Bridges Business Consultancy

Name

Bridges Business Consultancy

Legal name

Bridges Consultancy Pte Ltd

Website

https://bridgesconsultancy.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Strategy implementation consulting
• Digital transformation advisory
• Leadership development workshops
• Organizational change management
• Management consulting services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Consultancy Services: Strategy and digital implementation consultancy providing guidance, frameworks, and tools to organizations. The company acts as a trainer to support organizations through their implementation journey with an 18-month collaboration goal to make organizations self-reliant.
2. Business Facilitation: Keynotes, workshops, and assessments delivered to organizations. Workshops include Transformation in an AI Driven World, World's Best Bank, Strategy Implementation for Leaders, Singapore Immersion Experience, Middle Managers' Role in Strategy Implementation, and Strategic Thinking for Leaders.
3. Books and Publications: Sale of books including Implement (SGD $34.98), World's Best Bank (SGD $24.95), Strategy Implementation Playbook 2.0 (SGD $139.95), Excellence in Execution (SGD $12.99 paperback, SGD 8 e-book), and 182 Questions for Digital Execution (SGD 12.99 paperback, SGD 8 e-book). Also Digital Leadership Playbook (SGD $19.99).
4. Assessments: Individual and organizational digital and implementation assessments sold as products. Digital Maturity Index at SGD 40 per individual, Digital Transformation Assessment at SGD 199, Digital Best Practices Benchmark, and Readiness2Implement Assessment.
5. Digital Nudge Solutions: Thrive! Virtual Coach pricing: 100 employees at $49,000, 500 employees at $119,000, 1000 employees at $199,000, 5000 employees at $299,000. Thrive! Communities at US$7,200 for 30-day generic nudge design.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bridges Business Consultancy is a management consulting firm that guides C-Suite executives and boards through strategy and digital implementation journeys using proprietary frameworks. The company provides consultancy services, corporate workshops, leadership keynotes, individual and organizational assessments, AI-powered behavior change products (Thrive! Virtual Coach and Thrive! Communities), and published books and case studies on strategy implementation.

Product overview

Bridges Business Consultancy is a strategy and digital implementation specialist founded in 2000 by Robin Speculand. The company offers a portfolio of proprietary frameworks (Implementation Compass™, Ticking Clock Model©, Implementation Canvas©), AI-powered behavior change products (Thrive! Virtual Coach, Thrive! Communities), individual and organizational assessment tools (Digital Maturity Index, Digital Transformation Assessment, Digital Best Practices Benchmark, Readiness2Implement), published books, workshops, keynotes, and published case studies. The company operates in partnership with Performance Works (Digital Leadership Specialists) and co-innovates with Extend My Runway and Infineon Singapore for AI-powered solutions. Bridges primarily serves C-suite executives and boards through consulting, facilitation, and educational programs focused on avoiding common strategy implementation pitfalls.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Leadership Specialists: A partnership between Bridges and Performance Works since 2018, focused on digital transformation consulting using the Ticking Clock Model
• Thrive! Virtual Coach
• Thrive! Communities

Products and services

• Business Consultancy Services Strategy and digital implementation consultancy providing guidance, frameworks, and tools to organizations. The company acts as a trainer to support organizations through their implementation journey with an 18-month collaboration goal to make organizations self-reliant. For enterprise C-Suite and boards.
• Business Facilitation - Keynotes, Workshops and Assessments Keynotes, workshops, and assessments delivered to organizations. Workshops include Transformation in an AI Driven World, World's Best Bank, Strategy Implementation for Leaders, Singapore Immersion Experience, Middle Managers' Role in Strategy Implementation, and Strategic Thinking for Leaders. For enterprise clients and event audiences.
• Digital Maturity Index (DMI) An individual digital assessment tool that reveals a person's level of digital and AI maturity across three stages (Reacting, Embedding, Strategizing), providing recommendations for development. Designed by Professor Michael Netzley and Robin Speculand. Over 3,500 participants. Priced at SGD 40 per individual.
• Digital Transformation Assessment (DTA) An organizational assessment derived from the Ticking Clock Model. Assesses where an organization is on its digital maturity journey across 11 operational steps, categorizing organizations as Adopting, Aligning, or Accomplishing. Priced at SGD 199.
• Digital Best Practices Benchmark Benchmark assessment allowing organizations to compare against DBS Bank's transformation across four sections: Strategy, Technology, Customer, and Culture.
• Readiness2Implement Assessment Organization assessment based on the Implementation Compass framework to identify implementation capabilities and specific actions needed for strategy implementation, with results displayed in a radar diagram.
• Thrive! Virtual Coach An AI-powered personalized digital nudging solution that delivers bite-sized messages to drive behavior change in leaders and employees, based on Nobel Prize-winning nudge theory and powered by proprietary AI algorithms. Co-innovated with Extend My Runway and Infineon Singapore. Pricing from $49,000 (100 employees) to $299,000 (5,000 employees).
• Thrive! Communities A training course behavior change solution that delivers 30 days of digital nudges to help participants apply knowledge learned in training courses, delivered via Telegram. Priced at US$7,200 for designing and developing 30 days of generic nudges.
• Implement: Doing it Right in a Digital World A definitive guide to world-class strategy implementation providing frameworks including the Implementation Compass, Implementation Canvas, Strategy on a Page, and IDCLA Framework. Paperback at SGD $34.98, also available in eBook and Audio book formats.
• World's Best Bank - A Strategic Guide to Digital Transformation An Amazon number one bestseller documenting DBS Bank's digital transformation journey, translated into eight languages including simplified Chinese, Japanese, Indonesian Bahasa, Vietnamese, Arabic, traditional Chinese, and Farsi. Paperback at SGD $24.95.
• Digital Leadership Playbook - A Step-By-Step Guide to Digital Transformation A step-by-step guide to digital transformation for leaders and boards, featuring the Ticking Clock Model and IDCLA Framework based on research from over 5,000 leaders across 18 countries. Priced at SGD $19.99.
• Strategy Implementation Playbook 2.0 The Strategy Implementation Institute's body of knowledge to support leaders in implementing their strategy, providing step-by-step guidance. Paperback at SGD $139.95.
• Excellence in Execution: How to Implement Your Strategy A book that fills the knowledge gap created from leaders being taught how to plan but not how to execute. Paperback at SGD $12.99, eBook at SGD 8.00.
• 182 Questions for Digital Execution A book designed to prepare leadership teams to develop a comprehensive implementation plan during the organization's strategy planning. Paperback at SGD $12.99, eBook at SGD 8.00.
• Transformation in an AI Driven World Workshop A one-day workshop supporting leaders in overcoming challenges that cause two-thirds of digital and AI transformations to fail, including a model for AI transformation and three-year agentic transformation roadmap.
• World's Best Bank - DBS's Revolutionary Digital Transformation Journey Workshop A one-day workshop explaining DBS Bank's digital transformation including three strategic initiatives and the Harvard-listed case study.
• Strategy Implementation for Leaders Workshop

Quantifiable outcome

• Two-thirds of strategy implementations fail, but organizations working with Bridges can improve success rates through proper frameworks and discipline
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• Extend My RunwaycoreStrategic or Co-development Partner · 1 January 2024Co-innovation partner for Thrive! Virtual Coach, an AI-powered personalized digital nudging solution. Extend My Runway, founded by Michael Netzley (Ph.D.), provides the behavioral design and neuroscience expertise that powers the nudge theory-based coaching platform.
• Infineon SingaporecoreStrategic or Co-development Partner · 1 January 2024Co-innovation partner for Thrive! Virtual Coach. Infineon Singapore collaborated with Bridges and Extend My Runway to develop the AI-powered digital nudging platform that delivers personalized behavior change messages.
• Performance Works (PWI)coreStrategic or Co-development Partner · 1 January 2018Partnership since 2018 to form Digital Leadership Specialists. Performance Works, led by Jeremy Blain, co-founded the specialization to help traditional organizations transition into digitally driven ones. The partnership combines Bridges' implementation expertise with Performance Works' transformation capabilities. The partnership has conducted research with over 1,847 leaders in 2019 and 2,138 leaders in 2024 across multiple continents.
• Strategy Implementation InstitutecoreStrategic or Co-development Partner · 1 January 2018Co-founded by Robin Speculand to serve as the body of knowledge for strategy implementation. Produces the Strategy Implementation Playbook 2.0 and other publications to support leaders in implementing strategy.
• Singapore Management University (SMU)coreStrategic or Co-development Partner · 1 January 2014Ongoing collaboration since 2014 for publishing Harvard Business School case studies. Bridges has published multiple award-winning case studies with SMU, including the number one bestselling case study on DBS Bank's digital transformation. The partnership also includes public courses and workshops delivered at SMU.
• Harvard Business School / Harvard UniversitycoreStrategic or Co-development Partner · 1 January 2014Publishing partner for multiple case studies on strategy implementation and digital transformation. Case studies include DBS Bank's transformation (ranked top 10 business transformations by HBR), Bosch China, and others. The Harvard-listed case studies provide credibility and academic rigor to Bridges' methodology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kotter International: Boutique consultancy specializing in strategy implementation and organizational change, founded on John Kotter's change-management frameworks. Closest comparable peer to Bridges given the explicit focus on the 'last mile' of strategy execution.
• Prosci: Specialist change management research and consulting firm known for the ADKAR model. Directly comparable to Bridges on the people-and-adoption side of strategy implementation.
• The RBL Group: Execution-focused leadership and strategy consulting firm led by Dave Ulrich and successors. Comparable boutique peer with a similar emphasis on HR and operating-model levers for strategy implementation.
• Humatica: Boutique organizational design and operating-model consultancy advising private equity-backed and large enterprises. Comparable to Bridges on organization-design aspects of strategy execution.
• Implementation Engineers: Consulting firm dedicated to strategic execution and implementation discipline, focused on guiding leadership teams through deployment of strategy. Closely aligned with Bridges' Implementation Compass positioning.
• Palladium: Global consulting firm focused on strategy execution, monitoring, evaluation, and learning. Shares Bridges' emphasis on translating strategy into measurable outcomes across complex organizations.

Broad incumbents

• McKinsey & Company: Global management consulting leader that advises on strategy and increasingly on implementation and digital transformation. Competes with Bridges for C-suite mandates but operates at vastly larger scale and broader scope.
• Bain & Company: Global strategy consulting firm with strong results-delivery and implementation capabilities. Competes for the same enterprise transformation engagements as Bridges, particularly in financial services.
• Deloitte Consulting: Big Four advisory firm with large strategy, digital transformation, and human capital practices. Competes with Bridges for large enterprise transformation mandates across financial services and Asia Pacific.
• Boston Consulting Group: Top-tier global strategy consulting firm with significant digital transformation practices. Targets the same C-suite audience as Bridges but with thousands of consultants and a much wider service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/speculand
• YouTubeyoutube.com/channel/UCGB3Y1Q3V6RZMqQnYI1UPjQ
• Facebookfacebook.com/BridgesBusinessConsultancy
• LinkedInlinkedin.com/company/bridges-business-consultancy-int

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridges Business Consultancy