Hawaiian OLA

What Hawaiian OLA does

Hawaiian Ola (legally Dragononi Inc, DBA Hawaiian Ola) is a Kailua-Kona, Hawaii-based for-profit company that develops, produces, and distributes certified-organic functional beverages derived from Hawaiian agricultural ingredients, primarily noni (morinda citrifolia), Kona coffee leaves, ginger, turmeric, and Hawaiian honey. Its product portfolio centers on four core lines: Noni Energy Juice Shots (150 mg of plant-based caffeine from yerba mate and green tea), Noni Immunity Juice Shots (formulated around noni's immunomodulatory and anti-inflammatory constituents), Sparkling Noni (carbonated functional beverages in flavors such as Turmeric Pineapple and Ginger Turmeric), and Kona Tea (a ready-to-drink beverage brewed from coffee plant leaves, available in Lemongrass Mint and Tulsi Berry). Production involves pasteurization of organic noni fruit to retain beneficial compounds while ensuring shelf stability, and steeping of organic Kona coffee leaves. All products are USDA organic, Non-GMO Project verified, vegan, and (where applicable) fair trade certified, and the company holds Certified B Corporation status since 2013.

Hawaiian Ola operates a hybrid B2C/B2B go-to-market. Direct-to-consumer revenue flows through a Squarespace-hosted e-commerce site with single-shot ($3.00), 12-pack ($36), 24-pack ($65), and 48-pack ($120) offerings, plus monthly subscriptions (12/24/48 packs) at up to 20% savings with free US shipping. Wholesale revenue is generated through over 400 retail locations across Hawaii and the US mainland, including Whole Foods Market, Safeway, Foodland, 7-Eleven, Times, Down to Earth, and Kokua Market, plus newer food-service partners (Juicy Brew, Oahu Fresh, Sprout Sandwich Shop). The company maintains a procurement network of roughly 16 organic Hawaiian farms — including Moloa'a Organica'a, Hala Tree Coffee, Big Island Bees, Mahina Mele Farm, Healing Noni, Manalulu Farm, and Holualoa Kona Coffee Company — supporting a stated minimum 50% locally-grown ingredient policy.

The business has raised approximately $10.14 million across seven private securities rounds between 2014 and 2023, with round sizes accelerating from $100K in 2020 to $4.9M in October 2023. Distribution is anchored on Hawaii Island and Oahu (with shipping operations out of Captain Cook and Honolulu) and ships within the US via USPS 2-Day Air; international bulk distributor inquiries are accepted but the company does not assert a global footprint. Marketing is content-led (blog, email newsletter, organic social, Expo West trade-show presence) and reinforced by community and nonprofit partnerships (Paepae o He'eia, Honolulu Habitat for Humanity, Hui Aloha 'Aina Momona, Blue Zones Project) and sponsored athletes. Leadership consists of Brett Jacobson (CEO) and Kristofer Jacobson (Founder, COO & Co-Founder).

Name

Hawaiian OLA

Legal name

Dragononi Inc

Website

https://hawaiianola.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hawaiian Ola is a Kailua-Kona, Hawaii-based producer of certified-organic noni juice shots, coffee leaf tea, and sparkling noni beverages, sold direct-to-consumer and through 400+ US retail locations, sourcing from a network of Hawaiian organic farms.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Organic functional beverages
• Noni juice products
• Coffee leaf tea
• Hawaiian superfood drinks
• Plant-based energy shots

Headquarters

HQ city

Kailua Kona

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer online sales: Hawaiian Ola sells products directly to consumers through its Squarespace-powered e-commerce website. Individual shots are priced at $3.00, with multi-pack options (12ct for $36, 24ct for $65, 48ct for $120). Monthly subscription options offer up to 20% savings with free shipping anywhere in the US. This is a primary revenue channel.
2. Retail and wholesale distribution: Hawaiian Ola distributes its products through over 400 retail locations across Hawaii and the US, including Safeway, Whole Foods Market, Foodland, Times, 7-Eleven, Down to Earth, and Kokua Market. The company also sells to new retail partners including Juicy Brew, Oahu Fresh, Sprout Sandwich Shop, Keauhou Store, and Banán. Wholesale inquiries are directed to [email protected].
3. Private securities offering: Hawaiian Ola Brewing Corp filed a Form D notice of exempt offering of securities with the SEC in 2022, indicating a private securities offering of approximately $2.54 million, with most securities already sold.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hawaiian OLA manufactures and sells certified-organic, Hawaii-grown functional beverages built around noni juice and Hawaiian coffee leaf tea (Kona Typica). Its product lines include Noni Juice Shots, Sparkling Noni drinks, and Kona Coffee Leaf Tea in multiple flavors, sold direct-to-consumer online and through natural and mainstream grocery retailers. The company is a Certified B Corporation and partners with local Hawaiian farms for ingredient sourcing.

