Logo Leisurewear South West

What Logo Leisurewear South West does

Logo Leisurewear (South West) Ltd is a private UK garment decoration business incorporated in 2004 and headquartered at Unit 2 Daddon Rise, Clovelly Road Industrial Estate, Bideford, North Devon. The company provides screen printing, embroidery, vinyl, and Direct-to-Garment (DTG) printing services applied to blank and branded apparel, with a stated minimum order quantity of 50 printed garments and capacity to fulfil orders up to 50,000+ units. It operates a combined product catalogue and decoration services model, stocking 100+ apparel brands across 40+ categories including t-shirts, hoodies, workwear, outerwear, sportswear, sustainable/organic ranges, and personal protective equipment sourced from suppliers such as adidas, Nike, Regatta, Fruit of the Loom, Gildan, and Russell Athletic.

The business serves four primary use-case segments: mass participation events (running events, charity walks, community fundraisers), charities (branded fundraising and volunteer apparel), advertising and promotional industries (campaign merchandise), and the fashion industry (decorated apparel for brands and retailers). Pricing is quote-based and not publicly disclosed, with 30-day credit terms available to approved customers and 4% above Barclays Bank Base Rate interest charged on overdue sums. Customers transact through a 'Request Quote' / 'Add to Quote' workflow on the company's own e-commerce webshop at logoleisurewear.yourwebshop.com, supplemented by direct phone (01237 422040) and email ([email protected]) contact.

The company is independently and privately held, with Annette McSherry listed as Director. There is no disclosed venture capital, private equity, parent company, M&A activity, or institutional ownership. Geographic footprint is restricted to the United Kingdom. Reported competitive positioning rests on 20+ years of regional reputation, a Quality Management approach to continuous improvement, specialist use of specialty inks, and a 'total fulfilment' bundle combining garment supply with decoration services across a wide product surface.

Name

Logo Leisurewear South West

Legal name

Logo Leisurewear (South West) Ltd

Website

https://logoleisurewear.yourwebshop.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Logo Leisurewear (South West) Ltd is a UK B2B garment decoration specialist in Bideford offering screen printing, embroidery, vinyl, and DTG printing across 100+ brands and 40+ apparel categories for events, charities, advertising, promotional, and fashion clients, with a 50-garment minimum order and quote-based e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Garment Decoration and Custom Apparel Services

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Garment screen printing
• Embroidery decoration services
• Custom branded apparel
• Promotional workwear
• Printed merchandise supply

Headquarters

HQ city

Bideford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Garment Decoration Services: Core revenue from screen printing and embroidery decoration on garments, serving events, charities, advertising, promotional, and fashion clients. Orders range from 50 to 50,000+ garments. Payment terms include 30 days credit or immediate payment where no credit is granted.
2. Branded Garment Sales: Sale of blank and branded garments including workwear, sportswear, outerwear, and fashion apparel across multiple categories. Products are available for personalisation with logos and designs. Uses a quote-based purchasing model on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Logo Leisurewear South West is a B2B garment decoration company that supplies and customises apparel through screen printing, embroidery, vinyl decoration, and DTG (direct-to-garment) printing. It offers a total fulfilment service combining the supply of blank and branded garments (across 40+ categories and 100+ brands) with in-house decoration, fulfilling orders from 50 to 50,000+ printed garments. The company primarily serves mass participation events, charities, advertising/promotional firms, and fashion brands.

Product overview

Logo Leisurewear South West is a garment textile screen printing and embroidery company established over 20 years ago in Bideford, North Devon. The company operates as a combined product catalog and decoration services business, offering screen printing, embroidery, vinyl decoration, and DTG (Direct-to-Garment) printing services for various garment types. Their product portfolio spans 42 categories including T-Shirts & Vests, Hoodies, Workwear, Sports & Leisure, Outerwear, Sustainable & Organic clothing, and Personal Protection. They stock over 100 branded suppliers including adidas, Nike, Regatta, Fruit of the Loom, Gildan, and Russell Athletic. The company specializes in mass participation events, charities, advertising, promotional and fashion industries, with a minimum order quantity of 50 printed garments per order.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing Services Garment textile screen printing services for apparel decoration, serving mass participation events, charities, advertising, promotional and fashion industries.
• Embroidery Services Professional embroidery decoration services for garments and apparel, providing a high-quality finish for corporatewear, fashion and promotional items.
• Vinyl Decoration Vinyl decoration services for garment customization, offering durable and vibrant prints for various apparel items.
• DTG (Direct-to-Garment) Printing Direct-to-garment printing capability that delivers detailed and colorful designs directly onto garments.
• Branded Workwear and Apparel Supply Total fulfilment service supplying all garment styles including hoodies, jackets, workwear, corporatewear, t-shirts, headwear, and high-visibility garments, combined with decoration services. Products are available for personalisation with logos and designs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Garment Printing: UK garment decoration specialist offering screen printing, embroidery and DTG services on a wide catalogue of apparel. Direct overlap in decoration modalities and B2B target segments.
• Ralawise: UK-based multi-brand apparel wholesaler stocking leading brands (Regatta, Result, Craghoppers) with custom decoration services. Directly comparable supplier+decorator hybrid targeting the same promotional and corporatewear buyers.
• Custom Planet: UK online retailer specialising in custom-printed and embroidered apparel, bags and promotional merchandise for businesses and events. Operates a similar e-commerce-plus-quote model serving charities, events and corporate customers.
• BTC Activewear: UK trade apparel supplier offering decoration services alongside garment distribution to B2B buyers including print shops, promotional product companies and corporate customers. Direct competitor in the same supply-plus-decoration model.
• PenCarrie: One of the UK's largest trade-only apparel decoration wholesalers, combining branded garment supply (150+ brands) with screen print, embroidery and transfer decoration. Highly comparable business model to Logo Leisurewear, operating at much larger scale in the same UK B2B channel.
• Printhut: UK custom apparel printer offering screen printing, embroidery and DTG for businesses, clubs, events and charities. Comparable small-to-mid-sized B2B decoration operation.

Broad incumbents

• Custom Ink: US-headquartered custom apparel and accessories company with a design-driven online platform for groups, events, businesses and schools. Comparable custom-decoration model but operating at significantly larger national scale, primarily in North America.
• 4imprint: Large publicly listed UK and US promotional products distributor offering decorated apparel alongside a vast catalogue of branded merchandise. Overlaps in decorated garment supply for promotional buyers, but operates at significantly broader scale and scope.
• Printful: Global print-on-demand and fulfilment platform offering DTG, embroidery, screen printing and other decoration across apparel. Comparable on decoration modalities but competes via automated, self-serve online ordering rather than quote-based B2B sales.
• Spreadshirt: Global print-on-demand and custom apparel platform operating a marketplace and production network across Europe. Overlaps in custom-printed apparel for events, charities and small businesses but competes via automated self-serve channels rather than UK-focused B2B sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tribe-promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo Leisurewear South West