Suitsupply
Suitsupply is a privately held men's tailored clothing brand operating approximately 150 retail stores worldwide plus an e-commerce platform, offering ready-to-wear and custom-made suits and complementary menswear sourced from Italian heritage mills.
- Company typePrivate
- Founded2000
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suitsupply does
Suitsupply is a privately held men's tailored clothing brand founded in 2000 and headquartered in Amsterdam, Netherlands. The company operates a hybrid direct-to-consumer model combining approximately 150 physical retail stores worldwide with an e-commerce platform built on Demandware (Salesforce Commerce Cloud), serving customers across Europe, North America, Asia Pacific, the Middle East, and Central America/Caribbean. The core product offering centers on ready-to-wear and custom-made suits, complemented by jackets, blazers, knitwear, trousers, shirts, coats, tuxedos, shoes, and accessories. The company differentiates through fabric partnerships with Italian heritage mills including Vitale Barberis Canonico, Thomas Mason, Rogna, and Ermenegildo Zegna, combined with in-store expert tailors who provide alterations within 30 minutes to 3 days and professional measurements for the Custom Made program.
Revenue is generated primarily through one-time apparel sales and made-to-measure services, with ready-to-wear suits priced between $500 and $1,000+ and custom three-piece suits at approximately $1,073 (versus approximately $898 off-the-rack). The signature Perennial Collection offers half-canvas constructed luxury suits at $599 as accessible luxury essentials, and the Size Passport digital service stores customer measurements to support consistent fit across repeat purchases and online reorder convenience. Supporting sub-brands and collections include Wrinkle-Free, Linen, Resort, Wedding, and Tuxedo lines, plus a Mix & Match feature that allows independent jacket and trouser sizing.
The customer base is horizontally segmented: the primary persona is ambitious professionals aged 25-40 seeking quality formal wear, with secondary use-case segments for wedding occasions and black-tie events. Distribution channels include physical retail storefronts, the suitsupply.com e-commerce platform, bookable in-store appointments, and inside sales support via WhatsApp, phone, and email. The company holds approximately 10% market share in the global made-to-measure suits market, ranking third behind Indochino (12%) and ahead of Brooks Brothers (9%) and Hugo Boss (7%). Leadership includes founder, President, and CEO Fokke de Jong, CTO/CIO Stefano Langenbacher, and a management team covering marketing, CRM technology, and customer retention. The only disclosed funding event is a Series 4 round on 2017-11-27 led by NPM Capital; revenue figures are not publicly disclosed.
Suitsupply firmographics
Firmographics- Name
- Suitsupply
- Website
- https://suitsupply.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Suitsupply is a privately held men's tailored clothing brand operating approximately 150 retail stores worldwide plus an e-commerce platform, offering ready-to-wear and custom-made suits and complementary menswear sourced from Italian heritage mills.
- Ownership category
- akta.pro rank
Suitsupply industry classification
Industry- Product category
- Men's Tailored Clothing
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industries
- Luxury Menswear (CRAAAFAF), Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)
Keywords
Where Suitsupply is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Suitsupply business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ready-to-Wear Apparel Sales: One-time product sales of suits, shirts, knitwear, trousers, coats, jackets, blazers, tuxedos, shoes, and accessories through retail stores and e-commerce. Product categories span formal business wear, casual attire, and occasion-specific clothing.
- Custom Made Services: Made-to-measure and custom tailoring services where customers can personalize suits, jackets, waistcoats, trousers, shirts, coats, and tuxedos with custom fabrics, linings, lapels, and monograms. Pricing varies based on garment type and customization level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ready-to-wear suits from Italian heritage mills |
| One time/ perpetual license | Pay-as-you-go | Custom Made suits with full personalization |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Suitsupply product offering
Product offeringCore offering
Suitsupply designs, sources, and retails tailored men's clothing including suits, jackets, shirts, knitwear, trousers, coats, tuxedos, shoes, and accessories through approximately 150 physical stores worldwide and a global e-commerce platform. The company offers a Custom Made program providing made-to-measure tailoring with personalized fabrics, linings, lapels, and monograms, supported by in-store professional measurements and alterations completed within 30 minutes to 3 days. Premium Italian fabrics from heritage mills (Vitale Barberis Canonico, Thomas Mason, Ermenegildo Zegna) are combined with Dutch tailoring expertise to deliver accessible luxury menswear.
Product overview
Suitsupply is a menswear brand offering a comprehensive portfolio of tailored clothing and accessories through a hybrid retail model combining e-commerce and physical stores. The core product offering centers on suits (ready-to-wear and custom made), complemented by jackets & blazers, knitwear & sweaters, pants & shorts, shirts, coats & vests, tuxedos, shoes, and accessories. The Custom Made Program enables made-to-measure customization for suits, jackets, waistcoats, pants, shirts, coats, and tuxedos with in-store professional measurements. Key sub-brands include the Perennial Collection ($599 luxury suits with half-canvas construction), Wrinkle-Free Collection (Italian wool and Supima cotton), Linen Collection (warm-weather wear), Wedding Collection, and Tuxedo Collection. The Mix & Match feature allows customers to combine different jacket and trouser sizes. Supporting services include Size Passport (digital measurement storage) and in-store alterations (30 minutes to 3 days turnaround). The brand sources premium Italian fabrics from heritage mills including Vitale Barberis Canonico, Thomas Mason, E.Thomas, Reda, Rogna, and Piacenza, combined with Dutch tailoring expertise across approximately 150 stores worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Suits Ready-to-wear and custom tailored suits in various fits (Tailored Fit Havana, Milano, Relaxed Fit Roma) and styles including summer suits, classic suits, wedding suits, perennial suits, luxury suits, wrinkle-free suits, and tuxedo suits, intended for male consumers seeking professional or formal attire.
