Lexaurum Advisors
LexAurum Advisors is an SEC-registered, multi-location RIA that provides investment management and financial planning to individual investors and offers a turnkey platform enabling independent financial advisors to run their own practices under their own DBA.
- Company typePrivate
- Founded2016
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lexaurum Advisors does
LexAurum Advisors, LLC is a privately-held, SEC-registered investment advisor founded in 2016 by Peter Hughes and headquartered in Overland Park, Kansas. The firm operates a multi-location Registered Investment Advisor (RIA) business with two intertwined revenue streams: (1) direct investment management, financial planning, and retirement planning services for individual and household investors, and (2) a platform offering for independent, fiduciary-minded financial advisors seeking to operate under their own DBA names without the operational burden of running a standalone RIA. Advisor-facing services include licensing support, transition assistance, succession planning tools, and access to a broker-dealer if needed, with advisor payouts structured at 85%-94% of revenue.
Lexaurum Advisors firmographics
Firmographics- Name
- Lexaurum Advisors
- Legal name
- LexAurum Advisors, LLC
- Website
- https://lex-aurum.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LexAurum Advisors is an SEC-registered, multi-location RIA that provides investment management and financial planning to individual investors and offers a turnkey platform enabling independent financial advisors to run their own practices under their own DBA.
- Ownership category
- akta.pro rank
Lexaurum Advisors industry classification
Industry- Product category
- Wealth Management / Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
Keywords
Where Lexaurum Advisors is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lexaurum Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Advisory/AUM Fees: Fee-based advisory model where advisors pay for services rendered. The firm charges advisory fees based on assets under management. High payouts (85%-94%) are offered to advisors, indicating a revenue share structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | High payout structure for advisors (85%-94%) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Lexaurum Advisors product offering
Product offeringCore offering
LexAurum Advisors is an SEC-registered multi-location Registered Investment Advisor (RIA) that delivers investment management, financial planning, and retirement planning services to individual and household clients using the Golden Rule Program (GRP) — an internally managed portfolio solution built on low-cost ETFs. The firm also operates an independent advisor platform enabling fiduciary-minded financial advisors to launch and run their own practices under their own DBA, with high revenue payouts, shared technology, and compliance infrastructure.
Product overview
LexAurum Advisors is a multi-location SEC-registered RIA (Registered Investment Advisor) that provides investment management and financial planning services. The firm's product suite centers on the Golden Rule Program (GRP), an internally managed investment solution using low-cost ETFs across eight portfolio options, supported by the Charles Schwab custodial platform. For advisors, LexAurum offers a platform enabling independent practice management with high payouts (85%-94%), access to third-party technology integrations (Orion, MoneyGuidePro, Smarsh, AdvicePay), and business support services including succession planning and transition assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Golden Rule Program (GRP): LexAurum's internally managed investment solution using primarily low-cost ETFs. The program includes eight portfolios: seven emphasizing total return and one focusing on current income. It follows a strategic asset allocation approach with tactical adjustments.
Products and services
- Investment Management Portfolio management services where LexAurum manages client investments based on their investment objectives and risk tolerance, using the Charles Schwab platform for custody and client account access.
- Financial Planning Personal financial planning services that help clients set realistic financial goals for life events such as weddings, education, home purchases, and business starts, and put those plans into action.
- Retirement Planning Comprehensive retirement preparation planning that helps clients establish realistic retirement goals and accumulate the assets needed to enjoy their retirement years.
- Golden Rule Program (GRP) LexAurum's internally managed investment solution using primarily low-cost ETFs for cost-efficient professional portfolio management. Includes eight portfolios (seven total return focused, one high income) employing strategic asset allocation with tactical adjustments, diversified across asset classes, geography, and market cap.
- Advisory Platform for Independent Advisors Multi-location RIA platform for fiduciary-minded advisors offering high payouts (85%-94%), economies of scale in technology, access to broker-dealer services, and the ability to brand under their own DBA name while retaining ownership of their book of business.
- Succession Planning Services for advisors handling practice transitions due to death, disability, or retirement, including customizable sample agreements, caretaker agreements, practice valuation tools, and access to financing contacts and professional referrals.
- Transition Assistance Comprehensive support for advisors moving their practice to LexAurum, including licensing guidance, custodial paperwork preparation, assistance with email and website setup, and on-site transition expert support.
Quantifiable outcome
- Cost savings of approximately $5,000 annually for advisors transitioning from broker-dealer affiliation
- +1 more outcomes
Companies that use Lexaurum Advisors
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lexaurum Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Lexaurum Advisors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Charles SchwabcoreSchwab serves as the primary custodial platform for client accounts. The firm uses Schwab's client portal for account viewing and many ETFs trade at no cost on the Schwab platform, reducing client costs and aiding long-term returns.
