Paramount Insurance Agencies
Paramount Insurance Agencies is a New Zealand insurance brokerage acquired by ICIB Brokerweb Group in May 2025, providing commercial, SME, personal, aged care, life, health, and employee benefits insurance advisory through brokers Ian Atkinson and Tracy Robinson.
- Company typePrivate
- Founded1988
- HeadquartersHerne Bay, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Paramount Insurance Agencies does
Paramount Insurance Agencies is a New Zealand-based insurance brokerage established in 1988 that provides advisory and placement services across commercial/business, SME, personal, aged care, life, health, and employee benefits insurance lines. Following its acquisition by ICIB Limited (trading as ICIB Brokerweb Group) in May 2025, the company operates as a wholly-owned subsidiary within a multi-brand New Zealand insurance broker network that includes Adelphi Insurance Brokers, AssureMe, Village Insurance, Caro&Co, Connect & Grow, and The Southern Group. The business is run by two named brokers — Ian Atkinson and Tracy Robinson — who continued in their roles after the acquisition to preserve client continuity, and now operate from the ICIB Auckland office at Level 12, 66 Wyndham Street, Auckland 1010.
The core product set covers commercial and industrial coverage (property, liability, business interruption), tailored SME packages, personal lines (home, contents, vehicle, personal liability), specialized aged care facility cover, and the newly-added life, health, and group employee benefits lines made available through the broader ICIB team. There is no proprietary technology platform disclosed; distribution and service are delivered through a traditional sales-led, relationship-based broker model supplemented by digital presence via the ICIB Brokerweb website and social media channels (LinkedIn, Facebook, Instagram).
Revenue is generated through insurance brokerage commissions earned on placed business and advisory fees, with pricing structured on a quote-based, risk-assessed basis rather than published rate cards. The go-to-market model relies on direct broker advisory across enterprise and mid-market New Zealand clients, with the ICIB Brokerweb network providing the expanded carrier panel and product reach. Headcount is reported at 1-10, with the operating unit effectively centered on the two continuing brokers.
Paramount Insurance Agencies firmographics
Firmographics- Name
- Paramount Insurance Agencies
- Legal name
- Paramount Insurance Agencies
- Website
- https://paramountinsurance.co.nz
- Company type
- Private
- Founded year
- 1988
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Paramount Insurance Agencies is a New Zealand insurance brokerage acquired by ICIB Brokerweb Group in May 2025, providing commercial, SME, personal, aged care, life, health, and employee benefits insurance advisory through brokers Ian Atkinson and Tracy Robinson.
- Ownership category
- akta.pro rank
Paramount Insurance Agencies industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Paramount Insurance Agencies is headquartered
LocationHeadquarters
- HQ city
- Herne Bay
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Paramount Insurance Agencies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance brokerage commissions: As an insurance broker, Paramount Insurance likely earns commissions from insurance providers for placing business with them, plus potential fees for advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Paramount Insurance Agencies product offering
Product offeringCore offering
Paramount Insurance Agencies is a New Zealand-based insurance brokerage that arranges and places insurance coverage for clients across multiple lines. The brokerage offers business insurance (commercial and SME), personal insurances, aged care insurances, life insurance, health insurance, and employee benefits, acting as an intermediary between clients and insurance underwriters.
