R & R Cosmetics
R & R Cosmetics is a family-owned, direct-to-consumer skincare and haircare company operating as Rinju Rubee, selling clean, natural-ingredient lotions, body butters, and haircare products through its own Shopify e-commerce storefront across five sub-brands targeting general consumers and men's grooming.
- Company typePrivate
- Founded1996
- HeadquartersRahway, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What R & R Cosmetics does
R & R Cosmetics is a privately held, family-owned skincare and hair care company operating under the Rinju Rubee brand, headquartered in Rahway, New Jersey. Founded in 1996 and employing between 11 and 50 people, the company manufactures and sells clean, natural-ingredient beauty products spanning hand and body lotions, body butters, micellar water, body gloss, shampoos, conditioners, and body washes, formulated with ingredients such as shea butter, cocoa butter, argan oil, vitamin E, CoQ10, carrot oil, jojoba oil, and oatmeal. The portfolio is organized under five distinct sub-brands — Rubee Beauty Magic, Rinju Beauté Réelle, Rinju Total Beauty, Pierre La Touche, and Rionix — each targeting different skin needs, scent profiles, and consumer personas including women's daily skincare, men's grooming, and haircare.
The company operates exclusively as a direct-to-consumer e-commerce brand through a Shopify-powered storefront at rinjurubee.com, with no physical retail locations, marketplace listings, or third-party distribution channels. Its go-to-market motion is built around Instagram (@rinjurubee) as the primary acquisition channel, supplemented by email marketing through THE R&R Club loyalty program, discount-driven promotional campaigns (FIRST10 for 10% off, Summer Sale 35% off, Flash Sales up to 70% off), and a customizable bundle builder tool that enables tiered volume discounts across personalized skincare routines. Pricing is positioned at accessible unit levels — $1.99 to $15.99 for individual lotions and body butters, $9.99 for haircare, and $29.99 to $39.99 for curated bundle sets — with free shipping offered on orders over $100. Revenue is generated entirely through one-time transactional purchases, with no subscription requirement, though the loyalty program introduces a lightweight retention loop. Customer segments span general mass-market consumers, men's grooming buyers, haircare purchasers, and gift buyers, with no enterprise or wholesale channels disclosed.
R & R Cosmetics firmographics
Firmographics- Name
- R & R Cosmetics
- Legal name
- R & R Cosmetics
- Website
- https://rubeerinju.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R & R Cosmetics is a family-owned, direct-to-consumer skincare and haircare company operating as Rinju Rubee, selling clean, natural-ingredient lotions, body butters, and haircare products through its own Shopify e-commerce storefront across five sub-brands targeting general consumers and men's grooming.
- Ownership category
- akta.pro rank
R & R Cosmetics industry classification
Industry- Product category
- Personal Care & Beauty Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Hand & Body Care (Lotions, Creams, Body Oils)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)Hair Care (Shampoo, Conditioner, Styling, Treatments)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)
Keywords
Where R & R Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Rahway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
R & R Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Product Sales: The company sells skincare and haircare products directly to consumers through its Shopify-powered e-commerce storefront. Products are offered in various sizes (2 oz, 4 oz, 12 oz, 16 oz, 16.9 oz) with tiered pricing. Discounts and bundle promotions are routinely offered. Revenue is generated per-transaction with no subscription requirement. Upsell opportunities exist through the bundle builder tool and volume discounts.
- Bundled Product Sets: Pre-curated multi-product bundles (e.g., Luxury Hand & Body Lotion Set 3-Pack, Rinju 3-Bottle Set, Travel Size Set, Hair & Body Collection) sold at discounted prices vs. individual items. Bundle builder tool allows customers to create custom bundles with volume-based discount tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand & Body Lotions - various sizes and formulations |
| Unit Pricing | Pay-as-you-go | Body Butter and Specialty Products |
| Unit Pricing | Pay-as-you-go | Hair Care Products |
| Unit Pricing | Pay-as-you-go | Skin Cleansers and Treatments |
| Unit Pricing | Pay-as-you-go | Curated Bundles |
| Subscription | Monthly | THE R&R Club Loyalty Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
R & R Cosmetics product offering
Product offeringCore offering
R & R Cosmetics, operating as Rinju Rubee, manufactures and sells a portfolio of beauty, skin, and hair care products directly to consumers through its own Shopify e-commerce storefront. The product range spans hand and body lotions, body butters, micellar water, body gloss, shampoos, conditioners, and 2-in-1 hair products across five sub-brands (Rubee Beauty Magic, Rinju Beauté Réelle, Rinju Total Beauty, Pierre La Touche, Rionix), with formulations emphasizing natural, organic, and cruelty-free ingredients such as shea butter, cocoa butter, argan oil, vitamin E, and CoQ10. Products are sold individually or as pre-curated and customizable bundles with volume-based discounts.
