NoniMaui

Name

NoniMaui

Legal name

Noni Biotech International, LLC

Website

https://nonimaui.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Herbal Dietary Supplements

NAICS

Soft Drink Manufacturing (312111), Flavoring Syrup and Concentrate Manufacturing (31193), Merchant Wholesalers, Nondurable Goods (424), Dried and Dehydrated Food Manufacturing (311423)

SIC

Beverages (2080), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industries

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Hawaiian noni juice
• Herbal dietary supplements
• Natural skincare products
• Bulk noni concentrate
• Wellness beverages

Headquarters

HQ city

Haiku

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales (B2C): Direct sales of Noni juice, capsules, powder, and spa products to consumers through e-commerce website. Products include 100% pure Hawaiian Noni juice (1L at $74), capsules (100 count at $20.95), powder ($59.95/lb), and skincare products.
2. Wholesale/Bulk Ingredients (B2B): Sales of bulk Noni juice, concentrate, powder, puree to healthy food and beverage manufacturers worldwide. Available in various concentrations (2x, 4x, 6x) and flavors. Ships in 265 gallon IBC containers.
3. Retail Distribution: Products sold through retail partners including Whole Foods and Longs Drugs, with products distributed under the 'Noni Maui' brand name.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

NoniMaui manufactures and distributes 100% pure Hawaiian noni products including bottled noni juice, capsules, powder, and topical skincare items (after-sun gel, rejuvenating creme) sold to consumers via its website and retailers such as Whole Foods and Longs Drugs. The company also sells standardized bulk noni juice concentrate and puree in 265-gallon IBC containers to healthy food and beverage manufacturers worldwide under the Noni Maui and Maui Noni brand names.

Product overview

NoniMaui offers a portfolio of 100% pure Hawaiian noni health products across three main categories: dietary supplements (Noni Capsules, Noni Powder), beverages (Noni Juice), and spa/skincare (After Sun Gel, Super Rejuvenating Skin Creme). The company also supplies wholesale bulk Noni Juice Concentrate to natural product and beverage manufacturers. Noni, derived from the Morinda citrifolia tree native to Hawaii, is positioned as a source of cellular rejuvenating enzymes and is used by healthy food and beverage manufacturers worldwide under various brand names.

Differentiator

Problem solved

Functional benefit

Products and services

• Noni Juice

Quantifiable outcome

• Discovered angiogenesis inhibitor in Hawaiian noni with potential applications in cancer treatment
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 27 August 2011Participated in Whole Foods 'Grown on Maui' Festival celebrating local farmers and businesses. Products sold through Whole Foods retail locations.
• University of Hawaii Cancer Research CentercoreStrategic or Co-development Partner · 22 December 2004Noni Maui is the official supplier of the University of Hawaii Cancer Research Center. Noni capsules were selected for NIH-funded cancer research study to understand potential effects of noni on cancer. This is the first study of its kind funded by the National Institute of Health.
• Pacific Biotech LLCcoreStrategic or Co-development PartnerWholly-owned subsidiary of Noni Biotech International that engages in research and development of Noni extracts and other endemic Hawaiian plants. New scientific discoveries from this subsidiary add value to worldwide product distribution.
• 80+ Family Farms (Big Island)coreStrategic or Co-development PartnerNetwork of over 80 family farms on the Big Island of Hawaii that grow and supply Noni fruit for daily processing at the Hilo factory. Supports local economy and sustainable agriculture.
• Maui Chamber of CommerceminorGTM or Marketing PartnerListed as a Friend of Noni Biotech, indicating membership and networking through the local business community.
• MEDB (Maui Economic Development Board)minorGTM or Marketing PartnerListed as a Friend of Noni Biotech, indicating partnership in economic development initiatives.
• Hawaii Small Business Development CenterminorImplementation/ SI/ Consulting PartnerListed as a Friend of Noni Biotech, indicating support for business development and advisory services.
• U.S. Department of CommercecoreGTM or Marketing PartnerProvided export counseling, trade show support, market research, and business matchmaking through U.S. Commercial Service and Hawaii Export Assistance Center. Nominated company for Presidential E Award.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Aloha Medicinals: Hawaii-based medicinal mushroom and botanical supplement manufacturer. Comparable as a Hawaii-located vertically integrated botanical supplement producer with similar supply chain characteristics (local farms, in-state processing).

Emerging players

• Evergreen Noni: Smaller U.S. noni juice brand focused on Tahitian and Hawaiian noni, sold primarily via e-commerce. Comparable as a niche noni consumer brand, though smaller in scale and less vertically integrated than NoniMaui.

Direct peers

• Hawaii Pharm: Hawaii-based manufacturer of liquid herbal extracts and noni products sold through e-commerce and natural product retailers. Directly comparable as a Hawaii-sourced botanical supplement producer with similar ingredient story and DTC distribution.
• Morinda (Tahitian Noni International): The original and largest global noni juice brand, selling Tahitian noni products via MLM in 60+ countries. Directly comparable as the leading noni product manufacturer and brand, competing for the same health-conscious consumer and B2B ingredient buyers that NoniMaui targets, though NoniMaui's positioning is single-origin Hawaiian rather than Tahitian.
• Herb's Herbs Inc. Founded by Herbert Moniz (who is also credited in NoniMaui's history as the founder of Herb's Herbs, the first company to bring noni to the commercial market). A direct Hawaii-based noni product peer with similar product categories and distribution model.
• Hawaiian Ola Health: Hawaii-based manufacturer of Hawaiian-grown health beverages including noni products, founded by a former NoniMaui executive. Competes head-to-head in single-origin Hawaiian noni juice and supplements across similar DTC and retail channels.

Broad incumbents

• Forever Living Products (Forever Aloe): Large global MLM wellness company built around aloe vera and bee-derived products. Comparable as a vertically integrated botanical wellness CPG with multi-country distribution and B2B-style ingredient supply, though its primary botanical is aloe rather than noni.
• Mannatech Inc. Public MLM wellness company selling glyconutrient-based supplements and skincare globally. Comparable as a multi-country supplement brand with premium pricing and science-led marketing, competing for similar health-conscious consumer segments.
• Youngevity: Multi-brand health and wellness CPG with broad dietary supplement, juice, and mineral product lines. Comparable as a plant-based wellness CPG with juice and supplement SKUs targeting similar health-conscious consumers.
• Sunrider International: Global herbal nutrition company selling botanical concentrates, supplements, and personal care via MLM. Comparable as a vertically integrated herbal concentrate manufacturer with international distribution and B2B-style concentrate offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nonimaui
• LinkedInlinkedin.com/company/pacific-biotech

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoniMaui