Liquid Logistics
Liquid Logistics is a privately held UK paddlesports coaching and guiding company founded in 2003 and based on the Beaulieu River in Hampshire. It offers PaddleUK-certified courses, guided trips and multi-day expeditions for beginners through experienced paddlers across the South Coast, Scotland and key rivers.
- Company typePrivate
- Founded2003
- HeadquartersBeaulieu, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Liquid Logistics does
Liquid Logistics is a privately held paddlesports coaching and guiding company founded in 2003 and based at Bailey's Hard on the Beaulieu River in the New Forest, Hampshire. The company is owned and operated by Steve and Ellen Mead and runs scheduled courses, private coaching, guided trips and multi-day expeditions across the South Coast of England (Hampshire, Dorset, the Solent and the Purbeck coast), the New Forest, Scotland's West Coast, the River Spey and the River Wye. Its product portfolio spans beginner taster sessions (£30 per person), 1.5–2 day PaddleUK certification courses (£180–£195), full-day guided journeys and three-to-five day expeditions priced from £425 to £440 per person, plus gift vouchers and a small B2B media service.
Underlying technology is service-led: there is no proprietary software platform, with bookings handled through a FareHarbor-powered online calendar, private enquiries via email and WhatsApp, and content produced using professional photography and videography equipment (Canon R6 Mk II, DJI drones and action cameras). The equipment fleet is anchored on premium P&H Sea Kayaks. Revenue is generated almost entirely on a pay-as-you-go, per-session or per-expedition basis directly to consumers, supplemented by gift voucher sales and limited venue-delivered training for clubs and centres. The company has no external funding, no parent and operates as a family-led micro-business with 11–50 employees.
Customer segments span individual beginners and families, progressing paddlers seeking PaddleUK awards, expedition paddlers, clubs and centres requiring certified leadership training, and private groups seeking bespoke sessions. Marketing is content-driven via a blog, Instagram, Facebook, an email newsletter and brand collaborations, with the 2025 onboarding of the Surfers Against Sewage Ocean Network and the Ocean Promise environmental commitment serving as a community differentiator. A paddlesport-specific First Aid training service is planned for 2026.
Liquid Logistics firmographics
Firmographics- Name
- Liquid Logistics
- Legal name
- Liquid Logistics
- Website
- https://liquidlogistics.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid Logistics is a privately held UK paddlesports coaching and guiding company founded in 2003 and based on the Beaulieu River in Hampshire. It offers PaddleUK-certified courses, guided trips and multi-day expeditions for beginners through experienced paddlers across the South Coast, Scotland and key rivers.
- Ownership category
- akta.pro rank
Liquid Logistics industry classification
Industry- Product category
- Paddlesports Coaching Services
- NAICS
- Scenic and Sightseeing Transportation, Water (4872)
- akta.pro primary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
Keywords
Where Liquid Logistics is headquartered
LocationHeadquarters
- HQ city
- Beaulieu
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Liquid Logistics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Coaching and Course Fees: Revenue is generated through paid coaching sessions, skills courses, and training programmes. Pricing varies by session type, duration, and group size, ranging from £30 per person for introductory taster sessions to £195 per person for multi-day leadership training. Private coaching is priced at £120 (half-day) or £185 (full-day) for up to 2 people.
- Guided Expeditions and Multi-Day Trips: Multi-day expedition packages including guided journeys in Scotland (3-5 days from £425), River Wye canoe and camping (2 days/1 night at £210), and River Spey canoe descent (4 days/3 nights at £440). Prices include guiding, kit, meals, and camping logistics.
- Gift Vouchers: Digital gift vouchers valid for 12 months, redeemable against any Liquid Logistics activity. Vouchers serve as both a revenue advance and a marketing/referral tool, enabling gifting of paddlesport experiences.
- Media and Content Services: Photography and video capture services for outdoor brands, adventure companies, and paddlesport organisations. Steve Mead offers authentic on-water content creation for brands collaborating with Liquid Logistics, leveraging his coaching experience and professional media kit.
