Storms Orthodontics

What Storms Orthodontics does

Storms Orthodontics is a privately held orthodontic practice founded and owned by Dr. Darrin Storms, operating across three locations in Northwest Arkansas (Fayetteville, Springdale, and Siloam Springs, the latter temporarily closed for relocation as of May 6, 2024). The practice provides comprehensive orthodontic care for children, teenagers, and adults, with treatment options spanning self-ligating metal braces, self-ligating ceramic clear braces, and Invisalign clear aligners, supplemented by retainers, digital X-rays and intraoral 3D scanning for diagnostics, and orthognathic surgery for severe skeletal cases. Clinical delivery is supported by Dr. Darrin Storms (Kois Recognized Orthodontic Specialist and Past President of the Arkansas Association of Orthodontists) and Dr. Jordan Markgraf, backed by an 18+ member team of Registered Dental Assistants averaging 14 years of orthodontic experience.

The business operates a direct-to-consumer, sales-led GTM motion: patients are acquired via free initial consultations, local SEO, organic social (Facebook, Instagram), community sponsorships, and an educational blog, then converted through customized treatment plans and multi-year payment plans administered through an OrthoBanc payment processing partnership. Pricing is not publicly disclosed and is set per case based on treatment type (metal, clear, or Invisalign) and complexity, with a freemium entry point (free first exam) and financing to broaden accessibility. There is no B2B or insurance-anchored revenue model, and the customer base is composed entirely of consumer patients and families seeking orthodontic treatment across three primary personas (children, teens, adults) plus a secondary multi-member family segment.

The practice has no external ownership or venture backing and does not disclose financials. Its competitive positioning is built on clinician credentials, regional multi-location distribution, an experienced clinical team, and community-rooted brand recognition in the Northwest Arkansas market, rather than on proprietary technology, software platforms, or AI-driven differentiation. The most material recent operational action has been the temporary shutdown of the Siloam Springs office to relocate into a new space.

Name

Storms Orthodontics

Legal name

Storms Orthodontics

Website

https://stormsortho.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Storms Orthodontics is a private orthodontic practice serving Northwest Arkansas across three office locations, providing self-ligating braces, Invisalign, retainers, digital imaging, and orthognathic surgery to children, teens, and adult patients.

Ownership category

akta.pro rank

Product category

Orthodontics

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAF

Early Interceptive Orthodontics (Phase I)

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAG

Orthognathic Surgery–Integrated Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment
• Dental braces
• Clear aligners
• Orthodontic appliances
• Teeth straightening

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream comes from orthodontic treatment services including braces (metal, clear) and Invisalign. Treatment is priced as a single personalized fee covering months of visits, appliances, and adjustments. The practice offers flexible payment plans and financing options to make treatment accessible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Storms Orthodontics provides comprehensive orthodontic treatment services — including metal braces, clear/ceramic braces, Invisalign clear aligners, retainers, digital imaging diagnostics, and orthognathic surgery — for children, teens, and adults. The practice operates from multiple Northwest Arkansas office locations staffed by orthodontic providers and clinical support teams.

Product overview

Storms Orthodontics operates as a unified orthodontic practice offering three primary treatment types: self-ligating Metal Braces and Clear Braces (ceramic/orthodontic appliances fixed to teeth), plus the removable Invisalign clear aligner system. The practice provides comprehensive orthodontic care for children, teens, and adults across these core treatments. Supplementary offerings include Retainers for post-treatment retention, Digital Imaging for diagnostics (digital X-rays and intraoral scanning), and Orthognathic Surgery for complex skeletal cases requiring combined orthodontic and surgical intervention. Patient Resources provide educational support. All services are delivered at three Northwest Arkansas locations (Fayetteville, Springdale, and Siloam Springs).

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces
• Clear/Ceramic Braces
• Invisalign Clear Aligners
• Orthodontic Retainers
• Digital Imaging and Diagnostics
• Orthognathic Surgery Coordination
• Free Initial Orthodontic Consultation

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system that Storms Orthodontics uses as a core product. Comparable as a key supplier/ecosystem participant in the orthodontic value chain rather than a direct service competitor.

Direct peers

• SmileDirectClub: Direct-to-consumer clear aligner brand competing in the orthodontic treatment space, particularly for adult patients. Comparable as an alternative channel for orthodontic care, though operating through a remote-treatment model rather than in-office visits.

Broad incumbents

• Smile Brands: Multi-brand DSO supporting general, specialty, and orthodontic dental practices across the U.S. Comparable as a multi-location orthodontic and dental services operator with consolidated back-office infrastructure.
• Western Dental & Orthodontics: Multi-state DSO providing general dentistry and in-office orthodontic services including braces and clear aligners. Comparable as a multi-location orthodontic services provider serving a similar patient demographic.
• Heartland Dental: One of the largest DSOs in the U.S., supporting dental and orthodontic practices with operational infrastructure. Comparable as a multi-location dental services operator, though at materially larger scale and with general dentistry as the primary offering.
• Aspen Dental: Large national DSO platform providing general and specialty dental services including orthodontics across hundreds of locations. Comparable as a multi-site orthodontic services provider, but at significantly greater scale and with broader service breadth than Storms Orthodontics.
• Sonrava Health (formerly Smile Brands-affiliated Western Dental parent): Multi-brand DSO operating Western Dental, Brident, and other dental/orthodontic brands. Comparable as a multi-site orthodontic services consolidator serving similar consumer demographics.
• Pacific Dental Services: National DSO supporting hundreds of dental and orthodontic offices, including integrated specialty services like braces and aligners. Comparable in providing multi-site orthodontic access, but with much broader service and geographic footprint.
• Mortenson Family Dental / Mortenson Orthodontics: Regional DSO providing general dentistry and orthodontic services across multiple U.S. states. Comparable as a multi-office orthodontic provider with similar service mix (braces, Invisalign, retainers) targeting families.
• Great Expressions Dental Centers: Multi-site dental and orthodontic care provider operating across multiple U.S. states. Comparable as a multi-location orthodontic services brand targeting families and adult patients, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stormsortho
• Instagraminstagram.com/stormsortho

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storms Orthodontics