Obria

What Obria does

Obria, legally organized as The Obria Group, Inc., is a 501(c)(3) nonprofit operating a national affiliate network of 17 licensed medical clinics across 5 U.S. states — California, Iowa, Oregon, Texas, and Washington — with corporate headquarters in Tustin, California. Founded in 2014, the organization delivers faith-based, life-affirming reproductive and holistic healthcare including pregnancy testing, obstetrical ultrasound, prenatal care, well-woman exams, STD/STI testing and treatment, preconception health, men's health services, and complementary support services such as childbirth classes, postpartum support, reproductive loss counseling, and parenting education through Obria Academy (launched August 2024 in Iowa). Obria explicitly does not provide or refer for abortions but does offer comprehensive pregnancy options information including parenting and adoption.

The organization's revenue model is a hybrid of (1) clinical billing through accepted major insurance plans (Aetna, Anthem Blue Cross, Blue Shield, Healthnet, LA Care, Medicaid, Molina) with services provided at free or reduced cost based on patient income and coverage, and (2) individual and organizational donations solicited via the website to support operations and national expansion. Distribution is anchored by physical clinic locations serving individual patients (women, men, students, families) on a direct-to-consumer basis, supplemented by telehealth consultations at select clinics and online appointment scheduling. The underlying technology stack is conventional: standard clinic operations, a WordPress-based website with clinic locator functionality, Google Analytics for web traffic analysis, and telehealth delivery infrastructure, with no proprietary technology, AI/ML capabilities, APIs, or mobile applications disclosed. Regulatory positioning includes HIPAA compliance, California Department of Public Health community care clinic licensure, and AAAHC accreditation (Iowa).

Name

Obria

Legal name

The Obria Group, Inc.

Website

https://obria.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Clinics

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

Keywords

• Reproductive healthcare clinics
• Prenatal care services
• Pregnancy testing services
• STD STI testing
• Faith-based healthcare

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance billing and patient fees: Obria generates revenue through billing insurance providers (including Aetna, Anthem Blue Cross, Blue Shield, Medicaid, Molina, and others) for patient services. Services are provided at free or low-cost based on patient insurance/income level. The organization also accepts donations from individuals to support operations.
2. Donations and philanthropy: Obria receives charitable donations from individuals and organizations to support clinic operations and national expansion efforts. Donations are solicited through the website with specific giving options for individual clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Obria operates a network of 17 licensed medical clinics across 5 U.S. states (California, Iowa, Oregon, Texas, and Washington) providing free or low-cost reproductive healthcare services from a faith-based, life-affirming perspective. Core offerings include pregnancy testing with nurse verification, obstetrical ultrasounds, prenatal care, well-woman exams, STD/STI testing and treatment, pregnancy options counseling, and various support programs such as childbirth classes, postpartum support, and reproductive loss support.

Product overview

Obria Medical Clinics operates as a unified network of 17 licensed medical clinics across 5 U.S. states (California, Iowa, Oregon, Texas, Washington), offering compassionate, holistic reproductive healthcare services from a life-affirming, faith-based perspective. The core product is the Obria Medical Clinics healthcare service network, which provides medical services including Pregnancy Testing, Pregnancy Options Counselling, Obstetrical Ultrasound, Prenatal Care, Well-Woman Care, STD/STI Testing and Treatment, Preconception Health, Men's Health, and Abortion Information services. Supporting the medical services are signature support programs including Optimal Health Coaching, Optimal Health Education, Childbirth Classes, Postpartum Support, Reproductive Loss Support, Resources and Material Goods, and Fatherhood Counseling. The organization also operates Obria Academy in Iowa, a parenting education program launched in 2024. All services emphasize a 'whole person' approach addressing physical, emotional, and spiritual wellness, with a policy of never turning patients away due to inability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• Obria Academy: Parenting education program launched in 2024 providing classes to mothers and fathers. Parents meet one-on-one with mentors and earn credit to purchase baby supplies.