- Orion AdvisorscoreProvides portfolio management and reporting technology including Report Builder for customizable reports, client portal access, and mobile Orion App. Key technology partner for the firm's investment operations.
- MoneyGuideProcoreFinancial planning software used for client planning engagements. Clients can access their MoneyGuidePro portal through the Client Access page.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lexaurum Advisors competitors and assessment
Company assessmentOthers
- MoneyGuidePro (Envestnet): Financial planning software used by LexAurum for client planning engagements; an enabling ecosystem vendor that supports LexAurum's planning-led service delivery to individuals and advisors on the platform.
- Orion Advisor Solutions: Core technology vendor to LexAurum for portfolio management, reporting, and the client portal; adjacent ecosystem participant whose platform decisions (custody integrations, OMS direction) materially shape LexAurum's operating economics.
Direct peers
- Cetera Financial Group: Multi-channel independent advisor platform (Cetera Advisors, Cetera Investment Services, etc.) serving advisors transitioning from captive channels with payouts, technology, and wealth offerings overlapping LexAurum's stack.
- Commonwealth Financial Network: Large independent RIA platform that recruits advisors from broker-dealer and wirehouse environments, providing custody, technology, compliance, and transition support — directly competes for the same advisor recruitment pipeline as LexAurum.
- Kestra Financial: Independent wealth management platform serving advisors seeking higher payouts, broker-dealer support, and independence from legacy wirehouse channels — direct competitor to LexAurum's recruiting motion with broadly comparable service mix.
- Cambridge Investment Research: Independent broker-dealer and RIA platform supporting thousands of financial advisors with custody, technology, compliance, and practice management resources — competes with LexAurum for the same independent-advisor recruitment cohort.
- Sanctuary Wealth: Multi-location RIA platform that recruits fiduciary-minded advisors from broker-dealers, offering high payouts, DBA branding, transition support, and a curated tech stack — nearly identical operating model to LexAurum at meaningfully larger scale.
Broad incumbents
- LPL Financial: Largest U.S. independent broker-dealer and RIA platform supporting tens of thousands of advisors with custody, technology, and practice management — an incumbent whose scale and brand make it the default option competing against LexAurum for recruited advisors.
- Edelman Financial Engines: Large national RIA providing model-portfolio-based investment management and financial planning to mass-affluent and retirement-plan participants — competes with LexAurum's Golden Rule Program on the consumer wealth and retirement side.
Emerging players
- Mariner Wealth Advisors: Multi-location RIA built largely through advisor recruitment and tuck-in acquisitions, offering wealth management, financial planning, and advisor affiliation options — similar operating model to LexAurum but materially larger and PE-backed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lexaurum Advisors social profiles
Digital presenceLexaurum Advisors compliance and trust
Trust signalCompliance1 record
Lexaurum Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lexaurum Advisors leadership team
Management profileNumber of profiles
Profiles11 records
Lexaurum Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lexaurum Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lexaurum Advisors
What does Lexaurum Advisors do?
LexAurum Advisors is an SEC-registered multi-location Registered Investment Advisor (RIA) that delivers investment management, financial planning, and retirement planning services to individual and household clients using the Golden Rule Program (GRP) — an internally managed portfolio solution built on low-cost ETFs. The firm also operates an independent advisor platform enabling fiduciary-minded financial advisors to launch and run their own practices under their own DBA, with high revenue payouts, shared technology, and compliance infrastructure.
Is Lexaurum Advisors a public or private company?
Lexaurum Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lexaurum Advisors founded?
Lexaurum Advisors was founded in 2016. It employs 1 to 10 people.
Where is Lexaurum Advisors based?
Lexaurum Advisors is headquartered in Overland Park, United States, in the North America region.
How does Lexaurum Advisors make money?
One revenue line is on record: advisory/AUM Fees.
Who are Lexaurum Advisors's main competitors?
Others on record are MoneyGuidePro (Envestnet) and Orion Advisor Solutions. Direct peers are Cetera Financial Group, Commonwealth Financial Network, Kestra Financial, Cambridge Investment Research and Sanctuary Wealth. Broad incumbents are LPL Financial and Edelman Financial Engines. Mariner Wealth Advisors is listed as an emerging player.
Does Lexaurum Advisors have an API?
No public API is recorded for Lexaurum Advisors.
What industry is Lexaurum Advisors in?
Lexaurum Advisors's product category is Wealth Management / Investment Advisory Services. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.