Karma Lakelands

What Karma Lakelands does

Karma Lakelands is a privately held hospitality company operating a 270-acre luxury golf resort and wellness destination in Manesar, Gurugram, Haryana, India (Karma Lakelands Private Limited, incorporated in India, led by Founder-CEO Ashwani Khurana). The asset comprises multiple accommodation products — Karma Villas (3- and 4-bedroom villas over 1,000 sq. ft. with private lawns), Karma Kove Suites, Garden Suites, Terrace Suites, Karma Cottages, and Karma Chalets — supported by an award-winning 9-hole championship golf course designed by Pacific Coast Design (Melbourne, Australia) that delivers an 18-hole experience, five dining outlets (On Kourse, AK's Cocktail Bar, Under the Neem, Lake 360, plus event catering), The Spa by Klub Karma and a partnership-launched Seven Seas Spa with six treatment rooms, six event venues accommodating up to 1,000 guests, and a broad activity stack (cycling, boating, birdwatching, farm experiences, padel, tennis, swimming, table tennis, pickleball).

The business model is a multi-vertical resort operating six revenue streams: accommodation, food and beverage, golf and sports, spa and wellness, event hosting (weddings and corporate offsites), and the subscription-style Klub Karma membership program. Distribution is overwhelmingly direct-to-consumer via the company's own website (Simplotel-powered booking engine), walk-in and direct sales teams (separate contacts for reservations, sales, weddings), the Hudle App sports partnership, and earned media across major Indian publications. Sustainability infrastructure — on-site organic farm (Sabz Bagh) supplying over 70% of produce to Under the Neem, rainwater harvesting, bio-composting, solar energy, and sewage treatment — is positioned both as a cost/efficiency layer and as a brand differentiator, formalized in the Net Zero Vision 2030 initiative.

The target customer base spans leisure and wellness travelers, corporate and business event clients, wedding and celebration planners, golf enthusiasts, and sustainability-focused travelers, all concentrated in the Delhi NCR and North India catchment. Pricing is quote-based rather than publicly disclosed, with 100% advance payment for bookings, refundable INR 2,500 per-room security deposit, and tiered child stay charges; promotional offers (12–15% multi-night discounts, last-minute 10% off, spa retreat packages, and Hudle App cross-promotions) drive conversion. The property is unanchored by named enterprise clients — disclosed "select_customers" are media outlets rather than revenue-paying accounts — indicating a fundamentally B2C, transactional-plus-membership model rather than contracted enterprise revenue.

Name

Karma Lakelands

Legal name

Karma Lakelands Private Limited

Website

https://karmalakelands.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Karma Lakelands is a 270-acre luxury golf resort and wellness destination in Manesar, Gurugram, India, offering boutique accommodations, a 9-hole golf course, spa, multiple dining outlets, and event venues serving leisure travelers, corporate offsites, weddings, and golf enthusiasts in Delhi NCR.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury resort hospitality
• Golf resort services
• Wedding venue services
• Wellness spa retreats
• Eco-friendly tourism

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Services: Revenue generated from villa, cottage, suite, and chalet rentals. Karma Villas offer 3-bedroom and 4-bedroom options over 1,000 sq. ft. with private lawns. Suites range from 900 sq. ft. onwards. Karma Cottages provide royal-feel accommodations. Karma Kove Suites span 1,000 sq. ft. with garden access.
2. Food & Beverage: Revenue from five dining outlets including On Kourse (all-day dining), AK's Cocktail Bar, Under the Neem, Lake 360, and event catering services. Under the Neem sources 70% of produce from on-site organic farm Sabz Bagh.
3. Golf Course & Sports: Revenue from 9-hole championship golf course (offering 18-hole experience) designed by Pacific Coast Design, plus additional sports facilities including padel court, tennis, swimming pool, and Sports Junction activities.
4. Spa & Wellness Services: Revenue from Seven Seas Spa treatments, wellness programs, and holistic therapies including massages, facials, and customized wellness journeys.
5. Event Hosting & Weddings: Revenue from hosting destination weddings, corporate events, conferences, and social celebrations across six venues with capacity up to 1,000 guests. Venues include Poolside (10,665 sq. ft.), Klub Garden (16,928 sq. ft.), Collonade, Grand Ball Room, Lotus Lounge, and Konference Room.
6. Klub Karma Membership: Exclusive membership program offering access to golf course, swimming pool, spa, fitness centre, dining options, and various recreational facilities with premium privileges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Karma Lakelands operates a 270-acre luxury golf resort and wellness destination in Manesar, Gurugram, India, selling villa, suite, cottage, and chalet accommodations, an award-winning 9-hole championship golf course, multiple dining outlets, full-service spa and wellness programs, and dedicated wedding, corporate, and event venues with capacity up to 1,000 guests. The resort combines luxury hospitality with eco-friendly operations (organic farm Sabz Bagh, rainwater harvesting, bio-composting, solar) and offers an exclusive Klub Karma membership for repeat access to its facilities.