- First Aid Training (Planned): Planned paddlesport-specific first aid training courses to be launched in 2026, aligned with PaddleUK and HSE standards. Revenue stream in development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discover Paddlesports — 3-hour taster session |
| Unit Pricing | Pay-as-you-go | Introduction to Sea Kayaking — 3-hour session |
| Unit Pricing | Pay-as-you-go | Private Coaching — half-day or full-day |
| Unit Pricing | Pay-as-you-go | Learn to Sea Kayak Day — full day |
| Unit Pricing | Pay-as-you-go | White Water Introduction — half-day (3 hours) |
| Unit Pricing | Pay-as-you-go | Pool Rolling Course — 1.5-hour session |
| Unit Pricing | Pay-as-you-go | River Rolling Course — 1.5-hour session |
| Unit Pricing | Pay-as-you-go | Poole Harbour Kayaking — 3-hour guided tour |
| Unit Pricing | Pay-as-you-go | Canoe and Kayak River Tours — 2-hour tour |
| Unit Pricing | Pay-as-you-go | Paddlesport Safety & Rescue Course — 1 day |
| Unit Pricing | Pay-as-you-go | Paddlesport Leader Training — 2 days |
| Unit Pricing | Pay-as-you-go | PPA Canoe Award — 2 days |
| Unit Pricing | Pay-as-you-go | Sea Kayaking in Dorset — full day |
| Unit Pricing | Pay-as-you-go | River Wye Canoe and Camping — 2 days / 1 night |
| Unit Pricing | Pay-as-you-go | Scotland's West Coast Wonders Expedition — 3 to 5 days |
| Unit Pricing | Pay-as-you-go | River Spey Canoe Descent — 4 days / 3 nights |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Liquid Logistics product offering
Product offeringCore offering
Liquid Logistics is a paddlesports coaching and guiding company that delivers structured courses, guided trips, and multi-day expeditions in sea kayaking, canoeing, and white water paddling from the Beaulieu River in the New Forest, Hampshire, and across South Coast, Dorset, Scottish, and River Wye locations. Services span beginner taster sessions through PaddleUK-accredited leadership qualifications, with all equipment provided from a fleet of P&H Sea Kayaks and other gear. Additional offerings include gift vouchers and a media production service for outdoor and paddlesport brands.
Product overview
Liquid Logistics offers premium paddlesport coaching and guided adventures from the South Coast of England, primarily based at the Beaulieu River in the New Forest. The core offering comprises coached courses (sea kayaking, canoeing, white water, rolling, safety/rescue, leadership awards) delivered as individual sessions and multi-day programmes, alongside guided tours and expeditions ranging from 2-hour river tours to multi-day Scottish expeditions. The company operates a fleet of P&H sea kayaks and provides all equipment for courses. Additional services include private coaching, photography and videography (Liquid Logistics Media), and gift vouchers. The portfolio follows a structured progression from beginner taster sessions through personal performance awards to leadership qualifications and expedition experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Coaching Personalised 1:1 or small-group coaching sessions for paddlers from beginners to advanced, covering technique tuning, confidence building, journey planning, leadership skills, rolling, and PaddleUK award preparation. Priced at £120 (half-day) or £185 (full-day) for up to 2 people.
- Discover Paddlesports 3-hour beginner-friendly taster session at Bailey's Hard on the Beaulieu River offering a mix of canoes, kayaks, and paddleboards in a relaxed scenic environment. Priced at £30 per person and includes all equipment, safety kit, and coaching.
- Introduction to Sea Kayaking 3-hour introductory session on the Beaulieu River teaching fundamental paddling skills and confidence building in sea kayaks for beginners and those with some experience. Priced at £38 per person and includes P&H Sea Kayaks, paddle, buoyancy aid, spraydeck, and coaching.
- Learn to Sea Kayak Day Full-day experience combining coaching and guided journeying on the South Coast (Lepe, Keyhaven, or Calshot) to develop essential sea kayaking techniques and coastal confidence. Priced at £85 per person and includes all sea kayak kit, wetsuits, and cags.
- Introduction to White Water Half-day (3-hour) introduction to white water kayaking on the River Stour at Iford Weir, Christchurch, teaching core moving water skills for flat-water paddlers ready to progress. Priced at £45 per person and includes helmets, buoyancy aids, paddles, and safety kit.
- Pool Rolling Course 1.5-hour swimming pool-based kayak rolling instruction near Romsey teaching setup, sweep, hip snap, and recovery techniques in a calm controlled environment. Priced at £35 per person and includes kayak, paddle, wetsuit, and coaching.
- River Rolling Course 1.5-hour evening session on the Beaulieu River for paddlers with a reliable pool roll to transfer skills to real conditions with wind, current, and open-water dynamics. Priced at £35 per person and includes wetsuits, cags, and safety kit.
- Paddlesport Safety and Rescue Course (PSRC) One-day practical course following PaddleUK syllabus covering self-rescues, rescuing others, throwlines, towing, and group management on sheltered water. Priced at £95 per person and includes Paddle UK PSRC certificate upon completion.
