Airborne
Airborne is a Reckitt-owned brand of over-the-counter immune support dietary supplements sold in gummy, effervescent, and chewable formats to health-conscious consumers and families in the United States and China through retail, e-commerce, and loyalty channels.
- Company typePrivate
- Founded-
- HeadquartersNutley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Airborne does
Airborne is an over-the-counter immune support dietary supplement brand owned by RB Health (US) LLC, a subsidiary of UK-based consumer goods conglomerate Reckitt (Reckitt Benckiser Group plc). The brand's core technology is a proprietary seven-ingredient formulation combining vitamin C, vitamin D, Zinc, vitamin A, vitamin E, Selenium, and Manganese, with the latest formula positioned against competitor Emergen-C Immune+ on higher Zinc and 50% more vitamin D. Products are offered across four delivery formats — gummies, effervescent tablets, chewables, and a dedicated Kids line — and under sub-brands including Airborne Gummies, Airborne Effervescent, Airborne Chewables, and Airborne Kids, with flavor variants such as Very Berry and Elderberry.
The company operates a direct-to-consumer model selling through the Schiff Vitamins e-commerce storefront, major US retail chains, and international distributors in markets including China. It targets health-conscious consumers and families seeking convenient daily immune support, with marketing executed through Facebook and Instagram organic social, a Schiff Wellness content blog covering immune, digestive, joint, brain, and omega-3 topics, and the Schiff Rewards loyalty program. Airborne claims the #1 market position in immune support gummy, chewable, and effervescent formats based on unit sales for the 52 weeks through March 2, 2024. The brand is headquartered within Reckitt's US health operations at Nutley, New Jersey (PO Box 63), and operates with no independent funding, no standalone executive team disclosure, and no software or AI technology layer — functioning as a formulated-product brand within Reckitt's broader consumer health portfolio that also includes Move Free, Neuriva, MegaRed, and Digestive Advantage.
Airborne firmographics
Firmographics- Name
- Airborne
- Legal name
- RB Health (US) LLC
- Website
- https://airbornehealth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Airborne is a Reckitt-owned brand of over-the-counter immune support dietary supplements sold in gummy, effervescent, and chewable formats to health-conscious consumers and families in the United States and China through retail, e-commerce, and loyalty channels.
- Ownership category
- akta.pro rank
Airborne industry classification
Industry- Product category
- Immune Support Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Children’s Vitamins & Supplements (CRADAGAJ)
Keywords
Where Airborne is headquartered
LocationHeadquarters
- HQ city
- Nutley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Airborne business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Consumer Health Supplements Sales: Direct sales of immune support supplements through multiple product formats including gummies, effervescent tablets, and chewables, sold through retail and e-commerce channels to health-conscious consumers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Airborne product offering
Product offeringCore offering
Airborne sells over-the-counter immune support dietary supplements in multiple delivery formats — gummies, effervescent tablets, and chewables — plus a dedicated kids line. The flagship formula combines seven vitamins and minerals (vitamin C, vitamin D, Zinc, vitamin A, vitamin E, Selenium, and Manganese) at higher Zinc and 50% more vitamin D levels than competing Emergen-C Immune+. Products are sold direct-to-consumer via SchiffVitamins.com and through major retail and health/wellness stores in the U.S. and China.
Product overview
Airborne is a brand of immune support dietary supplements under Schiff Vitamins (owned by Reckitt). The product portfolio includes gummies, effervescent tablets, chewables, and kids-formulated supplements. The brand positions itself as the #1 Immune Support Gummy, Effervescent, and Chewable Brand based on unit sales. The core products include Assorted Fruit Flavored Gummies, Very Berry Effervescent, Elderberry Effervescent Tablets, and Kids Gummies. A new Complete Formula offering has been introduced with seven ingredients (vitamin C, vitamin D, Zinc, vitamin A, vitamin E, Selenium, Manganese) as their most comprehensive immune support option.
Differentiator
Problem solved
Functional benefit
Brands
- Airborne Gummies: Immune support gummy supplements in assorted fruit flavors, featuring 750mg of vitamin C and minerals/herbs.
