Só Exercícios
Só Exercícios is a Brazilian EdTech platform that provides adaptive learning tools—a question bank of nearly 14,000 items, dynamic quizzes, and video solutions—to high school students preparing for vestibular exams and the ENEM, monetizing via freemium Premium subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersBrasil, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Só Exercícios does
Só Exercícios is a Brazilian EdTech company founded in 2013 that operates an adaptive learning platform serving high school students preparing for vestibular exams (Brazilian college entrance exams) and the ENEM (Exame Nacional do Ensino Médio). The platform centers on a content library of nearly 14,000 questions covering 30+ vestibular exams across 8,300 granular topics, supplemented by 6,853 video resolutions. Core platform features include dynamic quiz generation derived from historical exam patterns, performance analytics that track student errors and resolutions, and study modules that prioritize high-frequency exam topics. The company describes its methodology as adaptive learning—personalizing content based on accumulated student performance data—but the underlying mechanics are primarily statistical rather than AI-native.
Só Exercícios operates a freemium product-led growth model: users register free of charge on the website (soexercicios.com.br) and can upgrade to paid Premium subscription tiers for advanced features such as extended year filtering, resolution-based filtering, and additional analytics. Distribution is fully self-serve via web and mobile browsers, with no native mobile app. Marketing is conducted through organic SEO targeting exam-preparation keywords, social media, and a YouTube channel focused on frequently tested topics. There are no third-party integrations, no API, no disclosed partnerships, and no named enterprise customers.
The company is privately held, appears to be bootstrapped and founder-owned (no funding rounds disclosed), and operates with a small team of 1-10 employees headquartered in Rio de Janeiro. Revenue is not publicly disclosed, and the company serves exclusively the Brazilian domestic market with no international expansion signals detected.
Só Exercícios firmographics
Firmographics- Name
- Só Exercícios
- Legal name
- SoExercicios
- Website
- https://soexercicios.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Só Exercícios is a Brazilian EdTech platform that provides adaptive learning tools—a question bank of nearly 14,000 items, dynamic quizzes, and video solutions—to high school students preparing for vestibular exams and the ENEM, monetizing via freemium Premium subscriptions.
- Ownership category
- akta.pro rank
Só Exercícios industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Exam Prep eLearning Modules (EDAGAEAL)
- akta.pro secondary industry
- Assessment-Integrated eLearning & Practice Modules (EDAGAEAE)
Keywords
Where Só Exercícios is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Só Exercícios business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Premium Plans: Subscription-based model with Premium tiers offering extended year filters, resolution-based filtering, and other enhanced features. Users can register for free but Premium features require paid subscription.
- Freemium Access: Free registration available with basic access. Premium features like filtering by resolution status and extended year ranges require paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic access with limited features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Só Exercícios product offering
Product offeringCore offering
Só Exercícios operates an adaptive learning web platform that helps Brazilian students prepare for vestibular (college entrance) exams and the ENEM. It provides a searchable question bank of nearly 14,000 questions across 30 vestibular exams and 8,300 topics, dynamically generated simulations, 6,853 video solutions, and personalized study recommendations driven by student performance analytics.
Product overview
Só Exercícios is a unified adaptive learning platform for Brazilian students preparing for vestibular exams and the ENEM. The platform centers on its core exercise database containing nearly 14,000 questions covering 8,300 specific topics across 30 Brazilian vestibular exams. Key offerings include dynamic simulations created from historical exam data, 6,853 video solutions, performance analytics tracking student errors and correct answers, and study modules organized by exam frequency. The platform employs adaptive learning methodology that personalizes content based on individual student performance patterns.
Differentiator
Problem solved
Functional benefit
Products and services
- Só Exercícios Platform Adaptive learning web platform for Brazilian high school students preparing for vestibular exams and the ENEM. Includes a searchable question bank of nearly 14,000 questions across 30 vestibular exams and 8,300 topics, dynamically generated simulations, 6,853 video solutions, performance analytics, study modules, and personalized recommendations. Available via web, mobile, and tablet with free registration and optional Premium subscription.
