Phoenix Copenhagen

What Phoenix Copenhagen does

Phoenix Copenhagen is a 213-room luxury hotel located at Bredgade 37 in central Copenhagen, Denmark, positioned between Amalienborg Palace and Nyhavn in the city's historic royal district. The property is owned and operated by Arp-Hansen Hotel Group A/S, a Danish hotel group managing over 5,000 rooms across Copenhagen and Aarhus under brands including 71 Nyhavn Hotel, Tivoli Hotel & Congress Center, Wakeup Copenhagen, and Next House Copenhagen. The hotel operates five room categories (Standard, Superior, Executive, Junior Suites, and Deluxe Suites) ranging from 12 to 60 sqm, featuring luxury Carpe Diem beds, marble bathrooms, and preserved historic facades. On-site amenities include Brasserie Hugo restaurant, an Executive Lounge (Gyldensteen), a fitness center, terrace, and meeting and conference facilities, with 24-hour reception and concierge services.

The business model is a direct-to-consumer luxury hotel operation generating revenue across five streams: accommodation (the primary stream), on-site dining through Brasserie Hugo, meeting and conference services for corporate clients, curated packages (Romance, Bed & Bubbles, Mini Break, Lowest Rate Available), and the STAY&SAVE loyalty program. Pricing is positioned at the upper end of the Copenhagen market, with rates starting from DKK 832 per person per night and packages ranging from DKK 1,532 to DKK 2,600 per double room per night. Distribution is deliberately concentrated on direct channels — the hotel's own website, Arp-Hansen's central booking service, and corporate agreements — to avoid OTA commissions, with the STAY&SAVE program reinforcing direct booking with a 15% member discount and double points.

The underlying technology stack is a standard hotel-grade web and commerce platform: Sitecore CMS, Cloudflare CDN, Microsoft ASP.NET infrastructure, Google Analytics for web analytics, and marketing technology platforms (Google Marketing Platform, Meta, The Trade Desk) for paid acquisition. The hotel does not maintain a mobile app, does not expose a public API, and its only AI deployment is a chatbot for automated customer enquiry handling. Customer segments are diversified across couples and romantic travelers (primary), families, corporate and business travelers, and individual leisure travelers, with the group booking service (10+ rooms) and corporate agreement program serving B2B demand.

Name

Phoenix Copenhagen

Legal name

Arp-Hansen Hotel Group A/S

Website

https://phoenixcopenhagen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Copenhagen is a 213-room luxury hotel in central Copenhagen owned by Arp-Hansen Hotel Group, serving couples, families, corporate travelers, and leisure guests seeking premium accommodations near Amalienborg Palace and Nyhavn. It operates direct-to-consumer with dining, meeting facilities, and a loyalty program.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodation
• Boutique hotel rooms
• Hotel meeting facilities
• Hotel restaurant dining
• Hotel loyalty program

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Primary revenue from hotel room bookings across 213 rooms in five categories: Standard, Superior, Executive, Junior Suites, and Deluxe Suites. Rooms feature luxury Carpe Diem beds, air conditioning, free Wi-Fi, and premium bath products. Booking available directly through website with options for free cancellation.
2. Restaurant (Brasserie Hugo): On-site restaurant serving lunch and dinner daily. Part of the hotel's food and beverage offerings including room service with DKK 50 service charge.
3. Meeting and Conference Services: Meeting rooms and conference facilities available for corporate events and business gatherings, with tailored meeting packages and activities.
4. Hotel Packages: Specialized packages including Romance (with cava and strawberries), Bed & Bubbles (with Cava), Mini Break (minimum 2 nights with breakfast), and lowest rate options. These packages bundle accommodation with additional amenities.
5. Loyalty Program (STAY&SAVE): Reward program offering members 500 points per night, double points for direct website bookings, 15% discount on stays, welcome bonus of 500 points, and free night after 5 stays. Also provides 10% discount at Tivoli Brasserie restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Phoenix Copenhagen operates a 213-room luxury hotel in central Copenhagen, offering accommodation across five room categories (Standard, Superior, Executive, Junior Suites, and Deluxe Suites) with luxury Carpe Diem beds, marble bathrooms, and air conditioning. The property includes on-site dining at Brasserie Hugo restaurant, meeting and conference facilities, an Executive Lounge, fitness center, and 24-hour reception, and is operated by Arp-Hansen Hotel Group A/S. Supporting revenue streams include packaged stays (Romance, Bed & Bubbles, Mini Break, Lowest Rate), gift certificates, and the STAY&SAVE loyalty program offering up to 15% member discounts.

