Brokaw Nursery
Brokaw Nursery is a family-owned wholesale subtropical tree nursery based in Ventura, California, producing over 300,000 plants per year and self-described as the largest avocado nursery in the US, supplying clonal rootstocks and trees to growers domestically and via subsidiaries in Spain, Mexico, and Colombia.
- Company typePrivate
- Founded1964
- HeadquartersVentura, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brokaw Nursery does
Brokaw Nursery, LLC is a wholesale subtropical tree nursery headquartered in Ventura, California, founded in 1964 by Hank and Ellen Brokaw as a personal venture and grown into one of California's largest suppliers of subtropical orchard trees. The company produces over 300,000 plants per year and self-identifies as the largest avocado nursery in the United States. Its core product is clonal-propagated avocado nursery stock, including commercial scion/rootstock combinations such as Hass/DUSA, GEM/DUSA, and Bacon/DUSA, alongside a broad portfolio of patented and proprietary rootstocks. These include exclusive US and international licensing rights to three patented rootstocks (Tami VC801, Ben-Ya'acov1 VC66, and Miriam VC218) from the Volcani Institute of Israel, plus South African varieties Zerala and Leola, and DUSA clonal rootstocks. The portfolio also extends to kiwi, cherimoya, Mexican-lineage avocado varieties, and windbreak trees.
The underlying technology is clonal propagation, which produces genetically identical rootstocks exhibiting uniform traits such as Phytophthora cinnamomi resistance, salinity tolerance, alkalinity tolerance, and drought resistance. Brokaw sells wholesale directly to California farmers and subtropical orchard growers, with a 20-tree minimum order, 25% deposit for standard orders, and 100% deposit for special grafting orders above 100 trees. Pricing is F.O.B. Ventura with delivery available at additional cost. The company captures incremental revenue through rootstock licensing royalties and maintains wholly-owned international subsidiaries (Brokaw España, Brokaw México, and a Colombia operation) to serve major global avocado-growing regions. The business remains family-owned and privately held, with no identified institutional capital or external funding.
Brokaw Nursery firmographics
Firmographics- Name
- Brokaw Nursery
- Legal name
- Brokaw Nursery, LLC
- Website
- https://brokawnursery.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Brokaw Nursery is a family-owned wholesale subtropical tree nursery based in Ventura, California, producing over 300,000 plants per year and self-described as the largest avocado nursery in the US, supplying clonal rootstocks and trees to growers domestically and via subsidiaries in Spain, Mexico, and Colombia.
- Ownership category
- akta.pro rank
Brokaw Nursery industry classification
Industry- Product category
- Wholesale Subtropical Nursery Stock
- NAICS
- Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)
- akta.pro secondary industries
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Brokaw Nursery is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brokaw Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Plant and Tree Sales: Wholesale sales of subtropical orchard trees including avocado, kiwi, and cherimoya varieties. Trees sold with minimum order requirements and delivery options.
- Rootstock Licensing: Licensing of patented avocado rootstocks to growers, with exclusive licensing rights in the US and major avocado growing countries worldwide.
- International Exports: Export of nursery stock to several countries worldwide with international operations in Spain (Brokaw España), Mexico (Brokaw Mexico), and Colombia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tree Orders |
| Unit Pricing | Pay-as-you-go | Special Grafting Orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Brokaw Nursery product offering
Product offeringCore offering
Brokaw Nursery is a wholesale subtropical tree supplier producing over 300,000 plants per year from Ventura County, California. The company propagates and sells avocado trees and clonal rootstocks (including exclusive licensed patented varieties from Israel and South Africa), kiwi plants, cherimoya trees, Mexican lineage avocado varieties, and windbreak trees. It serves California growers directly and exports to multiple countries via international subsidiaries.
Product overview
Brokaw Nursery is a wholesale subtropical tree supplier located in Ventura County, California, producing over 300,000 plants per year. The company offers a comprehensive portfolio of nursery stock focused on avocados (including multiple patented rootstocks like Tami, Ben-Ya'acov1, and Miriam), kiwi, cherimoya, and windbreak trees. They specialize in clonal propagation for producing genetically identical rootstocks with traits like disease resistance and salinity tolerance. The nursery also provides international export services with phytosanitary certification.
Differentiator
Problem solved
Functional benefit
Brands
- DUSA: Proprietary avocado rootstock variety licensed and sold by Brokaw Nursery
- GEM/DUSA
- Hass/DUSA
- Bacon/DUSA
- LEOLA
- Zerala
Products and services
- Avocado Trees Wholesale avocado nursery stock including commercial cultivars such as Hass/DUSA, GEM/DUSA, Bacon/DUSA, Maluma, Carmen, and Reed varieties, sold to commercial growers with a 20-tree minimum.
- Avocado Rootstocks Clonal avocado rootstocks including patented Tami (VC801), Ben-Ya'acov1 (VC66), Miriam (VC218), Zerala, Leola, DUSA, Toro Canyon, Duke 7, VC207, Borchard, Topara, Uzi, Steddom, and Zentmyer varieties with traits such as Phytophthora cinnamomi resistance, salinity tolerance, and drought resistance.
- Kiwi Plants Wholesale kiwi nursery stock including Male Chieftain and Female Chieftain varieties sold to commercial growers.
- Cherimoya Trees Wholesale cherimoya nursery stock including Bays, White, Booth, Fino de Jete, Pierce, KJ, Pink, and Atemoya African Pride varieties.
- Windbreak Trees Wholesale windbreak nursery stock including Casuarina Cunninghamiana liners and Eucalyptus (Bluegum) for orchard wind protection.
