TAILOR

What TAILOR does

TAILOR, operating as Tailor Italian Wear, is a privately-held Greek luxury menswear brand founded in 2001 and headquartered in Greece, with retail stores in Athens and Thessaloniki. The company designs, sources (manufacturing in Italy), and sells menswear — including suits, wedding suits, blazers, outerwear, overcoats, shirts, knitwear, pants, T-shirts, polo shirts, bermuda shorts, swimwear, shoes, and accessories — under the Elio Evan sub-brand. Products use premium fabrics such as virgin wool, cashmere, silk, mohair, organic cotton, and calfskin leather, with price points ranging from approximately $127 (trousers) to $855 (three-piece suits). Collections include the Elio Evan Event Collection for weddings and formal occasions and the City Lux Capsule for urban everyday elegance.

The business runs an exclusively direct-to-consumer model. Customers purchase through the proprietary Magento-based e-commerce platform (tailoritalianwear.com for the global/English market and tailoritalianwear.it for Italy), supported by a tri-lingual interface (English, Italian, Greek) and global shipping with only sanctioned/restricted-country exclusions. Two physical retail stores in Athens and Thessaloniki provide in-store shopping and personalized appointments, with remote video consultations available via WhatsApp and Viber. Marketing relies on content (a Journal blog with styling guides), organic social (TikTok, Facebook, Instagram), email newsletters, and on-site social login via Google and Facebook.

Revenue is generated entirely through one-time unit-priced product sales. No wholesale, marketplace, licensing, subscription, or B2B revenue streams are disclosed. No funding rounds, acquisitions, leadership changes, patents, awards, or AI/ML capabilities are mentioned in the source data. Customer acquisition is concentrated around organic content and social channels, with brand-building centered on Italian craftsmanship, made-in-Italy production, and tailored fits — particularly for athletic body types.

Name

TAILOR

Legal name

Tailor Italian Wear

Website

https://tailoritalianwear.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

TAILOR (Tailor Italian Wear) is a privately-held Greek luxury menswear brand that designs, Italian-manufactures, and sells ready-to-wear suits, blazers, knitwear, outerwear, shoes, and accessories under the Elio Evan sub-brand via its global DTC e-commerce platforms and two retail stores in Athens and Thessaloniki.

Ownership category

akta.pro rank

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for luxury menswear including suits, blazers, shirts, knitwear, pants, outerwear, shoes, and accessories. Products are sold at fixed retail prices through e-commerce and retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TAILOR (Tailor Italian Wear) manufactures and sells luxury Italian-crafted menswear under its Elio Evan sub-brand. Its product line covers ready-to-wear suits, wedding suits, blazers, outerwear and jackets, overcoats, dress shirts, knitwear, pants, T-shirts, polo shirts, handmade shoes, and men's accessories. Products are made in Italy using premium fabrics (virgin wool, cashmere, silk, mohair, organic cotton, calfskin leather) and sold direct-to-consumer through proprietary e-commerce platforms and physical retail stores in Athens and Thessaloniki, Greece, with global shipping.

Product overview

TAILOR is a luxury men's fashion brand specializing in Italian-crafted menswear under the Elio Evan sub-brand. The product portfolio includes ready-to-wear suits, wedding suits, blazers, outerwear and jackets, overcoats, shirts, knitwear, pants, T-shirts, polo shirts, shoes, and accessories. Key collections include the Elio Evan Event Collection for formal occasions, the City Lux Capsule for urban refinement, and seasonal offerings. Products feature Italian craftsmanship with materials like virgin wool, cashmere, silk, cotton, and leather. The brand operates online retail with physical stores in Athens and Thessaloniki, Greece.

Differentiator

Problem solved

Functional benefit

Brands

• Elio Evan: Luxury menswear brand featuring Italian craftsmanship, offering suits, blazers, shirts, knitwear, accessories, and shoes for men.

Products and services

• Ready-to-Wear Suits Tailored suits crafted with Italian craftsmanship, featuring natural shoulders and refined construction for formal occasions and everyday elegance.
• Wedding Suits Formal suits from the Elio Evan Event Collection designed for weddings and meaningful occasions, using precious fabrics in virgin wool, cashmere, and silk with timeless colours and modern silhouettes.
• Blazers Tailored men's blazers available in various styles including unconstructed and double-breasted options for versatile formal and smart-casual wear.
• Outerwear & Jackets Winter jackets including field jackets with quilted padding, hooded jackets, and leather bomber jackets crafted in Italy with premium materials.
• Overcoats Wool overcoats crafted with premium materials for formal celebrations and winter elegance.
• Shirts Dress shirts and formal shirts in various fabrics including silk blends and stretch materials designed for a refined appearance.
• Knitwear Knitted polos, crewnecks and knitwear crafted from quality materials like cotton and extrafine merino wool for everyday comfort and refined style.
• Pants Men's trousers including chinos, flannel pants, and joggers in classic tailored fits with stretch fabrics for comfort and versatility.
• T-Shirts & Polo Shirts Supima cotton T-shirts, polo shirts and overshirts designed for lightness, comfort and refined everyday style.
• Shoes Handmade luxury men's shoes including loafers, monk strap shoes and sneakers crafted with Italian design and genuine calfskin.
• Accessories Men's accessories including ties, bow ties, pocket squares, foulards, scarves, belts, socks, hats and fashion jewelry.
• City Lux Capsule Urban refinement capsule collection featuring tailored silhouettes, fluid fabrics, and deep monochrome tones designed for metropolitan precision and modern elegance.

Quantifiable outcome

• 14-day return policy without usage requirement
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Canali: Italian luxury menswear manufacturer with own retail and DTC; comparable as a 'Made in Italy' suiting specialist targeting the same affluent, occasion-driven male customer.
• Ermenegildo Zegna: Iconic Italian luxury menswear house with vertical fabric-to-garment production; directly comparable on the 'Made in Italy' luxury menswear proposition and use of premium wool/cashmere.
• Brioni: Italian luxury menswear house under Kering, positioned above TAILOR but highly comparable on occasion-driven formalwear (suits, tuxedos) and Italian craftsmanship heritage.
• Boggi Milano: Italian menswear brand with own global DTC and retail network at a similar mid-premium price point; closest scale-and-strategy comparable as a sub-global Italian menswear specialist.
• Suitsupply: Dutch DTC luxury menswear brand operating own e-commerce and global physical stores; competes directly with TAILOR in the tailored-formalwear category at overlapping price points ($200-$800 suits).

Emerging players

• Massimo Alba: Independent Italian menswear brand focused on small-batch, artisanal production; comparable as a smaller-scale Italian craftsmanship competitor targeting a similarly niche luxury customer.
• King & Tuckfield: Independent menswear brand producing in Italy with a DTC-led model at similar price points; comparable as a small, brand-led Italian-made alternative in the contemporary luxury segment.

Broad incumbents

• Brooks Brothers: Established American heritage menswear retailer offering Italian-made suits and tailored clothing; comparable in formalwear category and global DTC operation.
• Hugo Boss: Large German-based luxury/premium menswear brand with global DTC and wholesale; competes across many of the same categories (suits, shirts, shoes, accessories) at a broader positioning.
• Tom Ford: Global luxury fashion house offering Italian-made tailored menswear; competes for the same formalwear customer but operates at significantly higher price points and brand prestige.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@tailoritalianwear?lang=en
• Xx.com/tailor_italian
• Facebookfacebook.com/TailorItalianWear
• LinkedInlinkedin.com/company/tailoritalianwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAILOR