Mexma Food

What Mexma Food does

Mexma Food B.V. is a Dutch tortilla and wrap manufacturer founded in 2007 and headquartered in Kerkrade, Netherlands, near the German and Belgian borders. The company produces an extensive range of flour tortillas and wraps, including wheat, whole wheat, high-protein, dürüm, multigrain, 35%-vegetable, and herb variants in diameters from 15cm to 30cm. Its three product lines are custom retail private label manufacturing (the primary segment), food service supply in ambient and frozen formats, and its own consumer sub-brand IT'ZA. Operations are supported by an advanced production facility completed in a new building in 2022, HACCP-tracked processes, IFS Higher Level certification, and Halal/Kosher compliance for part of the assortment.

The company operates a B2B wholesale model, pricing ex-works in euros on a quote-based, multi-year contractual basis, with revenue derived from product sales to retail chains, food service operators, and through IT'ZA retail channels across Europe and beyond. Vertical integration is a structural feature: Mexma is part of the Dossche Group, with sister company Dossche Mills supplying wheat (including a 25% CO2-reduced low-carbon flour) and sister company Gourmand Pastries sharing exhibition and rebranding activity. The company markets primarily through major European trade fairs (PLMA, ANUGA, SIAL), a multilingual corporate website, and a dedicated recruitment portal.

Recent strategic activity centers on product innovation and international repositioning. In 2024 Mexma rebranded with a new logo designed for global kitchen use rather than Tex-Mex imagery, launched CO2-reduced wraps and dürüm tortillas, added high-protein variants, and achieved IFS Higher Level certification. 2025 has brought an IT'ZA Dürüm XL retail extension. The company has no external venture capital or private equity investment evidenced and operates as a privately held entity within the family-controlled Dossche Group.

Name

Mexma Food

Legal name

Mexma Food B.V.

Website

https://mexmafood.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mexma Food B.V. is a Dutch tortilla and wrap manufacturer serving European retailers via private label, food service operators, and its IT'ZA consumer brand, with IFS-certified production and vertical wheat supply from Dossche Group.

Ownership category

akta.pro rank

Product category

Tortilla and Wrap Manufacturing

NAICS

Tortilla Manufacturing (31183), Tortilla Manufacturing (311830)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

akta.pro secondary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

Keywords

• Tortilla manufacturing
• Flour tortilla production
• Private label wraps
• Food service tortillas
• Flatbread production

Headquarters

HQ city

Kerkrade

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tortilla and Wrap Sales: Manufactures and distributes tortillas and wraps under private label arrangements with retailers and for food service operators. Products are sold in bulk quantities. Revenue is generated through product sales with pricing based on order specifications and volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mexma Food manufactures and distributes tortillas and wraps across three product lines: Retail Private Label (custom-branded tortillas in 15cm–30cm sizes with various flavors and functional properties for retail chains), Food Service (ambient and frozen, preservative-free tortillas in 8–18 wrap packages for hospitality operators), and IT'ZA (the company's own consumer brand in reclosable packaging). The product assortment spans wheat, whole grain, high-protein, dürüm, multigrain, 35% vegetable, and herb-flavored tortillas.

Product overview

Mexma Food is a tortilla manufacturer offering three main product lines: IT'ZA (their proprietary house brand), Retail Private Label (custom branded products for retailers), and Food Service (products for food service businesses). The company produces an extensive range of tortillas and wraps ranging from traditional wheat tortillas to 100% whole grain, high-protein, dürüm, multigrain, 35% vegetable, and various herb and flavor varieties. Products are exported across Europe and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• IT'ZA: Mexma Food's own brand available in various flavours and diameters, including whole wheat, high protein, and dürüm tortillas ranging from 6 to 8 wraps per reclosable package.