Product overview

Phoenix Copenhagen is a 213-room luxury hotel operated by Arp-Hansen Hotel Group, offering five room categories (Standard, Superior, Executive, Junior Suites, and Deluxe Suites) with luxury Carpe Diem beds, marble bathrooms, and historic decor near Amalienborg Palace. The property features Brasserie Hugo restaurant, meeting and conference facilities, an Executive Lounge, fitness center, and terrace. The hotel operates the STAY&SAVE Reward Programme for loyalty benefits and offers various packages including Lowest Rate Available, Mini Break, Romance, and Bed & Bubbles. Additional services include gift certificates valid across the Arp-Hansen Hotel Group portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Entry-level hotel accommodation featuring Carpe Diem luxury beds, free Wi-Fi, air conditioning, and access to the fitness center. Single rooms (12 sqm), compact double rooms (14 sqm), and double rooms (15-17 sqm) available for individual travelers and couples.
• Superior Rooms Mid-tier accommodation with more space and natural light than Standard Rooms, featuring Carpe Diem luxury beds, free fitness center access, and seating area with armchair. Single rooms (14 sqm) and double rooms (19 sqm) available.
• Executive Rooms High-comfort accommodation featuring exclusive bath products, bathrobe and slippers, seating arrangement, and access to the Executive Lounge. Double rooms (20-25 sqm) with views to Bredgade or the inner backyard, for business and leisure travelers seeking premium amenities.
• Junior Suites Spacious 35 sqm suites with view to Bredgade, jacuzzi, luxury Carpe Diem beds, and Nespresso machine. Features separate sitting areas and marble bathrooms for guests seeking upscale romantic or special-occasion stays.
• Deluxe Suites Premium 60 sqm suites with separate living room, bedroom with Carpe Diem bed, large bathroom with jacuzzi, guest toilet, and views to both Bredgade and Dronningens Tværgade. Top-tier offering for high-end guests.
• Brasserie Hugo Restaurant On-site restaurant serving lunch and dinner daily, offering Danish and international cuisine in elegant surroundings. Available to hotel guests and external diners, with room service supported by a DKK 50 service charge.
• Meeting and Conference Facilities Professional meeting and conference facilities with multiple meeting rooms, tailored meeting packages, and bespoke activities for corporate groups, conferences, and business events.
• STAY&SAVE Reward Programme Hotel loyalty program offering 500 welcome bonus points, 500 points per night, double points for direct bookings, up to 15% discount on stays, a free night after five stays, and 10% discount at Tivoli Brasserie.
• Lowest Rate Available Package Budget-friendly accommodation package with or without breakfast, available with free cancellation or non-refundable prepaid rate options. From DKK 832 per person per night in a shared double room.
• Mini Break Package Multi-night stay package (minimum 2 nights) for couples or families including accommodation and breakfast buffet. From DKK 2,600 per double room per night, with free cancellation until 12:00 on arrival day.
• Romance Package Romantic getaway package including accommodation, Cava on arrival, chocolate-dipped strawberries, and breakfast buffet. Available in Superior, Executive, Junior Suite, and Suite categories, from DKK 1,708 per person per night in a shared double room.
• Bed & Bubbles Package Romantic package including accommodation, cold bottle of Cava, and breakfast buffet. From DKK 1,532 per person per night in a shared double room, with late Sunday checkout up to 6PM.
• Gift Certificates Gift cards redeemable for hotel stays at Phoenix Copenhagen and other Arp-Hansen Hotel Group properties in Copenhagen or Aarhus. Valid for 3 years from purchase.

Quantifiable outcome

• 7-minute walk to harbor bath
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott Copenhagen: International full-service hotel near Copenhagen central station competing for similar business and group travelers; broad loyalty program and global distribution contrast with Phoenix's direct-only model.
• Hilton Copenhagen: Large international-brand full-service hotel with strong MICE capacity in central Copenhagen; competes with Phoenix for corporate groups and meetings, plus global loyalty cross-sell.
• Radisson Collection Royal Hotel, Copenhagen: Flagship luxury international-brand hotel near Tivoli and central Copenhagen, competing for the same upscale business and leisure guests; broader portfolio but overlapping distribution and pricing tier.

Direct peers

• Hotel Kong Arthur: Independent luxury boutique hotel near Nørreport in Copenhagen competing for similar business and leisure guests; comparable tier, similar curated F&B and meeting offerings.
• Tivoli Hotel & Congress Center: Arp-Hansen flagship property with a major congress center; overlaps with Phoenix Copenhagen on the MICE segment, central Copenhagen location, and Arp-Hansen loyalty/corporate agreement infrastructure. Strongest direct peer on the conference side.
• 71 Nyhavn Hotel: Sister property under the same Arp-Hansen Hotel Group, also a boutique luxury hotel in central Copenhagen targeting leisure and business travelers with comparable amenity mix and direct distribution model. Direct sibling for cross-property benchmarking.
• Copenhagen Strand: Another Arp-Hansen property in central Copenhagen focused on leisure and business travelers; comparable room categories, F&B offering, and dependence on group-wide distribution channels.
• Imperial Hotel Copenhagen: Arp-Hansen-managed central Copenhagen hotel targeting similar leisure and corporate segments, sharing the STAY&SAVE program and central booking service — directly comparable on operations and guest profile.
• The Square Copenhagen: Arp-Hansen boutique-style Copenhagen hotel positioned near City Hall Square; similar tier, similar mix of leisure/business guests, and shared loyalty program — relevant peer for room-rate and occupancy benchmarking.
• Hotel d'Angleterre: Iconic independent luxury hotel on Kongens Nytorv, Copenhagen, overlapping Phoenix's royal-district micro-location and luxury leisure/couples target segment; the strongest non-group comparable on positioning and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Phoenixcopenhagen
• LinkedInlinkedin.com/company/phoenix-copenhagen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Copenhagen