What ITV Urbanismo does

ITV Urbanismo is a Brazilian loteadora (planned land development company) founded in 1937 in Uberlândia by former mayor Tubal Vilela da Silva, making it one of the country's oldest active urban developers. The company develops integrated residential neighborhoods, commercial zones, and industrial parks across the Triângulo Mineiro (MG), São Paulo (SP), and Rio Grande do Sul (RS), operating four product lines — Linha Bem Viver (open affordable developments with closed-style amenities), Linha Reserva (gated condominiums with leisure infrastructure), Linha Ecologie (rural-style lots), and Centros Empresariais (commercial and industrial lots up to 83,406 m²). ITV has delivered more than 80,000 lots totaling over 38 million m² and served more than 320,000 residents since inception.

The underlying business is capital-intensive land development: ITV acquires tracts, obtains municipal approvals, installs urban infrastructure (water, sewage, drainage, paving, LED lighting in industrial parks), builds leisure facilities (pools, sports courts, clubs, green spaces, themed playgrounds), and sells individual parcels directly to retail and business buyers via physical sales stands, WhatsApp, a self-service client portal, and independent real estate brokers. Underlying technology is conventional urban planning rather than digital platforms, with domain specialization in post-pandemic residential design (home-office integration, package lockers, multi-use coworking spaces) and sustainable landscaping programs covering tens of thousands of m² per development.

Revenue is generated through one-time lot sales plus interest income from in-house buyer financing (rates reportedly below bank equivalents, no requirement to finance construction), with the company serving individual family buyers, investors, premium lifestyle buyers seeking countryside proximity to urban centers, and enterprise/commercial buyers. ITV has been owned by holding company Grupo CARPE since April 1972 (reorganized in January 2018) and in 2018 entered a co-development partnership with Alphaville Urbanismo for premium-brand projects in Uberlândia, with the CEO also serving as president of the Aelo-TAP industry association that shapes municipal loteamento approval frameworks.

Name

ITV Urbanismo

Legal name

ITV Urbanismo

Website

https://itvurbanismo.com.br

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

ITV Urbanismo is a Brazilian loteadora founded in 1937, developing and selling planned residential, commercial, and industrial lots across Minas Gerais, São Paulo, and Rio Grande do Sul through direct sales, WhatsApp, physical sales offices, and buyer financing, targeting individual families, investors, and enterprise buyers.

Ownership category

akta.pro rank

Product category

Urban Land Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential lot development
• Urban land development
• Planned community development
• Commercial lot subdivision
• Gated condominium development

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential and Commercial Lot Sales: ITV generates revenue primarily through the sale of residential, commercial, and industrial land parcels (lotes). Buyers can purchase directly from ITV with financing options that typically carry lower interest rates than banks, without requiring the full property to be financed. The company develops and sells lots across multiple product lines targeting different socioeconomic segments.
2. Lot Financing / Direct Financing to Buyers: ITV offers direct financing for lot purchases, allowing buyers to finance just the land and build homes progressively. This internal financing model generates interest income and provides accessible payment terms compared to traditional bank financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ITV Urbanismo develops and sells legally documented residential, commercial and industrial lots within planned urban communities across Brazil. Its portfolio is organised into four branded product lines (Linha Bem Viver, Linha Reserva, Linha Ecologie, Centros Empresariais) plus premium Alphaville co-developed projects, and includes a self-service client portal and direct buyer-financing of land purchases. The company delivers turnkey neighbourhoods with infrastructure (water, sewage, electricity, drainage, paved streets), green areas, leisure facilities, and commercial zones.

Product overview

ITV Urbanismo is a land development company that creates residential, commercial, and industrial lots across Brazil. The company operates multiple product lines: Linha Bem Viver (open lots with closed-style design), Linha Reserva (gated community lots with leisure areas), Linha Ecologie (rural residential lots), and Centros Empresariais (commercial lots). The company also holds partnerships for Alphaville-branded developments in Uberlandia. Additional services include a Client Portal for account management. Founded in 1937 and part of Grupo CARPE, ITV has delivered over 80,000 lots across 38 million m², transforming more than 320,000 lives.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Bem Viver: Open developments designed with a closed-gated feel, offering residential lots with regional characteristics and extensive leisure areas at affordable prices.
• Linha Reserva
• Linha Ecologie
• Centros Empresariais

