Northern Virginia Pediatric Associates

What Northern Virginia Pediatric Associates does

Northern Virginia Pediatric Associates, P.C. (NVPA) is a privately held, independent pediatric medical practice founded in 1975 by Dr. James H. Stallings in Falls Church, Virginia. The practice provides comprehensive primary care for children from birth through age 21, including well visits, sick visits, immunizations, ADHD/behavioral health medication management, travel consultations, prenatal group sessions, newborn care, and laboratory services. It operates from a single Falls Church location staffed by eight board-certified or board-eligible pediatricians supported by nurse practitioners, with hospital affiliations at Inova Fairfax Hospital and Virginia Hospital Center-Arlington, and is open 7 days a week, 365 days a year including holidays.

The practice's technology stack is composed entirely of third-party, off-the-shelf tools rather than any proprietary platform. Patient engagement runs through FollowMyHealth (a HIPAA-compliant patient portal providing messaging, appointment requests, prescription refills, form uploads, lab results, and immunization records). Virtual visits are conducted via Doxy.me, a HIPAA-compliant video platform, restricted to Virginia residents and a defined set of conditions. Laboratory services are delivered on-site through a combination of NVPA in-house rapid testing (strep, flu, RSV, urinalysis, hemoglobin, glucose, mono spot, COVID PCR) and a co-located Quest Diagnostics specimen collection site that processes send-out tests and bills insurance directly.

Revenue is generated primarily through fee-for-service billing of approximately 20+ commercial insurance plans (Aetna, Anthem, CareFirst, Cigna, United Healthcare, Tricare, and others), supplemented by patient co-pays and a structured schedule of administrative fees ($25 for prescription refills outside visits, $25 for forms, $50 for expedited forms, $50 per chart for medical records, $25 Quest convenience fee, $25 after-hours calls, $10 immunization record requests, $10 missing co-pay, and tiered missed-appointment fees up to $100). The practice does not accept Medicaid. Customer acquisition is entirely organic, relying on obstetrician referrals, word-of-mouth within the community, and 50 years of accumulated brand reputation, supported by a website, Facebook, Instagram, and Google Business Profile.

Name

Northern Virginia Pediatric Associates

Legal name

Northern Virginia Pediatric Associates, P.C.

Website

https://northernvirginiapediatrics.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Virginia Pediatric Associates is an independent, physician-owned pediatric practice in Falls Church, Virginia, founded in 1975, providing primary care from birth through age 21 to families in the Northern Virginia and DC Metro area via 8 pediatricians, nurse practitioners, on-site lab services, and virtual visits.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric primary care
• Well child visits
• Pediatric telemedicine
• Newborn care services
• Pediatric laboratory testing

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Services Billing: The practice bills participating insurance companies directly for office visits, laboratory services, and telemedicine/virtual visits. Patients pay co-pays at time of service. Self-pay patients pay in full at time of service. The practice participates with a wide range of commercial insurance plans including Aetna, Anthem, CareFirst, Cigna, United Healthcare, Tricare, and others. Medicaid is not accepted.
2. Administrative and Service Fees: The practice charges various administrative fees including: $25 for ADHD/mental health prescription refills outside of office visits; $25 for forms completed outside of well visits; $50 expedited form processing; $50 per chart for medical record copies or transfers; $25 lab convenience fee for Quest specimens; $10 fee for immunization record/lab result requests; $25 late fee for past due balances over 90 days; $100 missed appointment fee for Well/Extended/ADHD visits with less than 24 hours notice; $50 for other missed appointments; $10 co-pay not collected at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Northern Virginia Pediatric Associates is a private pediatric primary care practice that delivers comprehensive medical services for children from birth through age 21, including well visits, sick visits, immunizations, newborn care, ADHD/behavioral health medication management, travel consultations, prenatal group sessions, and on-site laboratory testing. The practice supplements in-office care with a FollowMyHealth patient portal for secure messaging/forms/refills and Doxy.me-based telemedicine visits for Virginia residents, while billing participating commercial insurers and charging fixed administrative fees for ancillary services.