Product overview

Hawaiian OLA is a certified B Corporation that manufactures and sells organic noni-based beverages and coffee leaf teas. The product portfolio consists of four core product lines: (1) Noni Juice Shots — single-serving 2.5oz shots available in Energy (with yerba mate and green tea caffeine) and Immunity formulations; (2) Kona Tea / Coffee Leaf Tea — ready-to-drink teas brewed from Kona coffee plant leaves in Lemongrass Mint and Tulsi Berry flavors; and (3) Sparkling Noni — carbonated noni juice drinks in multiple island-inspired flavors. Products are sold online and in retail stores across Hawaii and the US mainland, with a subscription option offering 12, 24, or 48 packs with free shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Noni Energy Juice Shot: Energy supplement shot with yerba mate and green tea for plant-based energy
• Noni Immunity Juice Shot
• Sparkling Noni
• Kona Tea / Coffee Leaf Tea
• Kona Teas

Products and services

• Noni Energy Juice Shot A 2 oz certified-organic noni juice shot formulated with plant-based caffeine from yerba mate and green tea, positioned as a clean-label pre-workout or on-the-go energy option for active consumers and endurance athletes.
• Noni Immunity Juice Shot A 2 oz certified-organic noni juice shot targeted at daily immune support, made from fresh-pressed Hawaiian noni and packaged for portable, single-serve use by health-conscious consumers.
• Kona Coffee Leaf Tea - Lemongrass Mint A ready-to-drink iced tea brewed from Hawaiian Kona Typica coffee leaves blended with lemongrass and mint, marketed as a smooth, lower-caffeine, antioxidant-rich alternative to traditional green and black teas.
• Kona Coffee Leaf Tea - Tulsi Berry A ready-to-drink coffee leaf tea made from Hawaiian Kona Typica coffee leaves combined with tulsi (holy basil) and berry flavors, positioned as a functional, adaptogen-forward everyday beverage.
• Sparkling Noni Beverages Carbonated, certified-organic noni-based sparkling beverages in multiple flavors, offering a lighter, lower-sugar functional drink format for everyday consumption.

