Haus der Werbung

What Haus der Werbung does

Haus der Werbung – Verden (legal entity: Schrift & Bild Nienaber GmbH) is a privately held, founder-owned multi-service creative house based in Verden (Aller), Lower Saxony, Germany, founded by Harald Nienaber in the 1990s. The company operates three interlocking business lines from a single headquarters at Anita-Augspurg-Platz 7: a full-service advertising agency (web design, corporate identity, logo creation, content, social media, online shop development), a commercial printing operation offering offset and digital printing of flyers, catalogs, posters, stickers, banners, and roll-ups, and a publishing division producing regional magazines (e.g., 'Made in Verden', 'Ausbildung in Verden'), self-help and care guides, local history books, and calendars under the Kalender Manufaktur brand. The technology stack is conventional rather than differentiated: WordPress CMS, WooCommerce e-commerce, Hetzner hosting in Germany, and historically Apple Macintosh workstations, with no proprietary platform, no APIs, and no AI/ML components.

Haus der Werbung serves primarily small and medium-sized businesses in the Verden region and broader Lower Saxony, supplemented by local municipalities and schools (which commission free regional career and economic magazines) and end-consumer retail buyers of its self-published books and calendars. Named customers are exclusively local SMBs and nonprofits across diverse verticals — architecture, transportation, manufacturing, electrical trades, medical, and cultural — reflecting a horizontal segmentation approach. The customer base is small and highly regional, and Haus der Werbung monetizes through three channels: (1) custom agency and print services billed per project on a quote basis, (2) one-time sales of self-published and client-published books, guides, and DVDs via the HDW-Shop, and (3) direct-to-consumer e-commerce for digital print products (Digitaldruck-Verden) and calendars (Kalender-Manufaktur-Shop), with payment via PayPal, advance payment, or invoice. Distribution combines in-person consultation at the Verden office with three online storefronts and an active Instagram and Facebook presence; the company has not raised external funding and operates without a parent company.

Name

Haus der Werbung

Legal name

Schrift & Bild Nienaber GmbH

Website

https://hdw-verden.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Haus der Werbung – Verden is a founder-owned German advertising agency, printing house, and publishing house serving small and medium-sized businesses, municipalities, and consumers in the Verden region and Lower Saxony with web design, print, magazines, and calendars.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Commercial Printing (except Screen and Books) (323111), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

DTP & Multilingual Creative Production (Layout, Typesetting) (MPAAANAG)

akta.pro secondary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Advertising agency services
• Commercial printing services
• Corporate design services
• Book and magazine publishing
• Web design services

Headquarters

HQ city

Verden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Product Sales: One-time sales of print products (flyers, business reports, catalogs, posters, stickers, banners, roll-ups) ordered directly or via online shop. E-commerce sales of books, magazines, DVDs, and calendars through the HDW-Shop and related Kalender-Manufaktur and Digitaldruck storefronts.
2. Advertising Agency Services: Custom design and advertising services including website design, logo creation, corporate design, content creation, social media management, print product design, and online shop development for business clients.
3. Publishing (Magazines, Books, Calendars): Publishing of regional magazines (e.g., 'Made in Verden', 'Made in Achim'), educational guides (care guides, health guides), local history books, and calendars under the Kalender Manufaktur brand. Products sold via own e-commerce shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Haus der Werbung – Verden is a multi-disciplinary creative house combining three integrated businesses under one roof: a full-service advertising agency (web design, logo, corporate design, content creation, social media), a commercial printing operation (offset and digital printing for flyers, catalogs, posters, banners, roll-ups, business cards), and a publishing division (regional magazines, guidebooks, books, and calendars). It serves SMBs in the Verden/Lower Saxony region of Germany through direct consultation at its Verden office and through three online shops (HDW-Shop, Digitaldruck-Verden, Kalender-Manufaktur).