Product overview
R & R Cosmetics (Rinju Rubee) operates as a family-owned e-commerce skincare and hair care company offering multiple sub-brands: Rubee Beauty Magic, Rinju Beauté Réelle, Rinju Total Beauty, Pierre La Touche, and Rionix. The product portfolio centers on hand and body lotions in various formulations (sizes from 2oz to 16oz), hair care products including shampoos, conditioners, and body washes, and specialty items like micellar water and body gloss. Products are organized into collections for different skin needs (hydration, masculine care, luxury formulations) and can be purchased individually or as bundled sets for savings. The company emphasizes organic, cruelty-free, and eco-friendly formulations with ingredients like shea butter, cocoa butter, argan oil, Vitamin E, and CoQ10.
Differentiator
Problem solved
Functional benefit
Brands
- Rubee Beauty Magic: Hand and body lotion product line featuring cocoa butter, Vitamin E, and herbal extracts
- Rinju Beauté Réelle
- Rinju Total Beauty
- Pierre La Touche
- Rionix
Products and services
- Rubee Beauty Magic Hand & Body Lotion A skincare line of hand and body lotions featuring cocoa butter, Vitamin E, and herbal extracts formulated for daily hydration and skin repair across the Rubee Beauty Magic sub-brand.
- Rinju Beauté Réelle Body and Hand Cream A luxury skincare sub-brand of body and hand creams and body gloss moisturizers enriched with shea butter, carrot oil, sesame oil, and jojoba oil for 24-hour hydration and radiant skin.
- Rinju Total Beauty Body & Hand Lotion A core skincare sub-brand offering body and hand lotions in original, red, and gold variants with Vitamin E, cocoa butter, and shea butter formulations targeting different skin needs.
- Pierre La Touche Men's Body and Hand Lotion A men's skincare sub-brand of body and hand lotions and deep moisturizing body butter formulated with CoQ10, shea butter, coconut oil, and carrot oil for masculine skin care needs, with bold masculine scents.
- Rubee Argan Oil Hair Care Collection A hair care product line featuring argan oil nourishing shampoo, finishing conditioner, and 2-in-1 shampoo & conditioner for moisturizing, strengthening, and smoothing hair.
- Rubee All Natural Body Wash An all-natural body wash designed to leave skin smooth, shiny, and refreshed, available in 16.9 oz bottles.
- Rubee Natural Lavender and Oatmeal Moisturizing Lotion A naturally blended moisturizing lotion with shea butter and Vitamins A and C, featuring lavender and oatmeal for gentle daily hydration.
- Rubee Natural Mango Butter Moisturizing Lotion A tropical-themed moisturizing lotion infused with mango butter for all-day skin nourishment and hydration.
- Rinju Men's Face & Body Lotion A fast-absorbing face and body lotion for men formulated with cocoa butter, hemp seed butter, shea butter, and Vitamins C and E for daily hydration and skin protection.
- Rinju Rubee Bundle Builder & Curated Bundle Sets An interactive bundle builder and pre-curated bundle sets combining multiple lotions, hair care products, and body care items at discounted prices, enabling personalized skincare routines with volume-based tiered discounts.
Quantifiable outcome
- Hands stopped cracking within one week for Chicago winter conditions
- +2 more outcomes
Companies that use R & R Cosmetics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
R & R Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
R & R Cosmetics partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
R & R Cosmetics competitors and assessment
Company assessmentDirect peers
- Kopari Beauty: Kopari is a D2C-first clean beauty brand with a strong body care focus (body butters, lotions, scrubs) and natural ingredient positioning; it directly overlaps with Rinju Rubee's body butter, body gloss, and lotion portfolio.
