Space and Style
Space and Style Ltd, founded in 2002 in Kenya, manufactures and distributes building materials — Asili stone coated roofing tiles, Frametech light gauge steel structures, and FlowPlumb water management systems — serving residential builders, developers, contractors, architects, institutions and export customers across all 47 Kenyan counties.
- Company typePrivate
- Founded2002
- HeadquartersNairobi, Kenya
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Space and Style does
Space and Style Ltd is a Kenyan building materials manufacturer and distributor founded in 2002 and headquartered in Juja, Kiambu County. The company produces stone coated steel roofing tiles under the Asili brand (alu-zinc steel core with volcanic stone chips embedded in a patented basecoat and sealed with an acrylic overglaze, backed by a 50-year warranty, KEBS and ISO 9001:2015 certification), Frametech light gauge steel structures built on Framecad Building Technology, and the FlowPlumb integrated water management range covering above- and below-ground plumbing, acoustic soil stacks, grease traps, rainwater gutters, flat roof drainage, chemical-resistant Vulcathene pipework and Blue Forever glass-lined electric water heaters. It also distributes Decra Roofing Systems (exclusive in Kenya since 2002), Roofcolor bituminous shingles, fibre cement and gypsum boards, floor laminates, fascias and waterproofing membranes, and offers an ECO-Building integrated construction solution bundling its own products for schools, residential housing, offices, hostels, dispensaries and site offices.
The business operates a multi-channel go-to-market: four owned branches (Juja HQ/factory, Nairobi Broadwalk, Nakuru, Kisumu), an approved dealer/seller network claimed to cover all 47 Kenyan counties, an online storefront, WhatsApp ordering by branch, a dedicated Strategic Partner programme for developers/contractors/architects/handymen, and an Asili export stream. Pricing is uniformly quote-based, with no public price list, and the Style Points loyalty scheme (1 point per Ksh 500 spent) supports repeat purchases. End customers span individual residential builders (primary segment), commercial property developers, contractors, architects, institutional buyers (schools, hospitals, government), estate developers, the Fundi Maalum-trained artisan network (2,000+ tradespeople trained since 2012), and international export customers. Revenue is generated predominantly from one-time hardware sales, supplemented by billable ECO-Building construction management services and Asili exports.
The company is privately held with no disclosed institutional investors, parent entity or public listing. It is led by CEO Winnie Ngumi (also referred to as Managing Director), whose management team completed the Stanford SEED EA business transformation programme in 2018-19. There are no disclosed funding rounds, M&A transactions, or revenue figures in the source material, and no AI/ML capability is evidenced across products, operations or GTM.
Space and Style firmographics
Firmographics- Name
- Space and Style
- Legal name
- Space and Style Ltd
- Website
- https://spaceandstyle.co.ke
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Space and Style Ltd, founded in 2002 in Kenya, manufactures and distributes building materials — Asili stone coated roofing tiles, Frametech light gauge steel structures, and FlowPlumb water management systems — serving residential builders, developers, contractors, architects, institutions and export customers across all 47 Kenyan counties.
- Ownership category
- akta.pro rank
Space and Style industry classification
Industry- Product category
- Building Materials Manufacturing
- NAICS
- Building Material and Supplies Dealers (4441), Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212), Other Building Material Dealers (44418), Sheet Metal Work Manufacturing (332322), Home Centers (444110)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200), Metal Doors, Sash, Frames, Moldings & Trim (3442), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)
- akta.pro secondary industry
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)
Keywords
Where Space and Style is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices4 records
Markets served
Space and Style business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Building materials retail (one-time hardware sales): Primary revenue stream from one-time sale of roofing tiles (Asili, Roofcolor, Decra), steel structures (Frametech), drainage/plumbing systems (FlowPlumb), floor laminates, fibre cement, electric water heaters and bituminous membranes. Sold via own branches (Juja HQ, Nairobi Broadwalk, Nakuru, Kisumu), approved dealers and online storefront.
- Construction Management Services: Offered as a billable professional service line (Construction Management Services brochure) covering project-based construction work including the ECO-Building construction solution which combines Frametech, fibre cement/gypsum, floor laminates, roofing tiles and gutter systems for schools, houses, offices, hostels, dispensaries and site offices.