- Paddlesport Leader Training and Assessment Two-day training course (with additional one-day assessment available) developing practical leadership, decision-making, and safety skills for leading mixed-craft groups in sheltered water environments. Priced at £195 per person and available year-round on the Beaulieu River and other South Coast sheltered venues.
- PPA Canoe Award Two-day course (Day 1 open water, Day 2 river) building confidence and control in open canoes, covering efficient paddling techniques, water reading, and independent trip planning. Priced at £180 per person and includes coaching, equipment, wetsuits, cags, and safety kit.
- PPA Sea Kayak Award Two-day coastal course developing sea kayaking techniques, decision-making, and sea sense for journeying safely in moderate conditions with emphasis on personal paddling and safety. Certification on demonstration of required standard.
- Sea Kayaking in Dorset Full-day guided sea kayaking journey (approximately 6 hours) along the Jurassic Coast beneath towering cliffs, exploring sea caves, arches, and hidden coves with qualified coaches. Priced from £85 per person and includes P&H kayaks, coaching, guidance, navigation, and safety kit.
- Poole Harbour Kayaking Relaxed 3-hour guided tour of Poole Harbour in stable double sit-on-top kayaks, exploring saltmarshes, islands, and creeks suitable for complete beginners. Priced at £40 per adult and £30 per child (ages 10-17).
- Canoe and Kayak Tours 2-hour guided river tours on Dorset and Hampshire waterways exploring rivers and estuaries, suitable for all abilities with qualified instructors. Priced at £32 per person for groups and includes all equipment, buoyancy aids, safety kit, and qualified instruction.
- Scotland's West Coast Wonders Expedition Multi-day (3-5 days) sea kayaking expedition on Scotland's west coast exploring remote coastlines, islands, and sea lochs with wild camping, coaching, and guided exploration. Priced from £425 per person and includes sea kayak kit, guiding, coaching, navigation, tidal briefings, and camping support.
- River Wye Canoe and Camping Two-day guided canoe journey with overnight camping from Tresseck to Symonds Yat, covering approximately 28km over two days. Priced at £210 per person and includes guiding, paddling kit, 1-night riverside camping, 2 lunches, group shelter, stove, and kettle.
- River Spey Canoe Descent Four-day guided descent of the River Spey from Loch Insh to Spey Bay (approximately 100-110km) through whisky country with wild camping and moving water (Grade I-II). Priced at £440 per person (ages 16+, max 6 paddlers) and includes guiding, paddling kit, 3 nights wild/basic camping, 4 lunches, and logistics.
- First Aid Courses Outdoor and paddlesport-specific first aid training designed for paddlers, coaches, and outdoor professionals, meeting PaddleUK and HSE standards. Scheduled for launch in 2026.
- Gift Vouchers Digital gift vouchers redeemable against any Liquid Logistics activity, valid for 12 months from purchase with customisable denominations and personalised messages.
- Liquid Logistics Media Professional photography and videography services for paddlesport and adventure brands, capturing authentic moments from on-water experiences using Canon R6 Mk II, DJI RS5, aerial drones, and action cameras. Delivered by Steve Mead leveraging his coaching experience and professional media kit.
Quantifiable outcome
- Rolling courses have helped hundreds of paddlers master the roll over a decade of coaching.
Companies that use Liquid Logistics
Customer profileSegments5 records
Ideal customer profiles5 records
Liquid Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liquid Logistics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Surfers Against Sewage (SAS) Ocean NetworkcoreLiquid Logistics is an official member of the Surfers Against Sewage Ocean Network — a collective of businesses, charities, and communities committed to protecting UK coastlines and rivers. £1 from every booking is donated to SAS. The partnership strengthens Liquid's environmental values (Kuleana) and connects the company to a national movement for cleaner seas and healthier waterways. Liquid also supports SAS campaigns including 'I'm Not a Bather', runs beach cleans, and amplifies SAS environmental messages.
- P&H Sea KayakscoreSteve Mead has been welcomed onto the P&H Sea Kayaks Team, joining a select group of paddlers representing one of Britain's oldest and most trusted sea kayak manufacturers (50+ years). The partnership provides Liquid Logistics with premium P&H kayaks for coaching and expeditions, brand endorsement, content creation opportunities, and industry credibility. Steve collaborates with P&H on boat fit, design, selection, performance insights, and reviews. P&H boats are featured across courses, expeditions, and media content.
- Level SixcoreSteve Mead is a Level Six Ambassador. Level Six is a Canadian paddlesports gear brand known for technically advanced, stylish, and durable kit. As ambassador, Steve showcases Level Six gear in challenging environments, provides product feedback, and helps paddlers discover reliable equipment. The partnership aligns with Liquid's values around sustainability, comfort, and performance across all seasons.