- Airborne Effervescent
- Airborne Chewables
- Airborne Kids
- Airborne Immune Support Formula
Products and services
- Assorted Fruit Flavored Immune Support Gummies
- Very Berry Immune Support Effervescent
- Kids Assorted Fruit Flavored Immune Support Gummies
- Elderberry Immune Support Effervescent Tablets
- Immune Support Formula (Complete Formula)
Quantifiable outcome
- #1 Immune Support Gummy, Chewable, and Effervescent Brand based on unit sales (L52W through 03/02/2024)
Companies that use Airborne
Customer profileSegments2 records
Ideal customer profiles2 records
Airborne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Airborne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reckitt (RB Health (US) LLC)coreRB Health (US) LLC is the parent company and owner of the Airborne brand as part of the Reckitt portfolio. Airborne operates as a subsidiary brand under the Schiff Vitamins umbrella within Reckitt's consumer health division.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Airborne competitors and assessment
Company assessmentDirect peers
- Olly: Unilever-owned gummy vitamin and supplement brand focused on wellness occasions including immunity. Competes with Airborne directly in the immune gummy SKU set and in the broader functional gummy supplement shelf.
- Vitafusion: Church & Dwight-owned leading gummy vitamin brand sold across mass-market retail. Direct format competitor to Airborne's gummy immune products in shelf space and consumer usage occasions.
- Sambucol: Elderberry-based immune support product line sold in gummies, syrups, and lozenges. Closest competitor to Airborne's elderberry-effervescent SKU in the 'natural immune' positioning sub-segment.
- Emergen-C: Alacer/Pfizer-owned effervescent immune support brand. Airborne explicitly benchmarks against Emergen-C Immune+, making it the most direct head-to-head competitor in the immune support effervescent format.
- Zarbee's Naturals: Johnson & Johnson-owned brand focused on immune and family wellness products including gummies and syrups. Strong overlap with Airborne in family immune support and children's supplement segments.
Broad incumbents
- Nature Made: Otsuka-owned mass-market vitamin and supplement brand sold broadly across mass and drug channels. Competes with Airborne in the same shelf via immune products but with a much broader portfolio of vitamins/minerals.
- Nature's Way: Schwabe Group-owned broad dietary supplement brand with strong immune support and herbal positioning. Broader portfolio than Airborne but competes in the same immune supplement shelf at mass retailers.
- Centrum: Haleon-owned (formerly Pfizer Consumer Healthcare) mass-market multivitamin brand. Overlaps with Airborne in mass and drug retail shelves but anchored in daily multivitamins rather than single-condition immune positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Airborne social profiles
Digital presenceAirborne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airborne leadership team
Management profileNumber of profiles
Airborne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airborne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airborne
What does Airborne do?
Airborne sells over-the-counter immune support dietary supplements in multiple delivery formats — gummies, effervescent tablets, and chewables — plus a dedicated kids line. The flagship formula combines seven vitamins and minerals (vitamin C, vitamin D, Zinc, vitamin A, vitamin E, Selenium, and Manganese) at higher Zinc and 50% more vitamin D levels than competing Emergen-C Immune+. Products are sold direct-to-consumer via SchiffVitamins.com and through major retail and health/wellness stores in the U.S. and China.
Is Airborne a public or private company?
Airborne is a private company. It is classified as corporate owned and is currently operating.
When was Airborne founded?
Airborne was founded in -1. It employs 11 to 50 people.
Where is Airborne based?
Airborne is headquartered in Nutley, United States, in the North America region.
How does Airborne make money?
One revenue line is on record: consumer Health Supplements Sales.
Who are Airborne's main competitors?
Direct peers on record are Olly, Vitafusion, Sambucol, Emergen-C and Zarbee's Naturals. Broad incumbents are Nature Made, Nature's Way and Centrum.
Does Airborne have an API?
No public API is recorded for Airborne.
What industry is Airborne in?
Airborne's product category is Immune Support Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 5122.