- Export of Roofing Tiles: Asili roofing tiles exported internationally with a dedicated 'Asili Export Roofing Tiles Brochure' available for download, indicating an additional export hardware sales stream beyond the domestic Kenyan market.
- Style Points Loyalty Program (customer retention): Customers earn one Style Point per Ksh 500 spent, redeemable for company products. Drives repeat purchases and is registered via a separate loyalty platform (bit.ly/snsloyalty). Implicit revenue retention mechanism rather than a separate revenue line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing on all building materials, with project-specific quotation form. |
| Other | Pay-as-you-go | Style Points loyalty pricing benefit: 1 point per Ksh 500 spent, redeemable for products. |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels12 records
Space and Style product offering
Product offeringCore offering
Space and Style manufactures and distributes specialised building materials in Kenya, including Asili stone coated steel roofing tiles (locally produced at its Juja factory), Frametech light gauge steel structures, FlowPlumb water management and drainage systems, floor laminates, fibre cement boards and bituminous shingles. It sells through its own branches, a nationwide dealer network and an e-commerce storefront, while also offering an integrated ECO-Building turnkey construction solution and project quotation services for larger commercial, institutional and estate projects.
Differentiator
Problem solved
Functional benefit
Brands
- Asili: Locally manufactured stone coated roofing tiles (Classic, Shingle, Thatch and Colortile variants), produced at the Juja factory and offering a 50-year warranty with KEBS and ISO 9001:2015 certification.
- Frametech
- FlowPlumb
- Roofcolor
- ECO-Building
Products and services
- Asili Stone Coated Roofing Tiles
Quantifiable outcome
- 2,000+ artisans trained countrywide through Fundi Maalum programme since 2012
- +6 more outcomes
Companies that use Space and Style
Customer profileSegments8 records
Ideal customer profiles5 records
Space and Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Space and Style partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- Stanford SEED EA (Stanford Graduate School of Business)minorIn 2018-19, Space and Style's management team, led by the CEO, participated in the Stanford SEED EA business transformation program (Stanford Business School, USA), producing a complete business transformation plan for the next five years.
- African Supplies LtdminorMr Steve Lewis of African Supplies Ltd was a special guest at the revived Fundi Maalum Training (Nairobi Fundi Training at YMCA Central in March 2017), where he trained fundis especially on FlowPlumb Systems.
- Outrival HR Solutions & ConsultanciesminorConducted a 2-day performance management training program for the Space & Style management team at Ole Sereni Hotel in February, led by Beatrice Chuchu of Outrival HR Solutions & Consultancies.
- Kenindia Assurance Company LtdminorMr Christopher Losialoi, Deputy Manager – Life Department at Kenindia Assurance Company Ltd, was the guest speaker at the Space and Style Annual General Meeting at Libra House, Mombasa Road, delivering a speech on Pension Funds and their importance to employees.
- Framecad Building TechnologycoreFrametech Light Gauge Steel Structures are built using Framecad Building Technology. The technology has been developed to be simple, economical to operate and 100% reliable, and is proven in design-and-build projects around the world. Space & Style manufactures Frametech in their Juja factory using Framecad's system.
- Kenya Association of Manufacturers (KAM)coreCEO Winnie Ngumi is described as playing 'key roles within the local business sector, KAM and other strategic partnerships.' Space and Style positions itself as a key stakeholder in the Kenyan building and construction industry via KAM membership and representation.
- AHI Roofing Ltd / Decra Roofing SystemsflagshipSpace and Style Ltd has been the exclusive Kenyan distributor of Decra roofing tiles since 2002. Decra Roofing Systems (manufactured by AHI Roofing Ltd) is a globally leading roofing brand founded in 1957 in New Zealand by Lou Fisher. The partnership was marked by Decra's 60th Anniversary in 2017 and continues to be a flagship relationship for the company's roofing portfolio.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Space and Style competitors and assessment
Company assessmentRegional players
- Maisha Marmo / Tile & Carpet Centre: Maisha Marmo / Tile & Carpet Centre is an East African retailer and distributor of imported tiles, sanitary ware and flooring products. As a regional building-finishes distributor with overlapping showroom/dealer channels, it is a comparable channel-led operator in Kenya.