- Hou CanoesminorHou Canoes is referenced in Steve Mead's P&H announcement blog post, noting that Steve continues to support Hou Canoes for open-boat canoe adventures alongside his P&H partnership. Both brands are aware of and supportive of the dual relationship.
- Ocean Network (SAS)minorLiquid Logistics is listed as a collaborator/partner on the Surfers Against Sewage Ocean Network ecosystem page, alongside other paddlesport and adventure brands including Level Six, Flow State Adventures, South Coast Canoes, and New Forest Activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Liquid Logistics competitors and assessment
Company assessmentDirect peers
- Cornish Kayak Adventures: Cornwall-based sea kayak coaching and guided trips business. Comparable structure: small owner-operated school offering beginner courses, PaddleUK awards, and guided coastal journeys.
- Bristol Canoe & Kayak: Bristol-based paddlesport school and club offering coaching, trips, and PaddleUK-certified training. Comparable community-led model with private coaching and expedition offerings.
- Flow State Adventures: UK adventure coaching and guided trips company, also referenced in the Surfers Against Sewage Ocean Network alongside Liquid Logistics. Comparable in offering mix of paddlesport courses and expeditions.
- South Coast Canoes: UK sea kayak coaching and guided trips business operating across the South Coast. Listed alongside Liquid Logistics in the Surfers Against Sewage Ocean Network ecosystem, indicating overlapping customer and partner ecosystems.
- New Forest Activities: Beaulieu/New Forest-based outdoor activity provider offering kayaking, canoeing, paddleboarding and other adventure sessions. Direct regional competitor sharing the same primary operating waters and customer base.
- CBK Adventures: Cornwall-based kayak coaching and guided trips provider offering beginner sessions, skills courses, and expeditions. Comparable scale and product mix to Liquid Logistics.
- Sea Kayak Cornwall: Cornwall-based sea kayak coaching provider running beginner to advanced courses and expeditions. Direct competitor in the UK sea kayaking segment with similar product ladder.
Regional players
- Coast to Coast Kayak: UK sea kayak coaching and expedition provider operating primarily in North West England and Scotland. Comparable expedition-led product, but different geographic focus.
Emerging players
- Adventure Beyond: UK outdoor education and adventure coaching provider. Smaller, multi-activity operator with paddlesport as a vertical alongside climbing, hiking, and other disciplines — comparable breadth of beginner-to-expedition content.
Broad incumbents
- PGL: UK's largest provider of outdoor adventure activity courses and residential trips for schools and groups. A broad incumbent offering paddlesport among many other adventure activities, with significantly larger scale and B2B distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Liquid Logistics social profiles
Digital presenceLiquid Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid Logistics leadership team
Management profileNumber of profiles
Profiles2 records
Liquid Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid Logistics
What does Liquid Logistics do?
Liquid Logistics is a paddlesports coaching and guiding company that delivers structured courses, guided trips, and multi-day expeditions in sea kayaking, canoeing, and white water paddling from the Beaulieu River in the New Forest, Hampshire, and across South Coast, Dorset, Scottish, and River Wye locations. Services span beginner taster sessions through PaddleUK-accredited leadership qualifications, with all equipment provided from a fleet of P&H Sea Kayaks and other gear. Additional offerings include gift vouchers and a media production service for outdoor and paddlesport brands.
Is Liquid Logistics a public or private company?
Liquid Logistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liquid Logistics founded?
Liquid Logistics was founded in 2003. It employs 11 to 50 people.
Where is Liquid Logistics based?
Liquid Logistics is headquartered in Beaulieu, United Kingdom, in the Europe region.
How does Liquid Logistics make money?
Five revenue lines are on record. Coaching and Course Fees are the primary driver. The others are guided Expeditions and Multi-Day Trips, gift Vouchers, media and Content Services and first Aid Training (Planned).
Who are Liquid Logistics's main competitors?
Direct peers on record are Cornish Kayak Adventures, Bristol Canoe & Kayak, Flow State Adventures, South Coast Canoes, New Forest Activities, CBK Adventures and Sea Kayak Cornwall. Coast to Coast Kayak is listed as a regional player. Adventure Beyond is listed as an emerging player. PGL is listed as a broad incumbent.
Does Liquid Logistics have an API?
No public API is recorded for Liquid Logistics.
What industry is Liquid Logistics in?
Liquid Logistics's product category is Paddlesports Coaching Services. Its primary akta.pro industry code is THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 4872.