Webone AB

What Webone AB does

WebOne AB is a privately held Swedish web agency and hosting provider founded in 2000 and headquartered in Torshälla (Eskilstuna), Sweden. The company serves approximately 250 small and medium-sized businesses in Sweden, managing 391+ customer domains and 4,398 email addresses across its own infrastructure. Its offering centers on purePublish, a proprietary in-house CMS that allows non-technical customers to build and maintain websites through drag-and-drop editing, and which is bundled with a functional guarantee on all built sites.

The company's product portfolio spans website design and development (entry tier at 0 SEK setup + 350 SEK/month, Business at 15,500 SEK setup, and custom Pro quotes), shared/VPS/dedicated web hosting (950–3,750 SEK/month), domain registration across TLDs including .SE, .COM, .EU, and .GOLF, email services with ActiveSync support, and a suite of custom business web applications — work order systems, booking and payment platforms, property management, intranets, multi-webshop, and e-declaration/PDF generation. Notable customers include AB Karl Hedin (multi-website for a ~1,000-employee timber conglomerate), MaxFastigheter (2.5 B+ SEK real estate portfolio), Urbaser AB, and a range of local SMBs.

WebOne operates a vertically integrated stack: it owns and runs its servers across three geographically separated Swedish data centers with RAID10 storage, redundant power and network, 256-bit AES encrypted offsite backups, and partners only for ancillary needs (Key-Systems for domain registration, SmarterTools for email, GlobalSign for SSL, Quicknet for primary datacenter, Altaro for backup, ESET for security, and Google for analytics). Revenue is generated through one-time project fees, recurring monthly subscriptions for hosting/CMS access, and project-based custom development, sold directly via the company's website, phone, and email. The company is bootstrapped, founder-operated, and compliant with GDPR, with no external funding, M&A activity, or geographic expansion beyond Sweden on record.

Name

Webone AB

Legal name

WebOne AB

Website

https://webone.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

WebOne AB is a privately held Swedish web agency and hosting provider in Eskilstuna serving ~250 SMEs with a proprietary CMS (purePublish), web hosting, domain registration, and custom business web applications across its own multi-site infrastructure.

Ownership category

akta.pro rank

Product category

Web Hosting & Development

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Web hosting services
• Website development
• Content management system
• Domain registration
• Custom web applications

Headquarters

HQ city

Eskilstuna

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Development: One-time fees for website design and development. Start costs range from 0 SEK (landing page tier) to custom quotes for enterprise solutions. Recurring monthly fees for hosting and platform access.
2. Web Hosting / Server Services: Monthly recurring revenue from shared web hosting, VPS (starting at 950 SEK/month), and dedicated servers (starting at 3,750 SEK/month). Includes email accounts, DNS management, and backup services.
3. Domain Registration: Domain registration and renewal services. Includes DNS functionality, auto-renewal, and monitoring. Domains include .SE, .NU, .COM, .NET, .EU, .ORG, .INFO, and .GOLF.
4. purePublish Platform Access: Ongoing access fee for the proprietary CMS platform, bundled with website hosting. Includes functional guarantee that websites will work as long as customer maintains subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

WebOne AB is a Swedish web agency and hosting company that builds websites and operates them on its own webhotel infrastructure, eliminating intermediaries between development and hosting. It sells its proprietary CMS (purePublish), shared/VPS/dedicated server hosting, domain registration, email hosting, and custom web applications such as work order, booking/payment, property management, intranet, and e-commerce systems to small and medium-sized businesses primarily in Sweden.

Product overview

WebOne AB operates as a full-service web agency offering a unified platform centered on its proprietary CMS, purePublish, combined with complementary services. The core offering includes: (1) purePublish - their proprietary web-based content management system enabling customers to self-manage website content without technical expertise; (2) Web hosting services ranging from shared webhotell to VPS and dedicated servers; (3) Domain registration and DNS management; (4) Professional web development services delivering custom solutions including work order systems, booking/payment platforms, property management, intranet portals, e-commerce/webshops, and data collection systems; (5) Email services with ActiveSync support. Products are available as standalone services or integrated together, with functional guarantees on all purePublish-built websites.

Differentiator

Problem solved

Functional benefit

Brands

• purePublish: A proprietary publishing tool/cms system developed by WebOne AB for website administration and content management.
• purePUBLISH

