Better Homes

What Better Homes does

Better Homes (BETTERHOMES) is a hybrid real estate brokerage company founded in 2005 in Zürich, Switzerland, by entrepreneur Cyrill Lanz, operating through its German subsidiary BETTERHOMES Deutschland GmbH (Stuttgart) since 2013 and active in Germany, Switzerland, Austria, and additional international franchise markets. The company serves residential property sellers, landlords, buyers, and renters through a combination of proprietary technology and a nationwide network of self-employed brokers, employed brokers, and regional franchise partners in Germany. Its core offering is immoplus® (Immobilienfairmittlung®), a success-fee brokerage service backed by a Bestpreis-Garantie (best-price guarantee), with commissions of 3.0% plus 19% VAT (3.57% total) on standard residential sales and 1.5–2.0 net monthly rents plus VAT on rentals.

The company monetizes through a dual-revenue model: (1) transaction-based commissions on completed property sales and rentals, and (2) recurring monthly broker license fees of €99 for individual brokers and €199 for team partners, granting access to the proprietary AI-supported broker software BETTERHOMES Betternet®, the MyBETTERHOMES® customer portal, the Academy training platform, and unlimited portal listings. Supporting services include a free property valuation tool (integrating LORA® and PriceHubble), the 48h-Vorteil search service that delivers listings 48 hours before public portals, the immochallenge® trainee program for career changers, and the immogrow® program for experienced brokers.

The technology stack centers on Betternet®, an AI-supported broker platform that performs property matching via a proprietary prospect database and integrates with PriceHubble for AI-driven market analytics and LORA® for bank-standard valuations; the platform holds Swiss Made Software certification. BETTERHOMES operates a hybrid distribution model combining a self-service online property portal with on-the-ground broker expertise, and has accumulated strong review metrics of 4.7/5 across 675 Google reviews and 1,505 ProvenExpert reviews, complemented by a 2024 Focus Money Fairness Award in real estate brokerage. The company is privately held under founder and CEO Cyrill Lanz with no disclosed VC funding rounds.

Name

Better Homes

Legal name

BETTERHOMES Deutschland GmbH

Website

https://betterhomes.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

BETTERHOMES is a hybrid real estate brokerage operating in Germany, Switzerland, and Austria since 2005, combining its AI-supported Betternet® broker platform and proprietary prospect database with a nationwide network of self-employed, employed, and franchise brokers to serve residential property sellers, landlords, buyers, and renters on a success-fee basis.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Property valuation
• Residential sales
• Rental services
• Hybrid broker model

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Commission on Property Sales: Pure success-based commission model for residential property sales. For single-family homes and apartments: 3.0% + 19% VAT (3.57% total). For all other property types: free for seller, commission received from buyer. Promo mandate: 3.5% + 19% VAT (4.17%) for non-exclusive listings.
2. Commission on Residential Rentals: Success-based commission for rental of residential properties: 1.5-2.0 net monthly rents + 19% VAT (1.79-2.38% total). Commercial rental: free for landlord, commission from tenant (2.0-3.0 net monthly rents + 19% VAT).
3. Broker License Fee: Monthly license fee charged to self-employed brokers for platform access, branding, marketing tools, and training. Fee is 99€ per month for individual brokers and 199€ per month for team partners.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

BETTERHOMES provides a hybrid real estate brokerage service (immoplus® / Immobilienfairmittlung®) combining proprietary AI-supported broker software (Betternet®) and a customer transparency portal (MyBETTERHOMES®) with a nationwide network of local brokers. The brokerage mediates residential property sales (3.0% + 19% VAT commission) and rentals (1.5–2.0 net monthly rents + 19% VAT) on a pure success-fee basis, supported by free property valuations using LORA® and PriceHubble, and a 48-hour early-access listing service for registered buyers and tenants.