Quantifiable outcome

• In 2017, supported more than 150 acres of certified organic farmland in Hawaii and generated $85,000 in revenue for 16 organic Hawaii farmers
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Honolulu Habitat for HumanitycoreStrategic or Co-development Partner · 26 March 2018Honolulu Habitat for Humanity (HHH) builds homes for families living in inadequate housing through a sweat equity model. Hawaiian Ola committed to providing 1,000 drinks in 2018 to keep volunteers refreshed at build sites. HHH has built 78 homes since 1988 and hosts 800+ volunteers annually.
• Paepae o He'eiacoreStrategic or Co-development Partner · 13 February 2018Paepae o He'eia is a nonprofit organization dedicated to restoring the 88-acre He'eia fishpond on Oahu, built 800 years ago as traditional aquaculture. Hawaiian Ola provides organic sparkling noni and coffee leaf tea for each of their public workdays and talk story events in 2018, supporting the nonprofit's mission of perpetuating Hawaiian cultural practices and knowledge.
• Moloa'a Organica'a (Ned and Marta)coreStrategic or Co-development PartnerHawaiian Ola sources organic Hawaiian botanicals including ginger, turmeric, and other herbs from Moloa'a Organica'a on Kauai. This farm partnership supports the company's mission to use minimum 50% locally grown ingredients in every product.
• Hala Tree Coffee (Jean)coreStrategic or Co-development PartnerPartner coffee farm supplying organic Kona coffee leaves for Hawaiian Ola's Kona Tea coffee leaf tea products. Farmers trim coffee leaves as part of normal growing process, which Hawaiian Ola purchases as an additional revenue stream for farmers.
• Big Island Bees (Whendi)coreStrategic or Co-development PartnerBig Island Bees supplies Hawaiian honey used in Hawaiian Ola's noni juice shots and sparkling beverages. The honey is blended with organic noni juice and fruit purees to improve palatability.
• Mahina Mele Farm (Jason)coreStrategic or Co-development PartnerPartner farm supplying ingredients for Hawaiian Ola products. Contributes to the company's network of 16 organic Hawaii farmers that generated $85,000 in revenue in 2017.
• Healing Noni (Michael)coreStrategic or Co-development PartnerPartner farm supplying organic noni for Hawaiian Ola's products. Noni is Hawaiian Ola's flagship ingredient, grown in the Puna region of Hawaii Island and used as the base for noni juice shots and sparkling noni beverages.
• Manalulu Farm (Kyle)coreStrategic or Co-development PartnerPartner farm contributing to Hawaiian Ola's supply of organic Hawaiian ingredients. One of 16 organic Hawaii farmers in Hawaiian Ola's supplier network.
• Holualoa Kona Coffee Company (Jason)coreStrategic or Co-development PartnerPartner farm supplying coffee leaves for Hawaiian Ola's Kona Tea products. Coffee leaves are a byproduct of coffee cherry production, providing farmers with additional revenue.
• Hawaii Kai CompanycoreStrategic or Co-development PartnerPartner company supplying ingredients for Hawaiian Ola products. Contributes to the company's supply of locally grown Hawaiian ingredients.
• Hui Aloha 'Aina MomonacoreStrategic or Co-development PartnerNonprofit organization dedicated to food sovereignty in Hawaii through the tradition of sharing poi. Founded by Daniel Anthony of Mana Ai. Hawaiian Ola participates in educational workshops and community events with the organization. Since inception, Hui Aloha 'Aina Momona has created more than 1,500 papa ku'i'ai poi boards for Hawaiian communities.
• Mana AicoreStrategic or Co-development PartnerBusiness founded by Daniel Anthony that produces pa'i'ai (traditional Hawaiian taro food). Hawaiian Ola collaborates with Mana Ai and its parent nonprofit Hui Aloha 'Aina Momona on community education and cultural preservation efforts.
• Hawai'i Bicycling LeagueminorGTM or Marketing PartnerCommunity partner organization in Hawaii that Hawaiian Ola supports as part of its community engagement and wellness-focused brand positioning.
• Impact Hub HonoluluminorGTM or Marketing PartnerCommunity partner providing collaborative workspace and programming for entrepreneurs in Honolulu. Hawaiian Ola is part of the Impact Hub community as a locally-rooted business.
• Kahumana FarmminorStrategic or Co-development PartnerCommunity partner farm/organization that Hawaiian Ola collaborates with as part of its local food system and sustainable agriculture community.
• Blue Zones ProjectminorGTM or Marketing PartnerCommunity well-being improvement initiative in Hawaii. Hawaiian Ola partners with Blue Zones Project as part of its community health and wellness brand positioning.
• Hawai'i Institute of the Pacific AgricultureminorStrategic or Co-development PartnerAgricultural education organization that Hawaiian Ola collaborates with on community workshops and educational events, including poi board making workshops and food sovereignty initiatives.
• Foodland, Down to Earth, 7-Eleven, Times, Whole Foods Market, Kokua Market, Safeway, and other retailerscoreChannel Partner/ Reseller/ DistributorMajor retail partners distributing Hawaiian Ola products across Hawaii and the US. Hawaiian Ola products are available in over 400 retail locations including these major chains. Newer retail partners include Juicy Brew, Oahu Fresh, Sprout Sandwich Shop, Keauhou Store, and Banán.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olipop: Olipop produces functional sparkling beverages with a clean-label, gut-health positioning sold across national retail. Directly comparable as a venture-backed functional beverage brand scaling through natural and conventional grocery.
• Sambazon: Sambazon produces açaí-based functional juices, smoothie bowls, and energy drinks distributed through grocery and natural foods channels. Comparable as a superfruit-anchored functional beverage brand with mission-driven sourcing.
• Health-Ade Kombucha: Health-Ade produces organic, functional fermented beverages sold through natural foods and grocery retail nationwide. Comparable as a premium clean-label functional beverage brand with multi-channel distribution.
• Athletic Greens (AG1): AG1 sells a daily greens nutritional drink in single-serving format via subscription DTC and select retail. Comparable as a premium-priced, single-serve functional supplement with subscription-led distribution.
• Suja Juice: Suja produces organic, cold-pressed juices and functional wellness shots distributed nationally through grocery and natural foods channels. Highly comparable to Hawaiian Ola's DTC-plus-retail organic functional shot positioning.
• Wize Monkey: Wize Monkey is a coffee leaf tea brand selling loose-leaf and packaged coffee leaf tea products. Directly comparable to Hawaiian Ola's Kona Tea line as the only other commercial coffee leaf tea producer in the market.
• Pressed Juicery: Pressed Juicery offers cold-pressed juices and wellness shots with national retail and DTC distribution. Comparable premium positioning, functional shot format, and multi-channel GTM strategy.

Emerging players

• Rebbl: Rebbl produces organic, plant-based herbal functional beverages (reishi, turmeric, etc.) targeting the natural foods channel. Comparable as a small-scale, mission-driven functional beverage brand with similar distribution profile.
• RISE Brewing Co. RISE produces functional nitro cold-brew coffee and oat milk beverages with natural caffeine. Comparable as a venture-backed, clean-label functional RTD beverage brand scaling through DTC and retail.

Broad incumbents

• Guayaki: Guayaki is the leading yerba mate brand in the US, with broad distribution across grocery, c-store, and foodservice. Comparable as a natural-caffeine functional beverage brand, though at significantly larger scale than Hawaiian Ola.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Hawaiian_OLA
• LinkedInlinkedin.com/company/hawaiian-ola

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaiian OLA