Mercy Dental

What Mercy Dental does

Mercy Dental is an independently owned, single-location dental practice headquartered at 1905 East Monte Cristo Road in Edinburg, Texas, that delivers comprehensive family dental care across Hidalgo County. Founded in 2014 and led by Dr. Doris Doleyres, DDS—a second-generation dentist and Loma Linda School of Dentistry graduate—the practice serves patients from Edinburg and surrounding communities including Alton, La Blanca, Pharr, San Manuel-Linn, McAllen, and Mission. Services are organized into five core categories: general dentistry (preventive cleanings, periodontal therapy, root canals, extractions, emergency care), cosmetic dentistry (veneers, teeth whitening, bonding, bridges), orthodontics (Invisalign and Invisalign Teen), restorative dentistry (dentures, crowns, full-mouth reconstruction), and sedation dentistry (oral conscious sedation and nitrous oxide).

The clinical offering is built on standard dental technology including intraoral cameras, digital X-rays, Panorex imaging, and rotary endodontic tools, layered with patient-experience differentiators such as a beverage bar, blankets, pillows, flat-screen TVs with Netflix, music, and scented towels. Acquisition is direct-to-consumer via a website optimized for Hidalgo County SEO, community-specific landing pages, and patient testimonials; conversion is driven by a $99 new-patient special (exam, consultation, and X-rays) and free Invisalign consultations. The clinical and administrative team comprises six named members, with multilingual capability covering English, Spanish, French, and Creole.

Revenue is generated on a fee-for-service basis from professional dental services, supplemented by dental insurance claim processing for participating carriers and CareCredit-based patient financing for out-of-pocket costs. Pricing is partially disclosed and per-procedure; comprehensive treatment pricing requires consultation. The practice shows no evidence of external investment, no subsidiaries, no second location, and operates as a single-chair owner-dentist practice. The site footer credits Conversion Whale with dental marketing services, indicating outsourced digital marketing execution.

Name

Mercy Dental

Legal name

Mercy Dental

Website

https://mercydentalgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercy Dental is an independently owned, single-location dental practice in Edinburg, Texas, founded in 2014 by Dr. Doris Doleyres, providing general, cosmetic, restorative, sedation, and Invisalign services to families across Hidalgo County.

Ownership category

akta.pro rank

Product category

General Dentistry Practice

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABALAD

Urgent Dental Care Centers (Non-Hospital)

Healthcare & Life Sciences/Dental Care Services/Emergency & After-Hours Dental Clinics

SECONDARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• General dentistry services
• Cosmetic dental care
• Invisalign orthodontic treatment
• Sedation dentistry
• Restorative dental care

Headquarters

HQ city

Mcallen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from providing comprehensive dental care services including general dentistry, cosmetic dentistry, restorative dentistry, orthodontics (Invisalign), emergency dentistry, and sedation dentistry. Services are provided on a per-visit, per-procedure basis with both one-time treatments and ongoing care relationships with patients.
2. Dental Insurance Processing: The practice accepts many dental insurance plans and files claims on behalf of patients, serving as an in-network or participating provider with various insurance carriers in Hidalgo County.
3. CareCredit Financing: Flexible payment option offered through CareCredit for out-of-pocket expenses, including no-interest and extended payment plans. The practice earns revenue from treatment fees while offering patients financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mercy Dental is a single-location dental practice in Edinburg, TX that delivers comprehensive dental care including general dentistry (cleanings, checkups, root canals, extractions, emergency dentistry), cosmetic dentistry (veneers, bonding, bridges, whitening), restorative dentistry (dentures, crowns, full mouth reconstruction), orthodontics (Invisalign and Invisalign Teen with retention), and sedation dentistry (oral conscious sedation and nitrous oxide). All services are rendered in-person by Dr. Doris Doleyres, DDS, and her clinical team to individual patients of all ages from Edinburg and surrounding Hidalgo County communities.