Product overview

Haus der Werbung – Verden is a multi-disciplinary creative house combining three core offerings: a full-service advertising agency (websites, graphic design, content creation, social media), a commercial printing operation (offset and digital printing for various materials), and a publishing division (producing regional magazines, guidebooks, books, and calendars). The business operates multiple online shops—HDW-Shop for books and publications, Digitaldruck-Verden for print-on-demand, and Kalender-Manufaktur for calendars—and serves regional clients in Lower Saxony with both digital and print solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Digitaldruck-Verden: Online shop for digital printing services including posters, flyers, and business cards.
• HDW-Shop
• Kalender-Manufaktur

Products and services

• Advertising Agency Services (Werbeagentur) Full-service agency offering web design, logo creation, corporate design, content creation, social media management, print product design, and online shop development for local and regional SMB clients in Lower Saxony, Germany.
• Printing Services (Druckerei) Offset and digital printing services for flyers, folders, business reports, catalogs, posters, stickers, banners, roll-ups, and business cards. Customers can order in person at the Verden office or via the Digitaldruck-Verden online shop.
• Publishing Services (Verlag) Publishing of regional magazines (e.g., 'Made in Verden', 'Made in Achim', 'Ausbildung in Verden'), educational and self-help guides (health, care, estate planning), local history books, and calendars produced independently or on behalf of clients, sold via HDW-Shop and Kalender-Manufaktur.
• HDW-Shop (Books and Publications Retail) Online retail shop offering self-help and educational books, regional history books, magazines, and DVDs. Targets general consumers and educational readers interested in healthcare, regional history, and local interest content.
• Digitaldruck-Verden (Online Print Shop) E-commerce storefront for digital printing products including posters, flyers, and business cards, accessible to SMB and consumer customers across Germany.
• Kalender-Manufaktur (Calendar Manufacturing and Sales) Calendar manufacturing and retail under the Kalender-Manufaktur brand, offering calendars of various types and designs through its dedicated online storefront.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Kalender ManufakturcoreOthersKalender Manufaktur is operated as part of the Haus der Werbung group, offering calendar products through its dedicated online shop (kalender-manufaktur.de/shop). It is one of the two main operating companies bundled under the HDW.Verden umbrella alongside Schrift & Bild Nienaber GmbH.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unitedprint.com: European online printing group operating multiple print brands (e.g., print24, wir-machen-druck). Directly comparable to HDW's Digitaldruck-Verden in online print product mix, target customer (SMB), and delivery model.
• Onlineprinters: European online commercial printing company offering flyers, business cards, posters, and similar print products. Closely comparable to HDW's Digitaldruck-Verden storefront in product mix and target buyer (SMB print buyers).
• Pixum: European online print and photo product retailer selling calendars, photo books, prints, and gift items. Direct comparable to HDW's Kalender-Manufaktur calendar business and HDW-Shop product mix.
• Scholz & Friends: Mid-sized German creative advertising agency offering brand strategy, design, and integrated campaigns. Comparable to HDW's agency services at a larger scale, with similar integrated offering across creative and digital channels.
• Flyeralarm: Germany's largest online printing platform offering commercial print products, agency services, and promotional items via multiple sub-brands. Directly comparable to HDW's print and agency business but at vastly greater scale and a national, digital-first footprint.

Broad incumbents

• Jung von Matt: One of Germany's leading creative advertising agencies with integrated brand, digital, and content offerings. Comparable to HDW's agency and design capabilities at a substantially larger scale and brand-tier client base.
• Serviceplan Group: Largest independent German agency group with integrated advertising, digital, and media services. Comparable to HDW's full-service agency positioning but operates at national/international scale across multiple specialist houses.
• CEWE Stiftung: European market leader in photo printing, photo books, and personalized gifts with strong e-commerce footprint. Comparable to HDW's publishing and calendar business but at vastly larger scale, including national retail partnerships.
• Ströer SE: Major German out-of-home advertising and digital marketing provider. Operates adjacent to HDW's agency business at national scale with overlapping services in campaign production and digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HDW.VERDEN
• Instagraminstagram.com/hausderwerbung
• LinkedInlinkedin.com/company/haus-der-werbung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus der Werbung