Companies that use Só Exercícios
Customer profileSegments1 record
Ideal customer profiles1 record
Só Exercícios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Só Exercícios partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Só Exercícios competitors and assessment
Company assessmentDirect peers
- Geekie: Brazilian adaptive learning platform historically focused on vestibular/ENEM preparation and now also serving K–12 schools; closest comparable on the 'adaptive learning for vestibular' positioning.
- Descomplica: One of Brazil's largest EdTech platforms offering vestibular and ENEM preparation through video lessons, exercises, and adaptive study plans — directly competing with Só Exercícios for the same Brazilian high-school student segment.
- Me Salva!: Brazilian online test-prep platform with video lessons, exercises, and study schedules for vestibular and ENEM students — overlapping product, target customer, and freemium/subscription model.
- Passei Direto: Brazilian student study platform with exercise databases, summaries, and study materials across vestibular and university courses — overlapping audience and content type, though with a broader UGC orientation.
- Aprova Total: Brazilian online vestibular and ENEM prep platform with subscription plans, question banks, and video lessons — direct competitor in the same product category and price-sensitive student segment.
- Estratégia Vestibulares: Subscription-based Brazilian test-prep brand covering vestibular, ENEM, and concursos públicos with extensive question banks and video lessons — directly comparable content library and monetization model.
Emerging players
- Khan Academy: Global free adaptive learning platform with a Portuguese-language presence used by Brazilian students for vestibular prep — overlapping category (adaptive learning) but broader subject scope and non-commercial model.
Regional players
- Platzi: Latin American professional online learning platform; comparable as a subscription-driven, self-serve EdTech in the region, though its focus is professional/tech skills rather than vestibular prep.
Others
- Quero Bolsa: Brazilian education marketplace helping students find and finance university degrees; adjacent because it sits in the same vestibular-to-enrollment funnel even though it does not compete on prep content.
Broad incumbents
- Curso Objetivo: One of Brazil's largest traditional 'cursinhos' with online presence; broader portfolio (presencial + online, multiple exams) and incumbency, but overlapping vestibular/ENEM target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Só Exercícios social profiles
Digital presenceSó Exercícios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Só Exercícios leadership team
Management profileNumber of profiles
Profiles1 record
Só Exercícios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Só Exercícios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Só Exercícios
What does Só Exercícios do?
Só Exercícios operates an adaptive learning web platform that helps Brazilian students prepare for vestibular (college entrance) exams and the ENEM. It provides a searchable question bank of nearly 14,000 questions across 30 vestibular exams and 8,300 topics, dynamically generated simulations, 6,853 video solutions, and personalized study recommendations driven by student performance analytics.
Is Só Exercícios a public or private company?
Só Exercícios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Só Exercícios founded?
Só Exercícios was founded in 2013. It employs 1 to 10 people.
Where is Só Exercícios based?
Só Exercícios is headquartered in Brasil, Brazil, in the Latin America region.
How does Só Exercícios make money?
Two revenue lines are on record. Subscription Premium Plans are the primary driver. The others are freemium Access.
Who are Só Exercícios's main competitors?
Direct peers on record are Geekie, Descomplica, Me Salva!, Passei Direto, Aprova Total and Estratégia Vestibulares. Khan Academy is listed as an emerging player. Platzi is listed as a regional player. Quero Bolsa is listed as an others. Curso Objetivo is listed as a broad incumbent.
Does Só Exercícios have an API?
No public API is recorded for Só Exercícios.
What industry is Só Exercícios in?
Só Exercícios's product category is Online Test Preparation. Its primary akta.pro industry code is EDAGAEAL, Certification & Exam Prep eLearning Modules, with a secondary code of EDAGAEAE, Assessment-Integrated eLearning & Practice Modules. Its NAICS code is 611691 and its SIC code is 8200.