Nordic Live Productions

What Nordic Live Productions does

Nordic Live Productions Oy is a Finnish event production company founded in 2013 and headquartered in Vaasa, with a secondary office in Turku. It produces music festivals and concerts across Finland — including Vaasa Festival, Solar Sound Festival, the Viinijuhlat franchise in Porvoo, Espoo, and Kokkola, Kainuun Musiikkijuhlat, Raasepori Festival, and Hanko Sommarfest — alongside individual concert productions for international artists such as Nightwish, Tiësto, Gyllene Tider, Benjamin Ingrosso, and The Offspring. The company also rents out its owned equipment inventory (chairs, tables for up to 3,000 attendees, tents, a 3.5x2m portable LED screen, and decoration accessories) to other event organizers. Annual attendance is approximately 100,000-150,000 customers across roughly 8 festivals and multiple concerts per year, served through the company's own website, embedded NetTicket integration, and Lippu.fi distribution.

The business operates five revenue streams: (1) direct ticket sales via NetTicket and Lippu.fi with tiered Early Bird/Normal/VIP pricing; (2) the new Nordic Live MEMBER 2026 annual subscription across four tiers (Personal €490 incl. VAT, VIP Personal €990, Business €1,490 + VAT, VIP Business €2,990) granting two-day access to all events plus EarlyAccess and discounts; (3) B2B equipment rental on quote basis; (4) corporate entertainment packages sold via direct sales; and (5) on-site food and beverage operations including Wine Tasting Villages and Food Villages at K18 wine festivals. Marketing relies on Instagram, email newsletters, press accreditation, and event-driven artist announcements. The company holds Kasvuyritys 2022 and Menestyjät 2022 growth/success certifications from Alma Talent.

In December 2024, Nordic Live announced eight new shareholders and a significant financing package; on February 27, 2025, the district court officially confirmed a corporate restructuring (yrityssaneeraus), the Aura Fest event was divested in winter 2024-2025, and the company moved to a board-led governance model under Chairman Jens Lönnqvist without a CEO. New responsible producers Kata Sandström and Iida-Amalia Nikkilä oversee festival execution alongside Development Director Matias Rosström.

Name

Nordic Live Productions

Legal name

Nordic Live Productions Oy

Website

https://nordiclive.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Live Productions Oy is a Finnish event production company founded in 2013 in Vaasa that organizes music festivals, concerts, and equipment rentals across Finland, serving 100,000-150,000 customers annually through ticketing, a new MEMBER subscription program, and B2B rentals.

Ownership category

akta.pro rank

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Music festival production
• Live event management
• Concert promotion
• Festival equipment rental
• Event ticketing services

Headquarters

HQ city

Vaasa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from direct ticket sales to consumers for festivals (Porvoon Viinijuhlat, Espoon Viinijuhlat, Vaasa Festival, Kainuun Musiikkijuhlat, Raasepori Festival, Solar Sound Festival, Aura Fest, Kokkolan Viinijuhlat) and individual concerts. Tickets sold via NetTicket and Lippu.fi platforms with tiered pricing (Super Early Bird, Early Bird, Normal, VIP).
2. Nordic Live MEMBER Subscriptions: Annual membership program offering 2-day tickets to all events for member and guest, EarlyAccess, free cloakroom, welcome drink, and 50% discount on additional tickets. Four tiers: Personal (490€ incl. VAT), VIP Personal (990€), Business (1,490€ + VAT), VIP Business (2,990€). Limited edition availability creates urgency.
3. Equipment Rental: Rental of event furniture (chairs, tables for up to 3,000 people), tents, portable LED screen, and decoration accessories to private individuals and professional event organizers. Contact-based pricing via quote requests.
4. B2B / Corporate Events: Business-tier MEMBER packages serve as employee or client entertainment perks for Finnish companies. Also includes club events, concerts, and private functions from small events to stadium-class mega productions.
5. Food & Beverage Services: Revenue from Wine Tasting Villages, Food Villages, and on-site food & beverage service at festivals (Porvoon Viinijuhlat, Espoon Viinijuhlat, Kokkolan Viinijuhlat, Raasepori Festival). Alcohol service (K18 events) and corporate hospitality areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nordic Live Productions Oy is a Finnish event production company headquartered in Vaasa that organizes music festivals, concerts, club events, and private functions across Finland, from small gatherings to stadium-class productions. Its portfolio includes festival brands such as Vaasa Festival, Solar Sound Festival, the Viinijuhlat wine festivals (Porvoo, Espoo, Kokkola), Kainuun Musiikkijuhlat, Raasepori Festival, and Hanko Sommarfest, plus single concerts and international artist tours. The company additionally runs the Nordic Live MEMBER 2026 annual subscription program, provides food and beverage services at events, and rents event equipment (chairs, tables, tents, LED screens) to other event organizers and private clients.

Product overview

Nordic Live Productions is a professional event production organization that operates as a unified product portfolio centered around festival and concert production. The core offering consists of multiple music and wine festivals (Vaasa Festival, Solar Sound Festival, Porvoon Viinijuhlat, Espoon Viinijuhlat, Kokkolan Viinijuhlat, Kainuun Musiikkijuhlat, Raasepori Festival, Aura Fest, Hanko Sommarfest), individual concert productions featuring international and domestic artists, the Nordic Live MEMBER membership program, and event equipment rental services. The company serves approximately 100,000-150,000 customers annually across Finland, from small events to stadium-class mega productions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 11,000 attendees at Nightwish Vaasa 2023 set a new venue attendance record, exceeding previous concert record of ~6,000
• +4 more outcomes

Named customers9 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NetTicketcoreChannel Partner/ Reseller/ Distributor · 1 January 2023NetTicket is Nordic Live's primary embedded ticketing platform and official ticket retailer. The company's billing address is registered c/o NetTicket (Harstadinkatu 4, Vaasa). NetTicket handles ticket distribution, sales processing, and customer ticket delivery for Nordic Live events. Also used for MEMBER subscription sales via embedded WooCommerce integration.
• Live RisteilytminorStrategic or Co-development Partner · 1 January 2023Live Risteilyt co-produces the Spring Break Cruise event with Nordic Live Productions. The cruise concept (USA spring break phenomenon) was brought to Turku in 2023 as a two-day cruise from Turku to Stockholm. Nordic Live handles production while Live Risteilyt provides cruise operations.
• Turun Palloseura (TPS)minorStrategic or Co-development Partner · 1 January 2023Turun Palloseura (Turku Palloseura, a football club) partnered with Nordic Live for the Turku Arenafest event featuring The Offspring on June 9, 2023 at Gatorade Center. TPS provided venue access and local operational support.
• Stadionfest / OmaSp StadionminorStrategic or Co-development Partner · 1 January 2023Stadionfest organization, in collaboration with Seinäjoen Jalkapallokerho (Seinäjoki football club) and W-Mediat Management (OmaSp Stadion's parent company), partnered with Nordic Live for the Stadionfest Rock Edition featuring The Offspring on June 10, 2023 at OmaSp Stadion, Seinäjoki.
• Kiteen PallominorStrategic or Co-development Partner · 1 January 2022Kiteen Pallo (Kitee baseball club) was a key local partner for the Nightwish concert at Kitee Rantakenttä baseball stadium on June 16, 2023. Provided venue access and local operational support for what became one of eastern Finland's largest single events.
• X-SECminorOthersX-SEC appears as a partner logo on the Nordic Live website. Nature of partnership not further detailed in available source material.
• NetticketcoreChannel Partner/ Reseller/ DistributorNetticket (variant spelling of NetTicket) handles ticket sales for Vaasa Festival Nights concert series and other Nordic Live events. Also co-organized the Benjamin Ingrosso Pietarsaari concert alongside Benjamin Ingrosso's management.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CTS Eventim: Major European ticketing and live entertainment platform; operates Lippu.fi (one of Nordic Live's primary ticketing partners) and represents both competitive ticketing infrastructure and a broader events portfolio Nordic Live must coexist with.
• Live Nation Finland: Global concert promoter's Finnish operations—directly competes for the same international artist routing decisions (Nightwish, Gyllene Tider, Benjamin Ingrosso tours) and offers an established venue/ticketing infrastructure Nordic Live must contract with or compete against.

Regional players

• Qstock Festival: Music festival in Oulu (Northern Finland) with a comparable multi-day regional festival model and international artist bookings, serving a similar role in its regional market as Nordic Live does in Ostrobothnia.
• Naantali Music Festival (Naantalin Musiikkijuhlat): Long-established classical/pop Finnish music festival; comparable 'musiikkijuhlat' brand positioning to Nordic Live's Kainuun Musiikkijuhlat with similar festival-as-product and ticketing model.

Direct peers

• Provinssi Festival: Major music festival held annually in Seinäjoki—one of the same cities Nordic Live operates in (Solar Sound Festival, Stadionfest). Comparable multi-day Finnish summer festival competing for the same regional audiences and sponsor pool.
• Ruisrock: One of Finland's longest-running rock/pop festivals (Turku), directly competing for headline international artists, sponsors, and festival audiences with Nordic Live's Aura Fest and Vaasa Festival brands.
• Flow Festival: Premium urban music and arts festival in Helsinki with comparable international artist programming (Nightwish-tier headliners, similar B2B/corporate hospitality offerings) and VIP tier monetization model.
• Blockfest: Finnish urban/hip-hop festival with comparable target demographic to Nordic Live's Solar Sound Festival and Aura Fest, competing for the same urban music audience and artists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordicliveproductions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Live Productions