- East African Portland Cement Co. Ltd: EAPCC is a Kenyan cement and clinker manufacturer serving the domestic and East African construction market via industrial and trade channels. It is comparable as a Kenyan-listed building-materials incumbent supplying the same developer/contractor ecosystem as Space & Style.
Direct peers
- Framecad: Framecad is the New Zealand-based technology provider whose Building Technology underpins Space & Style's Frametech LGS product line. It is a technology partner and the global benchmark for light-gauge steel framing systems.
- Mabati Rolling Mills: Part of the Safal Group, Mabati Rolling Mills is one of the largest manufacturers of coated steel roofing and building products in East Africa, with a wide Kenyan distribution footprint. It is the most direct competitor to Space & Style's Asili and Decra roofing tile lines.
- Crown Paints Kenya PLC: Crown Paints is a NSE-listed Kenyan manufacturer and distributor of decorative paints, coatings and related building finishes. It serves overlapping Kenyan B2B (contractors, developers) and B2C channels and is one of the few publicly comparable Kenyan building-materials peers.
- Royal Mabati Factory: A Kenyan manufacturer of stone-coated and coloured steel roofing tiles selling through a nationwide dealer network. It is a direct competitor in the same product category (coated steel roofing) and channels (dealer/distributor-led) as Space & Style.
Broad incumbents
- Safal Group: Safal Group is Africa's largest producer of steel roofing and related building systems with operations across East, Central and Southern Africa. As the parent of Mabati Rolling Mills and other roofing brands, it competes broadly with Space & Style across the African steel roofing market.
- BlueScope Steel: BlueScope is a global leader in coated and painted steel products including Zincalume and Colorbond roofing. As a broad incumbent in coated-steel building products, it represents a global benchmark for manufacturing technology and warranty-backed roofing systems that compete with Asili.
- AHI Roofing (Decra Roofing Systems): AHI Roofing is the global manufacturer of Decra stone-coated roofing tiles and Space & Style's flagship distribution partner since 2002. As a global incumbent with 60+ years of brand history, it represents both a partner and a benchmark for product quality and warranty in the category.
- Bamburi Cement PLC (Holcim): Bamburi Cement is Kenya's leading cement producer and a Holcim subsidiary. As a broad incumbent in Kenyan construction materials with similar dealer/contractor channels and a long brand history, it provides a relevant benchmark for scale, distribution and institutional construction relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Space and Style social profiles
Digital presenceSpace and Style compliance and trust
Trust signalCompliance5 records
Space and Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Space and Style leadership team
Management profileNumber of profiles
Profiles1 record
Space and Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Space and Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Space and Style
What does Space and Style do?
Space and Style manufactures and distributes specialised building materials in Kenya, including Asili stone coated steel roofing tiles (locally produced at its Juja factory), Frametech light gauge steel structures, FlowPlumb water management and drainage systems, floor laminates, fibre cement boards and bituminous shingles. It sells through its own branches, a nationwide dealer network and an e-commerce storefront, while also offering an integrated ECO-Building turnkey construction solution and project quotation services for larger commercial, institutional and estate projects.
Is Space and Style a public or private company?
Space and Style is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Space and Style founded?
Space and Style was founded in 2002. It employs 101 to 250 people.
Where is Space and Style based?
Space and Style is headquartered in Nairobi, Kenya, in the Africa region.
How does Space and Style make money?
Four revenue lines are on record. Building materials retail (one-time hardware sales) is the primary driver. The others are construction Management Services, export of Roofing Tiles and style Points Loyalty Program (customer retention).
Who are Space and Style's main competitors?
Regional players on record are Maisha Marmo / Tile & Carpet Centre and East African Portland Cement Co. Ltd. Direct peers are Framecad, Mabati Rolling Mills, Crown Paints Kenya PLC and Royal Mabati Factory. Broad incumbents are Safal Group, BlueScope Steel, AHI Roofing (Decra Roofing Systems) and Bamburi Cement PLC (Holcim).
Does Space and Style have an API?
No public API is recorded for Space and Style.
What industry is Space and Style in?
Space and Style's product category is Building Materials Manufacturing. Its primary akta.pro industry code is CRAIAEAI, Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding), with a secondary code of CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles). Its NAICS code is 4441 and its SIC code is 5211.