Product overview

Mercy Dental is a dental practice offering a comprehensive suite of dental services organized into five main categories: General Dentistry (preventive care, cleanings, emergency services), Cosmetic Dentistry (veneers, whitening, bonding, bridges), Orthodontics (Invisalign and retainers), Restorative Dentistry (dentures, crowns), and Sedation Dentistry. The practice operates as a unified service offering where patients can receive most dental care in one location. Services are structured around a core general dentistry foundation with cosmetic, orthodontic, and restorative procedures as complementary offerings. The practice emphasizes same-day appointments, family block scheduling, and spa-like comfort amenities alongside clinical dental treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services Comprehensive general dental care including preventive checkups, cleanings, gum disease treatment, root canals, tooth extractions, emergency dentistry, and oral health maintenance for patients of all ages.
• Cosmetic Dentistry Aesthetic dental procedures including composite fillings, dental bridges, porcelain veneers, and teeth whitening to improve smile appearance.
• Orthodontics (Invisalign) Clear aligner orthodontic treatment using Invisalign and Invisalign Teen to straighten teeth without metal braces, including post-treatment retention.
• Restorative Dentistry Tooth replacement and restoration services including partial and complete dentures, dental bridges, and full mouth reconstructions.
• Sedation Dentistry Dental anxiety management through oral conscious sedation and nitrous oxide (laughing gas) to help patients relax during procedures.
• Same Day Dentistry Emergency and urgent dental appointments available for immediate care without advance scheduling.
• Composite Fillings Tooth-colored mercury-free dental fillings made from composite resin that blend naturally with existing teeth.
• Dental Bridges Fixed dental prosthetics that replace one or more missing teeth by attaching artificial teeth to adjacent natural teeth.
• Dental Crowns, Inlays, and Onlays Custom-crafted porcelain or metal dental restorations that cover damaged teeth or replace missing portions to restore strength and appearance.
• Porcelain Veneers Thin porcelain shells bonded to teeth to hide dental flaws such as gaps, crookedness, or discoloration for a complete smile makeover.
• Teeth Whitening Professional-grade teeth bleaching using customized dental trays and bleaching gel to remove stains and brighten smiles.
• Dental Bonding Tooth repair using composite resin to fix chipped, cracked, or broken teeth, as well as cosmetic improvements to tooth shape or gaps.
• Dentures Complete and partial removable prosthetic teeth replacements for patients missing some or all of their natural teeth.
• Root Canal Therapy Endodontic treatment to remove infected pulp and nerve tissue from tooth canals, relieving pain and saving damaged teeth.
• Tooth Extractions Safe tooth removal procedures including wisdom teeth extraction with sedation options available.
• Periodontal Therapy Gum disease treatment including deep cleanings, scaling, and root planing to treat gingivitis and periodontitis.
• Oral Cancer Screening Preventive examination using special lighting and visual inspection to detect early signs of oral cancer.
• Custom Nightguards Customized dental devices worn at night to protect teeth from grinding (bruxism) and relieve TMJ/jaw pain.
• Invisalign Teen Clear aligner orthodontic treatment specifically designed for teenagers, offering discreet teeth straightening without metal braces.
• Retention (Retainers) Post-orthodontic retention devices (nighttime retainers) to maintain teeth alignment after Invisalign or other orthodontic treatment.
• Halitosis (Bad Breath) Treatment Diagnosis and treatment of chronic bad breath caused by oral bacteria, gum infection, or dental decay.
• Tooth Pain and Jaw Pain Relief Diagnosis and treatment for dental pain, toothaches, and TMJ/jaw joint pain with appropriate interventions.
• Chipped Tooth Repair Quick repair of cracked, chipped, or broken teeth using bonding, fillings, or crowns to restore tooth structure.
• Dental Cleanings and Checkups Preventive professional teeth cleanings and comprehensive dental examinations to maintain oral health.

Quantifiable outcome

• Multiple 5-star patient testimonials highlighting professional staff, comfortable environment, and excellent care

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jefferson Dental & Orthodontics: Texas-focused multi-location dental group offering general dentistry and orthodontics to underserved and Hispanic communities. Comparable for the same target patient demographics and service mix (general + orthodontics) Mercy Dental emphasizes.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting general and specialty practices. Comparable as a broad incumbent shaping pricing, recruitment, and technology standards for general dental offices of which Mercy Dental is one independent alternative.
• Pacific Dental Services: National DSO supporting general and specialty dental practices, with extensive presence in Texas. Comparable because it competes for the same comprehensive family dentistry demand and benefits from scale advantages Mercy Dental lacks as a single-site independent.
• Western Dental: Large dental group practice serving California, Texas, and other states with general, orthodontic, and specialty services. Comparable because it competes for similar value-conscious family and orthodontic patient demand, particularly in Hispanic-majority markets.
• Aspen Dental: Large multi-state DSO offering general, cosmetic, and emergency dentistry with a strong Texas presence. Comparable because it competes for the same general dentistry and Invisalign patient demand Mercy Dental serves, but at vastly greater scale and with corporate marketing and payer leverage.
• MB2 Dental Solutions: Dental partnership organization that supports dentist-owned practices across the U.S., including Texas. Comparable as a potential affiliation partner or competitor influencing how independent practices like Mercy Dental structure growth and back-office functions.
• Affordable Dentures & Implants: Large dental provider network focused on dentures, extractions, and implants. Comparable as a competitor in the restorative and tooth replacement services Mercy Dental offers, particularly on price-sensitive cases.
• Sonrava Health: Multi-brand dental and orthodontic platform (including Western Dental and Brident brands). Comparable as a broad incumbent that competes directly in Texas for general, orthodontic, and emergency dental patients.

Regional players

• Castle Dental: Multi-location general and orthodontic dental group operating primarily in Texas and surrounding states. Comparable because it overlaps Mercy Dental on general family dentistry, Invisalign, and convenience-driven positioning in Texas markets.

Others

• Conversion Whale: Dental marketing agency credited in Mercy Dental's website footer. Comparable as a key ecosystem enabler — the type of marketing partner whose services directly influence Mercy Dental's patient acquisition economics and local SEO performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mercydentaltx
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mercy-dental-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercy Dental