Products and services

• Linha Bem Viver Residential lot product line that combines open-lot affordability with closed-style security and amenity levels; lots from 216 m² to 275 m² with leisure areas, regional characteristics and accessible prices for families and first-time landowners.
• Linha Reserva Gated community product line offering lots from 250 m² with regional characteristics, extensive leisure infrastructure, nature contact, and low condominium fees targeting middle-market families seeking community living.
• Linha Ecologie Rural-style residential product line for countryside living with nature contact; lots from 380 m² to 381 m², designed for first or second homes with complete urban infrastructure near major cities such as São Paulo.
• Centros Empresariais Commercial and industrial lot product line offering lots from 800 m² for commercial use and 3,000 m² to 83,406 m² for industrial use, strategically located near BR-050, BR-365, BR-452, airports and railways for enterprises, logistics operators and agribusiness.
• Portal do Cliente Self-service online customer portal where existing lot buyers can manage accounts, view balances, retrieve statements and access documents related to their purchased ITV lots and financing.
• Reserva Novo Mundo Pioneering post-pandemic Linha Reserva condominium development in Uberlândia with lots from 275 m², integrating home office spaces, package lockers, multi-use salon for coworking, beach tennis courts and a playground aquático for families.
• Ecologie Residencial Itatiba Closed residential development in Itatiba, São Paulo, under the Linha Ecologie brand, providing 496 lots starting from 380 m², around 130,000 m² of green areas, social club with pools, sports courts and ecological trails for premium lifestyle buyers.
• Alphaville Uberlândia 2 Second Alphaville-branded residential project in the Granja Marileusa planned neighbourhood, developed in partnership with Alphaville Urbanismo; the masterplan covers 361,479 m² with 401 lots averaging 495 m² and an exclusive leisure club.
• Terras Alpha Uberlândia Third Alphaville-branded residential project in Granja Marileusa developed jointly with Alphaville Urbanismo, with 368,978.57 m² total area, 10,585.62 m² leisure club, and rapid sell-out demonstrating demand.
• Vida Nova Consolidated Linha Bem Viver residential neighbourhood in Uberlândia with 411,334.46 m² total area and 300 m² lots, completed infrastructure including thematic playground and skate plaza, and a long-running landscaping maintenance programme.
• Jardins do Golfe Premium residential development under ITV's portfolio offering golf-course-side living with natural surroundings and full leisure amenity infrastructure.
• Centro Empresarial ITV – Itapevi Commercial-centre development in Itapevi, São Paulo, sold by ITV under the Centros Empresariais brand to enterprise buyers seeking strategically located commercial lots.
• Lotes Empresariais Leste Industrial lot development in Uberlândia offering lots starting from 9,000 m² with strategic access to BR-050, BR-365, airport, railway and Ceasa markets, and complete infrastructure including 100% LED lighting.
• Lotes Empresariais Gleba C Corporate industrial-lot development in Uberlândia with plots starting from 22,400 m², easy access to BR-365 and BR-452, and approximately 15 minutes from the local airport.
• Bem Viver Colinas do Sul Active Linha Bem Viver open-development launch in the Zona Sul area with lots from 250 m², marketed as a launch via ITV's website.