Product overview

Karma Lakelands is a 270-acre eco-friendly luxury golf resort and wellness destination in Gurgaon, Manesar, offering a portfolio of accommodation products (Karma Villas, Suites including Garden/Terrace/Karma Kove Suites, Karma Cottages, and Karma Chalets), award-winning 9-hole golf course with 18-hole experience, multiple dining venues (On Kourse, AK's Cocktail Bar, Under the Neem, Lake 360), The Spa by Klub Karma with Seven Seas Spa partnership, comprehensive event spaces for weddings and corporate events, and diverse recreational activities. The resort operates as a unified luxury hospitality experience with optional Klub Karma membership for enhanced privileges.

Differentiator

Problem solved

Functional benefit

Products and services

• Karma Villas Premium villa accommodations at Karma Lakelands, each over 1,000 sq. ft., featuring private lawns and sweeping views of the golf course and gardens. Available in 3-bedroom and 4-bedroom configurations, ideal for families or groups seeking luxury stays at the 270-acre resort.
• Suites (Karma Kove, Terrace, Garden) Luxurious suites including Karma Kove, Terrace, and Garden Suites spread across 900-1,000 sq. ft., combining suite luxury with nature, featuring direct access to gardens or private terraces with picturesque vistas. Accommodates 2 adults and 1 child per suite.
• Karma Cottages Meticulously designed cottages with a royal feel combined with modern amenities, delivering comfort during Delhi NCR stays. Set against the immaculate backdrop of the golf resort.
• Karma Chalets Intimate boutique hotel nestled amidst sprawling landscaped greens, offering a boutique hotel experience within the Karma Lakelands resort.
• 9-Hole Championship Golf Course Award-winning 9-hole championship golf course designed by Pacific Coast Design (Melbourne, Australia), offering an exciting 18-hole experience. Ranked as India's Eco-Friendly Golf Course of the Year 2016 by Golf Digest.
• Seven Seas Spa at Karma Lakelands Spa facility launched in partnership with Seven Seas Spa in November 2024, featuring six treatment rooms including a Spa Suite with an indoor heated pool and jacuzzi. Offers treatments inspired by global wellness traditions such as Chocolate Fondue Body Treatment and Virgin Mojito Foot Massage, plus customized wellness programs targeting gut health, sleep optimisation, and corporate mental health.
• On Kourse Restaurant All-day dining restaurant overlooking the golf course, offering multi-cuisine delights including Mandarin, Continental, American, and Indian dishes.
• AK's Cocktail Bar Cocktail bar with indoor seating and garden view, offering crafted cocktails with sweeping golf views.
• Under the Neem Outdoor restaurant under a Neem tree where over 70% of vegetables are sourced from the on-site farm 'Sabz Bagh' and organic garden. Open 8:30 AM to 10:30 PM.
• Lake 360 Open-air restaurant nestled in the green expanse of Karma Lakelands, offering lakeside dining experiences.
• Wedding Services Wedding resort offering grand banquet halls, spacious green lawns, and perfect ambience across six venues with capacity up to 1,000 guests and five dining options. First resort in India to host weddings on the golf course fairway.
• Conference Rooms and Event Spaces Six banquet halls ranging from 928 sq. ft. to 16,828 sq. ft., including Poolside (10,665 sq. ft.), Klub Garden (16,928 sq. ft.), Collonade (1,044 sq. ft.), Grand Ball Room (3,600 sq. ft.), Lotus Lounge (928 sq. ft.), and Konference Room (1,044 sq. ft.) for corporate events and celebrations.
• Corporate Offsite Services Corporate retreat facilities with state-of-the-art technology, audio-visual equipment, high-speed internet, and teleconferencing, supported by experienced event planners for offsites, conferences, team building, and product launches.
• Klub Karma Membership Exclusive membership program offering access to golf course, swimming pool, spa, fitness centre, dining options, and various recreational facilities with premium privileges for repeat corporate and individual customers.
• Experiences and Activities Wide range of recreational activities including cycling, nature walks, birdwatching, organic farming experiences, boating, meditation, swimming pool, tennis, badminton, table tennis, pickleball, padel court, and farm experiences.

