks, recreation, transit, and permitting footprint, providing an upside-scaling reference point for Greenville's growth trajectory.
- City of New Bern, North Carolina: Smaller eastern NC municipal government (~30k) providing a like-for-like comparison on parks, recreation, public safety, and permitting — useful for benchmarking service delivery at a smaller scale.
- City of High Point, North Carolina: North Carolina municipal government of similar population scale (~114k) with equivalent public safety, parks and recreation, permitting, and utility-adjacent functions — a strong size and structure match for Greenville.
- City of Asheville, North Carolina: Mid-size NC municipal government (~94k) with a comparable mix of public safety, parks and recreation, permitting, transit, and convention/visitor services — useful for benchmarking service breadth and digital engagement in a similar demographic profile.
- City of Jacksonville, North Carolina: Eastern NC city (~70k) with a similar service portfolio including public safety, parks, recreation, transit, and permitting — a comparable mid-size municipality operating in the same coastal-plain economic corridor.
- City of Wilmington, North Carolina: Coastal North Carolina municipal government of comparable size (~117k population) operating a similar portfolio of police, fire, parks, recreation, utilities, permitting, and transit services. Most direct structural peer in the NC mid-size city cohort.
- City of Goldsboro, North Carolina: Eastern NC municipal government (~33k) operating a similar portfolio of police, fire, parks, recreation, and permitting services within the same regional labor and economic market.
- City of Rocky Mount, North Carolina: Eastern North Carolina municipal government (~54k) operating comparable public safety, recreation, permitting, and utility services within the same regional economic context as Greenville.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenville NC social profiles
Digital presenceGreenville NC compliance and trust
Trust signalCompliance2 records
Greenville NC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenville NC leadership team
Management profileNumber of profiles
Profiles1 record
Greenville NC subsidiaries and ownership
Company hierarchySubsidiaries5 records
Greenville NC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenville NC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenville NC
What does Greenville NC do?
The City of Greenville provides municipal government services including public safety (police, fire/rescue), recreation and parks programming, building permits and inspections, public transit, and utility oversight via the Greenville Utilities Commission. Core digital offerings include the official CivicPlus-powered website for citizen services, the WebTrac recreation registration platform, and GIS online mapping. The city operates physical infrastructure including parks, athletic complexes, an Aquatics & Fitness Center, and a public golf course.
Is Greenville NC a public or private company?
Greenville NC is a private company. It is classified as state government owned and is currently operating.
When was Greenville NC founded?
Greenville NC was founded in 1875. It employs 1 to 10 people.
Where is Greenville NC based?
Greenville NC is headquartered in Greenville, United States, in the North America region.
How does Greenville NC make money?
Six revenue lines are on record. Property and Local Taxes are the primary driver. The others are recreation Program Fees, facility and Shelter Rentals, business Licenses and Permits, utility Services and parking Services.
Who are Greenville NC's main competitors?
Others on record are CivicPlus and Vermont Systems. Direct peers are City of Fayetteville, North Carolina, City of New Bern, North Carolina, City of High Point, North Carolina, City of Asheville, North Carolina, City of Jacksonville, North Carolina, City of Wilmington, North Carolina, City of Goldsboro, North Carolina and City of Rocky Mount, North Carolina.
Does Greenville NC have an API?
No public API is recorded for Greenville NC.
What industry is Greenville NC in?
Greenville NC's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAI, Parks, Recreation & Cultural Services, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 922120 and its SIC code is 4911.