Quantifiable outcome

• Over 80,000 lots delivered and 320,000+ lives transformed since 1937
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alphaville UrbanismocoreStrategic or Co-development Partner · 28 June 2018ITV partnered with Alphaville Urbanismo — Brazil's leading horizontal urban development brand — for the joint development of Alphaville Uberlândia 2 in the Granja Marileusa planned neighborhood. ITV invested in Alphaville-branded products in Uberlândia and other states, sharing development and commercialization responsibilities. ITV CEO José Eduardo Ferreira cited shared vision of innovation and market reference as rationale for the partnership.
• Aelo-TAP (Associação das Empresas de Loteamentos e Desenvolvimento Urbano do Triângulo Mineiro e Alto Paranaíba)coreStrategic or Co-development Partner · 11 January 2016ITV is a founding member of Aelo-TAP, an industry association representing loteamento companies across 66 municipalities in the Triângulo Mineiro and Alto Paranaíba regions. ITV CEO José Eduardo Ferreira serves as president of Aelo-TAP and vice-president of Sinduscon-TAP. Aelo-TAP has produced a standardized municipal approval manual for loteamentos that was adopted by Uberlândia in 2019 and replicated in other municipalities. ITV carries the Aelo-TAP certification seal on its developments.
• Grupo CARPEcoreOthers · 1 January 1972Grupo CARPE acquired ITV Urbanismo in April 1972. The holding company is managed by descendants of agricultural technician Helvécio Alves Carneiro and civil engineer Genésio de Melo Pereira (first rector of the Federal University of Uberlândia). CARPE has owned ITV for over 50 years and currently operates from São Paulo. CARPE's history includes investments in construction (Paviterrana/CRUSA), flour milling (Moinho Sete Irmãos), veterinary pharmaceuticals (Vallée S.A.), poultry farming (Granja Planalto), and edible oil extraction (Cagigo).
• Tembici (Udi Bike)minorGTM or Marketing PartnerITV sponsors the Udi Bike shared bicycle program in Uberlândia through Lei Federal de Incentivo ao Esporte. The program operates 4 stations with free bicycle access, with ITV's sponsorship supporting urban mobility and environmental initiatives. The program saw 180% growth in usage between 2017-2018.
• Instituto Saúde e EquilíbriominorGTM or Marketing PartnerITV partners with Instituto Saúde e Equilíbrio — a non-profit organization — for sports sponsorship through Lei de Incentivo ao Esporte. ITV's support enables sports projects benefiting the community, including the Udi Bike bicycle sharing program.
• Prefeitura de UberlândiaminorStrategic or Co-development PartnerITV collaborates with the Uberlândia municipal government on urban development projects, including infrastructure donations (2 million m² of land historically), the Udi Bike program, and compliance with municipal planning regulations. The Aelo-TAP approval manual was developed jointly with the municipality.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Gafisa: Established Brazilian homebuilder with multi-brand portfolio (Gafisa, Tishman, You, Inc). Comparable in scale and broad real-estate-development focus, although weighted toward vertical residential projects rather than horizontal loteamento.
• Cyrela Brazil Realty: Top-tier Brazilian homebuilder focused primarily on mid- and high-income vertical developments. Operates broadly in the same overall residential-construction space as ITV but with a different delivery model (built units vs. lots).
• Direcional Engenharia: Major Brazilian homebuilder with a Direcional Obras loteamento arm serving multiple states. Overlaps in lots/condos for lower-income segments and offers scale and capital advantages ITV cannot match.
• Trisul: Brazilian homebuilder operating in São Paulo and the Center-West. Comparable regional homebuilder in mid-market segments, providing read-across on land-acquisition and subdivision economics relevant to ITV's São Paulo pipeline.
• JHSF: High-end Brazilian real estate developer operating in luxury residential, hospitality, and retail. Indirectly comparable to ITV's Ecologie and Alphaville co-developed premium tier on pricing and affluent buyer profile, though more weighted toward hospitality-integrated projects.
• Even Construtora: Mid-tier Brazilian homebuilder with residential developments across multiple states. Comparable customer segments and geographic footprint to ITV's operations in Minas Gerais and São Paulo, though concentrated in vertical condo product.
• MRV Engenharia: Brazil's largest homebuilder with significant loteamento exposure across all regions. Far larger balance sheet and public-market access, but operates in adjacent segments to ITV, making it a key reference benchmark on cost and product positioning.

Direct peers

• Tenda: Integrated Brazilian homebuilder and loteadora serving low-to-mid income segments. Directly comparable in the subdivision-development-to-resale model, though skewed more toward affordable housing (MCMV program) than ITV's premium mix.
• Plano & Plano: Brazilian loteadora focused on residential subdivisions and integrated communities. Closely comparable in operating model — sells subdivided lots with infrastructure and financing to end buyers across regional markets.
• Alphaville Urbanismo: Brazil's leading horizontal loteadora brand, focused on premium closed residential developments. ITV's strategic partner since 2018 and its most direct competitor in the same product category, serving overlapping high-end customers in similar geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJBizASLjA7svoCWNlJSdGg
• Facebookpt-br.facebook.com/itvurbanismo
• LinkedInbr.linkedin.com/company/itvurbanismo
• Instagraminstagram.com/itvurbanismo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITV Urbanismo