What All About Events does

All About Events is a privately-held party and event rental company founded in 2010 by Jeffrey Crotto and headquartered at 6100 Philips Highway, Jacksonville, Florida. The company rents a broad inventory of event equipment — including tents, tables, chairs, linens, tableware, wedding-specific items (arches, unity candelabras), audio visual equipment, concession machines, bounce houses, lighting, dance floors, photo booths, lounge furniture, china, glassware, bar equipment, restroom trailers, and staging — to consumers and businesses hosting weddings, parties, corporate events, and social gatherings. Pricing is unit-based per item, with line items ranging from $0.75 for basic linens to $845 for premium restroom trailers.

The business operates a direct-to-consumer rental model with delivery and setup included in the service, serving a five-market regional footprint across Northern Florida (Jacksonville, St. Augustine, Ponte Vedra, Fernandina Beach) and Southeast Georgia (Brunswick). Customer acquisition channels include an online rental catalog with search functionality, a Jacksonville showroom for in-person viewing, a phone sales line, and multi-year participation in the Premier Bride Expo regional wedding trade show. The customer base spans individual wedding clients and social event hosts on the consumer side, plus recurring venue supply relationships with hospitality operators such as Ritz Carlton Amelia Island, Jekyll Island Club Hotel, Sea Palms Resort, The King and Prince Beach & Golf Resort, Ponte Vedra Inn & Club, and Sawgrass Country Club.

Operationally, All About Events runs on third-party Point-of-Rental software for equipment management and ordering, with no proprietary technology, patents, or AI/ML capabilities disclosed. The company has 11-50 employees, has not raised institutional funding, and has no disclosed mergers, acquisitions, or leadership changes. Recognition includes WeddingWire Couples' Choice Awards in 2021 and 2026, indicating sustained customer-rated performance within the regional wedding vendor ecosystem.

Name

All About Events

Legal name

All About Events

Website

https://allabouteventsjax.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

All About Events is a privately-held Jacksonville, Florida event and party rental company founded in 2010 that rents tents, tables, chairs, linens, wedding items, and adjacent event equipment to consumers and hospitality venues across Northern Florida and Southeast Georgia, with delivery and setup included.

Ownership category

akta.pro rank

Product category

Party & Event Equipment Rentals

NAICS

Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Decor Props & Themed Set Rentals (HSACAFAK), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Party equipment rentals
• Event rental services
• Wedding rentals
• Tent rentals
• Table and chair rentals

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental fees for event equipment including tents, tables, chairs, linens, wedding items, audio visual, concessions, and more. Customers pay rental rates per item with delivery and setup services included. Pricing varies by item type and rental duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rental of party and event equipment including tents, tables, chairs, linens, tableware, audio-visual equipment, wedding-specific décor such as arches and candelabras, concession equipment, bounce houses, lighting, dance floors, photo booths, lounge furniture, drapery, bar equipment, flooring/staging, tent accessories, heating/cooling units, kitchen equipment, and restroom units, accompanied by delivery and setup services across Northern Florida and Southeast Georgia markets.

Product overview

All About Events is a party and event rental company serving Northern Florida and Southeast Georgia, offering a comprehensive equipment rental portfolio. The core offering consists of tents, tables, chairs, linens, and tableware for events ranging from intimate gatherings to large-scale weddings and corporate events. The product portfolio includes wedding-specific items (arches, unity candelabras), concession equipment, audio visual equipment, bounce houses, lighting, dance floors, photo booths, lounge furniture, drapery, china, glassware, bar equipment, flooring/staging, and restroom trailers. The company operates as a single-location rental service with delivery and setup to event venues in Jacksonville, St. Augustine, Ponte Vedra, Fernandina Beach, and Brunswick, GA. Pricing is rental-based with daily or per-event rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Rentals

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tablecloth Factory: Tablecloth Factory is a direct-to-consumer linen rental and sales supplier targeting weddings and events nationwide. It is comparable to All About Events because it competes for the linen-rental portion of wedding and party orders, though it operates online rather than via delivery/setup crews.

Broad incumbents

• EventEQ: EventEQ is a large national event rental company operating across multiple U.S. markets, offering tents, furniture, tabletop, and décor with delivery and full setup. It is comparable to All About Events because it competes in the same wedding and corporate event rental category with a similar one-stop-shop model, though at much greater geographic scale.
• Bright Event Rentals: Bright Event Rentals is a major U.S. event rental operator with showrooms across multiple states, specializing in tenting, tabletop, and full-service event production. It is comparable to All About Events because it serves overlapping wedding and corporate customer segments with rental, delivery, and setup services at the same scale of event.
• AFR Furniture Rental: AFR Furniture Rental is a national furniture rental company serving events, trade shows, offices, and residential customers. It overlaps with All About Events in the lounge and event furniture rental category and competes for portions of the same corporate and event customer base.

Direct peers

• A to Z Rentals & Sales: A to Z Rentals is a regional event and party rental company serving the Jacksonville and Northeast Florida market with tents, tables, chairs, and party equipment. It is comparable to All About Events because it directly competes for the same wedding and social-event customers in overlapping service areas.
• Sperry Tents Southeast: Sperry Tents operates custom sailcloth and frame tent rental franchises focused on high-end weddings and events. It is comparable to All About Events because it competes directly for premium outdoor wedding business along the Florida and coastal Southeast, offering tent installation and styling services.
• Taylor Rental Center (Jacksonville): Taylor Rental operates party and event rental franchises with locations across the U.S., including Florida. It is a direct competitor to All About Events because both rent tables, chairs, tents, and party equipment to weddings, parties, and corporate events in the Jacksonville market with showroom and delivery service.
• Fun Rental Services: Fun Rental Services is an independently owned party and event rental franchise with locations throughout the U.S. It is comparable to All About Events because it offers a similar mix of tables, chairs, tents, linens, and inflatables to wedding and family-event customers in regional markets.

Regional players

• Coastal Tented Events: Coastal Tented Events is a Southeast-focused event rental company specializing in tent installations and wedding setups across coastal Florida and Georgia. It is comparable to All About Events because it competes for destination-wedding tent and seating business in overlapping beach and resort geographies.
• Marigold Event Rentals & Design: Marigold Event Rentals & Design is a Jacksonville/Northeast Florida event rental and design firm offering tents, tabletop, and full wedding styling. It is a regional direct competitor to All About Events in the same Jacksonville service area with a similar wedding-centric business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AllAboutEventsJ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Events