Products and services

• purePublish CMS Proprietary web-based content management system that lets customers build, edit, and maintain websites without technical knowledge. Includes drag-and-drop page builder, in-browser image editing, document management, news publishing, media embedding, visitor statistics, multi-user access, and optional modules for galleries, webshops, booking, and properties. All purePublish-built websites carry a functional guarantee.
• Web Hosting (Webbhotell) Shared/managed web hosting on WebOne's own infrastructure with daily backups, 100 Mbit/s connectivity, full control panel for domain and DNS management, and bundled email accounts. Targets small and medium-sized businesses needing reliable, Swedish-hosted websites.
• VPS Hosting (Virtual Private Server) Virtual private server hosting on WebOne infrastructure with RAID10 storage, starting at 950 SEK/month, including 1 CPU core, 4 GB RAM, 100 GB storage, and up to 100 Mbit/s connectivity. For customers needing more control than shared hosting.
• Dedicated Server Hosting Dedicated physical server hosting with 6 CPU cores, 32 GB RAM, and 1,000 GB storage, starting at 3,750 SEK/month, with additional storage available at 5 SEK/GB. Targets customers with high-performance or compliance-driven hosting needs.
• Domain Registration and DNS Management Domain name registration and DNS management across TLDs including .SE, .NU, .COM, .NET, .EU, .ORG, .INFO, and .GOLF, with auto-renewal and monitoring bundled in. Registered through partner Key-Systems.
• Custom Web Development and Digitalization Bespoke web-based business solutions including work order systems, booking and payment systems, e-declaration/PDF generation, property management systems, intranet/employee portals, online catalogs, project systems, reporting and statistics dashboards, surveys, and e-commerce/webshop platforms. Targets Swedish SMEs digitalizing operations.
• Work Order System (Arbetsordersystem) Digital work order management system that captures job requests via the website, routes them for review, and lets field technicians view and report assignments on mobile devices. For service businesses managing field operations.
• Booking and Payment Solutions Booking system with integrated card and Swish payment processing to reduce no-shows, allowing customers to pay when booking appointments. Suitable for service providers, small businesses, and associations.
• Property Management System (Fastighetssystem) Web-based property management system combining internal property programs with public listings. Tenants receive login access for service and fault reporting directly through the website.
• Intranet/Employee Portal Internal communication and personnel platform with news, document management, personnel communication, and absence management, accessible from desktop and mobile devices.
• E-commerce / Webshop Platform Multi-shop e-commerce solution allowing creation of multiple unique webshops with public and internal sections, differentiated pricing lists, and B2B/B2C capabilities.
• Email Hosting Services Email hosting with POP3, IMAP, and ActiveSync support, including configuration guides for iPhone, Android, Outlook, and Thunderbird clients. Bundled with WebOne hosting plans or available standalone.
• Multi-Web Solution Multi-site management solution for corporations running multiple related websites packaged in a single unified format, designed for organizations with many locations or brands (e.g., 40+ sites for AB Karl Hedin).

Quantifiable outcome

• WebOne eliminates intermediaries by building websites and managing hosting on their own infrastructure
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Key-Systems GmbHcoreTechnology or IntegrationDomain partner for registration and management of all domains registered/managed via WebOne AB. Personal data required for domain registration is shared with Key-Systems depending on TLD type and whether domain owner is a business or private individual. For .SE domains, full name of domain contact, email, and phone are shared.
• SmarterTools InccoreTechnology or IntegrationSoftware provider for email services. Their technicians may access data in emails stored on servers for troubleshooting. US-based company certified under Privacy Shield. Access is temporary and only when technical support for their software is necessary.
• GlobalSigncoreTechnology or IntegrationPartner and issuer of SSL certificates. Necessary contact information for technical contact person is shared when generating a certificate. Usually WebOne staff but can be customer if desired.
• Quicknet ABcoreTechnology or IntegrationOwns and operates the data center where primary servers are located, providing physical access to primary servers. Quicknet technicians can also assist with on-site technical help including physical server restarts and network equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wix.com: Wix is a global no-code website builder with integrated hosting, domains, and ecommerce. Competes with WebOne's purePublish CMS and website offering for the same SMB customer, but at global scale with self-service tooling rather than custom development.

Direct peers

• Iteam: Iteam is a Stockholm-based digital agency building custom websites, e-commerce, and web platforms for Swedish SMEs and enterprises. Direct overlap with WebOne's web development and custom web solutions (work order, booking, intranet, webshop) practice.
• One.com: One.com is a European (originally Swedish/Danish) hosting and website builder platform offering shared hosting, domain registration, email, and a website builder to SMBs across multiple markets. Highly comparable to WebOne's all-in-one offering for small businesses.
• Loopia AB: Loopia is one of Sweden's largest hosting and domain providers, offering shared web hosting, VPS, dedicated servers, and domain registration to SMBs — the same core stack WebOne sells. Both target Swedish small businesses with bundled web presence, email, and domain services.
• Solutive: Solutive is a Swedish web agency building custom websites, e-commerce platforms, and digital solutions primarily for SMBs. Directly comparable to WebOne's web development, hosting, and digitalization services for the Swedish SME segment.

Broad incumbents

• Sigma IT: Sigma IT is a large Swedish IT consultancy offering software development, digital solutions, and IT staffing across the Nordics. Comparable as a Swedish-based provider of custom digital/web solutions to enterprise and mid-market clients, though at substantially larger scale.
• Knowit: Knowit is a Nordic digital and IT consultancy with Swedish roots, providing web development, e-commerce, and digital transformation services to enterprise clients. Overlaps with WebOne's custom web and digitalization offerings at the larger end of the market.

Regional players

• Surftown (now part of One.com Group): Surftown is a Nordic hosting brand (now operated under One.com Group) offering shared hosting, VPS, and domains across the Nordics. Comparable to WebOne's hosting and infrastructure layer for Swedish SMBs, though serving a broader Nordic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weboneab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webone AB