Products and services

• Retail Private Label Tortillas Custom-manufactured tortilla and wrap products sold under retailer brand names for European retail chains. Sizes range from 15cm to 30cm with flavors including original wheat, whole wheat, beetroot, carrot, tomato, and corn, with functional properties such as high protein, Nutri-Score, palm-free, high fiber, 35% vegetables, vegan, and low carbon flour.
• Food Service Tortillas and Wraps Bulk tortilla and wrap products for hospitality, restaurant, hotel, catering, and institutional food service operators. Available in ambient and frozen preservative-free formats with 8 to 18 wraps per package in various diameters, intended for high-volume professional food preparation.
• IT'ZA Consumer Brand Tortillas Mexma Food's own consumer-facing brand of tortillas and wraps sold through supermarkets and food stores across Europe. Available in flavors including 100% whole wheat, high protein, and dürüm, in packs of 6–8 wraps with reclosable packaging for home use.
• CO2 Reduced Tortilla Wraps Tortilla wraps produced with sustainable low-carbon wheat flour, achieving a 15% CO2 reduction versus conventional flour. Manufactured using wheat supplied by sister company Dossche Mills under the Dossche Group's sustainability program.
• High Protein Tortillas High protein tortilla variants in plain wheat and whole wheat formulations, developed as a protein- and fiber-rich alternative to traditional tortillas. Targeted at consumers seeking healthier meal options.

Quantifiable outcome

• 16% plastic reduction per pack achieved through packaging optimization
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Dossche MillscoreStrategic or Co-development PartnerDossche Mills is one of the largest European players in the wheat market. This collaboration guarantees product control from field to customer and provides access to sustainable wheat flour with 25% CO2 reduction. Dossche Mills is a sister company within the Dossche Group, ensuring tight integration and quality control throughout the supply chain.
• Gourmand PastriescoreStrategic or Co-development PartnerSister company within Serafien Bakery (part of Dossche Group). Collaboration on rebranding initiative in 2024 and joint exhibition at SIAL trade fair in Paris. Both companies share resources and expertise within the group structure.
• Dossche GroupcoreStrategic or Co-development PartnerParent company of Mexma Food. Mexma is part of Dossche Group, which also owns Dossche Mills (wheat supplier), Gourmand Pastries, and Serafien Bakery. The group provides strategic direction, shared resources, and operational synergies across member companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aryzta: Swiss-listed industrial bakery group with broad European foodservice and retail presence in breads, buns, and adjacent baked goods. Comparable in serving European foodservice operators at scale, but with a much broader bakery portfolio than Mexma's tortilla specialization.
• Grupo Bimbo: The world's largest bakery company and parent of Mission Foods, with extensive European operations. Comparable as a major industrial bakery group whose tortilla and wrap business competes with Mexma at scale, though it operates across a far broader product portfolio.
• Delifrance: European bakery and foodservice operator (formerly part of the GrandMère group, now Le Duff) producing breads, viennoiserie, and snack items for foodservice and retail. Comparable in European B2B foodservice bakery supply, though focused more on traditional French bakery categories than tortillas.
• Old El Paso (General Mills): A flagship General Mills brand for tortillas, kits, and wraps with broad European grocery distribution. Comparable product category and retail customer base, but operates as a large incumbent CPG brand rather than a specialist private label manufacturer.

Direct peers

• Greeny's: UK-based manufacturer of wraps, tortillas, and flatbreads for retail private label and foodservice. Closely comparable as a B2B tortilla and wrap specialist with similar customer mix, primarily serving UK and Irish retailers.
• La Tortilla Factory: US-based specialty tortilla manufacturer known for high-protein, low-carb, and organic wraps, with private label capabilities. Comparable in its focus on health-positioned tortilla innovation and private label manufacturing for retailers, though geographically concentrated in North America.
• Discovery Foods: UK-based foodservice and retail supplier of wraps, tortillas, and Mexican-inspired products. Directly comparable B2B foodservice/private label tortilla model serving UK and European customers, overlapping with Mexma's food service segment.
• Toufayan Bakeries: US family-owned specialty bakery producing wraps, pita, and tortillas for retail and foodservice. Comparable as a mid-sized multi-generational manufacturer serving private label and branded customers with similar B2B wholesale model.
• Mission Foods (Grupo Bimbo): The world's largest tortilla manufacturer and part of Grupo Bimbo, with significant operations across Europe. Directly comparable as a B2B tortilla and wrap manufacturer serving retail private label and foodservice, but at vastly greater global scale than Mexma.

Emerging players

• Bfree Foods: Specialty wrap and roll manufacturer focused on gluten-free, vegan, and allergen-free products across European retail. Comparable in wrap product focus and health-positioned product development, but differentiates on free-from attributes rather than the mainstream wheat tortilla space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MexmaFood
• LinkedInlinkedin.com/company/itza---mexma-food-bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mexma Food