What Launch Europe does

LAUNCH Europe GmbH is a German automotive workshop equipment distributor and service platform operator, headquartered in Kerpen near Cologne. Founded in 2003, the company is the European distribution subsidiary of LAUNCH Tech Co. Ltd., a Chinese manufacturer founded in 1992 that markets itself as a global leader in electronic and mechanical workshop equipment. LAUNCH Europe supplies professional automotive workshops and service centers across the DACH region (Germany, Austria, Switzerland) with diagnostic systems, workshop lifts, and service tools.

The core product architecture is a platform-plus-modules stack. The platform is the X-431 series of professional diagnostic devices (X-431 EURO, EURO LINK, EURO TURBO II), which features remote diagnostic capabilities. Add-on modules include the X-431 ADAS PRO+ V2 digital ADAS calibration system with 4K display and the X-613 wireless 3D axle measurement system for wheel alignment. Workshop equipment covers two-post, four-post, and scissor lifts (TLT series). Service equipment includes climate service units, transmission flush devices, ATF adapters, and tire pressure monitoring systems (RDKS). High-voltage diagnostic solutions target the hybrid and electric vehicle servicing market. Layered software and service platforms comprise the HaynesPro vehicle database, SDS Smarter Diagnose Service for remote diagnostics, LAUNCH CloudPrint for workshop documentation, a Security Gateway, a Digital Service Booklet, the Skills Academy training platform, and a motorcycle software extension.

The business model combines hardware sales of diagnostic devices, workshop lifts, and service tools with recurring software and database subscriptions (software updates, HaynesPro) and managed services (SDS remote diagnostics). Pricing is not publicly disclosed and is generally quote-based, with a transactional e-commerce storefront (launch-europe-shop.de) supporting direct purchases. The go-to-market combines dedicated regional sales managers covering German territories, a network of certified distribution partners (CAR, CARAT, AAG, Matthies, WMSE), and direct e-commerce. Customer concentration is fragmented across SMB and enterprise automotive workshop accounts; no customer logos are publicly disclosed.

Name

Launch Europe

Legal name

LAUNCH Europe GmbH

Website

https://launch-europe.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

LAUNCH Europe GmbH is a German automotive workshop equipment distributor and the European subsidiary of LAUNCH Tech Co. Ltd., supplying DACH-region workshops with X-431 diagnostic devices, ADAS calibration and 3D wheel alignment systems, workshop lifts, and related service tools and software platforms.

Ownership category

akta.pro rank

Product category

Automotive Diagnostic and Workshop Equipment

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

akta.pro secondary industries

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA), Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive diagnostic equipment
• Vehicle diagnostic systems
• Workshop lifting equipment
• ADAS calibration systems
• Tire pressure monitoring tools

Headquarters

HQ city

Kerpen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Equipment Sales: Sale of professional automotive diagnostic devices including X-431 series diagnostic tools, ADAS calibration systems, and wheel alignment equipment.
2. Workshop Equipment Sales: Sale of workshop lifting equipment including 2-column, 4-column, and scissor lifts for automotive workshops.
3. Service Equipment Sales: Sale of climate service units, transmission flush devices, ATF adapters, tire pressure monitoring systems (RDKS), and sensors.
4. Software and Database Subscriptions: Software updates, HaynesPro vehicle database access, and digital service solutions.
5. SDS Remote Diagnostic Services: Smarter Diagnose Service providing remote diagnostic support for workshops.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LAUNCH Europe supplies and distributes professional automotive workshop equipment including the X-431 series diagnostic devices, ADAS calibration systems, wireless 3D wheel alignment systems, high-voltage diagnostics for electric and hybrid vehicles, climate and transmission service equipment, vehicle lifts (2-column, 4-column, scissor), and tire pressure monitoring tools. The company also offers supporting software and service platforms such as SDS remote diagnostics, CloudPrint, the Security Gateway, the HaynesPro vehicle database, and the Skills Academy training program to automotive workshops and service centers primarily across the DACH region.

Product overview

LAUNCH Europe is a provider of professional automotive workshop equipment, operating as a platform-plus-modules architecture. The core product line centers on the X-431 series diagnostic devices (X-431 EURO, X-431 EURO LINK, X-431 EURO TURBO II), supplemented by calibration and measurement add-on modules including X-431 ADAS PRO+ V2 and X-613 wireless 3D axle measurement system. Service equipment includes VALUE-601A/601YF climate service devices, CAT-601 S transmission flush equipment, and tire service tools (RDKS, RF-Sensors, TTM313). Workshop equipment encompasses 2-column, 4-column, and scissor lifts (TLT series). Supporting service platforms include SDS remote diagnostics, LAUNCH CloudPrint, Security Gateway, Digital Service Booklet, and Skills Academy training platform. A HaynesPro vehicle database provides repair information. All products are distributed through a partner network across DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• X-431 Series: Professional diagnostic devices including X-431 EURO, X-431 EURO LINK, and X-431 EURO TURBO II.
• SDS
• LAUNCH CloudPrint
• Skills Academy

