Paramount Insurance Agencies

What Paramount Insurance Agencies does

Paramount Insurance Agencies is a New Zealand-based insurance brokerage established in 1988 that provides advisory and placement services across commercial/business, SME, personal, aged care, life, health, and employee benefits insurance lines. Following its acquisition by ICIB Limited (trading as ICIB Brokerweb Group) in May 2025, the company operates as a wholly-owned subsidiary within a multi-brand New Zealand insurance broker network that includes Adelphi Insurance Brokers, AssureMe, Village Insurance, Caro&Co, Connect & Grow, and The Southern Group. The business is run by two named brokers — Ian Atkinson and Tracy Robinson — who continued in their roles after the acquisition to preserve client continuity, and now operate from the ICIB Auckland office at Level 12, 66 Wyndham Street, Auckland 1010.

The core product set covers commercial and industrial coverage (property, liability, business interruption), tailored SME packages, personal lines (home, contents, vehicle, personal liability), specialized aged care facility cover, and the newly-added life, health, and group employee benefits lines made available through the broader ICIB team. There is no proprietary technology platform disclosed; distribution and service are delivered through a traditional sales-led, relationship-based broker model supplemented by digital presence via the ICIB Brokerweb website and social media channels (LinkedIn, Facebook, Instagram).

Revenue is generated through insurance brokerage commissions earned on placed business and advisory fees, with pricing structured on a quote-based, risk-assessed basis rather than published rate cards. The go-to-market model relies on direct broker advisory across enterprise and mid-market New Zealand clients, with the ICIB Brokerweb network providing the expanded carrier panel and product reach. Headcount is reported at 1-10, with the operating unit effectively centered on the two continuing brokers.

Name

Paramount Insurance Agencies

Legal name

Paramount Insurance Agencies

Website

https://paramountinsurance.co.nz

Company type

Private

Founded year

1988

Operating status

Acquired

Headcount range

1–10 employees

Short description

Paramount Insurance Agencies is a New Zealand insurance brokerage acquired by ICIB Brokerweb Group in May 2025, providing commercial, SME, personal, aged care, life, health, and employee benefits insurance advisory through brokers Ian Atkinson and Tracy Robinson.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Life insurance
• Aged care insurance

Headquarters

HQ city

Herne Bay

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance brokerage commissions: As an insurance broker, Paramount Insurance likely earns commissions from insurance providers for placing business with them, plus potential fees for advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paramount Insurance Agencies is a New Zealand-based insurance brokerage that arranges and places insurance coverage for clients across multiple lines. The brokerage offers business insurance (commercial and SME), personal insurances, aged care insurances, life insurance, health insurance, and employee benefits, acting as an intermediary between clients and insurance underwriters.

Product overview

Paramount Insurance Agencies operates as a diversified insurance brokerage offering a comprehensive portfolio of insurance products. Following its acquisition by ICIB Brokerweb Group in May 2025, the company provides both commercial and personal insurance lines. The commercial offerings include Business Insurance for SME and commercial/industrial clients, as well as specialized Aged Care Insurance. Personal insurance lines cover Life Insurance, Health Insurance, and Personal Insurances. Additionally, through the expanded ICIB team, Paramount offers Employee Benefits programs. The products are distributed through ICIB's Auckland office location with continued service from existing staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance (Commercial)
• Business Insurance (SME)
• Personal Insurances
• Aged Care Insurances
• Life Insurance

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ICIB Brokerweb GroupcoreStrategic or Co-development Partner · 1 May 2025Paramount Insurance joined the ICIB Brokerweb Group in May 2025. This strategic partnership enables Paramount to offer an extended range of insurance products including life insurance, health insurance, and employee benefits through the ICIB network. Key personnel Ian Atkinson and Tracy Robinson continue with the business, maintaining service continuity for existing clients. The partnership provides access to ICIB's broader broker network and additional insurance provider relationships.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon New Zealand: Global insurance broker with a substantial NZ presence across commercial lines, risk management, and employee benefits. Comparable as a competitor for the same NZ commercial and enterprise book Paramount targets, but operating at much larger scale and product breadth.
• AUB Group: Australasian insurance brokerage network and ultimate parent (via ICIB) that operates and partners with brokerages across ANZ. Comparable as the overarching network that defines Paramount's distribution scale and carrier negotiating leverage.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant Australasian operations, including aged-care and commercial lines. Comparable as a competitor for the same NZ commercial, SME, and aged-care segments, but with much broader geographic and product reach.
• ICIB Brokerweb Group: Parent brand and network of NZ insurance brokerages (including Paramount itself). Comparable because it determines the product shelf, carrier access, and cross-sell opportunities available to Paramount post-acquisition, and competes against external brokers for the same NZ commercial book.
• Marsh New Zealand: Major global insurance broker and risk adviser active in New Zealand, providing commercial P&C, specialty, and employee benefits coverage. Comparable because it competes for the same NZ commercial risk placements Paramount brokers, though at enterprise scale with broader specialty capabilities.

Direct peers

• Crombie Lockwood: One of New Zealand's largest independent insurance broker networks offering commercial, personal, life, and health products. Highly comparable to Paramount as a domestic multi-line NZ broker serving SME and commercial clients across similar segments.
• Lumley Insurance Brokers: New Zealand-based general insurance broker serving commercial and personal lines. Comparable as a domestic NZ broker competing for similar SME and personal clients with a similar multi-line advisory model.

Others

• NZbrokers: New Zealand broker membership association of which ICIB/Paramount is a member. Comparable because it represents the competitive landscape of independent NZ brokers and sets industry standards Paramount must meet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/icibbrokerweb
• LinkedInlinkedin.com/company/paramount-insurance-agencies-limited
• Instagraminstagram.com/icib_brokerweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Insurance Agencies