Products and services

• Obria Medical Clinics A national network of 17 licensed medical clinics across 5 U.S. states (California, Iowa, Oregon, Texas, Washington) providing compassionate, holistic reproductive healthcare services including pregnancy testing, ultrasounds, STD/STI testing, prenatal care, and well-woman care from a life-affirming, faith-based perspective.
• Pregnancy Testing Clinical pregnancy testing with medical-grade urine pregnancy verification testing confirmed by a nurse, with Pregnancy Verification documents provided for insurance, employment, and community agencies.
• Obstetrical Ultrasound Obstetrical ultrasounds to confirm pregnancy, detect fetal heartbeat, determine fetal age, fetal due date, and pregnancy location (intrauterine/ectopic).
• Prenatal Care Ongoing prenatal care monitoring maternal and fetal health across multiple visits throughout pregnancy, enabling early detection and management of potential complications.
• Well-Woman Care Annual check-ups focusing on female reproductive system and sexual health, including cervical cancer screening, sexual disease detection, and general health assessments.
• STD/STI Testing and Treatment Testing and treatment services for sexually transmitted infections including chlamydia, gonorrhea, HIV, and HPV with referrals for further care.
• Preconception Health Pre-pregnancy health assessments ensuring patients are healthy and ready to sustain a pregnancy, including review of medical history, medications, and family planning guidance.
• Men's Health Services Services for men including STD Testing and Treatment, HIV Testing and Referral, and Optimal Health Coaching and Risk Avoidance counseling.
• Abortion Pill Reversal Treatment protocol for women who have changed their mind after starting a medical abortion, using progesterone to potentially reverse the effects of mifepristone.
• Obria Academy Parenting education program launched in August 2024 in Iowa, providing one-on-one mentor sessions where parents earn credit to purchase baby supplies for each class completed; 156 classes provided in 2024.

Quantifiable outcome

• 393 pregnancy tests, 360 ultrasounds, 204 prenatal care visits (Oregon 2024)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core, supporting and regulatory.

• Insurance providers (Aetna, Anthem Blue Cross, Blue Shield, Healthnet, LA Care, Medicaid, Molina)coreOthersObria accepts most major insurance providers including Aetna, Anthem Blue Cross, Blue Shield of California, Healthnet, LA Care Health Plan, Medicaid, Molina Healthcare, and others. Insurance billing allows services to be provided at reduced or no cost to patients based on coverage.
• Community agencies and hospitalssupportingOthersObria maintains strategic partnerships with community agencies, hospitals, and non-profits to provide referrals, community resources, housing assistance, adoption services, and material goods such as diapers and formula to new parents.
• California Department of Public HealthregulatoryOthersObria Medical Clinics of Northern California are licensed by the California Department of Public Health as community care clinics.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Heartbeat International: Umbrella network for pregnancy resource centers offering pregnancy testing, ultrasounds, and options counseling across the U.S. The most direct network-affiliation parallel to Obria's affiliate-clinic model from a mission and operating philosophy standpoint.
• Care Net: National affiliation network of faith-based pregnancy resource centers providing pregnancy testing, ultrasounds, options counseling, and parenting support. Closest direct comparable given shared faith-based, life-affirming positioning and affiliate network structure.
• Alpha Pregnancy Center: Faith-based pregnancy resource center providing pregnancy testing, ultrasounds, STI testing, and parenting support — a direct single-site equivalent of Obria's affiliate clinic model.
• ThriVe St. Louis: Faith-based pregnancy medical clinic network offering pregnancy testing, ultrasounds, options counseling, and STI testing — comparable in service mix, life-affirming mission, and donor-supported nonprofit structure.
• Planned Parenthood Federation of America: Largest U.S. network of reproductive health clinics operating across multiple states. Comparable in clinic-network, multi-state reproductive care delivery model, but with full-scope services including abortion provision — the clearest direct competitor for the same patient demand pool Obria addresses.
• RealOptions Pregnancy Medical Clinic: Faith-based pregnancy medical clinic network in California offering pregnancy testing, ultrasounds, STI testing, and options counseling — closely comparable in operating model, mission stance, and California footprint overlap.
• Birthright International: Nonprofit organization providing pregnancy support services including testing, counseling, and material assistance through local affiliated chapters — comparable in free, faith-rooted pregnancy support service model.

Others

• National Institute of Family and Life Advocates (NIFLA): Membership-based network that supports life-affirming pregnancy centers with training, resources, and legal advocacy — an ecosystem peer that strengthens the broader pregnancy-resource-center infrastructure in which Obria operates.

Broad incumbents

• Catholic Charities USA: Large national network of social service providers including faith-based counseling, family support, and pregnancy-related services; broader portfolio than Obria but overlapping values-aligned, low-cost care delivery to vulnerable populations.

Regional players

• Birth Choice of the San Gabriel Valley: Faith-based pregnancy resource center in Southern California providing pregnancy testing, ultrasounds, and options counseling — comparable regional peer in the same Los Angeles County catchment Obria serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/obriagroup
• Facebookfacebook.com/theobriagroup
• LinkedInlinkedin.com/company/the-obria-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obria