Persona Mobile

What Persona Mobile does

Persona Mobile Personaldienstleistungen GmbH & Co. KG is a German staffing and personnel services company (Personaldienstleister) founded in 2009 and headquartered in Fulda, Hesse. The firm operates eight specialized departments — Elektrotechnik, Schweißtechnik, SHK (Sanitär/Heizung/Klima), Logistik, Produktion & Industrie, Maschinenbau, Kaufmännische Aufgaben, and Holz & Farbe — providing temporary worker leasing (Arbeitnehmerüberlassung) and direct placement (Personalvermittlung) to small and medium-sized enterprises in Germany's craft, commerce, and industrial sectors. It also operates a Persona Medical sub-brand for healthcare staffing. The company is owner-managed by Marco J. Kasper, with Ingrid Kasper as co-managing shareholder, and is described as a bootstrapped 'eigentümergeführtes Familienunternehmen' aligned with the German Mittelstand.

Persona Mobile distributes its services exclusively through direct field sales supported by a physical branch network — five German locations (Fulda, Frankfurt am Main, Hanau, Wächtersbach, and Alsfeld) plus an Erfurt subsidiary entity (Persona Mobile Erfurt GmbH) — and recruitment offices in several Eastern European countries. Each long-term client is assigned a fixed Ansprechpartner (contact person), reinforcing continuity and relationship-based selling. The deployable workforce is described as 'several hundred' workers, many with multi-year tenure, which the firm cites as a competitive differentiator in a high-turnover industry. Cross-border sourcing from Eastern Europe is a core element of the talent supply.

Revenue is generated primarily through hourly worker billings on Arbeitnehmerüberlassung contracts (weekly or at contract end) and graduated placement fees on temp-to-perm conversions (2.5 gross monthly salaries at the top tier, scaling down to 0.5 by months 10–12). The firm applies the iGZ-DGB collective wage framework, holds an Erlaubnis zur Arbeitnehmerüberlassung under §3 AÜG for both main and subsidiary entities, and is DIN EN ISO 9001:2015 certified. Marketing is modest and relationship-driven (company website with downloadable brochures, Facebook, GVP membership, IHK Fulda affiliation), with no proprietary technology platform, no app, no API, and no disclosed AI/ML capability. Pricing is per-assignment and per-role; no public price list exists.

Name

Persona Mobile

Legal name

Persona Mobile Personaldienstleistungen GmbH & Co. KG

Website

https://personamobile.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Persona Mobile is a German owner-managed staffing firm (Personaldienstleister) operating eight specialized trade and industrial departments across five German branches, providing temporary worker leasing and direct placement services to the Mittelstand.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industry

Remote & Global/Multilingual Direct Hire (BPACAFAO)

Keywords

• Temporary staffing services
• Personnel placement
• Skilled trades staffing
• Workforce leasing
• Recruitment services

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Arbeitnehmerüberlassung (Temporary Labor / Staffing): PersonaMobile generates revenue primarily through the temporary deployment of workers to client companies. Workers are employed by PersonaMobile and dispatched to client sites. Billing is based on hourly rates per worker, with invoicing done weekly or at contract end. The AGB confirms that invoicing is based on effective hours worked, with net rates plus statutory VAT.
2. Personalvermittlung (Direct Placement / Recruitment): When clients permanently hire a worker initially deployed through PersonaMobile, the company charges a placement fee. The AGB specifies graduated fees based on the timing of permanent hire: 2.5 gross monthly salaries for direct placement without prior deployment, scaling down to 0.5 gross monthly salaries for hires within months 10–12 of deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Persona Mobile is a German staffing and personnel services company (Personaldienstleister) that supplies qualified temporary workers (Arbeitnehmerüberlassung) and direct placement services (Personalvermittlung) to client companies across eight specialized trade and industry departments: Elektrotechnik, Schweißtechnik, SHK (Sanitär/Heizung/Klima), Logistik, Produktion & Industrie, Maschinenbau, Holz & Farbe, and Kaufmännische Aufgaben. The company employs several hundred workers, deploys them to clients at negotiated hourly rates, and earns graduated placement fees when deployed workers transition to permanent roles. Services are delivered via five German branches and an Erfurt subsidiary under DIN EN ISO 9001:2015 certified processes.