Product overview

BETTERHOMES operates a hybrid real estate brokerage model combining proprietary technology with local broker expertise, founded in Zurich in 2005 and active in Germany since 2013. The core product is the immoplus® (Immobilienfairmittlung®) real estate brokerage service on a pure success-fee basis, backed by a Bestpreis-Garantie (best-price guarantee). This is supported by AI-powered proprietary broker software BETTERHOMES Betternet® (which handles property matching, automated valuations, and data analytics), the MyBETTERHOMES® customer and referrer portal for transaction transparency, and the Academy online training platform. Agent-facing programs include immogrow® for experienced brokers and immochallenge® for career changers. Supporting services include a free property valuation report (Immobilienbewertung) using LORA® and PriceHubble, a search request with 48h advantage (Suchauftrag mit 48h-Vorteil), and a callback service. The company also offers a referral program (Tippgeber-Programm) and franchise partnership opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• immoplus®: Broker service brand for property mediation
• immochallenge®
• immogrow®
• BETTERHOMES Betternet®
• MyBETTERHOMES®

Products and services

• immoplus® (Immobilienfairmittlung®) Real Estate Brokerage Service The core real estate brokerage service combining proprietary technology (Betternet®, MyBETTERHOMES®) with local broker expertise, featuring a Bestpreis-Garantie (best-price guarantee) on a pure success-fee basis. Covers the full brokerage lifecycle from property listing and marketing on all major portals, through buyer/tenant qualification, viewings, financing clarification, negotiations, and contract completion. Standard sales commission is 3.0% + 19% VAT (3.57% total) for single-family homes and apartments, free for the seller on other property types with commission received from the buyer; rental commission is 1.5–2.0 net monthly rents + 19% VAT for residential and 2.0–3.0 net monthly rents + VAT for commercial (paid by tenant).
• BETTERHOMES Betternet® Broker Software Subscription Proprietary AI-supported broker software sold as a monthly subscription (license fee) to self-employed brokers for €99/month (individuals) or €199/month (team partners and above). The subscription includes the broker software with all tools, use of the BETTERHOMES brand name, Academy access including AWI-accredited professional training, unlimited listings on all relevant portals, access to all digital materials, invoicing and dunning, and a virtual-office workflow for efficient property matching, client management, and process automation.
• immogrow® Broker Professional Program Standalone program for experienced real estate brokers joining the BETTERHOMES network. Provides a structured success plan, mentoring, Academy access with AWI-accredited training, Betternet® software subscription, and an objective, transparent commission structure designed for professional brokers targeting €10,000–€20,000 monthly income.
• immochallenge® Career Changer Trainee Program Exclusive trainee program for career changers entering real estate brokerage, combining basic training, advanced workshops, and professional certification through the AWI (Akademie der Wohnungs- und Immobilienwirtschaft) partnership. Includes access to the BETTERHOMES Betternet® broker software, brand, and unlimited portal listings. Targets part-time broker earnings of €3,000–€5,000 monthly after 6 months and €4,000–€7,500 monthly for trained part-time brokers.

Quantifiable outcome

• Free marketing package savings of minimum 450€ per month vs. private listings
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PriceHubblecoreTechnology or IntegrationIntegration of PriceHubble's precision market and condition analyses into the BETTERHOMES platform for accurate property valuations and market assessments.
• AWI (Akademie der Wohnungs- und Immobilienwirtschaft GmbH)coreImplementation/ SI/ Consulting PartnerExternal professional training provider for broker education. AWI provides Professional training as part of the Academy curriculum for both immochallenge® and immogrow® programs.
• on-geocoreTechnology or IntegrationProperty valuation data and analytics partner integrated into the BETTERHOMES technology platform.
• STRUCTOGRAM®minorImplementation/ SI/ Consulting PartnerPersonality training program integrated into the immochallenge® training. External licensed trainer provides the STRUCTOGRAM® training for new brokers.
• Portalpartner (Real Estate Portal Partners)coreChannel Partner/ Reseller/ DistributorPartnerships with major German real estate portals for property listings. Unlimited listing access included in broker license fee.
• Trustpilot / ProvenExpertminorGTM or Marketing PartnerCustomer review and rating platforms displaying verified customer feedback and ratings for BETTERHOMES.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes