Zicam, LLC

What Zicam, LLC does

Zicam, LLC is a US-based over-the-counter homeopathic pharmaceutical brand wholly owned by Church & Dwight Co., Inc. (NYSE: CHD). Founded in 1999 and headquartered in Bridgewater, New Jersey, the company produces, markets, and distributes a portfolio of consumer health products centered on its proprietary "Cold Shortening" formulations, which use zinc-based homeopathic preparations (Zincum aceticum and Zincum gluconicum) to claim a reduction in the duration of the common cold when taken at the first sign of symptoms. The product line spans multiple delivery formats: quick-dissolve RapidMelts tablets in five flavor variations including elderberry-citrus and sugar-free Ultra variants, a no-drip cold-shortening nasal spray, cotton-tipped cold-remedy nasal swabs with patented gel delivery, medicated fruit drops in three flavors, and wild cherry throat lozenges.

The technology stack combines homeopathic zinc formulations with patented delivery hardware — specifically the No-Drip Liquid Nasal Spray and the Nasal AllClear Triple-Action swab system. Supporting categories include a homeopathic Allergy Relief nasal spray, FDA-monograph oxymetazoline-based 12-hour nasal decongestants (Extreme Congestion Relief and Intense Sinus Relief), a triple-action Nasal AllClear cleanser, and a Daily Immune Support gummy containing zinc, vitamin C, and vitamin D. All products carry the standard homeopathic disclaimer that claims are based on traditional homeopathic practice, not accepted medical evidence and have not been FDA evaluated. The brand has been subject to two voluntary recalls: a 2009 recall of original nasal spray and swab products over reports of loss of smell, followed by reformulation; and a currently active recall of nasal swab products with relaunch under a blue-sealed carton to differentiate reformulated stock.

Zicam generates revenue through one-time unit sales under a pay-as-you-go pricing model set by individual retailers. Distribution covers mass (Walmart, Target), drug (CVS, Walgreens, Rite Aid), grocery (Kroger, Safeway, Albertsons, Publix, H-E-B, Wegmans, regional chains), club (Costco, BJ's), and e-commerce (Amazon, buy.zicam.com). The customer base is the mass US adult consumer, segmented horizontally by use case — cold shortening (primary), allergy relief, nasal and sinus relief, and daily immune support — with no enterprise or vertical concentration. Brand-level revenue is not separately disclosed within Church & Dwight's consolidated filings.

Name

Zicam, LLC

Legal name

Zicam, LLC

Website

https://zicam.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Zicam, LLC is a US over-the-counter homeopathic pharmaceutical brand owned by Church & Dwight, producing zinc-based cold-shortening products — RapidMelts tablets, nasal sprays, nasal swabs, medicated fruit drops, and lozenges — for mass-market consumers seeking cold, allergy, and sinus relief.

Ownership category

akta.pro rank

Product category

Over-the-counter cold and allergy remedies

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Cold, Flu & Cough Remedies (HLAIADAB)

akta.pro secondary industries

Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC), Vitamins, Minerals & Supplements (VMS) (HLAIADAN), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Over-the-counter remedies
• Cold shortening products
• Homeopathic medications
• Nasal decongestant sprays
• Immune support supplements

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. OTC Consumer Health Products: One-time purchase model for over-the-counter homeopathic cold remedy and allergy relief products sold through retail and e-commerce channels.
2. Nasal Decongestant Products: 12-hour nasal decongestant sprays (Extreme Congestion Relief, Intense Sinus Relief) providing temporary relief of nasal congestion.
3. Daily Immune Support Supplements: Dietary supplement gummies with zinc, vitamin C, and vitamin D for daily immune support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Zicam, LLC manufactures and markets a portfolio of over-the-counter homeopathic cold, allergy, and sinus relief products centered on zinc-based formulations designed to shorten the duration of the common cold when taken at the first sign of symptoms. The product line includes quick-dissolve tablets (RapidMelts), nasal sprays, nasal swabs, medicated fruit drops, lozenges, multi-symptom cold and flu tablets, nasal decongestants, and daily immune support gummies, sold under the Zicam brand through mass retail, drug, grocery, club, and online channels.

Product overview

Zicam is a homeopathic over-the-counter medication brand owned by Church & Dwight Co., Inc., offering a portfolio of cold, allergy, and sinus relief products. The core product line centers on Cold Shortening products (RapidMelts tablets in multiple flavors including Citrus, Elderberry Citrus, Cherry, Lemon Lime with Echinacea, and Ultra versions in Orange Cream and Cherry; plus Nasal Spray, Nasal Swabs, Medicated Fruit Drops in Assorted Fruit/Elderberry/Ultimate Orange flavors, and Wild Cherry Lozenges) that use zinc as the active ingredient to shorten cold duration when taken at the first sign. Supporting product lines include Cold & Flu-Like Symptoms treatment (with Echinacea and Sambucus), Daily Immune Support gummies (with Zinc, Vitamin C, and Vitamin D), Nasal Health products (Nasal AllClear triple-action cleanser), Nasal Congestion Relief products (Extreme Congestion Relief and Intense Sinus Relief with oxymetazoline), and Allergy Relief nasal spray. The products are marketed as alternatives to conventional cold medicines that mask symptoms, instead claiming to help shorten cold duration.

Differentiator

Problem solved

Functional benefit

Brands

• Zicam Cold Remedy: Homeopathic cold remedy products made with zinc to shorten colds when taken at the first sign
• Zicam Allergy Relief
• Zicam Nasal Decongestants
• Zicam Daily Immune Support

Products and services

• RapidMelts - Elderberry Citrus Quick-dissolve homeopathic tablets made with zinc and Sambucus nigra (elderberry) designed to shorten cold duration and help relieve cold symptoms when taken at the first sign. Non-drowsy and intended for adult and teen consumers.
• RapidMelts - Citrus Homeopathic quick-dissolve zinc tablets in citrus flavor that shorten the duration of the common cold when taken at the first sign of symptoms. Non-drowsy and non-habit forming for adults and children aged 12 and over.
• RapidMelts - Cherry Homeopathic quick-dissolve zinc tablets in cherry flavor that shorten the duration of the common cold when taken at the first sign. Non-drowsy formulation for consumers aged 12+.
• RapidMelts - Lemon Lime with Echinacea Quick-dissolve lemon-lime flavor tablets containing zinc and echinacea intended to shorten cold duration and help relieve stuffy nose when taken at the first sign. For adult and teen consumers.
• RapidMelts - Original + Nighttime Combo Pack Combo pack containing 20 non-drowsy Original RapidMelts in Citrus flavor and 5 Nighttime RapidMelts with chamomilla in Concord Grape flavor; both contain zinc to shorten cold duration and the nighttime variant supports occasional sleeplessness.
• Ultra RapidMelts - Orange Cream Sugar-free and dye-free quick-dissolve zinc tablets in orange cream flavor that shorten cold duration when taken at the first sign of symptoms. For consumers seeking reduced-sugar formulations.
• Ultra RapidMelts - Cherry Sugar-free and dye-free quick-dissolve zinc tablets in cherry flavor that shorten cold duration when taken at the first sign of symptoms. For consumers seeking reduced-sugar formulations.
• Medicated Fruit Drops - Assorted Fruit

Quantifiable outcome

• Reduces duration of common cold when taken at first sign
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sudafed (Johnson & Johnson): J&J's decongestant powerhouse (pseudoephedrine/phenylephrine). Competes with Zicam's Extreme Congestion Relief and Intense Sinus Relief nasal decongestant SKUs at the same retailers.
• Claritin: Bayer's leading non-drowsy OTC allergy brand. Competes with Zicam's Allergy Relief nasal spray and broader allergy-occasion share of throat in drug and grocery.
• Tylenol Cold: Johnson & Johnson's Tylenol Cold line leverages the dominant Tylenol analgesic brand to extend into multi-symptom cold remedies. Competes with Zicam for cold-occasion purchase but sits within a much broader analgesics/Rx-to-OTC franchise.

Direct peers

• Cold-EEZE: Direct zinc-based cold-shortening lozenge competitor with the closest product-mechanic overlap to Zicam. Smaller scale but mirrors Zicam's zinc-duration-reduction claim, making it the most format-and-claim-comparable peer.
• Theraflu: Haleon-owned multi-symptom cold/flu brand sold as hot-drink powders and caplets. Competes with Zicam in the cold-shortening/cold-treatment consumer occasion at major drug and grocery chains.
• Mucinex: Owned by Reckitt Benckiser, Mucinex is a leading OTC cold/cough brand built around guaifenesin expectorants and multi-symptom combinations. Directly competes with Zicam for cold/cough shelf space at the same major drug and grocery retailers.
• NyQuil / DayQuil: Vicks-branded cold/cough/flu remedies owned by Procter & Gamble. NyQuil/DayQuil are top-selling multi-symptom cold/flu SKUs that compete head-to-head with Zicam for cold-season share of throat in the same retailers.
• Ricola: Swiss herbal throat-lozenge brand sold at mass, drug, and grocery. Directly comparable to Zicam's Wild Cherry Lozenges and broader cough/sore-throat occasion.

Emerging players

• Emergen-C: Pfizer/Alacer-owned immune-support effervescent powder brand. Overlaps with Zicam's immune-support positioning and competes for the daily/seasonal immune supplement purchase occasion.
• Airborne: Immune-support supplement brand (effervescent tablets, gummies, powders) now owned by Bayer. Competes with Zicam's Daily Immune Support gummies and the broader immune-support occasion.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zicam, LLC