Signs By Design

What Signs By Design does

Signs By Design is a privately held, single-location sign-making business headquartered at 303 Division Avenue, Grand Forks, North Dakota. Founded in 1996, the company designs, produces, and installs custom decals, commercial decals, banners (from small to XXXL), yard signs, vinyl lettering, channel letters, lighted 'Signcan' signage, custom canvas prints, full-color digital vehicle wraps, and trailer wraps for commercial, industrial, and residential customers in the Greater Grand Forks and Fargo metropolitan areas. The core technology stack is conventional: digital full-color printing, vinyl cutting, and professional installation, supported by an in-house graphic design team that handles custom logo creation and brand development. A differentiator offered in the product line is perforated vinyl window graphics that remain see-through from inside the vehicle. Same-day service on in-stock vinyl is offered for most residential, commercial, and industrial projects, and the company accepts walk-in traffic at its storefront (Mon-Fri 10:00 am to 5:30 pm) as well as phone and email inquiries.

The business operates primarily as a direct-to-consumer, walk-in retail model supplemented by inbound phone and email leads. Revenue is generated from one-time, unit-priced sales of custom signage (decals, banners, yard signs), professional services for vehicle and trailer wrapping (design, print, installation), and fleet/commercial contracts (vehicle numbering, logo application, vinyl lettering). Pricing is fully quote-based and determined at point of sale; no public pricing tiers are listed, and there is no e-commerce or remote fulfillment capability. The company self-describes as offering 'low prices' relative to the regional market. Customer acquisition is conducted through a static company website, Facebook business page, and a Flickr portfolio gallery, with no paid acquisition or formal sales team evident. Through a referral partnership with NuttyHost, the company also resells Custom Website Design, effectively acting as a small ecosystem between physical signage and web presence services. With 1-10 employees, no external funding, no disclosed revenue, and no subsidiaries, the business functions as a stable, founder-led micro-SMB serving a single regional market.

Name

Signs By Design

Website

https://signsbydesigngf.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Signs By Design is a privately held, single-location sign shop in Grand Forks, North Dakota, providing custom decals, vehicle and trailer wraps, banners, vinyl lettering, and lighted signage to commercial and residential customers in the Greater Grand Forks and Fargo areas.

Ownership category

akta.pro rank

Product category

Custom Signage and Vehicle Wraps

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

akta.pro industry

PRIMARYTHAHAHAG

Graphics Production & Large-Format Printing (Banners, Wraps, Signage)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYBPAHAKAN

Wayfinding, Signage & Environmental Graphic Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Custom signage
• Vehicle wraps
• Vinyl decals
• Graphic design
• Commercial printing

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sign and Decal Sales: One-time sales of custom signs, decals, banners, yard signs, and other signage products. Products are sold at point of purchase with pricing based on size, complexity, and materials used.
2. Vehicle and Trailer Wraps: Full-color digital vehicle wraps and trailer wraps sold as complete installation services. Revenue generated from design, printing, and professional installation.
3. Fleet and Commercial Services: Fleet vehicle services including numbering, logo installation, vinyl lettering, and complete vehicle wrapping for business fleets.
4. Custom Graphic Design Services: In-house graphic design team provides custom logo creation, brand development, and custom canvas prints for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Signs By Design is a local signage production company that designs, prints, and installs custom decals, vinyl lettering, vehicle and trailer wraps, banners, yard signs, boat numbers, channel letters, and lighted signs for commercial, industrial, and residential customers in the Grand Forks and Fargo, North Dakota areas. The company provides in-house graphic design for logos and branding and offers same-day service on in-stock vinyl projects. Products are sold directly through a single physical retail location with quote-based pricing.

