Structogram

What Structogram does

Structogram offers training and tools for understanding personality through its proprietary biostructural analysis methodology, branded as STRUCTOGRAM®. The system produces a visual analysis of the genetically determined basic structure of personality using a three-color model (Green for human/emotional factors, Red for goals/results, Blue for facts/reasoning), grounded in natural science and supported by findings in neurosciences, behavioural genetics, and molecular biology. The method distinguishes between genetically predisposed traits and changeable states, with test/retest reliability values consistently above .90 measured over a period of up to 13 years. The core product, the STRUCTOGRAM® Training System, is delivered through dedicated modules for Sales, Leadership, and Impact applications, and is supported by a free companion mobile app for individual assessment and learning.

Structogram generates revenue through professional services via two primary streams: licensed training programs (trainer certification and delivery fees) and customized on-site company training sessions in areas such as communication, negotiation, team building, collaboration, stress management, sales, and leadership. Its go-to-market combines a global network of licensed trainers, direct B2B sales to enterprise clients, and a self-serve website/app channel for top-of-funnel awareness. The methodology is available in 18 languages and is used by organizations ranging from small operations (e.g., doctors' surgeries) to large international corporations across verticals including cosmetics/beauty, real estate, and automotive/roadside assistance.

Structogram is a privately held company operating under the trade name STRUCTOGRAM® USA, headquartered at 1325 Wiley Rd, Ste #139, Schaumburg, Illinois, with a headcount of 11-50 employees. The company does not disclose institutional investors, parent entities, or revenue, and the US entity appears to function as the North American distribution and marketing arm for a broader international licensing system.

Name

Structogram

Website

https://structogram.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Structogram offers personality assessment training and tools based on its proprietary biostructural analysis method. It serves sales teams, managers, and corporate clients through licensed trainers, customized on-site training, and a free mobile app, with availability in 18 languages worldwide.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

akta.pro secondary industries

Corporate & Workforce eLearning Modules (EDAGAEAC), Corporate Learning & Training Content Development (EDAGAKAC), eLearning & Microlearning Module Development (EDAGAKAD), Assessment-Integrated eLearning & Practice Modules (EDAGAEAE)

Keywords

• Personality assessment
• Sales training
• Leadership training
• Biostructural analysis
• Team communication

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Licensed Training Programs: The company offers training programs taught by selected coaches specially qualified and licensed to teach their unique leadership and sales trainings. Revenue is generated through trainer certification and training delivery fees.
2. Company Training Services: On-site company training sessions that can be fine-tuned to individual organizational needs in areas such as communication, negotiation, team building, collaboration, stress management, sales and leadership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Structogram offers the STRUCTOGRAM® Training System, a proprietary biostructural analysis methodology that delivers a visual representation of the genetically determined basic structure of personality. The company delivers this through specialized training modules for Sales, Leadership, and Impact applications, taught by licensed coaches and offered as on-site corporate training programs that can be tailored to organizational needs in communication, negotiation, team building, collaboration, stress management, sales, and leadership. A free mobile app provides accessible personality assessment tools.

Product overview

Structogram offers a unified training system centered on its proprietary biostructural analysis methodology. The core STRUCTOGRAM® Training System provides visualization of personality structures using a three-color model (Green, Red, Blue) derived from genetic/biochemical analysis. The system is delivered through specialized training modules for Sales, Leadership, and Impact applications, supported by a free companion mobile app. All training follows a consistent three-step methodology: self-knowledge, knowledge of others, and practical application knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• STRUCTOGRAM® Training System A comprehensive training system based on biostructural analysis that provides visualization of genetically determined personality structures, enabling practical application in sales, leadership, and team communication. Designed for organizations seeking to improve self-knowledge, awareness of others, and practical application of personality insights.
• Sales Training Module Three-step training approach covering self-knowledge, customer knowledge, and product knowledge to help salespeople understand customer personality structures and adapt their approach accordingly. Targets sales professionals and sales organizations seeking to improve customer engagement and conversion.
• Leadership Training Module Training focused on understanding different biostructures and motivational factors to choose appropriate leadership approaches and communication strategies for different employee personalities. Designed for managers, executives, and leadership teams seeking to improve communication and team management.
• Impact Training Module Application-focused training for improving communication among employees, corporate management, and customer contact roles using the Structogram methodology. Designed for organizations seeking to improve workplace communication, team dynamics, and cross-functional collaboration.
• Structogram App Free mobile application for accessing personality assessment tools and supplementary training resources, supporting individual learning about the STRUCTOGRAM® method.

Quantifiable outcome

• Test/re-test reliability consistently higher than .90 over 13 years
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Wilson Learning: Global sales and leadership development company delivering customized training solutions to enterprises; closely comparable in target customer, methodology orientation, and channel model.
• Hogan Assessments: Personality assessment provider used extensively in leadership development and talent management; competes with Structogram's biostructural analysis as a scientific personality framework adopted by enterprise L&D.
• TRACOM Group: Provider of social style and behavioral training built around a four-quadrant model, comparable to Structogram's three-color personality framework in applied workplace communication training.
• BTS Group: Sales force effectiveness and leadership development firm using business simulations and assessment-driven training — a comparable sales-and-leadership training peer with similar enterprise delivery model.

Broad incumbents

• Development Dimensions International (DDI): Large-scale leadership and sales training provider serving global enterprises; competes for the same corporate training budget and leadership development engagements Structogram targets.
• The Myers-Briggs Company: Publisher and licensor of the MBTI framework, a deeply entrenched personality assessment used in corporate training, coaching, and leadership — the most prominent indirect competitor to Structogram's three-color model.
• Blanchard (The Ken Blanchard Companies): Long-established leadership and management training company with a broad curriculum of corporate training programs — a comparable incumbent in the same training-purchasing decisions Structogram targets.
• FranklinCovey: Global corporate training and leadership development firm offering enterprise-wide programs across sales, leadership, and effectiveness — directly overlapping with Structogram's leadership and sales training modules.
• Korn Ferry: Global organizational consulting firm with significant leadership development and assessment offerings; represents the scaled end of the spectrum Structogram competes in for enterprise L&D budgets.
• Wiley Workplace Learning: Offers Everything DISC and other personality-based training solutions through the Everything DiSC product family, directly competing with Structogram's approach to personality-driven sales and leadership training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/structogramusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Structogram