Product overview
Paramount Insurance Agencies operates as a diversified insurance brokerage offering a comprehensive portfolio of insurance products. Following its acquisition by ICIB Brokerweb Group in May 2025, the company provides both commercial and personal insurance lines. The commercial offerings include Business Insurance for SME and commercial/industrial clients, as well as specialized Aged Care Insurance. Personal insurance lines cover Life Insurance, Health Insurance, and Personal Insurances. Additionally, through the expanded ICIB team, Paramount offers Employee Benefits programs. The products are distributed through ICIB's Auckland office location with continued service from existing staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance (Commercial)
- Business Insurance (SME)
- Personal Insurances
- Aged Care Insurances
- Life Insurance
Companies that use Paramount Insurance Agencies
Customer profileSegments6 records
Ideal customer profiles3 records
Paramount Insurance Agencies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paramount Insurance Agencies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICIB Brokerweb GroupcoreParamount Insurance joined the ICIB Brokerweb Group in May 2025. This strategic partnership enables Paramount to offer an extended range of insurance products including life insurance, health insurance, and employee benefits through the ICIB network. Key personnel Ian Atkinson and Tracy Robinson continue with the business, maintaining service continuity for existing clients. The partnership provides access to ICIB's broader broker network and additional insurance provider relationships.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Paramount Insurance Agencies competitors and assessment
Company assessmentBroad incumbents
- Aon New Zealand: Global insurance broker with a substantial NZ presence across commercial lines, risk management, and employee benefits. Comparable as a competitor for the same NZ commercial and enterprise book Paramount targets, but operating at much larger scale and product breadth.
- AUB Group: Australasian insurance brokerage network and ultimate parent (via ICIB) that operates and partners with brokerages across ANZ. Comparable as the overarching network that defines Paramount's distribution scale and carrier negotiating leverage.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant Australasian operations, including aged-care and commercial lines. Comparable as a competitor for the same NZ commercial, SME, and aged-care segments, but with much broader geographic and product reach.
- ICIB Brokerweb Group: Parent brand and network of NZ insurance brokerages (including Paramount itself). Comparable because it determines the product shelf, carrier access, and cross-sell opportunities available to Paramount post-acquisition, and competes against external brokers for the same NZ commercial book.
- Marsh New Zealand: Major global insurance broker and risk adviser active in New Zealand, providing commercial P&C, specialty, and employee benefits coverage. Comparable because it competes for the same NZ commercial risk placements Paramount brokers, though at enterprise scale with broader specialty capabilities.
Direct peers
- Crombie Lockwood: One of New Zealand's largest independent insurance broker networks offering commercial, personal, life, and health products. Highly comparable to Paramount as a domestic multi-line NZ broker serving SME and commercial clients across similar segments.
- Lumley Insurance Brokers: New Zealand-based general insurance broker serving commercial and personal lines. Comparable as a domestic NZ broker competing for similar SME and personal clients with a similar multi-line advisory model.
Others
- NZbrokers: New Zealand broker membership association of which ICIB/Paramount is a member. Comparable because it represents the competitive landscape of independent NZ brokers and sets industry standards Paramount must meet.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Paramount Insurance Agencies social profiles
Digital presenceParamount Insurance Agencies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paramount Insurance Agencies leadership team
Management profileNumber of profiles
Profiles2 records
Paramount Insurance Agencies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paramount Insurance Agencies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paramount Insurance Agencies
What does Paramount Insurance Agencies do?
Paramount Insurance Agencies is a New Zealand-based insurance brokerage that arranges and places insurance coverage for clients across multiple lines. The brokerage offers business insurance (commercial and SME), personal insurances, aged care insurances, life insurance, health insurance, and employee benefits, acting as an intermediary between clients and insurance underwriters.
Is Paramount Insurance Agencies a public or private company?
Paramount Insurance Agencies is a private company. It is classified as corporate owned and is currently acquired.
When was Paramount Insurance Agencies founded?
Paramount Insurance Agencies was founded in 1988. It employs 1 to 10 people.
Where is Paramount Insurance Agencies based?
Paramount Insurance Agencies is headquartered in Herne Bay, New Zealand, in the Oceania region.
How does Paramount Insurance Agencies make money?
One revenue line is on record: insurance brokerage commissions.
Who are Paramount Insurance Agencies's main competitors?
Broad incumbents on record are Aon New Zealand, AUB Group, Arthur J. Gallagher & Co., ICIB Brokerweb Group and Marsh New Zealand. Direct peers are Crombie Lockwood and Lumley Insurance Brokers. NZbrokers is listed as an others.
Does Paramount Insurance Agencies have an API?
No public API is recorded for Paramount Insurance Agencies.
What industry is Paramount Insurance Agencies in?
Paramount Insurance Agencies's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.