Quantifiable outcome

• Net Zero Vision 2030 featured as core case study in Springer publication and presented at 2nd ICCMRO Conference (February 22)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• Seven Seas SpacoreStrategic or Co-development Partner · 21 November 2024Karma Lakelands launched a new spa facility in partnership with Seven Seas Spa, featuring six treatment rooms including a Spa Suite with indoor heated pool and jacuzzi. The collaboration integrates eco-friendly practices and aims to establish a new standard for holistic wellness in India, offering treatments inspired by global wellness traditions.
• MDI GurgaoncoreStrategic or Co-development PartnerAcademic partnership for research on Karma Lakelands' Net Zero Vision 2030 sustainability initiative. Professor S N Mishra led research collaboration that resulted in Springer publication case study and 2nd ICCMRO Conference presentation.
• TERI School of Advanced StudiescoreStrategic or Co-development PartnerAcademic partnership for research on sustainability initiatives. Contributed to Net Zero Vision 2030 case study featured in Springer publication and presented at 2nd ICCMRO Conference.
• Bern University of Applied SciencescoreStrategic or Co-development PartnerInternational academic partnership contributing to sustainability research for Net Zero Vision 2030 initiative. Research collaboration featured in Springer publication and presented at 2nd ICCMRO Conference.
• Greener Earth FoundationmajorStrategic or Co-development PartnerPartnership for Below2° climate art initiative - an art installation using golf balls that melts when Delhi NCR temperature hits 53°C, serving as a powerful climate warning. Featured in Social Media Dissect, Hindustan Times, and MSN coverage.
• Hudle AppsupportingGTM or Marketing PartnerTechnology partnership enabling sports facility bookings at Sports Junction through Hudle App. Customers booking games receive 15% discount on F&B at Klub Karma, driving cross-promotional value for both platforms.
• Indian School of HospitalitysupportingStrategic or Co-development PartnerPartnership for running experiential farms at Karma Lakelands golf resort. Students benefit from hands-on agricultural training while resort gains farm-to-table produce and educational programming.
• Ilahi TravelssupportingGTM or Marketing PartnerYouTube channel partnership featuring Founder-CEO Ashwani Khurana in conversation about hospitality and sustainability, reaching travel and lifestyle audiences.
• Kunal VasudevasupportingGTM or Marketing PartnerPodcast collaboration on Spotify and YouTube featuring conversations with Founder-CEO Ashwani Khurana on topics including 'What Success Couldn't Heal' and leadership insights.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Leela Palaces, Hotels and Resorts: Indian luxury hospitality group with destination resort properties (e.g., Udaipur, Goa) competing in the destination-wedding and luxury leisure segment. Comparable premium positioning and high-end service expectations.
• Taj Hotels (Indian Hotels Company): India's flagship luxury hospitality brand with extensive resort portfolio, banquet and wedding infrastructure, and golf-adjacent properties. Competes for the same destination-wedding and luxury leisure wallet share as Karma Lakelands.
• The Oberoi Hotels & Resorts: India's leading luxury hotel chain with comparable full-service resort properties, fine dining, and spa experiences across the country. Sets the premium benchmark for weddings and corporate offsites and competes for high-end Delhi NCR outbound travelers.
• ITC Hotels: Major Indian luxury hotel operator with multiple resort-format properties, strong sustainability positioning (similar to Karma Lakelands' eco credentials), and significant wedding and corporate-event business — overlapping target customer base.
• Aman New Delhi / Aman Resorts: Ultra-luxury global resort brand entering India with properties focused on serene natural settings, bespoke wellness, and minimalist design. Sets the aspirational benchmark that high-end Indian luxury resort guests compare Karma Lakelands against.

Regional players

• Heritage Village Resort & Spa Manesar: Mid-to-upper-scale resort in Manesar offering similar accommodation, dining, and event spaces targeting Delhi NCR corporate and leisure travelers. Comparable product set but positioned slightly below Karma Lakelands' premium tier.

Direct peers

• ITC Grand Bharat: Luxury five-star resort also located in the Manesar/Gurgaon area offering comparable premium accommodation, multiple dining outlets, event venues, and golf-adjacent experiences. Most direct geographic competitor for Delhi NCR luxury corporate offsites and weddings.
• Ananda in the Himalayas: Destination wellness resort in India combining luxury accommodation with spa, wellness programs, and organic cuisine. Closest direct analog to Karma Lakelands' emerging wellness-retreat positioning (Seven Seas Spa, customized wellness programs).
• The Westin Sohna Resort & Spa: Five-star resort in Sohna (adjacent to Manesar) under a global luxury brand, competing for the same Delhi NCR corporate offsites, weddings, and weekend leisure segments with comparable wellness and event infrastructure.

Emerging players

• Six Senses (IHG): Global luxury wellness resort operator (now part of IHG) with India presence, specializing in spa, holistic wellness, and sustainability — the same pillars Karma Lakelands is investing in via Seven Seas Spa and Net Zero Vision 2030.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@karmalakelands
• Instagraminstagram.com/karmalakelands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma Lakelands