Product overview

Northern Virginia Pediatric Associates offers pediatric healthcare services for children from birth to age 21 through a combination of in-person and virtual care. The core service delivery combines an in-office practice (Falls Church, VA) with the FollowMyHealth Patient Portal for secure online communications, test results, immunization records, and form submissions. Telemedicine/virtual visits are conducted via Doxy.me for eligible conditions. On-site laboratory services are provided in partnership with Quest Diagnostics, offering both rapid in-house testing and send-out testing. Visit types include well visits, sick visits, follow-up visits, walk-in clinic (established patients), travel consultations, ADHD/behavioral health medication management, and prenatal group sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• FollowMyHealth Patient Portal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered core.

• Inova Fairfax HospitalcoreStrategic or Co-development PartnerNorthern Virginia Pediatric Associates is affiliated with Inova Fairfax Hospital for Children. Pediatricians are credentialed at this hospital for admitting and specialist referrals.
• Virginia Hospital Center-ArlingtoncoreStrategic or Co-development PartnerNorthern Virginia Pediatric Associates is affiliated with Virginia Hospital Center-Arlington. Pediatricians are board certified/eligible and affiliated with this hospital for admissions and specialist referrals.
• Quest DiagnosticscoreTechnology or IntegrationQuest Diagnostics operates an on-site laboratory within the practice for blood draws and specimen collection. Specimens are sent to Quest for testing. Quest bills insurance directly for tests processed. A $25 convenience fee is charged for Quest specimens. Quest does not treat patients under 18 without an authorized adult present.
• FollowMyHealth (by Jardogs/Allscripts)coreTechnology or IntegrationFollowMyHealth is the practice's secure HIPAA-compliant patient portal used for appointment requests, non-urgent messaging to providers, prescription refill requests, form uploads, viewing lab results (once reviewed), immunization records, and accessing visit summaries. The practice uses this as its primary digital engagement platform.
• Doxy.mecoreTechnology or IntegrationDoxy.me is the HIPAA-compliant video conferencing platform used by the practice for virtual visits with patients. Each provider has their own Doxy.me link for patient appointments.
• Multiple Insurance Companies (Aetna, Anthem, CareFirst, Cigna, United Healthcare, Tricare, and others)coreChannel Partner/ Reseller/ DistributorThe practice participates with approximately 20+ commercial insurance plans and bills these insurers directly as a contracted provider. Patients pay co-pays at time of service. The practice does NOT accept Medicaid or Medicaid Replacement Plans.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Capital Area Pediatrics: Largest independent pediatric primary care group in the DC/NoVA metro with multiple locations offering well/sick visits, lab services, and behavioral health management — directly comparable in scope, target market, and service mix to NVPA.
• Loudoun Pediatric Associates: Independent pediatric practice serving the Northern Virginia suburbs with a similar full-scope primary care model; competes for the same patient demographic moving westward from Falls Church.
• PM Pediatrics: National pediatric urgent care chain with locations in Virginia; directly overlaps with NVPA's walk-in clinic and weekend urgent-care positioning, competing for acute-visit volume.
• Children's National Pediatricians & Associates: Hospital-affiliated pediatric primary care network operating across DC and Northern Virginia with similar well-visit, sick-visit, immunization, and after-hours offerings; competes directly for the same commercially insured families.
• TLC Pediatrics (Northern Virginia): Independent pediatric practice in Northern Virginia offering well/sick visits, immunizations, and behavioral health support — comparable independent-practice model targeting the same DC-metro family demographic.

Broad incumbents

• Inova Children's Services: Hospital-based pediatric primary and specialty care system across Northern Virginia with which NVPA shares credentialing relationships; broader portfolio but overlapping patient base and referral dynamics.
• Pediatric Associates: Large multi-state pediatric primary care chain; while not directly in the DC market, it represents the scaled independent-practice model and a potential roll-up acquirer archetype for groups like NVPA.
• Kaiser Permanente Mid-Atlantic: Integrated health system with employed pediatricians across Northern Virginia providing full-scope pediatric primary care to its members; competes on convenience and one-stop care delivery.
• MedStar Health Pediatrics: Hospital-affiliated pediatric primary care network operating across the DC metro including Northern Virginia; broader portfolio but competing for the same commercially insured pediatric patients.

Others

• Privia Health: Medical group and practice-management platform that aggregates independent primary care and specialty practices (including pediatrics) under a value-based-care infrastructure; relevant as a potential MSO partner or aggregator for independent pediatric groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NVPA.PC
• Instagraminstagram.com/nvpafc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Virginia Pediatric Associates