Product overview

Persona Mobile is a German staffing and personnel services company (Personaldienstleister) offering temporary worker leasing (Arbeitnehmerüberlassung) and direct recruitment services (Personalvermittlung). The company operates eight specialized departments organized by trade: Produktion & Industrie, Maschinenbau, Elektrotechnik, Schweißtechnik, Sanitär/Heizung/Klima (SHK), Logistik, Holz & Farbe, and Kaufmännische Aufgaben. The core product is a unified staffing platform that provides qualified temporary workers to Mittelstand (mid-sized) businesses in craft and industrial sectors. The company maintains a staff of several hundred employees across five German branches (Fulda, Frankfurt/Main, Hanau, Wächtersbach, and Alsfeld) plus offices in Eastern Europe. Subsidiary brands include Persona Medical for medical staffing. The portfolio operates as a unified service offering with specialized departments rather than separate platform modules, unified by DIN EN ISO 9001:2015 quality management.

Differentiator

Problem solved

Functional benefit

Products and services

• Produktion & Industrie (Production & Industry) Staffing

Quantifiable outcome

• Building renovation at a research institute was completed in 300 days vs. a planned 360 days, using 15 SHK workers
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• GVP – Gesamtverband der PersonaldienstleisterminorOthers · 1 January 2025PersonaMobile and its Erfurt subsidiary are members of the GVP (Gesamtverband der Personaldienstleister), the German staffing industry association. GVP membership provides access to the iGZ-DGB collective wage agreement framework, industry representation, and regulatory credibility. Membership certificates are publicly displayed on the company's downloads page.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Randstad Deutschland: Germany arm of the global staffing leader, providing Arbeitnehmerüberlassung and direct placement across industrial, commercial, and professional segments. Comparable as a large-scale, multi-vertical temporary staffing competitor operating under the same AÜG framework.
• DIS AG: One of Germany's largest personnel service providers, offering temporary staffing, direct placement, and on-site management. Directly comparable AÜG-licensed competitor with strong focus on industrial, technical, and commercial roles for the German Mittelstand.
• Orizon: German personnel service provider with a focus on industrial, technical, and skilled-trade temporary staffing and direct placement. Comparable as an AÜG-licensed competitor with overlapping sector specialization.
• ARWA Personaldienstleistungen: German regional staffing group offering temporary staffing and direct placement across industrial, commercial, and technical segments. Comparable as an AÜG-licensed multi-branch competitor serving small and mid-sized German employers.
• PageGroup Deutschland: International recruitment group with German operations across Page Personnel, Michael Page, and Page Executive. Comparable on the kaufmännische/commercial staffing and direct-placement side of PersonaMobile's portfolio.
• I.K. Hofmann: Major German staffing firm with deep roots in industrial, skilled-trade, and commercial temporary staffing plus direct placement. Comparable as an AÜG-licensed, multi-branch competitor with a similar Mittelstand-focused value proposition.
• ManpowerGroup Deutschland: Global staffing major with strong German operations in temporary staffing, permanent placement, and workforce solutions. Comparable as a multi-vertical AÜG-licensed competitor with branch networks serving industrial and commercial clients.
• TEMPS GmbH Personaldienstleistungen: German temporary staffing and direct placement provider operating under the AÜG framework with multi-sector coverage including industrial and commercial roles. Comparable as a regional-to-national AÜG-licensed competitor with similar trade-focused service lines.
• Adecco Germany: German subsidiary of a global staffing group offering temporary staffing, permanent placement, and outsourcing across industrial, office, and technical roles. Directly comparable business model (Arbeitnehmerüberlassung + Personalvermittlung) targeting similar Mittelstand clients.

Others

• Persona Medical: Wholly-owned medical-staffing subsidiary of Persona Mobile operating the parent group's tradename in healthcare. Comparable as an adjacent vertical of the same company (sub-brand) rather than an independent competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PersonaMobile
• LinkedInlinkedin.com/company/persona-mobile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persona Mobile