- Jackets & Blazers Tailored jackets and blazers in various fits and Italian fabrications, suitable for formal business and smart casual occasions for male consumers.
- Knitwear & Sweaters Knitwear collection including polos, crewnecks, cardigans, T-shirts, tank tops, and zip sweaters crafted from Australian Merino wool, Mulberry Silk, and Mongolian Cashmere, intended for male consumers.
- Pants & Shorts Trousers and shorts including chinos, suit pants, wide leg pants, denim, wrinkle-free pants, and shorts in various fits and Italian fabrics, intended for male consumers.
- Shirts Dress shirts and casual shirts in various collar styles (classic, widespread, tuxedo) made from premium cottons including Egyptian cotton and Thomas Mason cotton, intended for male consumers.
- Coats & Vests Outerwear including coats, vests, and field jackets in technical and luxurious fabrics for various occasions and seasons, intended for male consumers.
- Tuxedos Black tie and formal tuxedo suits, dinner jackets, and tuxedo accessories for formal events, intended for male consumers attending black-tie occasions.
- Shoes
Quantifiable outcome
- Custom suit service delivers best-fitting suit experience according to Business Insider editor review
Companies that use Suitsupply
Customer profileSegments3 records
Ideal customer profiles3 records
Suitsupply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Suitsupply partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Suitsupply competitors and assessment
Company assessmentBroad incumbents
- Hugo Boss: Global luxury menswear incumbent competing in suits and formalwear with broad brand reach. Holds ~7% of the global made-to-measure market and operates as both a benchmark competitor and price ceiling for Suitsupply's premium positioning.
- Brooks Brothers: Iconic American heritage menswear brand with strong suit and formalwear presence, holding ~9% of the global made-to-measure market. Competes with Suitsupply in the professional and occasion-based menswear category.
- Paul Smith: British designer menswear brand with a global retail footprint offering suits, tailored separates, and accessories — a comparable premium menswear incumbent competing for similar occasion-driven customers.
Direct peers
- Indochino: Direct competitor in made-to-measure menswear, holding the leading ~12% global share in custom suits versus Suitsupply's ~10%. Both compete on accessible-luxury custom tailoring with showrooms and online ordering.
- Men's Wearhouse: US-focused specialty menswear retailer offering suits, tuxedos, and rentals with in-store tailoring — directly comparable to Suitsupply's retail-plus-alterations model, though at a more mass-market price point.
- Alton Lane: Custom menswear brand operating showrooms with in-person fittings and made-to-measure suits — directly comparable to Suitsupply's Custom Made experience and price positioning.
- Tom James: Custom tailored menswear company with a direct-sales/showroom model similar to Suitsupply's appointment-based service, focused on business professionals and made-to-measure suits.
- Ted Baker: British designer menswear brand offering suits, shirts, and accessories across retail and DTC channels, overlapping with Suitsupply's product mix and price positioning in the accessible-luxury tier.
- Knot Standard: Custom menswear brand offering made-to-measure suits and shirts via showrooms and online — directly comparable to Suitsupply's Custom Made program in product, customer, and personalization model.
Emerging players
- Bonobos: DTC-focused menswear brand known for tailored pants and suits sold online and via guideshops — overlapping with Suitsupply in tailored menswear and Mix & Match fit innovation, though leaning more casual.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Suitsupply social profiles
Digital presenceSuitsupply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suitsupply leadership team
Management profileNumber of profiles
Profiles5 records
Suitsupply funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suitsupply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suitsupply
What does Suitsupply do?
Suitsupply designs, sources, and retails tailored men's clothing including suits, jackets, shirts, knitwear, trousers, coats, tuxedos, shoes, and accessories through approximately 150 physical stores worldwide and a global e-commerce platform. The company offers a Custom Made program providing made-to-measure tailoring with personalized fabrics, linings, lapels, and monograms, supported by in-store professional measurements and alterations completed within 30 minutes to 3 days. Premium Italian fabrics from heritage mills (Vitale Barberis Canonico, Thomas Mason, Ermenegildo Zegna) are combined with Dutch tailoring expertise to deliver accessible luxury menswear.
Is Suitsupply a public or private company?
Suitsupply is a private company. It is classified as private equity controlled and is currently operating.
When was Suitsupply founded?
Suitsupply was founded in 2000. It employs 5,001 to 10,000 people.
Where is Suitsupply based?
Suitsupply is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Suitsupply make money?
Two revenue lines are on record. Ready-to-Wear Apparel Sales are the primary driver. The others are custom Made Services.
Who are Suitsupply's main competitors?
Broad incumbents on record are Hugo Boss, Brooks Brothers and Paul Smith. Direct peers are Indochino, Men's Wearhouse, Alton Lane, Tom James, Ted Baker and Knot Standard. Bonobos is listed as an emerging player.
Does Suitsupply have an API?
No public API is recorded for Suitsupply.
What industry is Suitsupply in?
Suitsupply's product category is Men's Tailored Clothing. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAFAF, Luxury Menswear. Its NAICS code is 458110 and its SIC code is 5600.