Products and services

• X-431 EURO Series Diagnostic Devices Professional automotive diagnostic device family (X-431 EURO, X-431 EURO LINK, X-431 EURO TURBO II) offering revolutionary diagnostic software with remote diagnosis capability for professional workshops and service centers.
• X-431 ADAS PRO+ V2 ADAS Calibration System Digital ADAS calibration system featuring 4K display and board-free operation, designed for calibrating Advanced Driver Assistance Systems in modern vehicles at professional workshops.
• X-613 Wireless 3D Wheel Alignment System Wireless 3D axle measurement system for precise wheel alignment diagnostics at professional automotive workshops.
• VALUE-601A / 601YF Climate Service Device Climate service unit for air conditioning service and maintenance of vehicle HVAC systems in professional workshops.
• CAT-601 S Clean Gear Transmission Flush Device Transmission flush device for automatic transmission service and fluid replacement in professional automotive workshops.
• TLT Series Vehicle Lifts Professional workshop lifting equipment including TLT-235 SBA 2-column lift, TLT-450 JA 4-column lift, and scissor lifts (TLT-330 A, TLT-330 M, TLT-640 A, TLT-855 A) for vehicle lifting in automotive workshops.
• RDKS Tire Pressure Monitoring System Tools Tire Pressure Monitoring System diagnostic tools for TPMS sensor diagnosis and programming, accompanied by RF sensors and the TTM313 tire tread depth measuring device for comprehensive tire service in workshops.
• Motorcycle Diagnostic Software Software extension for the X-431 diagnostic series enabling motorcycle diagnostics, including 9 adapters for motorcycle applications at professional workshops.
• HaynesPro Vehicle Database Vehicle database by HaynesPro providing repair and maintenance information, technical specifications, and service data for professional workshops.
• SDS - Smarter Diagnose Service Remote diagnostic service enabling problem resolution without time loss and providing efficient technical support hotline for smooth workshop operations.
• LAUNCH CloudPrint Cloud-based printing platform for workshop documentation, service reports, and operational print jobs.
• Security Gateway / SGW Platform Security gateway platform providing secure access to vehicle diagnostic data and services for workshop systems.
• Digital Service Booklet (Digitales Serviceheft) Digital service booklet for documenting and managing vehicle service history at professional workshops.
• Skills Academy Training and skills development platform offering education for automotive professionals on diagnostic and workshop equipment.

Quantifiable outcome

• Problem-solving without time loss through remote diagnostics
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• CAR (Vertriebspartner)coreChannel Partner/ Reseller/ DistributorCAR is one of LAUNCH Europe's certified distribution partners, reselling LAUNCH workshop equipment and diagnostic products to automotive workshops in the German market.
• CARAT (Vertriebspartner)coreChannel Partner/ Reseller/ DistributorCARAT is a certified distribution partner of LAUNCH Europe, distributing automotive workshop equipment and diagnostic solutions to service centers.
• AAG (Vertriebspartner)coreChannel Partner/ Reseller/ DistributorAAG is listed as a distribution partner for LAUNCH Europe workshop equipment products.
• Matthies (Vertriebspartner)coreChannel Partner/ Reseller/ DistributorMatthies is a certified partner distributing LAUNCH Europe diagnostic and workshop equipment products.
• WMSE (Vertriebspartner)coreChannel Partner/ Reseller/ DistributorWMSE serves as a distribution partner for LAUNCH Europe workshop equipment and diagnostic solutions.
• HaynesProstrategicTechnology or IntegrationLAUNCH Europe integrates the HaynesPro vehicle database into its diagnostic ecosystem, providing workshops with comprehensive vehicle data, repair information, and technical specifications.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hella Gutmann Solutions: Hella Gutmann is a primary direct competitor, manufacturing professional diagnostic devices (mega macs series) and ADAS calibration equipment for European workshops, serving the same automotive service center customers as LAUNCH Europe.
• Texa S.p.A. Texa is an Italian-headquartered competitor producing the Axone and Navigator diagnostic platforms, plus ADAS calibration and workshop equipment for European markets, competing head-to-head with LAUNCH Europe's X-431 offering.
• Autel Intelligent Technology: Autel is a Chinese competitor producing MaxiSys diagnostic tablets, ADAS calibration systems (IA800), and wheel alignment equipment, competing directly with LAUNCH in both home and European markets.
• AVL DiTEST: AVL DiTEST is an Austria-based specialist in vehicle diagnostics, emissions testing, and ADAS calibration, competing with LAUNCH Europe's X-431 platform in the DACH professional workshop market.
• Hunter Engineering Company: Hunter Engineering is a global leader in wheel alignment systems (HawkEye Elite), ADAS targets, and integrated diagnostics, directly comparable to LAUNCH Europe's X-613 3D wheel alignment and ADAS calibration offerings.

Regional players

• ATE (Continental Aftermarket): Continental's ATE brake service brand supplies workshop diagnostic and brake service equipment across Europe, partially overlapping LAUNCH Europe's diagnostic and service equipment categories for the same DACH workshop customers.

Broad incumbents

• Würth Automotive: Würth distributes a broad range of workshop equipment and consumables to German-speaking workshops, sharing LAUNCH Europe's go-to-market through professional installers and overlapping in tire service, lifting, and diagnostic tools.
• Mahle Aftermarket: Mahle's aftermarket division supplies workshop equipment including diagnostic tools, AC service units, and fluid management devices, overlapping with LAUNCH's climate service and ATF product lines and competing for the same workshop buyer.
• Bosch Automotive Service Solutions: Bosch's automotive aftermarket division is the dominant European supplier of diagnostic equipment (e.g., KTS series), workshop tools, and service solutions, directly overlapping with LAUNCH Europe's diagnostic device and ADAS calibration offerings across the same DACH workshop customer base.
• Snap-on Incorporated: Snap-on provides professional diagnostic and workshop tools (MODIS, Solus) across global automotive aftermarket, with established European distribution, overlapping with LAUNCH's professional diagnostics and workshop equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LaunchEurope_DE
• YouTubeyoutube.com/channel/UCiy-07gxWcJGfk0NOoOjaCw
• Facebookfacebook.com/LaunchEurope
• Instagraminstagram.com/launcheurope_dach
• LinkedInlinkedin.com/company/launcheurope-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Europe