- Mexican Lineage Avocado Varieties Wholesale Mexican liner avocado varieties including Hass, Pinkerton, Wurtz, Jim, Fuerte, Sir Prize, Stuart, Ettinger, and Sharwill, grown in 3.5-gallon sleeves.
- Export Services International export of nursery stock to countries including Spain, Mexico, and Colombia, with phytosanitary certification, documentation, and shipping coordination.
Quantifiable outcome
- Produces over 300,000 plants per year
- +1 more outcomes
Companies that use Brokaw Nursery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Brokaw Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brokaw Nursery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Volcani Institute of the Agricultural Research Organization (State of Israel)coreBrokaw Nursery secured exclusive licensing for three patented avocado rootstocks (Tami VC801, Ben-Ya'acov1 VC66, and Miriam VC218) and a number of experimental avocado rootstocks from the Volcani Institute. This provides exclusive rights in the US and main avocado growing countries of the world.
- Pollinator PartnershipminorBrokaw Nursery land is certified as a Bee Friendly Farm by Pollinator Partnership, demonstrating commitment to sustainable farming practices that support pollinator health.
- Brokaw EspañacoreInternational subsidiary operation in Spain for serving European avocado growers with Brokaw rootstocks and varieties.
- Brokaw MexicocoreInternational subsidiary operation in Mexico for serving Mexican avocado growers with Brokaw rootstocks and varieties.
- Colombia OperationscoreInternational operations in Colombia for serving South American avocado growers with Brokaw rootstocks and varieties.
- California Avocado CommissionminorBrokaw Nursery acknowledges courtesy of the California Avocado Commission, indicating a collaborative relationship supporting the California avocado industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Brokaw Nursery competitors and assessment
Company assessmentBroad incumbents
- Mission Produce: World's largest avocado distributor and grower with global sourcing; a major Brokaw customer segment representative and adjacent participant in the avocado value chain, though primarily a distributor rather than nursery.
- Campos Brothers Farms: One of California's largest avocado growers with in-house nursery and grafting operations; competes with Brokaw as both a customer and vertically integrated grower-nursery in the California avocado value chain.
- Stark Bro's Nurseries & Orchards: Long-established US fruit tree nursery with broad cultivar portfolios and grower/hobbyist channels; relevant comparable for nursery scale, multi-generational operation, and grower customer base.
- Dave Wilson Nursery: One of the largest wholesale growers of deciduous fruit, nut, and shade tree nursery stock in the United States; comparable as a large-scale California wholesale nursery serving commercial growers, though focused on deciduous rather than subtropical crops.
- Wonderful Orchards: Large-scale California grower of tree crops including citrus and nuts; represents a major potential customer for wholesale nursery stock and an adjacent peer in the broader California tree-crop production industry.
Others
- Index Fresh: US-based avocado packer, ripener, and distributor sourcing from California, Mexico, and other origins; relevant ecosystem participant that connects Brokaw's nursery output through the downstream avocado supply chain.
- Del Rey Avocado Company: California-based avocado grower, packer, and shipper; operates in the same regional grower ecosystem as Brokaw and serves as a representative customer for advanced clonal rootstocks.
Regional players
- Provedo: Spanish fruit tree nursery and rootstock producer operating in Europe; directly comparable to Brokaw España in the European subtropical and Mediterranean orchard market and a relevant regional peer for nursery operations.
Direct peers
- Westfalia Fruit: South African-headquartered multinational avocado producer with proprietary rootstock development and nursery operations across Africa, Europe, and the Americas; competes with Brokaw's international subsidiaries in multiple geographies and overlaps on clonal rootstock innovation.
- TreeSource Citrus & Avocado Nursery: California-based wholesale nursery producing avocado and citrus nursery stock with clonal rootstock offerings, directly competing with Brokaw in the same grower customer base across California's avocado country.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brokaw Nursery social profiles
Digital presenceBrokaw Nursery compliance and trust
Trust signalCompliance1 record
Brokaw Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brokaw Nursery leadership team
Management profileNumber of profiles
Profiles1 record
Brokaw Nursery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Brokaw Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brokaw Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brokaw Nursery
What does Brokaw Nursery do?
Brokaw Nursery is a wholesale subtropical tree supplier producing over 300,000 plants per year from Ventura County, California. The company propagates and sells avocado trees and clonal rootstocks (including exclusive licensed patented varieties from Israel and South Africa), kiwi plants, cherimoya trees, Mexican lineage avocado varieties, and windbreak trees. It serves California growers directly and exports to multiple countries via international subsidiaries.
Is Brokaw Nursery a public or private company?
Brokaw Nursery is a private company. It is classified as family owned and is currently operating.
When was Brokaw Nursery founded?
Brokaw Nursery was founded in 1964. It employs 1,001 to 5,000 people.
Where is Brokaw Nursery based?
Brokaw Nursery is headquartered in Ventura, United States, in the North America region.
How does Brokaw Nursery make money?
Three revenue lines are on record. Plant and Tree Sales are the primary driver. The others are rootstock Licensing and international Exports.
Who are Brokaw Nursery's main competitors?
Broad incumbents on record are Mission Produce, Campos Brothers Farms, Stark Bro's Nurseries & Orchards, Dave Wilson Nursery and Wonderful Orchards. Others are Index Fresh and Del Rey Avocado Company. Provedo is listed as a regional player. Direct peers are Westfalia Fruit and TreeSource Citrus & Avocado Nursery.
Does Brokaw Nursery have an API?
No public API is recorded for Brokaw Nursery.
What industry is Brokaw Nursery in?
Brokaw Nursery's product category is Wholesale Subtropical Nursery Stock. Its primary akta.pro industry code is AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material), with a secondary code of AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 111421 and its SIC code is 100.