Ideograma
- Company typePrivate
- Founded1999
- HeadquartersCuernavaca, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
Ideograma firmographics
Firmographics- Name
- Ideograma
- Legal name
- Ideograma Consultores, S.C.
- Website
- https://ideograma.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ideograma industry classification
Industry- Product category
- Brand Consulting
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Ideograma is headquartered
LocationHeadquarters
- HQ city
- Cuernavaca
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Ideograma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate Branding Services: Professional services revenue generated through brand strategy consulting, identity design, naming, and brand implementation projects for enterprise clients. Projects are bespoke engagements typically involving multi-phase deliverables across strategy, creation, and implementation stages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ideograma product offering
Product offeringCore offering
Ideograma is a Mexican branding and corporate identity consultancy founded in 1999 that helps enterprises build and revitalize brands through a proprietary three-phase methodology covering investigation (research and brand understanding), ideation (naming, graphic identities, visual and verbal narratives), and implementation (launch, training, accompaniment, brand management, internal campaigns). The firm creates comprehensive brand solutions including brand architecture, naming, visual identity systems, verbal narrative frameworks, audio branding, and rebranding for corporations, government entities, and NGOs primarily in Mexico and Latin America.
Product overview
Ideograma is a corporate branding consultancy offering a comprehensive suite of brand strategy and design services. The company operates as a single-service consultancy rather than a platform with modular products. Their service portfolio spans the entire brand development lifecycle organized into three main phases: from strategy (brand auditing, brand idea, brand architecture, brand personality, purpose and values), from creation (naming, logos and symbols, visual narrative, verbal narrative, audio brand), and from implementation (brand launch, training, support, brand management, internal campaigns). The company has delivered branding services for over 25 years to clients across diverse sectors including finance, hospitality, aviation, NGOs, and government organizations in Mexico and Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Branding Services End-to-end corporate branding engagement combining strategy, creation, and implementation phases to build comprehensive brand solutions for enterprise clients across multiple industries.
- Brand Strategy Services Strategic foundation work including brand audits, brand idea development, brand architecture design, brand personality definition, and purpose and values articulation for corporations and institutions.
- Brand Naming Services Creation of new brand names for companies, products, and organizations, including linguistic and cultural considerations. Notable work includes creation of the BIVA (Bolsa Institucional de Valores) and Gentera corporate identities.
- Logo and Identity Design Design of logos and symbolic brand identities including graphical identity creation for corporate, institutional, and consumer-facing brands.
- Visual Narrative Development Visual storytelling and graphic language systems development for consistent brand expression across touchpoints and communications.
- Verbal Narrative Development Brand voice, messaging architecture, and verbal identity systems development to articulate brand positioning in language.
- Audio Brand Identity (Ideofonía) Sonic branding and auditory brand elements development including ideofonía (audio mark) creation for distinctive brand sound identification.
- Corporate Identity Design Comprehensive corporate identity design encompassing all visual and strategic brand elements for organizations seeking full identity systems.
- Rebranding Services Complete brand transformation services including visual and verbal identity renewal for organizations repositioning themselves or modernizing legacy brands.
- Brand Implementation Services Launch execution, brand training, ongoing accompaniment, brand management, and internal campaign services to operationalize the brand within client organizations.
- Illustration Services Custom illustration services for brand identity and marketing materials, including work for clients such as Volaris (airline) and Un Kilo de Ayuda (NGO).
Quantifiable outcome
- Successfully created and implemented hundreds of brands across a dozen countries
Companies that use Ideograma
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Ideograma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ideograma partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ideograma competitors and assessment
Company assessmentBroad incumbents
- Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity systems, and naming for large multinationals, representing the type of international competitor that pitches against Ideograma for cross-border mandates.
- Pentagram: Pentagram is a major independent design firm with a broad identity practice, including corporate branding, naming, and visual systems, overlapping with Ideograma's core creative services.
- Chermayeff & Geismar & Haviv: Chermayeff & Geismar & Haviv is a long-established identity design firm with a strong corporate branding practice, comparable to Ideograma in focus on visual identity systems for institutions and corporations.
- Interbrand: Interbrand is a global brand consultancy offering corporate brand strategy, naming, and identity services, with an active Mexican practice that competes directly for the same enterprise rebranding mandates Ideograma serves.
- Landor & Fitch: Landor & Fitch is a global branding consultancy with offices across Latin America, offering brand strategy, architecture, and identity at the same enterprise tier Ideograma targets.
- FutureBrand: FutureBrand is a global brand strategy and design consultancy competing in the same corporate branding category, with experience serving Latin American enterprise clients.
- MetaDesign: MetaDesign is an international brand consultancy with deep experience in corporate identity and brand systems, frequently competing for the same enterprise rebranding engagements.
- Lippincott: Lippincott is a global brand strategy and identity consultancy working with large enterprises on naming, brand expression, and corporate identity programs — directly comparable in offering and tier.
Emerging players
- Manual (a Material company): Manual is a modern, design-led brand consultancy serving enterprise clients across Latin America with naming, identity, and brand strategy — overlapping with Ideograma's offering but with a more productized, digitally-native delivery model.
Direct peers
- Anagrama: Anagrama is a Mexican branding and design studio with a similar service mix (naming, identity, packaging, brand strategy) competing for the same enterprise and consumer brand clients in Mexico and Latin America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Ideograma social profiles
Digital presenceIdeograma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideograma leadership team
Management profileNumber of profiles
Ideograma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideograma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideograma
What does Ideograma do?
Ideograma is a Mexican branding and corporate identity consultancy founded in 1999 that helps enterprises build and revitalize brands through a proprietary three-phase methodology covering investigation (research and brand understanding), ideation (naming, graphic identities, visual and verbal narratives), and implementation (launch, training, accompaniment, brand management, internal campaigns). The firm creates comprehensive brand solutions including brand architecture, naming, visual identity systems, verbal narrative frameworks, audio branding, and rebranding for corporations, government entities, and NGOs primarily in Mexico and Latin America.
Is Ideograma a public or private company?
Ideograma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideograma founded?
Ideograma was founded in 1999. It employs 11 to 50 people.
Where is Ideograma based?
Ideograma is headquartered in Cuernavaca, Mexico, in the Latin America region.
How does Ideograma make money?
One revenue line is on record: corporate Branding Services.
Who are Ideograma's main competitors?
Broad incumbents on record are Wolff Olins, Pentagram, Chermayeff & Geismar & Haviv, Interbrand, Landor & Fitch, FutureBrand, MetaDesign and Lippincott. Manual (a Material company) is listed as an emerging player. Anagrama is listed as a direct peer.
Does Ideograma have an API?
No public API is recorded for Ideograma.
What industry is Ideograma in?
Ideograma's product category is Brand Consulting. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 54143 and its SIC code is 7311.