Product overview

Signs By Design is a local sign-making company offering a portfolio of custom signage and graphic products centered around decals, wraps, and banners. The core offerings include Custom Decals and Commercial Decals (both vinyl-based), Vehicle Wraps and Trailer Wraps, Banners in various sizes, Yard Signs, and Vinyl Lettering. The company provides in-house Custom Logo Design as a complementary service to build brands for application across their product line. Additional offerings include Boat Numbers, Channel Letters, Signcan Lighted Signs, Custom Canvas Prints, and Truck Lettering. Through a partnership with NuttyHost, they also offer Custom Website Design. Same-day service is available on in-stock vinyl projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Decals Custom vinyl decals and signage solutions for commercial and industrial businesses, including fleet vehicle numbering, logo installation, perforated vinyl for vehicle windows, and trailer graphics. Designed for local businesses and fleet operators in the Grand Forks/Fargo area.
• Custom Decals Custom vinyl or digital vinyl decals available in various sizes, designed in-house or printed from customer-provided artwork, suitable for residential and commercial applications. Same-day service available on in-stock vinyl.
• Vehicle Wraps Full-color digital vehicle wraps for cars and trucks that turn vehicles into mobile business advertisements. Includes design, printing, and professional installation. Targeted at local businesses seeking mobile advertising.
• Trailer Wraps Custom graphics and professional wrapping services for trailers to display business branding or advertising content. Targeted at commercial trailer owners and fleet operators.
• Banners Banners ranging from small to XXXL sizes, plus banner flags, for advertising, events, and storefront use. Available for both commercial and residential customers.
• Yard Signs Property management signs and yard signs for residential and commercial property advertising and identification.
• Vinyl Lettering Custom vinyl lettering for vehicles, boats, and business storefronts in various styles and colors, available as personal and commercial vehicle/storefront lettering.
• Truck Lettering Letter and graphic installations on trucks for business identification and advertising. Targeted at commercial truck owners.
• Boat Numbers Custom number graphics for boats in various styles and materials, targeted at individual boat owners.
• Custom Logo Design In-house graphic design service that creates custom logos and brand assets for businesses to apply on signs, decals, and vehicle wraps. Provided as a professional service by the in-house design team.
• Custom Canvas Prints Custom canvas print products for decorative or advertising purposes, offered to residential and commercial customers.
• Channel Letters Illuminated channel letter signage for storefronts and business exteriors, targeted at commercial retail and storefront businesses.
• Signcan Lighted Signs Lighted signage products under the Signcan brand for illuminated business advertising on building exteriors and storefronts.

Quantifiable outcome

• Same-day service on in-stock vinyl available for most residential, commercial, and industrial projects

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Image360: Sign and graphics franchise network offering custom signage, vehicle wraps, and large-format printing to local commercial clients. Directly comparable in scope and target customer, with franchise support that Signs By Design operates without.
• Signs.com: Online-focused custom sign company producing vinyl banners, yard signs, vehicle decals, and business signage with e-commerce ordering. Comparable product set to Signs By Design but distributed purely digitally — represents the e-commerce model Signs By Design has not adopted.
• SpeedPro Imaging: National large-format printing and vehicle wrap franchise specializing in banners, wall murals, fleet wraps, and trade-show graphics. Directly comparable to the vehicle-wrap and large-format printing side of Signs By Design's business, with similar production technology.
• Signarama: Global franchise sign company producing banners, vehicle wraps, window graphics, and custom signs for small and mid-sized businesses. Closely aligned business model and customer base to Signs By Design, with significantly greater geographic reach and franchise-driven marketing infrastructure.
• FASTSIGNS: National franchise network of sign and graphic solutions providers offering vehicle wraps, banners, decals, channel letters, and custom signage to commercial clients. Directly comparable to Signs By Design across nearly every product category, but operating at scale with standardized pricing and centralized brand power.
• Minuteman Press: Local franchise print and signage centers producing banners, signs, decals, and vehicle graphics for small businesses. Closely comparable in scale and customer type to Signs By Design, with the added marketing infrastructure of a national franchise system.

Broad incumbents

• 4imprint: Large promotional products and signage distributor offering banners, yard signs, vehicle decals, and trade-show signage via online ordering. Overlaps with Signs By Design on commodity signage but operates as a national catalog/distributor rather than a local install shop.
• VistaPrint: Large online print and marketing-services platform offering business cards, signage, banners, vehicle decals, and promotional products. Overlaps with Signs By Design on decals, banners, and basic signage, but serves a national SMB audience at scale with fully digital ordering.

Regional players

• Allegra Marketing Print Mail: Local marketing, print, and sign franchise operating across North American markets. Comparable to Signs By Design in offering small-format and large-format signage alongside graphic design services to local commercial clients, but typically bundled with print and direct-mail capabilities.

Emerging players

• Wrapix: Specialty vehicle-wrap and vinyl graphics shop producing partial and full vehicle wraps for commercial fleets. Comparable specifically to Signs By Design's vehicle-wrap service line, with similar production technology and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SignsbyDesigngf
• LinkedInlinkedin.com/company/signs-by-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signs By Design