- The Honest Company: The Honest Company is a direct peer in clean, cruelty-free personal care with strong D2C roots, selling body lotions, hair care, and skincare emphasizing natural formulations — the same category positioning R&R uses as its primary marketing hook.
- Dr. Teal's: Dr. Teal's is a direct peer in mass-market body and skin care, known for lotion, body wash, and bath products using natural ingredients like shea butter and essential oils — closely mirroring R&R's lotion and body wash portfolio at accessible price points.
- SheaMoisture: SheaMoisture is a direct peer in the natural, ingredient-forward body and hair care category, with product lines built on shea butter, argan oil, and botanical formulations — directly mirroring the ingredient thesis behind R&R's Rubee, Rinju, and Rionix lines.
- Beekman 1802: Beekman 1802 is a direct comparable in the clean, natural body and hand care space, offering goat milk-based lotions, body butters, and bar soaps via DTC e-commerce. It mirrors R&R's positioning around natural ingredients, multi-product body care routines, and gift-ready bundling.
- Carol's Daughter: Carol's Daughter sells natural body lotions, body butters, and hair care (matching R&R's argan oil shampoo/conditioner line) through DTC plus mass retail. Its founder-led, multi-line branding parallels R&R's family-owned, multi-sub-brand strategy.
Broad incumbents
- Nivea: Nivea is a broad incumbent in body lotions, body wash, and men's grooming (including Nivea Men), with comparable product categories across the full R&R portfolio and a much wider retail distribution footprint.
- L'Occitane en Provence: L'Occitane is a broad incumbent that competes in the natural/botanical hand, body, and hair care space with premium positioning — directly comparable to Rinju Beauté Réelle and Rubee Beauty Magic on ingredient-led luxury body care.
- Jergens: Jergens is a broad incumbent in moisturizing body lotions and body washes, with deep mass-market retail distribution that competes for the same everyday skincare consumer R&R targets through its DTC channel.
Emerging players
- Duke Cannon: Duke Cannon is an emerging men's grooming brand selling bold-scented body lotions, washes, and skincare; it directly parallels R&R's Pierre La Touche masculine line and targets the same underserved clean men's skincare niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
R & R Cosmetics social profiles
Digital presenceR & R Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
R & R Cosmetics leadership team
Management profileNumber of profiles
R & R Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R & R Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R & R Cosmetics
What does R & R Cosmetics do?
R & R Cosmetics, operating as Rinju Rubee, manufactures and sells a portfolio of beauty, skin, and hair care products directly to consumers through its own Shopify e-commerce storefront. The product range spans hand and body lotions, body butters, micellar water, body gloss, shampoos, conditioners, and 2-in-1 hair products across five sub-brands (Rubee Beauty Magic, Rinju Beauté Réelle, Rinju Total Beauty, Pierre La Touche, Rionix), with formulations emphasizing natural, organic, and cruelty-free ingredients such as shea butter, cocoa butter, argan oil, vitamin E, and CoQ10. Products are sold individually or as pre-curated and customizable bundles with volume-based discounts.
Is R & R Cosmetics a public or private company?
R & R Cosmetics is a private company. It is classified as family owned and is currently operating.
When was R & R Cosmetics founded?
R & R Cosmetics was founded in 1996. It employs 11 to 50 people.
Where is R & R Cosmetics based?
R & R Cosmetics is headquartered in Rahway, United States, in the North America region.
How does R & R Cosmetics make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are bundled Product Sets.
Who are R & R Cosmetics's main competitors?
Direct peers on record are Kopari Beauty, The Honest Company, Dr. Teal's, SheaMoisture, Beekman 1802 and Carol's Daughter. Broad incumbents are Nivea, L'Occitane en Provence and Jergens. Duke Cannon is listed as an emerging player.
Does R & R Cosmetics have an API?
No public API is recorded for R & R Cosmetics.
What industry is R & R Cosmetics in?
R & R Cosmetics's product category is Personal Care & Beauty Products. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments). Its NAICS code is 32561 and its SIC code is 2844.